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All Journal JURNAL BISNIS STRATEGI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Bumi Raflesia Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Ratnawili
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGARUH DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE GLAD2GLOW PADA TOKO MY LOVA BENGKULU Indriyani, Res; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of digital marketing, electronic word of mouth (e-WOM), and lifestyle on the purchase decision of Glad2Glow skincare products at the My Lova Bengkulu Store. In addition, this study also seeks to identify the most dominant factors in influencing consumer purchase decisions. This research was conducted from November to December 2024 with a quantitative approach. The sample of this study is 170 consumers of Glad2Glow skincare products who shop at the My Lova Bengkulu Shop. The sampling technique used is probability sampling, so that every individual in the population has an equal opportunity to be selected as a respondent. Data analysis was carried out using the Multiple Linear Regression method processed through the SPSS 24 for Windows software. Based on the results of multiple linear regression, the regression equation form Y = 3.584 + 0.779 () + 0.171 (X2) + 0.285 (X3), where Y is the purchase decision, X₁ is digital marketing, X₂ is electronic word of mouth, and X₃ is lifestyle. In addition, the results of the analysis showed that the value of the determination coefficient (R Square, R²) was 0.858 or 85.8%, which means that the three independent variables together were able to explain 85.8% of the variability of the purchase decision, while the remaining 14.2% was influenced by other factors not included in this study. Based on the results of the research, it can be concluded that digital marketing, electronic word of mouth, and lifestyle have a positive and significant influence both partially and simultaneously on the purchase decision of Glad2Glow skincare products at the My Lova Bengkulu Store. Digital marketing is the most dominant factor in influencing consumer purchase decisions. These findings show that an effective digital marketing strategy, support from a good e-WOM, and the suitability of consumers' lifestyles with the products offered can improve skincare product purchase decisions. Keywords: Digital Marketing, Electronic Word Of Mouth, Lifestyle and Purchase Decisions.
The Influence of Product Quality and Service Quality on Makeup Artist (MUA) Consumer Satisfaction in Bengkulu City (Case Study of Fhadinalove Mua Consumers in Bengkulu City) Melati, Bella Syofina; Ratnawili, Ratnawili
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5835

Abstract

This research aims to determine the influence of product quality and service quality on consumer satisfaction of Fhadinalove MUA in the city of Bengkulu.This study uses a quantitative approach. The population in this study is all consumers at Fhadinalove MUA whose number is unknown. The sample in this study uses the Non Probability Sampling Technique, namely a sampling technique that does not provide an equal opportunity for each element or member of the population to be selected as a sample and the method used namely Accidental Sampling, the sample used was 90 respondents, and the data collection technique was by distributing questionnaires. This research uses several data analysis techniques. These include: Instrument testing, classical assumption testing, analysis of respondent responses, multiple linear regression analysis, coefficient of determination and hypothesis testing.Based on the results of multiple linear regression analysis, the equation form Y = 2.841 + 0.243 (X1) + 0.366 (X2). The research results and hypothesis show that product quality from the t test results shows thit>ttable values (3.047 > 1.987) and (sig α = 0.003 < 0.050). Service quality t test results show thit>ttable (7.403 > 1.987) and (sig α = 0.000 < 0.050). partially, the two variables product quality and service quality have a significant influence on consumer satisfaction. From the research results and hypotheses, it also shows that together product quality and service quality have an influence on consumer satisfaction, seen from the results of the f test showing the values, namely (126.422 > 3.9505) and (sig α = 0.000 < 0.050).
The Effect of Service Quality and Customers’ Satisfaction toward Loyalty of Customers at Cafe Bro & Sis Bengkulu City Septiana Sari; Ratnawili Ratnawili
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.213

Abstract

This study aimed to determine the effect of service quality and customers’ satisfaction toward loyalty of customer at Cafe Bro & Sis Bengkulu City. The object of this study were visitors at Cafe Bro & Sis Bengkulu City, totaling 96 people. The data was collected by using observation and questionnaire. The data analysis technique of this study used instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. The result of the study show that in line with the results of multiple linear regression, the regression equation is obtained as follows: Y= 5.158 + 0.134 (X1) + 0.850 (X2). The variable Customer Satisfaction (X1) shows t count > t table (2.061 >1.98580 ) with a significant level (0.042 < 0.050), and the Service Quality variable (X2), showing tcount>ttable, which is 14.925 > 1.98580 and sig < a (0.000 < 0.050). The results of the F test show the value of fcount>ftable, (124.992 > 3.099) and sig 0.000 < 0.050. Based on the finding above can be concluded that service quality and customers’ satisfaction partially or simultaneously effect toward loyalty of customers at Cafe Bro & Sis Bengkulu City.
The Effects of Using Social Media and Transfer of Knowledge on the Performance of Employees of the Investment Service and One-Stop Integrated Services in Central Bengkulu Regency Alek Sulaiman Efindi; Ratnawili Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1335

Abstract

The purpose of this study was to determine the effect of the use of social media and knowledge transfer on the performance of employees of the Investment and One-Stop Services Office in Central Bengkulu Regency. This research uses a quantitative research type method using a quantitative descriptive approach. The population in this study were employees of the Investment and One-Stop Service Office of Central Bengkulu Regency, totaling 40 people by taking samples using total sampling and data collection techniques using observation, interviews and questionnaires. Based on the research results and hypotheses, it shows that social media (X1) is t_hit>t_table (4.643 > 1.664) and (sig α = 0.000 <0.050), and knowledge transfer (X_2) is t_hit>t_table (2.092 > 1.664) and (sig α = 0.040 <0.050), Partially Both Social Media Variables and Knowledge Transfer Have a Significant Influence on Employee Performance. The results of the f test show that Fcount > Ftable, namely (21,589 > 3,965) and (sig α = 0,000 <0.050), simultaneously have a significant effect on employee performance.
The Influence of Human Resource Development on Employee Performance at PT. Bukit Angkasa Makmur Zery Try Nando; Ratnawili Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1341

Abstract

The purpose of this study is was to determine the effect of human resource development on employee performance at PT. Bukit Angkasa Makmur. several factors that will be discussed in this study, including Human Resource Development on Employee Performance at PT. Bukit Angkasa Makmur. The objects in this study are employees of PT. Bukit Angkasa Makmur numbered 174 people. Data collection techniques in research are observation and questionnaires.There are several data analysis techniques used in this study, including descriptive analysis, classic assumption test, simple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the research results, the following conclusions can be drawn: The results of research on Human Resource Development have a significant influence on Employee Performance at PT. Bukit Angkasa Makmur from the results obtained from the t-test results obtained a tsig value of 0.000 which is smaller than the significant level used, namely 0.05, then Ho is rejected, which means that Human Resource Development has a significant effect on Employee Performance at PT. Bukit Angkasa Makmur.
The Influence of HRM Audit and Transformational Leadership on Employee Performance at Rafflesia Bengkulu Hospital Fitria Asyifa; Ratnawili Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1356

Abstract

This study aims to determine the effect of HRM audit and transformational leadership on employee performance at Rafflesia Bengkulu Hospital. This type of research uses a quantitative descriptive research method. The number of respondents in this study amounted to 90 people. The data collection method uses a questionnaire and uses analytical techniques using multiple linear regression analysis tests and hypothesis testing, namely the t test and f test. Based on the results of multiple linear regression, the regression equation 2.162 + 0.344X1+ 0.291X2 and the results of the t test and f test of this study can be concluded that HRM audit has a significant effect on employee performance, this is evidenced by the results of the t test showing the value of tcount > thitung > ttabel (6.239 > 1.663) and (sig α = 0.00 < 0.05). This means H_0 is rejected and H_a is accepted. Transformational Leadership has a significant effect on Employee Performance, this is evidenced by the results of the t test showing tcount > thitung > ttabel thitung > ttabel (4.531 > 1.663) and (sig α = 0.00 < 0.05). This means H_0 is rejected and H_a is accepted. HRM Audit (X1) and Transformational Leadership (X2) together have a significant effect on Employee Performance (Y) at Rafflesia Hospital Bengkulu City, this is evidenced by the F test showing the value of fcount > ftable , namely fhitung > ftabel , yaitu yaitu (110.033 > 3.10) dan (sig α = 0.000 < 0.05). This means H_0 is rejected and H_a is accepted.
The Effect of Promotion Mix on Customers' Decisions in Choosing Britama Savings Products at PT. Bank Rakyat Indonesia (BRI) Estimates Unit (BRI) Unit Betungan Radhi Saputra; Ratnawili Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1358

Abstract

The purpose of this study was to determine the influence of promotions, advertising and publicity on customer decisions in choosing Britama savings products at PT. Bank Rakyat Indonesia (BRI) Betungan Unit. Several factors will be discussed in this study, including the influence of promotions, advertising and publicity on customer decisions in choosing Britama savings products. The objects in this study were Britama savings customers at PT Bank Rakyat Indonesia (BRI), totaling 80 people. This research is a type of quantitative research. The method used in this research is descriptive method. Data collection techniques are observation, interviews and questionnaires. There are several data analysis techniques used in this study, including descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. The results of the study read as follows: Sales promotions have a positive effect on PT. BRI Betungan Unit thus the higher the sales promotion will increase the customer's decision in choosing the Britama savings product at PT. Bank Rakyat Indonesia (BRI) Betungan Unit. Advertising has a positive effect on PT. BRI Betungan Unit thus the higher the advertising it will increase the customer's decision in choosing the Britama savings product at PT. Bank Rakyat Indonesia (BRI) Betungan Unit. Publicity has a positive effect on PT. BRI Unit Betungan thus the higher the publicity it will increase the customer's decision in choosing the Britama savings product at PT. Bank Rakyat Indonesia (BRI) Betungan Unit. Sales promotions, advertising and publicity together show an influence on customer decisions in choosing Britama savings products at PT. Bank Rakyat Indonesia (BRI) Betungan Unit.
The Influence Of Environment, Promotions And Price Perceptions On Clothing Purchase Decisions In Ptm Bengkulu City Jessica Ghea Nofarera; Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1618

Abstract

The title of this research is The Effect of Environment, Promotion and Price Perception on Clothing Purchasing Decisions at PTM Bengkulu City. This study aims to determine which factors are most dominant in influencing Purchasing Decisions. The research was conducted from November 2023 to January 2024. The sample of this research is consumers who have made purchases and have consumption experience at the Modern Traditional Market (PTM) Bengkulu City. This research uses quantitative methods on 170 respondents. The sampling technique is probability sampling, the method used in this research is quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the regression equation Y = 1.189 + 0.438 (X_1) + 0.251 (X2) + 0.641 (X3) and the coefficient of determination Adjusted R Square (R2) obtained a value of 0.683 or around (68.3%). The research results and hypotheses in this study indicate that Environment, Promotion and Price Perception have a positive effect partially or simultaneously on consumer purchasing decisions at the Modern Traditional Market (PTM) Bengkulu City.
The Influence Of Leadership Style, Work Discipline, And Work Motivation On The Work Morale Of Iia Curup Prison Employees Jalil Majid; Ratnawili Ratnawili
Journal of Indonesian Management Vol. 4 No. 2 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i2.1624

Abstract

This research was conducted on IIA Cuirup Rejang Lebong Prison Employees with the problem formulation: What is the Influence of Leadership Style, Work Discipline and Work Motivation on Employee Work Morale among IIA Cuirup Rejang Lebong Prison Employees? and the aim of this research is to find out whether Leadership Style, Work Discipline, and Work Motivation affect employee morale among employees at IIA Cuirup Rejang Lebong Prison. The population in this study are employees at IIA Cuirup Rejang Lebong Prison. totaling 85 respondents. The sampling technique used accidental sampling based on predetermined criteria, totaling 85 respondents. The processed data was analyzed using the SPSS 26 formula. Based on the results of research and analysis of the influence of the Leadership Style (X1) and Work Discipline (X2) variables on Work Morale among Kleas IIA Curup Rejang Lebong Prison Employees. The following conclusion can be drawn: Leadership Style (X1) has a positive effect on Work Morale (Y) of Employees at the Kleas IIA Curup Rejang Lebong Prison. This is proven by hypothesis testing with the t-test, obtained tcount > ttable (3,286,> 1,989) Work Discipline (X2) has a positive effect on Work Morale (Y) of Employees at the Kleas IIA Curup Rejang Lebong Prison. This is proven by hypothesis testing with the t-test, obtained tcount > ttable (4,612> 1.989) Work Motivation (X2) has a positive effect on Work Morale ( Y) Employees at the Kleas IIA Curup Rejang Lebong Prison. This is proven by hypothesis testing with the t-test, obtained tcount > ttable (2,879>1.989).Leadership Style (X1), Work Discipline (X2), and Work Motivation (X3) have an effect on Work Morale (Y) Employee. This can be seen from joint hypothesis testing (Simultaneous) Fcount > Ftable (78.007 > 2.722). This is proven by the correlation analysis R = 0.862 or (84.8%) and is almost close to 1. And the coefficient of determination is R2 = 0.743 or around 71.9% while 28.1% is the contribution of other variables not studied.
The Influence Of Human Resource Quality, Professionalism And Career Development On Employee Performance In The Personnel And Human Resources Development Agency Of Bengkulu City Marlia Prameswari; Ratnawili Ratnawili
Journal of Indonesian Management Vol. 4 No. 2 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i2.1625

Abstract

This study aimed to determine of HR Quality, Professionalism and Career Development on Employees' Performance at the Bengkulu City Personnel and Human Resources Development Agency. The population of this study were employees of the Personnel and Human Resources Development Agency of Bengkulu City. This study used the saturated sampling method. This study used observation and questionnaire. The data analysis techniques of this study used instrument testing, classical assumption testing, analysis of respondent responses, multiple linear regression analysis, hypothesis testing and analysis of the coefficient of determination. The results of the study show that HR Quality has a positive and significant effect on employees' performance. Professionalism has a positive and significant effect on employees' performance. Career Development has a positive and significant effect on employees' performance. Simultaneously, the quality of human resources, professionalism and career development have effect on employees' performance at The Bengkulu City Personnel and Human Resources Development Agency.
Co-Authors Agusman, Kurniawan Aji Mas, Galang Alek Sulaiman Efindi Amalia Sauma Andi Azhar Ardiansyah, Yozi Arianto, Tezar Arini, Eti Ayudia Asti Adevio Bahrun, Khairul Beta Anggela Budi Astuti Cahaya, Nilam Desti Febrianty Dimas Permana Dinda Pramudita Disti, Nopra Efindi, Alek Sulaiman Endahka W, Nahda Adilah Eti Ariani Eti Arini Ferdiansah Dwi Prasojo Fitria Asyifa Fraternesi Fraternesi Harsen Subakti Hendri Koeswara Hernadianto, Hernadianto Ige Sepriansya Indriyani, Res Irmansyah, Rudi Islamuddin Islamuddin Jalil Majid Jessica Ghea Nofarera Junensih, Silvi Anggraeni Khairul Bahrun Khairul Khairul Kurnia, Tria Esti Kusuma, Merta Ledi Saputra Lia Putri Elyanti Putri Elyanti Liviansyah Liviansyah Liviansyah, Liviansyah Loga Jevana Marini Marini . Marini Marini Marlia Prameswari Marliza Ade Fitri Meilaty Finthariasari Meilaty Finthariasari Meilaty Finthariasari Finthariasari Melati, Bella Syofina Muhamad Galy Njoman Nengsih, Mimi Kurnia Njoman, Muhamad Galy Nopra Disti Nopra Disti Nunung Rahayu Nurman Halim Onsardi, Onsardi Pertiwi, Bella Citra Prameswari, Marlia Puspitasari, Yosi Ririn Putril Hidayati Upik Radhi Saputra Ramadhan, Alman Fajar Reni Insyiroh Rima Suci Astri Saputra, Novherliyanto Sari, Septiana Septiana Sari Silvi Anggraeni Junensih Silvi Juwita Sisil Nomavi Yure Slamat Anjoni Sri Ekowati Surya Ade Saputera Syamsurizaldi Syamsurizaldi Trio Budi Setyawan Ulma, Ilvia Hafifah Ulma Ummul Khair Yalmita Sari yonda Ahmeiza Putry Yozi Ardiansyah Yudi Pratama Putra Yulinda, Ade Tiara Yusmaniarti Zaenal Abidin Zery Try Nando