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Syafrizal, Rodi
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS Risa Wininda; Rodi Syafrizal; Nursaimatussaddiya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.800

Abstract

This study aims to analyze the effect of Service Quality, Product Quality, and Price Perception on Purchasing Decisions of consumers at Butik Liza Tebing Tinggi. The research employed a quantitative approach with a total of 96 respondents selected using incidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results showed that partially, Service Quality and Product Quality had a significant effect on Purchasing Decisions, with significance values ​​of 0.046 and 0.010, respectively. However, Price Perception did not have a significant effect on Purchasing Decisions, with a significant value of 0.259. Simultaneously, the three variables (Service Quality, Product Quality, and Price Perception) have a significant influence on Purchasing Decisions, with an F-value of 30.079 and a significance level of 0.000. The adjusted R² value of 0.479 indicates that 47.9% of the variation in Purchasing Decisions can be explained by these three variables. These findings highlight the importance of improving service and product quality to influence consumer purchasing decisions, while price remains a relevant factor in a comprehensive marketing strategy.
VILLAGE ECONOMIC WELFARE THROUGH THE COGNITIVE ROLE OF BUMDES HUMAN RESOURCES TO IMPROVE COMPETITIVENESS LOCAL WISDOM PRODUCTS OF SERDANG BEDAGAI Rodi Syafrizal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1128

Abstract

This study explores the role of cognitive aspects of human resources (HR) in strengthening the performance of Village-Owned Enterprises (BUMDes) to increase the competitiveness of local wisdom-based products in Serdang Bedagai Regency. Although the number of BUMDes established nationally is quite significant, only a small proportion successfully contributes to rural economic growth. Using qualitative descriptive methods, data were collected through interviews, observations, and literature analysis to identify cognitive gaps among BUMDes managers in recognizing opportunities, managing resources, and innovating business strategies. The findings indicate that BUMDes often fail to align local potential with market needs, resulting in limited economic impact. Furthermore, the lack of standardized product development and market-oriented innovation weakens competitiveness. This study emphasizes that strengthening HR cognitive skills such as managerial capacity, market literacy, and an entrepreneurial mindset, combined with the operationalization of Islamic principles of maslahah into measurable performance indicators, can significantly improve the effectiveness of BUMDes. This study concludes that BUMDes with strong cognitive HR capabilities are better positioned to develop local products based on the creative economy, preserve village potential, and contribute to rural welfare. Practical implications are offered through an eight-step intervention model, including capacity audit, product prototyping, standardization, branding, and the creation of a maslahah-based performance dashboard.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORKLOAD ON WORK STRESS LEVELS OF REGIONAL HOSPITAL HEALTH WORKERS RSUD. KUMPULAN PANE Rodi Syafrizal
MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation Vol. 1 No. 1 (2020): March
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/medalion.v1i1.86

Abstract

The aim of this research is to determine the influence of organizational culture and workload on the level of work stress of RSUD health workers. Tebing Tinggi City Pane Collection. The population in this study were health workers at the Kumpulan Pane Regional Hospital, totaling 46 respondents. The data source in this study came from primary data, namely from the results of collecting questionnaires which were filled in directly by the respondents. Hypothesis testing uses multiple regression analysis on the SPSS version 25 application. The results of this study show that simultaneously organizational culture and workload have a positive and significant effect on work stress levels
THE INFLUENCE OF THE WORK ENVIRONMENT AND DISCIPLINE ON THE WORK PRODUCTIVITY OF REGIONAL HOSPITAL EMPLOYEES KUMPULAN PANE Rodi Syafrizal
MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation Vol. 1 No. 4 (2020): December
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/medalion.v1i4.87

Abstract

The aim of this research is to determine the influence of the work environment and discipline on the work productivity of RSUD employees. Pane Group. The population in this study were ASN employees of the Kumpulan Pane Regional Hospital, totaling 35 respondents. The data source in this study came from primary data, namely from the results of collecting questionnaires which were filled in directly by the respondents. Hypothesis testing uses multiple regression analysis on the SPSS version 25 application. The results of this research show that partially the work environment has no effect on work productivity and discipline has a significant effect on employee work productivity. Meanwhile, simultaneously the work environment and discipline influence the work productivity of ASN employees at Kumpulan Pane Hospital.
Pengaruh Tingkat Upah Terhadap Kinerja Pegawai Honorer Kabupaten Serdang Bedagai Dengan Kepuasan Kerja Sebagai Variabel Intervening Syafrizal, Rodi; Saragih, Jopinus Ramli
Accounting Progress Vol. 2 No. 1 (2023): Accounting Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v2i1.78

Abstract

This study aims to determine the extent of the influence of wage behavior on the performance of honorary employees of Serdang Bedagai with job satisfaction as an intervening variable. This study uses a quantitative method approach with path analysis techniques. The results of this study indicate that the path analysis test shows that there is a direct influence of the wage level variable on the performance variable of 0.370. Meanwhile, the indirect effect through the job satisfaction variable is 0.410 x 0.549 = 0.225. From the calculation results obtained, the indirect effect through the job satisfaction variable is greater than the direct effect on the Y variable. variables eligible for intervention.
Pengaruh Modal Dan Keterampilan Terhadap Minat Berwirausaha Mahasiswa STIE Bina Karya Tebing Tinggi Syafrizal, Rodi
Economic Development Progress Vol. 2 No. 2 (2023): Economic Development Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v2i2.97

Abstract

Most students only rely on the hope that after finishing college they want to be able to work, not start a business. Because the Indonesian people are more dominant in having the mentality of workers than entrepreneurs, therefore mental improvement is needed so that the Indonesian people can work and be independent through entrepreneurship development. This research was conducted to determine the extent of capital and skills in influencing the interest of STIE Bina Karya Tebing Tinggi students. This study uses a quantitative method approach by using primary data derived from questionnaires which are analyzed using the multiple regression method which is processed in SmartPLS 3. The results of research and discussion on the effect of capital and skills on interest in entrepreneurship it can be concluded that capital and skills have a positive and significant influence on the entrepreneurial interest of STIE Bina Karya Tebing Tinggi where the influence of these two variables is substantial or strong in influencing the entrepreneurial interest of students at STIE Bina Karya Tebing Tinggi.
Integration Strategy for Infrastructure Development in MSME Product Marketing Systems in Serdang Bedagai Regency North Sumatra Rusmewahni; Rodi Syafrizal
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.133

Abstract

Micro, Small and Medium Enterprises in the national economy have an important and strategic role. This condition is very possible because the existence of MSMEs is very dominant in the Indonesian economy, on the grounds that the number of industries is large and exists in every economic sector, has great potential in absorbing labor, and the contribution of MSMEs in the formation of GDP is very dominant. This study aims to find out how the Integration Strategy of Infrastructure Development in the MSME Product Marketing System in Serdang Bedagai Regency after the construction of the toll road in the Bengkel village. The method used in this research is Qualitative Descriptive Analysis with Miles and Huberman Model. Data analysis in qualitative research is carried out during data collection, and after completing data collection within a certain period. Activities in data analysis consist of the following steps : 1 . Data Reduction 2. Data Display 3. Conclusion Drawing/Verification. The results of the study show that the workforce used by MSMEs is getting smaller, there has been a significant decrease in income for MSME actors and even the closing of MSME merchant outlets / shops. by MSME traders in the Workshop Market in terms of product quality is quite good. However, existing products and creativity did not develop. In terms of prices offered in every store in the Workshop Market, it is still within reasonable and competitive limits.
ANALYSIS OF SHARIA ENTERPRISE THEORY ON BUMDES PERFORMANCE MANAGEMENT BASED ON THE MASLAHAH SCORECARD METHOD (CASE STUDY ON BUMDES IN SERDANG BEDAGAI REGENCY) Syafrizal, Rodi; Rusmewahni, Rusmewahni; Pratiwi Sitorus, Anggi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 5 (2022): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i5.393

Abstract

The role of BUMDes has a positive impact on communities and villages in terms of improving the economy and community welfare by establishing several business units, namely cattle fattening, catfish farming, house rental, terraces, and shop houses. However, the presence of BUMDes Makmu Beusaree has not played a role in increasing people's income, employment, and reducing poverty. But for community participation and contribution and increasing community knowledge and skills, BUMDes has played a role. The income of the community after joining BUMDes increased from the first category of Rp. 0-1,000,000 to the second category of Rp. 1,000,000-2,000,000, but BUMDes has not had a significant effect on increasing income because only people who join BUMDes experience an increase in income. The active workforce absorbed by BUMDes is 14 people. After the existence of BUMDes, the poverty rate decreased by 6%. The participation and contribution of the Lambro Deyah community to BUMDes is very good, as seen from the average percentage interval, which is 84.70% of the community participating and contributing to BUMDes. The increase in knowledge and skills carried out by BUMDes management is by providing training to BUMDes members and the community such as training and socialization of making animal feed from straw.
THE EFFECT OF PRODUCT INNOVATION, WORD OF MOUTH AND DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN USED TIRE RUBBER CRAFTS IN PON VILLAGE Syafrizal, Rodi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 4 (2022): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i4.321

Abstract

This study aims to examine the effect ofThe Influence of Product Innovation, Word Of Mouth and Digital Marketing on Consumer Buying Interest in Used Tire Rubber Crafts in Pon Village, the results of this study indicate that . 1)product innovation(X1) has no positive and significant effect on consumer buying interest (Y). 2) word of mouth (X2) has a positive and significant effect on consumer buying interest (Y). 3) digital marketing (X3) has a positive and significant effect on consumer buying interest (Y). 4) Simultaneously variable product innovation (X1 ), word of mouth (X2) and digital marketing (X3) have a positive effect on consumer buying interest (Y).
Pengaruh Penilaian Prestasi Kerja Terhadap Produktivitas Kerja Karyawan: Studi Kasus Pada Karyawan PT. Bank BTPN Tbk. Cabang Tebing Tinggi Syafrizal, Rodi
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.146

Abstract

This research was conducted to determine the extent to which work performance appraisals influence employee work productivity at Bank BTPN, Tbk, Tebing Tinggi Branch. This type of research uses a quantitative approach method with a sample of 35 respondents who were determined based on a saturated sampling technique. With simple linear regression analysis, in SPSS version 25.0. Based on the results of this analysis, it can be concluded that the assessment of work performance has a positive and significant effect on the work productivity of Bank BTPN Tebing Tinggi Branch employees.
Co-Authors Abednego Ketaren Aisyah Siregar Anggi Pratiwi Sitoirus Anggi Pratiwi Sitorus Ayu Zurlaini Damanik Ayu Zurlaini Damanik Baihaqi, Muhammad Iqbal Benhart Nainggolan Bestari Endayana Bobby Hartanto Cai Cen, Cia Candrasa, Limega Cici Puspaningrum Daniel Collyn Dewi Sundari Dewi Sundari Tanjung Dini Vientiany Edi Faisal Harahap Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Gugum Mukdas Sudarjah Ilfi Rahmi Putri Kumala Vera Dewi Kumala Vera Dewi L, Lilinesia Liza Widya Hasyim M. Yasir Nasution Mariani Sinurat, Yenni Muallif Masyhuri Muhammad Luthfi Murbanto Sinaga Nainggolan, Benhard Nursaimatussaddiya Owen De Pinto Simanjuntak Pratiwi Sitorus, Anggi Rakhmawati Purba Rangga Salam Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rico Nur Ilham Rika Surianto Zalukhu Rika Surianto Zalukhu Rika Zaluku Riny Viri Insy Sinaga Risa Wininda Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni, Rusmewahni Saparuddin Siregar Saragih, Jopinus Ramli Sarwoto Sarwoto, Sarwoto Sianipar, Christin Natalia Sinaga, Eka Mayastika Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Sugianto Suriana Suwadi Suwadi Tanjung, Dewi Sundari Vientiany, Dini Yenni Mariani Sinurat Yenni Samri Juliati Nasution Yomeini M. Sagala Yomeini Margareth Sagala Yomeini Sagala Zen, M. Afif Shahputra