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All Journal JURNAL BISNIS STRATEGI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Bumi Raflesia Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Indonesia Raya Jurnal Dehasen Untuk Negeri JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS
Ratnawili
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Literasi Pengelolaan Uang Saku Pada Siswa Sekolah Dasar Negeri 16 Kabupaten Seluma Liviansyah, Liviansyah; Agusman, Kurniawan; Ratnawili, Ratnawili; Nengsih, Mimi Kurnia
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7746

Abstract

Sekolah Dasar Negeri 16 Seluma is a public primary school located in Seluma Sub-district, Seluma Regency, Bengkulu. The purpose of this socialisation is to measure the level of pocket money management literacy of students of SD 16 Seluma and identify the factors that influence it. Based on data analysis, it was concluded that the majority of students who participated in the socialisation had a poor understanding of money management literacy. The factors of financial education knowledge, saving habits, and family factors were found to have a significant relationship. Therefore, by referring to the above research, it can be concluded that there is a need to develop financial education programmes in school subjects to prepare students to become financially intelligent individuals. The method used was Forum Group Discussion (FGD) involving students of SD 16 Seluma, in this activity, namely material explanation, questions and answers and quizzes. The results of discussions and discussions in the socialisation are that to facilitate the fulfilment of needs in the future, it is necessary to have a savings and must get used to living frugally.
PENGARUH KOMPENSASI, KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP RETENSI KARYAWAN PT. ENSEVAL PUTERA MEGATRADING BENGKULU Irmansyah, Rudi; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7311

Abstract

The study aims to analyze the influence of Compensation, job satisfaction, organizational commitment, and employee retention. The data collection technique uses a questionnaire and the data analysis technique uses multiple linear regression analysis. The results of this research prove that compensation, job satisfaction, organizational commitment, have an effect on employee retention. Keywords: Compensation, job satisfaction, organizational commitment, retention.  
PENGARUH DIGITAL MARKETING, ELECTRONIC WORD OF MOUTH, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE GLAD2GLOW PADA TOKO MY LOVA BENGKULU Indriyani, Res; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of digital marketing, electronic word of mouth (e-WOM), and lifestyle on the purchase decision of Glad2Glow skincare products at the My Lova Bengkulu Store. In addition, this study also seeks to identify the most dominant factors in influencing consumer purchase decisions. This research was conducted from November to December 2024 with a quantitative approach. The sample of this study is 170 consumers of Glad2Glow skincare products who shop at the My Lova Bengkulu Shop. The sampling technique used is probability sampling, so that every individual in the population has an equal opportunity to be selected as a respondent. Data analysis was carried out using the Multiple Linear Regression method processed through the SPSS 24 for Windows software. Based on the results of multiple linear regression, the regression equation form Y = 3.584 + 0.779 () + 0.171 (X2) + 0.285 (X3), where Y is the purchase decision, X₁ is digital marketing, X₂ is electronic word of mouth, and X₃ is lifestyle. In addition, the results of the analysis showed that the value of the determination coefficient (R Square, R²) was 0.858 or 85.8%, which means that the three independent variables together were able to explain 85.8% of the variability of the purchase decision, while the remaining 14.2% was influenced by other factors not included in this study. Based on the results of the research, it can be concluded that digital marketing, electronic word of mouth, and lifestyle have a positive and significant influence both partially and simultaneously on the purchase decision of Glad2Glow skincare products at the My Lova Bengkulu Store. Digital marketing is the most dominant factor in influencing consumer purchase decisions. These findings show that an effective digital marketing strategy, support from a good e-WOM, and the suitability of consumers' lifestyles with the products offered can improve skincare product purchase decisions. Keywords: Digital Marketing, Electronic Word Of Mouth, Lifestyle and Purchase Decisions.
The Influence of Product Quality and Service Quality on Makeup Artist (MUA) Consumer Satisfaction in Bengkulu City (Case Study of Fhadinalove Mua Consumers in Bengkulu City) Melati, Bella Syofina; Ratnawili, Ratnawili
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5835

Abstract

This research aims to determine the influence of product quality and service quality on consumer satisfaction of Fhadinalove MUA in the city of Bengkulu.This study uses a quantitative approach. The population in this study is all consumers at Fhadinalove MUA whose number is unknown. The sample in this study uses the Non Probability Sampling Technique, namely a sampling technique that does not provide an equal opportunity for each element or member of the population to be selected as a sample and the method used namely Accidental Sampling, the sample used was 90 respondents, and the data collection technique was by distributing questionnaires. This research uses several data analysis techniques. These include: Instrument testing, classical assumption testing, analysis of respondent responses, multiple linear regression analysis, coefficient of determination and hypothesis testing.Based on the results of multiple linear regression analysis, the equation form Y = 2.841 + 0.243 (X1) + 0.366 (X2). The research results and hypothesis show that product quality from the t test results shows thit>ttable values (3.047 > 1.987) and (sig α = 0.003 < 0.050). Service quality t test results show thit>ttable (7.403 > 1.987) and (sig α = 0.000 < 0.050). partially, the two variables product quality and service quality have a significant influence on consumer satisfaction. From the research results and hypotheses, it also shows that together product quality and service quality have an influence on consumer satisfaction, seen from the results of the f test showing the values, namely (126.422 > 3.9505) and (sig α = 0.000 < 0.050).
Co-Authors Agusman, Kurniawan Aji Mas, Galang Alek Sulaiman Efindi Amalia Sauma Andi Azhar Ardiansyah, Yozi Arianto, Tezar Arini, Eti Bahrun, Khairul Beta Anggela Budi Astuti Cahaya, Nilam Desti Febrianty Dinda Pramudita Disti, Nopra Efindi, Alek Sulaiman Endahka W, Nahda Adilah Eti Ariani Eti Arini Fitria Asyifa Fraternesi Fraternesi Hendri Koeswara Hernadianto, Hernadianto Ige Sepriansya Indriyani, Res Irmansyah, Rudi Islamuddin Islamuddin Junensih, Silvi Anggraeni Khairul Bahrun Khairul Khairul Kurnia, Tria Esti Kusuma, Merta Ledi Saputra Lia Putri Elyanti Putri Elyanti Liviansyah, Liviansyah Marini Marini . Marini Marini Marlia Prameswari Marliza Ade Fitri Meilaty Finthariasari Meilaty Finthariasari Meilaty Finthariasari Finthariasari Melati, Bella Syofina Muhamad Galy Njoman Nengsih, Mimi Kurnia Njoman, Muhamad Galy Nopra Disti Nopra Disti Nunung Rahayu Nurman Halim Onsardi, Onsardi Pertiwi, Bella Citra Prameswari, Marlia Puspitasari, Yosi Ririn Putril Hidayati Upik Radhi Saputra Ramadhan, Alman Fajar Reni Insyiroh Rima Suci Astri Saputra, Novherliyanto Sari, Septiana Septiana Sari Silvi Anggraeni Junensih Silvi Juwita Slamat Anjoni Sri Ekowati Surya Ade Saputera Syamsurizaldi Syamsurizaldi Trio Budi Setyawan Ulma, Ilvia Hafifah Ulma Ummul Khair Yalmita Sari yonda Ahmeiza Putry Yozi Ardiansyah Yudi Pratama Putra Yulinda, Ade Tiara Yusmaniarti Zaenal Abidin Zery Try Nando