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All Journal Jurnal Promosi Pendidikan Ekonomi Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Keuangan Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Riset Akuntansi dan Keuangan SEIKO : Journal of Management & Business At-Tadbir : jurnal ilmiah manajemen Sketsa Bisnis Indonesian Journal of Economics, Social, and Humanities MABIS: Manajemen dan Bisnis EVOLUSI : Jurnal Sains dan Manajemen Journal of Enterprise and Development (JED) Journal of Global Business and Management Review Jurnal Sains dan Teknologi Community Engagement and Emergence Journal (CEEJ) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Golden Ratio of Finance Management Journal Of Human And Education (JAHE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Masyarakat: Jurnal Pengabdian
Suprapto, Yandi
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Does Profitability Matter? The Dual Role of ROA and ROE in the ESG–Firm Value Relationship Suprapto, Yandi; Agustin, Isnaini Nuzula; Putri, Ayesha Antonia
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13447

Abstract

Purpose: This study investigates the relationship between Environmental, Social, and Governance (ESG) performance and firm value, with profitability—measured by Return on Assets (ROA) and Return on Equity (ROE)—serving as the moderating variable.Method: Data were collected from companies listed on the Indonesian Stock Exchange (IDX) over five years (2019-2023). Control variables include firm size, firm age, and leverage. This study employs a quantitative approach, utilizing panel data regression on 209 firm-year observations from IDX-listed companies. Tobin’s Q serves as a proxy for firm value, while the ESG score is the independent variable, moderated by profitability.Result: The findings indicate that ESG performance positively affects firm value in the base model. However, this effect turns negative when profitability is included as a moderator. Notably, the interaction term ESG*ROE has a significant positive effect, suggesting that higher profitability (as reflected by ROE) enhances the positive impact of ESG on firm value. In contrast, ROA does not exhibit a significant moderating effect.Practical Implications for Economic Growth and Development: This study underscores the importance of integrating sustainability efforts (ESG) with strong financial performance to create long-term value. This insight is crucial for policymakers and investors aiming to promote responsible business practices and sustainable economic development.Originality/Value: This study examines the moderating role of profitability—specifically ROA and ROE—in the relationship between ESG performance and firm value. By focusing on an emerging market context, this research offers insights on how different dimensions of profitability influence the ESG–firm value nexus.
The Influence of Marketing Strategy on SME Performance in the Global Market Mediated by Competitive Advantage Suprapto, Yandi; Angelina, Caroline; Yuwono, Wisnu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7193

Abstract

This research examines the direct and indirect influence of marketing intelligence, product innovation, and pricing on the performance of SMEs in Batam City through competitive advantage. Using a sample of 195 fashion SMEs in Batam, researchers used the partial Least Squares (PLS) structural equation modeling method to analyze. The results show that marketing intelligence, product innovation, and pricing significantly contribute to competitive advantage and SME performance. The results of the mediation test show that competitive advantage is proven to mediate marketing intelligence on SME performance and competitive advantage is not proven to mediate product innovation and pricing on SME performance. These findings have an important impression on SMEs and startups who are interested in developing or exploiting opportunities in the global market.
PENINGKATAN KAPASITAS PENGELOLAAN KEUANGAN DAN ARUS BARANG PADA CV. HOME SORTINDO MELALUI PELATIHAN DAN PENDAMPINGAN BERBASIS PRAKTIK Haryanto, Hery; Ong, Toni; Suprapto, Yandi
Masyarakat: Jurnal Pengabdian Vol. 2 No. 2 (2025)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v2i2.429

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pengelolaan keuangan dan pencatatan arus barang pada CV Home Sortindo, sebuah UMKM di Kota Batam yang bergerak di bidang penyortiran plastik dan busa. Permasalahan utama yang dihadapi mitra adalah belum adanya sistem pencatatan keuangan dan manajemen stok yang terstruktur, yang berdampak pada ketidakmampuan dalam memantau kondisi keuangan serta ketidakefisienan operasional. Kegiatan dilakukan melalui pendekatan kualitatif dengan metode pelatihan, sosialisasi, serta pendampingan secara langsung. Luaran kegiatan meliputi penyusunan modul pelatihan, pencatatan buku kas umum, laporan laba rugi, serta laporan arus barang sederhana. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan mitra dalam menyusun laporan keuangan dan arus barang secara mandiri, yang diharapkan mampu mendukung pengambilan keputusan bisnis dan pengembangan usaha secara berkelanjutan.
THE INFLUENCE OF HERDING, OVERCONFIDENCE, ANCHORING, LOSS AVERSION, RELIGIOSITY ON INVESTMENT DECISIONS MODERATED BY RISK TOLERANCE Suprapto, Yandi; Tokan, Agnes Doraresta Khatarina
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20352

Abstract

This study aims to analyze the impact of independent variables such as herding bias, overconfidence, anchoring, loss aversion, and religiosity on investment decisions moderated by risk tolerance for investors in Batam City. People who are stock investors in Batam City are the research subjects, with the sampling technique used being snowball sampling. The results showed that factors such as herding bias, overconfidence, anchoring, loss aversion, and religiosity have a significant influence on investment decisions. It is different for the risk tolerance variable, which is not proven to have a significant role in moderating the relationship between the independent variable and the dependent variable, investment decisions. This study also has limitations in terms of samples that may not be able to represent all people who invest in Batam City. Therefore, it is recommended for future research to conduct further research with a more representative sample of the population investing in Batam City. Keywords: Herding; Overconfidence; Anchoring; Loss Aversion; Investment Decision
The Role of Market Orientation in Linking Customer Knowledge, Networking, and Culture to Product Innovation and Success in Batam's F&B Industry Yuwono, Wisnu; Fortuna, Erica; Suprapto, Yandi
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6143

Abstract

Introduction; MSMEs face serious challenges in facing the industrial revolution 4.0 and the era of society 5.0, where there are changes in tastes, trends and increasingly competitive business competition. This condition requires MSMEs to continue to innovate even though data shows that not all MSMEs have transformed and innovated. This study aims to analyze the influence of customer knowledge, networking and cultural knowledge on product innovation and new product success with market orientation as an intervening. Methods; The research methodology uses a survey technique on 281 respondents of food & beverage MSME actors in Batam City, and the collected data is processed using SmartPLS software version 3.0. Result; The results of the study indicate that there is a significant positive influence of customer knowledge, networking and cultural knowledge variables on product innovation and new product success, and market orientation can mediate the relationship. Conclusion; The results of this study can be a reference for MSME actors in running their businesses to remain competitive in the era of globalization.
Gen-Z financial keys: the impact of self-control and financial literacy mediated financial behavior Suprapto, Yandi; Valentina, Sania; Haryanto, Hery
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.974

Abstract

This study investigates the relationship between self-control and financial literacy on the financial well-being of Generation Z, with financial behavior serving as a mediating variable. A quantitative research design was employed, utilizing a convenience sampling technique by distributing questionnaires to Gen-Z individuals residing in Batam. The final sample consisted of 415 respondents, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM). The structural model assessment reveals that both financial literacy and financial behavior exert a significant positive influence on financial well-being, whereas self-control does not exhibit a direct significant impact. Nonetheless, financial behavior effectively mediates the relationship between self-control, financial literacy with financial well-being. These findings highlight the crucial role of enhancing financial literacy and fostering sound financial behavior to improve the financial well-being of the younger generation.
Peran Customer Online Review dalam Memediasi Niat Beli Produk Skincare Suprapto, Yandi; Hasan, Golan; Feby
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.9515

Abstract

This research examines the influence of digital marketing on purchase intention in the skincare industry, focusing on the role of social media marketing, e-WOM, brand image, and influencer endorsers mediated by customer online reviews. According to Statista (2020), the skincare industry experienced significant growth with a total value reaching USD 335.6 billion in 2020, increasing by 3.6% from the previous year and projected to reach USD 344.4 billion in 2021. This research aims to analyze the causal relationships between digital marketing variables (social media marketing, e-WOM, brand image, influencer endorsers) on purchase intention with customer online reviews as a mediating variable. The research method uses a quantitative approach with path analysis to test nine proposed hypotheses. The results show that SMM, e-WoM, and Brand Image have a significant influence on Customer Online Review, while Influencer Endorser shows no significant influence. This research extends previous studies by integrating the role of customer online reviews as a mediator in influencing consumer purchase intention
Penerapan Digital Marketing pada UMKM Artsya Laundry di Kota Batam Suprapto, Yandi; Lindawati
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artsya Laundry MSME is a business operating in the service sector that offers washing and scrubbing clothes and the like, which was established in the city of Batam and started operating from 2021 until now. With problems, such as the lack of active digital marketing in introducing MSMEs so that they are more widely known by the people of Batam City and the lack of promotions carried out to increase customer loyalty, this has a big impact on MSMEs. The aim of this activity is that by designing a marketing strategy using digital marketing and carrying out promotions, it is hoped that it can introduce MSMEs so that they are better known by many people, and can also attract the attention of the wider community of Batam city and can also maintain the loyalty of old and new customers. The methods used are observation, interviews and documentation. By carrying out this service, Artsya Laundry UMKM's social media is slowly increasing in number of followers over time, which means that by using ads on social media, MSMEs are becoming known to more people, and MSME orders are continuously increasing, resulting in additional employees.
Penerapan Digital Marketing Pada UMKM Mix & Match Suprapto, Yandi; Viviani, Viviani
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.2460

Abstract

Usaha Mikro Kecil Menengah (UMKM) Mix & Match merupakan sebuah usaha yang bergerak dibidang penjualan aneka ragam pakaian dan celana yang berlokasikan di kota Batam. UMKM in telah berdiri 4 tahun dengan nama awal Grace Fashion dan hal ini dikarenakan kurangnya pemasaran yang dilakukan, baik secara offline maupun secara online atau secara digital sehingga hal ini membuat UMKM Mix & Match kurang dikenali oleh masyarakat kota Batam dan luar kota Batam. Tujuan daripada dilakukan kegiatan pengabdian masyarakat ini pada UMKM Mix & Match adalah untuk mengenalkan UMKM lebih jauh pada masyarakat kota Batam dan luar kota Batam sehingga melakukan kunjungan dan melakukan transaksi pada UMKM yang dimana kemudian mampu meningkatkan omset penjualan. Metode yang digunakan penulis dalam mengatasi permasalahan yang sedang dialami oleh UMKM Mix & Match adalah dengan menggunakan media sosial untuk melakukan pemasaran digital. Adapun media sosial yang dipakai adalah instragram dan facebook dengan melakukan promosi menggunakan brosur, postingan dan video pada kedua media sosial tersebut. Setelah melaksanakan kegiatan pengabdian pada UMKM Mix & Match selama 3 bulan, dapat disimpulkan bahwa kegiatan ini berjalan dengan baik dan lancar sesuai dengan tujuan daripada diimplementasikan luaran kegiatan. Kegiatan ini menghasilkan linktree, akun media sosial instagram dan facebook, brosur dan video yang akan diunggah pada kedua media sosial untuk melakukan kegiatan promosi atau pemasaran secara digital.
PENGARUH SERVICE QUALITY, PROMOTION, BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP PURCHASE DECISION DI APLIKASI TOKOPEDIA DIMEDIASI OLEH BRAND IMAGE Tondy, Tondy; Suprapto, Yandi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3786

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi keputusan pembelian masyarakat pada aplikasi Tokopedia di Kota Batam. . Desain penelitian yang digunakan peneliti dalam penelitian ini adalah penelitian kuantitatif. Penelitian ini mengambil dan menggunakan penelitian survei dari sampel suatu populasi kemudian menyebarkan kuesioner dan menggunakan kuesioner sebagai pengumpulan data utama. Berdasarkan hasil penelitian dapat disimpulkan bahwa variabel Kualitas Pelayanan dan Brand Ambassador mempunyai pengaruh positif signifikan terhadap Brand Image. Variabel Kesadaran Merek dan Promosi ditemukan mempunyai pengaruh yang tidak signifikan terhadap Citra Merek. Selain itu Citra Merek ditemukan tidak memediasi pengaruh variabel Kualitas Pelayanan, Duta Merek, Kesadaran Merek, Promosi terhadap Keputusan Pembelian.
Co-Authors Alex Alex Angelina, Caroline Anggriani, A. Arviano, Hengky Aurellia, Angeline Bernard Bernard, Bernard Cahyati, Sri Cici Afrida Candy, Candy Chryshologus, Gilbert Cornelyanto, Edward Edwin Edwin Erick, Erick EVELYN EVELYN febriyanti febriyanti feby Felycia Fortuna, Erica Golan Hasan, Golan Hery Haryanto Hesniati, H. Hesniati, Hesniati Isnaini Nuzula Agustin Jeslyn, Jeslyn Jesslyn, Jesslyn Jolin, Jolin Joycelin, Joycelin ` Juriana, Elvi Larissa, Jesslyn Laulita, Nasar Buntu Liana, Jumi Lien, Tan Phey LINDAWATI Maitri, Badra Marliana, Selvia Eka Melinda, Rieza Novendo, Ricky Ong, Jovi Ong, Toni Oskar, Franky Putri, Ayesha Antonia Renaldi, Angelina Julia Rina Rina Shelvi, Shelvi Tokan, Agnes Doraresta Khatarina Tondy, Tondy Triana Wirawan, Ella Valentina, Eni Valentina, Sania Verawati Viviani, Viviani Wenny, Wenny Wijaya, Antonio Tantra Wijaya, Prayogo Agung Winston, Winston Wisnu Yuwono Yang, Jenny Yeo, Jacelyn Christina Yosuky, Delvian Yuki, Narumi