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All Journal Jurnal EMT KITA At-Tawassuth: Jurnal Ekonomi Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Abdidas International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Masyarakat Indonesia (JPMI) EKONOMIKA SYARIAH : Journal of Economic Studies Wahana International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Jurnal Nusantara Berbakti MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Digital Business Progress Management and Business Progress Community Service Progress Accounting Progress Economic Development Progress Jurnal Pengabdian Masyarakat Indonesia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Syafrizal, Rodi
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Pemanfaatan Digital Marketing Pada UMKM Dalam Meningkatkan Penjualan pada Kelurahan Tebing Tinggi Kecamatan Padang Hilir Kota Tebing Tinggi Syafrizal, Rodi; Nursaimatussaddiya, Nursaimatussaddiya; Sianipar, Christin Natalia; Sarwoto, Sarwoto
Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i1.173

Abstract

This community service activity emphasizes increasing MSME sales through the use of digital marketing, especially for tofu entrepreneurs.  The aim of this activity is marketing training using Digital Marketing by providing skills that can increase family income thereby increasing welfare. The aim of this Community Service Activity is to develop MSMEs (Micro, Small and Medium Enterprises) and creative industries in the Tebing Tinggi sub-district community. Especially for jangek cracker products through Digital Marketing training.
Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 1 (2025): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
THE INFLUENCE OF DISTRIBUTION CHANNELS, PRODUCT AVAILABILITY, AND PRICE ON PURCHASING DECISIONS AT THE APONG CRICKET FARMING BUSINESS IN TEBING TINGGI CITY Angge Lya; Aprilia Jennifer Lie; Rodi Syafrizal; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasingly intense business competition requires entrepreneurs to thoroughly understand the factors that drive consumers to make purchasing decisions. This study aimed to determine the extent to which distribution channels, product availability, and price influence consumer purchasing decisions at the Apong Cricket Farming Business in Tebing Tinggi City. A total of 96 respondents were involved in this research through an incidental sampling technique, with data collected via questionnaires and analyzed using multiple linear regression on SPSS version 25.In terms of individual influence, distribution channels and price proved to be significant, with significance values of 0.002 and 0.000, respectively, whereas product availability did not show a significant effect, with a value of 0.378. When tested simultaneously, the three variables collectively proved to significantly influence purchasing decisions, yielding a calculated F-value of 26.277 and a significance level of 0.000. Furthermore, the Adjusted R Square value of 0.444 implies that 44.4% of the variance in purchasing decisions can be explained by the three variables in this model. These results indicate that price stability and distribution effectiveness are the two main factors that micro-agribusiness entrepreneurs must consider when designing well-targeted marketing strategies.
Peran Koperasi Desa Kelurahan Merah Putih Sebagai Penggerak Ekonomi Berkelanjutan Berbasis Kearifan Lokal Rodi Syafrizal; Rusmewahni Rusmewahni
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.323

Abstract

This study aims to analyze the role of the Merah Putih Village/Sub-district Cooperative as a driver of sustainable economic development based on local wisdom and to identify challenges and development strategies in supporting village economic development. This study uses a qualitative approach with a literature study method (library research) through the review of various scientific journals, regulations, and relevant literature. Data analysis techniques are carried out using the content analysis method by identifying, reviewing, and interpreting various information according to the research focus. The results show that KDMP has a strategic role in increasing community access to financing, strengthening the distribution of agricultural products and MSMEs, creating local jobs, increasing the added value of village products, and strengthening food security and financial inclusion of village communities. Furthermore, the integration of local wisdom values ​​such as mutual cooperation, deliberation, social solidarity, and community participation is a crucial foundation for strengthening the sustainability of village cooperatives. However, the implementation of the KDMP still faces various challenges, such as low human resource capacity, weak digital literacy, potential overlap with Village-Owned Enterprises (BUMDes), and the risk of institutional politicization. Therefore, strengthening participatory governance, digitalizing cooperatives, developing human resources, and fostering multi-stakeholder synergy are necessary to realize professional, inclusive, and sustainable village cooperatives.
Analisis Peluang Dan Tantangan Koperasi Desa Merah Putih Dalam Pemberdayaan Ekonomi Desa Rodi Syafrizal; Cindi Aulia; Liza Widya Hasyim
Accounting Progress Vol. 4 No. 2 (2025): Accounting Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v4i2.287

Abstract

Rural-urban inequality remains a structural problem in national economic development. This disparity is characterized by low rural income, limited infrastructure, and weak human resource capacity. The "Koperasi Desa Merah Putih" (Red and White Village Cooperative) is present as a potential solution to bridge this gap through local economic empowerment. This study aims to analyze the opportunities and challenges faced by the cooperative in empowering the village economy. This research employs a descriptive qualitative approach with literature study and phenomenological analysis methods. The results indicate that the cooperative has significant opportunities in managing local natural resources and utilizing village funds for productive businesses. However, major challenges include low managerial capacity, limited capital access, and strict market competition with established private sectors. The study concludes that revitalization of the cooperative through human resource training, digitalization, and strategic partnerships is essential to strengthen the rural economic structure.
MSME BUSINESS TRAINING PROGRAM FOR MAKING BAGS FROM PANDAN LEATHER AND WOVEN TO INCREASE THE INCOME OF THE COMMUNITY IN VILLAGE KESATUAN PERBAUGAN DISTRICT, SERDANG BEDAGAI REGENCY Dewi Sundari Tanjung; Suriana; Jihan Hidayah Putri; Porkas Sojuangon Lubis; Rodi Syafrizal; Evida Rahimah; M.Tohir Ritonga
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19466372

Abstract

This community service program aims to improve the skills, creativity, and economic independence of the community in Kesatuan Hamlet II Village, Perbaungan District, Serdang Bedagai Regency, especially for women who are housewives and school dropouts. The activity was carried out through training in making bags from leather and woven pandan leaves that combine traditional and modern motifs. The implementation method used a participatory approach with the principle of adult learning, which involved stages of socialization, demonstration of bag-making techniques, online marketing training, and collaboration with the village government and related institutions. The results of the activity showed a significant increase in the participants' understanding and skills regarding environmentally friendly bag production techniques and entrepreneurial awareness. Based on the results of the questionnaire, the majority of participants stated that this activity was beneficial and desired to continue the business independently. This program not only increases community income but also encourages the preservation of local culture through crafts based on local natural resources. Thus, this training makes a significant contribution to the development of creative MSMEs, women's empowerment, and strengthening the sustainable economy at the village level.
TRAINING ON IMPLEMENTATION OF DIRECT SELLING MARKET USING QRIS DIGITAL PAYMENT FOR STRAWBERRY FARMERS AND SELLERS IN BERASTAGI, KARO REGENCY, SUMATERA NORTH Jihan Hidayah Putri; Dewi Sundari Tanjung; Suriana; Winda Wardhani; Rodi Syafrizal; Iqbal Fahri Tobing
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22234941

Abstract

Karo Regency, particularly Berastagi District, is one of the largest strawberry production centers in North Sumatra. To date, most strawberry farmers and sellers still rely on conventional sales systems through middlemen and cash transactions, resulting in relatively small profit margins and inefficient transaction processes. This community service activity aims to provide training on implementing a direct selling market (direct sales without intermediaries) combined with the use of the QRIS (Quick Response Code Indonesian Standard) digital payment system to strawberry farmers and sellers in Berastagi. The implementation method included a preliminary survey, focus group discussions (FGDs), theoretical and practical training, assistance with QRIS account registration, and an evaluation of the program's sustainability. The results showed that participants experienced an increased understanding of the concept of direct selling and the benefits of cashless payments, marked by the successful QRIS registration by most participants and increased buyer confidence, especially tourists, in cashless transactions at sales locations. This activity is expected to serve as a model for replication for other horticultural centers in efforts to digitize the rural economy.
VILLAGE ECONOMIC WELFARE THROUGH THE COGNITIVE ROLE OF BUMDES HUMAN RESOURCES TO IMPROVE COMPETITIVENESS LOCAL WISDOM PRODUCTS OF SERDANG BEDAGAI Rodi Syafrizal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1128

Abstract

This study explores the role of cognitive aspects of human resources (HR) in strengthening the performance of Village-Owned Enterprises (BUMDes) to increase the competitiveness of local wisdom-based products in Serdang Bedagai Regency. Although the number of BUMDes established nationally is quite significant, only a small proportion successfully contributes to rural economic growth. Using qualitative descriptive methods, data were collected through interviews, observations, and literature analysis to identify cognitive gaps among BUMDes managers in recognizing opportunities, managing resources, and innovating business strategies. The findings indicate that BUMDes often fail to align local potential with market needs, resulting in limited economic impact. Furthermore, the lack of standardized product development and market-oriented innovation weakens competitiveness. This study emphasizes that strengthening HR cognitive skills such as managerial capacity, market literacy, and an entrepreneurial mindset, combined with the operationalization of Islamic principles of maslahah into measurable performance indicators, can significantly improve the effectiveness of BUMDes. This study concludes that BUMDes with strong cognitive HR capabilities are better positioned to develop local products based on the creative economy, preserve village potential, and contribute to rural welfare. Practical implications are offered through an eight-step intervention model, including capacity audit, product prototyping, standardization, branding, and the creation of a maslahah-based performance dashboard.
THE INFLUENCE OF ORGANIZATIONAL COMMITMENT, JOB RISK AND WAGE LEVELS ON JOB SATISFACTION PT EMPLOYEES NINJA EXPRESS BRANCH TEBING TINGGI CITY Rodi Syafrizal
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 3 No. 1 (2024): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v3i1.168

Abstract

The purpose of this research is to determine the influence of organizational commitment, work risk and wage levels on job satisfaction of PT employees. Ninja Express Tebing Tinggi City branch. The population in this study were all employees of PT. Ninja Express branch of Tebing Tinggi City works as a courier with 44 respondents. The data source in this research comes from primary data, namely from the results of collecting questionnaires filled in directly by respondents. Hypothesis testing uses multiple regression analysis on the SPSS version 25 application. The results of this study show that partially organizational commitment and work risk do not have a significant effect on employee job satisfaction at PT. Ninja Express Tebing Tinggi City Branch. Meanwhile, the wage level influences the job satisfaction of PT employees. Ninja Express Tebing Tinggi City Branch. Simultaneously or together, organizational commitment, work risk and wage levels influence PT employee job satisfaction. Ninja Express Tebing Tinggi City Branch.
Analysis of Islamic Human Resources Performance Policy Management Practices in Private-Owned Enterprises in North Sumatera Rodi Syafrizal; Fitrianingsih Fitrianingsih
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 5 No. 2 (2021): July - December 2021
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v5i2.4813

Abstract

This study aims to analyze the practice of human resource management policies that are Muslim who work in privately owned enterprises in the North Sumatra region. This research is a field research using a qualitative method. In the practice of managing human resource performance policies, companies should be able to pay more attention to the philosophy of understanding and religious values in their application so that they do not intersect with the beliefs and needs of their HR worship. Islamic human resources considers that work is a form of worship that is carried out with responsibility not only for the company but will be held accountable in the hereafter. Therefore, the policies or tasks assigned by Muslim employees must be studied first so that they do not conflict with Islamic teachings or sharia. Muslims do not only think that Islam is merely a religion that regulates the teachings of worship but also believes that it is a way of life. Therefore, of course, every Muslim must be able to carry out his sharia in daily life and as an employee where work is worship. Regardless of the spiritual and material needs that Muslim employees have obtained, it will certainly have an impact on increasing employee performance. Therefore, it is important for every company to be able to adjust HR management policies that are right on target so that they can encourage more effective performance which not only provides material rights but also provides spiritual rights needed by HR. Penelitian ini dilakukan bertujuan untuk menganalisis praktik kebijakan pengelolaan sumber daya manusia yang beragama Islam yang bekerja pada Badan usaha milik swasta yang ada diwilayah Sumatera Utara. penelitian ini merupakan penelitian lapangan (field research) menggunakan metode kualitatif. Dalam praktik pengelolaan kebijakan kinerja sumber daya manusia seharusnya perusahaan harus mampu lebih memperhatikan filosofi pemahaman dan nilai-nilai keagamaan dalam penerapannya sehingga tidak bersinggungan dengan keyakinan dan kebutuhan ibadah SDM-nya. Islamic human resources menganggap bahwa kerja adalah sebagai ibadah yang dilaksanakan dengan tanggung jawab semata-mata bukan hanya pada perusahaan tetapi dipertanggung jawabkan diakhirat kelak. Oleh karena itu kebijakan atau tugas yang diberikan oleh karyawan muslim harus dipelajari terlebih dahulu sehingga tidak berbenturan dengan ajaran atau syariat Islam. Kaum muslim bukan hanya menganggap Islam semata-mata agama yang mengatur ajaran beribadah tetapi meyakini sebagai way of life. oleh karena itu tentu setiap muslim harus mampu melaksanakan syariatnya dalam  kehidupan sehari-hari dan sebagai seorang karyawan dimana kerja sabagai ibadah. Dan apabila kebutuhan secara rohani dan materi ini telah diperoleh oleh karyawan muslim tentunya akan berdampak pada peningkatan kinerja karyawan. Oleh karena itu penting untuk setiap perusahaan harus mampu menyesuaikan kebijakan pengelolaan SDM yang tepat sasaran sehingga dapat mendorong kinerja lebih efektif dimana tidak hanya memberikan hak secara materi tetapi juga memberikan hak secara  rohani yang dibutuhkan SDM.
Co-Authors Abednego Ketaren Aisyah Siregar Angge Lya Anggi Pratiwi Sitoirus Anggi Pratiwi Sitorus Aprilia Jennifer Lie Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Baihaqi, Muhammad Iqbal Benhart Nainggolan Bestari Endayana Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Candrasa, Limega Cici Puspaningrum Cici Puspaningrum Cindi Aulia Daniel Collyn Daniel Collyn Dewi Sundari Dini Vientiany Edi Faisal Harahap Fitrianingsih, Fitrianingsih Gugum Mukdas Sudarjah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi L, Lilinesia Liza Widya Hasyim Liza Widya Hasyim M. Yasir Nasution M.Tohir Ritonga Mariani Sinurat, Yenni Muallif Masyhuri Muhammad Luthfi Murbanto Sinaga Murbanto Sinaga Nainggolan, Benhard Nursaimatussaddiya Owen De Pinto Simanjuntak Porkas Sojuangon Lubis Putri, Ilfi Rahmi Putri, Jihan Hidayah Rahimah, Evida Rakhmawati Purba Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rico Nur Ilham Rika Surianto Zalukhu Rika Zaluku Riny Viri Insy Sinaga Risa Wininda Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni Rusmewahni Rusmewahni, Rusmewahni Salam, Rangga Saparuddin Siregar Saragih, Jopinus Ramli Sarwoto Sarwoto, Sarwoto Sianipar, Christin Natalia Sinaga, Eka Mayastika Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Sugianto Sundari Tanjung, Dewi Suriana Suriana Suriana Suwadi Suwadi Suwadi Suwadi Tobing, Iqbal Fahri Vientiany, Dini Winda Wardhani Yenni Mariani Sinurat Yenni Mariani Sinurat Yenni Samri Juliati Nasution Yomeini M. Sagala Yomeini Margareth Sagala Yomeini Margareth Sagala Yomeini Sagala Zen, M. Afif Shahputra