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All Journal Jurnal EMT KITA At-Tawassuth: Jurnal Ekonomi Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Abdidas International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Masyarakat Indonesia (JPMI) EKONOMIKA SYARIAH : Journal of Economic Studies Wahana International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Nusantara Berbakti MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Digital Business Progress Management and Business Progress Community Service Progress Accounting Progress Economic Development Progress Jurnal Pengabdian Masyarakat Indonesia
Syafrizal, Rodi
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Pengaruh Tingkat Pendidikan, Kecerdasan Emosional Dan Komitmen Kerja Terhadap Kinerja Pegawai Kantor Camat Kotarih Syafrizal, Rodi
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.188

Abstract

The aim of this research is to determine the influence of education level, emotional intelligence and work commitment on the performance of Kotarih sub-district office employees. The population in this study were all employees of the Kotarih sub-district office, totaling 35 respondents. The data source in this research comes from primary data, namely from the results of collecting questionnaires filled in directly by respondents. Hypothesis testing uses multiple regression analysis on the SPSS version 25 application. The results of this study show that partially the level of education and work commitment have no effect on employee performance, while emotional intelligence has a significant effect on the performance of Kotarih sub-district office employees. Simultaneously or together, the level of education, emotional intelligence and work commitment have a significant effect on the performance of Kotarih sub-district office employees
PENGUATAN MANAJEMEN USAHA DAN STRATEGI PEMASARAN UMKM DI DESA SEI SUKA DERAS KECAMATAN SEI SUKA KABUPATEN BATU BARA Syafrizal, Rodi; Nainggolan, Benhard
Community Service Progress Vol. 1 No. 2 (2022): Community Service Progress Edisi Desember 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v1i2.41

Abstract

Usaha Mikro Kecil Menengah di desa Sei Suka Deras memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan kebanyakan masyarakat di sana masih belum mengetahui potensi akan desa tersebut. Tujuan dari kegiatan ini adalah untuk  menggali potensi –potensi usaha yang ada. Terlebih, saat ini perkembangan teknologi yang semakin pesat dimana akan semakin mempermudah menjalankan suatu usaha. Metode yang dilakukan dalam kegiatan pengabdian ini adalah dengan cara Pengamatan, observasi serta wawancara kepada para pelaku UMKM. Hasilnya para pelaku bisnis memahami mekanisme strategi pemasaran dengan lebih baik, dan mereka menggunakan media elektronik untuk mempromosikan produk dan layanan mereka untuk meningkatkan penjualan.
Pelatihan Online Marketing Bagi Pelaku Umkm Di Desa Dolok Sagala Syafrizal, Rodi; Nursaimatussaddiya, Nursaimatussaddiya; Sinaga, Eka Mayastika; Baihaqi, Muhammad Iqbal
Community Service Progress Vol. 2 No. 1 (2023): Community Service Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i1.59

Abstract

Para pelaku usaha di Desa Dolok Sagala cenderung masih menggunakan metode penjualan secara tradisional dan belum memahami cara penggunaan media sosial sebagai sarana penjualan produk. Hal tersebut menjadi kesempatan bagi kami untuk mengembangkan ilmu dan pengetahuan serta membantu para pelaku usaha di Desa dalam meningkatkan inovasi dan eksplorasi entrepreneurship. Demi mewujudkan hal tersebut, diperlukan pelatihan penjualan melalui sosial media untuk mempertajam kemampuan dalam marketing. Sosial media merupakan alat yang dapat mencangkup seluruh dunia dengan menggunakan jaringan internet. Pola penjualan menjadi lebih efisien dan fleksibel. Eksplorasi ini diharapkan mampu meningkatkan pengetahuan serta pendapatan penduduk Desa khususnya pelaku UMKM, yang selanjutnya menjadi dasar bagi pengembangan usaha UMKM yang berkelanjutan.
Pemanfaatan Digital Marketing Pada UMKM Dalam Meningkatkan Penjualan pada Kelurahan Tebing Tinggi Kecamatan Padang Hilir Kota Tebing Tinggi Syafrizal, Rodi; Nursaimatussaddiya, Nursaimatussaddiya; Sianipar, Christin Natalia; Sarwoto, Sarwoto
Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i1.173

Abstract

This community service activity emphasizes increasing MSME sales through the use of digital marketing, especially for tofu entrepreneurs.  The aim of this activity is marketing training using Digital Marketing by providing skills that can increase family income thereby increasing welfare. The aim of this Community Service Activity is to develop MSMEs (Micro, Small and Medium Enterprises) and creative industries in the Tebing Tinggi sub-district community. Especially for jangek cracker products through Digital Marketing training.
Analisis Peluang Dan Tantangan Koperasi Desa Merah Putih Dalam Pemberdayaan Ekonomi Desa Syafrizal, Rodi; Aulia, Cindi; Hasyim, Liza Widya
Accounting Progress Vol. 4 No. 2 (2025): Accounting Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v4i2.287

Abstract

Rural-urban inequality remains a structural problem in national economic development. This disparity is characterized by low rural income, limited infrastructure, and weak human resource capacity. The "Koperasi Desa Merah Putih" (Red and White Village Cooperative) is present as a potential solution to bridge this gap through local economic empowerment. This study aims to analyze the opportunities and challenges faced by the cooperative in empowering the village economy. This research employs a descriptive qualitative approach with literature study and phenomenological analysis methods. The results indicate that the cooperative has significant opportunities in managing local natural resources and utilizing village funds for productive businesses. However, major challenges include low managerial capacity, limited capital access, and strict market competition with established private sectors. The study concludes that revitalization of the cooperative through human resource training, digitalization, and strategic partnerships is essential to strengthen the rural economic structure.
Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
MSME BUSINESS TRAINING PROGRAM FOR MAKING BAGS FROM PANDAN LEATHER AND WOVEN TO INCREASE THE INCOME OF THE COMMUNITY IN VILLAGE KESATUAN PERBAUGAN DISTRICT, SERDANG BEDAGAI REGENCY Dewi Sundari Tanjung; Suriana; Jihan Hidayah Putri; Porkas Sojuangon Lubis; Rodi Syafrizal; Evida Rahimah; M.Tohir Ritonga
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19466372

Abstract

This community service program aims to improve the skills, creativity, and economic independence of the community in Kesatuan Hamlet II Village, Perbaungan District, Serdang Bedagai Regency, especially for women who are housewives and school dropouts. The activity was carried out through training in making bags from leather and woven pandan leaves that combine traditional and modern motifs. The implementation method used a participatory approach with the principle of adult learning, which involved stages of socialization, demonstration of bag-making techniques, online marketing training, and collaboration with the village government and related institutions. The results of the activity showed a significant increase in the participants' understanding and skills regarding environmentally friendly bag production techniques and entrepreneurial awareness. Based on the results of the questionnaire, the majority of participants stated that this activity was beneficial and desired to continue the business independently. This program not only increases community income but also encourages the preservation of local culture through crafts based on local natural resources. Thus, this training makes a significant contribution to the development of creative MSMEs, women's empowerment, and strengthening the sustainable economy at the village level.
THE INFLUENCE OF DISTRIBUTION CHANNELS, PRODUCT AVAILABILITY, AND PRICE ON PURCHASING DECISIONS AT THE APONG CRICKET FARMING BUSINESS IN TEBING TINGGI CITY Angge Lya; Aprilia Jennifer Lie; Rodi Syafrizal; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasingly intense business competition requires entrepreneurs to thoroughly understand the factors that drive consumers to make purchasing decisions. This study aimed to determine the extent to which distribution channels, product availability, and price influence consumer purchasing decisions at the Apong Cricket Farming Business in Tebing Tinggi City. A total of 96 respondents were involved in this research through an incidental sampling technique, with data collected via questionnaires and analyzed using multiple linear regression on SPSS version 25.In terms of individual influence, distribution channels and price proved to be significant, with significance values of 0.002 and 0.000, respectively, whereas product availability did not show a significant effect, with a value of 0.378. When tested simultaneously, the three variables collectively proved to significantly influence purchasing decisions, yielding a calculated F-value of 26.277 and a significance level of 0.000. Furthermore, the Adjusted R Square value of 0.444 implies that 44.4% of the variance in purchasing decisions can be explained by the three variables in this model. These results indicate that price stability and distribution effectiveness are the two main factors that micro-agribusiness entrepreneurs must consider when designing well-targeted marketing strategies.
Peran Koperasi Desa Kelurahan Merah Putih Sebagai Penggerak Ekonomi Berkelanjutan Berbasis Kearifan Lokal Rodi Syafrizal; Rusmewahni Rusmewahni
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.323

Abstract

This study aims to analyze the role of the Merah Putih Village/Sub-district Cooperative as a driver of sustainable economic development based on local wisdom and to identify challenges and development strategies in supporting village economic development. This study uses a qualitative approach with a literature study method (library research) through the review of various scientific journals, regulations, and relevant literature. Data analysis techniques are carried out using the content analysis method by identifying, reviewing, and interpreting various information according to the research focus. The results show that KDMP has a strategic role in increasing community access to financing, strengthening the distribution of agricultural products and MSMEs, creating local jobs, increasing the added value of village products, and strengthening food security and financial inclusion of village communities. Furthermore, the integration of local wisdom values ​​such as mutual cooperation, deliberation, social solidarity, and community participation is a crucial foundation for strengthening the sustainability of village cooperatives. However, the implementation of the KDMP still faces various challenges, such as low human resource capacity, weak digital literacy, potential overlap with Village-Owned Enterprises (BUMDes), and the risk of institutional politicization. Therefore, strengthening participatory governance, digitalizing cooperatives, developing human resources, and fostering multi-stakeholder synergy are necessary to realize professional, inclusive, and sustainable village cooperatives.
Co-Authors Abednego Ketaren Aisyah Siregar Angge Lya Anggi Pratiwi Sitoirus Anggi Pratiwi Sitorus Aprilia Jennifer Lie Aulia, Cindi Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Baihaqi, Muhammad Iqbal Benhart Nainggolan Bestari Endayana Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Candrasa, Limega Cici Puspaningrum Cici Puspaningrum Daniel Collyn Daniel Collyn Dewi Sundari Dewi Sundari Tanjung Dini Vientiany Edi Faisal Harahap Evida Rahimah Fitrianingsih, Fitrianingsih Gugum Mukdas Sudarjah Hasyim, Liza Widya Ilfi Rahmi Putri Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi L, Lilinesia Liza Widya Hasyim M. Yasir Nasution M.Tohir Ritonga Mariani Sinurat, Yenni Muallif Masyhuri Muhammad Luthfi Murbanto Sinaga Murbanto Sinaga Nainggolan, Benhard Nursaimatussaddiya Owen De Pinto Simanjuntak Porkas Sojuangon Lubis Pratiwi Sitorus, Anggi Putri, Jihan Hidayah Rakhmawati Purba Rangga Salam Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rico Nur Ilham Rika Surianto Zalukhu Rika Surianto Zalukhu Rika Zaluku Riny Viri Insy Sinaga Risa Wininda Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni Rusmewahni Rusmewahni, Rusmewahni Saparuddin Siregar Saragih, Jopinus Ramli Sarwoto Sarwoto, Sarwoto Sianipar, Christin Natalia Sinaga, Eka Mayastika Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Sugianto Suriana Suwadi Suwadi Suwadi Suwadi Tanjung, Dewi Sundari Vientiany, Dini Yenni Mariani Sinurat Yenni Mariani Sinurat Yenni Samri Juliati Nasution Yomeini M. Sagala Yomeini Margareth Sagala Yomeini Margareth Sagala Yomeini Sagala Zen, M. Afif Shahputra