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Syafrizal, Rodi
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Pelatihan Marketing Digital dan Strategi Pemasaran Keripik Sambal Ikan Teri Kearifan Lokal dalam meningkatkan Kesejahteraan UMKM di Kelurahan Aek Parombunan Kecamatan Sibolga Selatan Tanjung, Dewi Sundari; Vientiany, Dini; Syafrizal, Rodi
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/wahana.v3i2.747

Abstract

Pengabdian masyarakat dilakukan dengan metode pemberian pelatihan, pendampingan kepada UMKM mengenai Marketng digital dan Startegi Pemasaran dalam yang bertujuan untuk membantu pengembangan Usaha Mikro Kecil dan Menengah (UMKM) produk keripik kearifan lokal di keluaraha Aek Parombunan kecaatan Sibolga Selatan Kota Sibolga yang dibangun oleh masyakatrat dan pantau pemerintah daerah. Masyarakat di kelurahan Aek Parombunan memiliki banyak usaha pengolahan pangan seperti keripik namun dalam pemasarannya belum seluruhnya mengimplentasikan digital marketing dengan baik. Potensi sumber daya manusia, pemanfaatan hasil perkebunan, pertanian dan perikanan, industri kecil keripik sambal ikan teri, dan meupakan juga bisnis yang cukup menjanjikan sebagai sumber pendapatan masyarakat di Kelurahan Aek Parombunan.Penguasaan strategi pemasaran sangat di butuhkan, kemampuan manajemen, wawasan kewirausahaan, maupun kemampuan digital marketing pelaku usaha untuk menjaga keberlanjutan dan dari usaha ini. Ada tiga tahapan yang diakukan dalam kegiatan yaitu pra pelatihan, kegiatan pelatihan dan pendampingan pasca pelatihan. Pada kegiatan prapelatihan dilakukan analisis kondisi awal dari para pelaku UMKM keripik sambal ikan teri, sedang pada tahap pelatihan diberikan materi terkait digital marketing. kemudian pada tahap yang terakhir pendampingan pasca pelatihan yaitu dilakukan pendampingan secara cepat dan langsung untuk mengiimplementasi konsep digital marketing dalam menjalankan usaha. Hasil dari kegiatan ini sangat memuaskan, dapat dilihat dari sambutan dan respon para pelaku UMKM yang sangat antusias dalam mengikuti kegiatan pelatihan. Dengan kegiatan pelatihan ini para pemilik UMKM dapat memahami dan mengetahui strategi pemasaran dan digital marketing yang baik untuk memperluas pasar. Baik nasional maupun menuju internasional. Para pelaku UMKM mencoba memasarkan produknya melalui platform digital seperti toko Pedia dan shopee. Adapun dari kegiatan ini , yaitu terjadinya peningkatan omset penjualan dari para pelaku usaha, yaitu keripik sambal ikan teri kangen mengalami kenaikan omset sebesar 20%, keripik sambal bripka 10%. Keripik Sambla Special 20%.
Peningkatan Kapasitas Pelaku UMKM di Desa Sei Rampah dalam Mengoptimalkan Media Sosial di Era Pemasaran Digital Rodi Syafrizal; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Daniel Collyn; Yenni Mariani Sinurat; Ayu Zurlaini Damanik; Suwadi Suwadi; Yomeini M. Sagala; Murbanto Sinaga; Sri Winda Hardiyanti Damanik
Jurnal Nusantara Berbakti Vol. 3 No. 1 (2025): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i1.555

Abstract

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.
Pengaruh Gaji Dan Motivasi Terhadap Kinerja Pegawai Honorer Syafrizal, Rodi; Sudarjah, Gugum Mukdas
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.212

Abstract

The purpose of this study was to analyze and examine the effect of salary and motivation on the performance of honorary employees of the Environmental Service. The population in this study were all honorary employees of the North Tebing Tinggi City Environmental Service totaling 277 people. The method of determining the number of samples using the slovin formula with a sample of 73 people and determining the sample using incidental techniques. The source of data in this study comes from primary data, namely the results of a questionnaire/questionnaire that is filled in directly by the respondent. Hypothesis testing using multiple regression analysis. The results of this study indicate that partially salary has a positive and significant effect on employee performance, but partially motivation does not significantly affect employee performance. While simultaneously variable salary and motivation have a positive and significant effect on the performance of honorary employees.
HALAL CERTIFICATION SOCIALIZATION AND UNDERSTANDING IN THE UTILIZATION OF THE FREE SIHALAL PROGRAM IN CHIPS MSMEs IN SOUTH SIBOLGA DISTRICT SIBOLGA CITY Dewi Sundari Tanjung; Suriana; Riny Viri Insy Sinaga; Rodi Syafrizal; Dini Vientiany; Liza Widya Hasyim
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.3566

Abstract

One of Of the three main pillars (Tri Dharma) that must be implemented by lecturers in higher education, in addition to education and teaching as well as research and development, community service is an activity carried out by lecturers in collaboration with MSMEs in the Sibolaga district of Sibolga city. The free SI HALAL program from the Halal Product Guarantee Agency (BPJPH) is a great opportunity for Micro and Small Enterprises (MSMEs) to obtain halal certificates at no cost. However, the lack of information and understanding of this certification process is a major obstacle among MSMEs, especially chili chip MSMEs in the South Sibolga District of Sibolga City. This community service activity aims to socialize the importance of halal certification and provide technical understanding in utilizing the free SI HALAL program. The method used is a participatory approach through counseling, interactive discussions, and technical assistance. The results show an increase in understanding and motivation of MSMEs to register their products in the halal certification system. This activity is expected to be the beginning of increasing the competitiveness and business desires of local MSMEs based on halal principles.
BUMDES Management Training in Sei Bamban District Based on Cognitive Cointegration Method L, Lilinesia; Mariani Sinurat, Yenni; Syafrizal, Rodi; Nur Ilham, Rico
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 1 No. 1 (2021): November 2021 - February 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1071.891 KB) | DOI: 10.54443/irpitage.v1i1.18

Abstract

Currently the government continues to strive to build and develop the economy of rural areas through community empowerment programs with the aim of increasing productivity, business diversity and regional potential with the aim of improving the economy and welfare of rural communities. One of the government programs is by providing a budget. Funds in the field of community empowerment are used to support capital for the formation of Village Owned Enterprises (BUMDes). Where in accordance with the objectives of BUMDes, namely optimizing the management of village assets and the potential of existing villages, to support the village economy, and improve the welfare of the village community. But unfortunately, until now the role and function of my BUMDes has not been effective and cannot be felt by the community. This is due to the incompetence and lack of professionalism of human resources managing BUMDes and the lack of integration of the businesses managed by BUMDes with the existing village potential so that it seems as if BUMDes stands only as a formality without supporting the economic potential of rural communities. The purpose of this study is to create a strategic concept in the management of BUMDes so that it runs more effectively and according to targets so that it can support the economy of rural communities through the development of human resource knowledge in managing BUMDes that is integrated with the economic potential of rural communities. So that BUMDes and Village Basic Pontesials are integrated in a business institution that supports the village economy for the welfare of the village community. This solution can help rural communities in strengthening their economy and provide knowledge views and open insight to BUMDes managers so that they can develop BUMDes into businesses that are in synergy with the community. This study uses primary data sourced from questionnaires and interviews aimed at BUMDes management employees to see the extent to which the abilities, expertise, and knowledge of BUMDes management employees can evaluate and innovate in the business.
PROMOTIONAL STRATEGY TRAINING IN RESULTS MARKETING PRODUCTION AT MITRA MAJU FURNITURE TRADING BUSINESS IN BANDAR LABUHAN DISTRICT. TANJUNG MORAWA, DELI SERDANG REGENCY Dewi Sundari; Rangga Salam; Ilfi Rahmi Putri; Liza Widya Hasyim; Anggi Pratiwi Sitoirus; Rodi Syafrizal
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1868

Abstract

The purpose of this service is to get an overview of the purpose of the Aek Parombunan community's participation as workers processing anchovies and cassava into chili chips in the Sambal Chips business Jl. Sisingamanangaraja in Aek Prombunan Village, Sibolga City is to help increase the income of the people of Aek Parambunan Sibolga Village. The method of implementing this community service is carried out regularly and is divided into several activities starting from the survey stage in the form of socialization which is carried out by compiling programs that will be delivered when community service activities take place, including preparing materials and schedules and dividing the tasks of the community service team. The initial stage is in the form of friendly relations with business owners and their employees, namely the Aek Parombunan community consisting of high school graduates and also those who are still in school who live in the Aek Parombuna sub-district. The results of the community service activities were obtained in the form of in-depth study of several industrial centers in the Aek Parombunan Village, Sibolga City, by processing anchovies and cassava into chili chips, which are typical souvenirs from the city of Sibolga. Empowerment of the Aek Prombunan sub-district community includes social, educational and economic dimensions, community empowerment strategies should consider characteristics such as age, skill, gender and ability to work in centers that are in this trading business location, and to realize Aek Parombunan sub -district community empowerment integration support from both local agencies and civil society, private and educational institutions is needed.
DIGITALIZATION TRAINING AND GUIDANCE OF HALAL PRODUCT CERTIFICATION BASED ON LOCAL WISDOM AS AN EFFORT IMPROVING THE COMPETITIVENESS OF UMKM ANCHOR CHIPS IN DISTRICT SOUTH SIBOLGA Dewi Sundari; Rodi Syafrizal; Liza Widya Hasyim; Bestari Endayana; Muallif Masyhuri; Irwansyah Putra; Rangga Salam
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2446

Abstract

implementation of this PKM is designed with offline meetings and direct field visits in order to reach a wider audience. Moreover, the theme raised is related to Digital Halal Certification and Halal Labels for MSME products. The selection of the South Sibolga sub-district area, in addition to being based on an agreement to provide assistance with the Sibolga City Ministry of Religion, is also based on the still less than optimal registration of digital halal certification and halal labels on MSME products in order to increase competitiveness outside the region and abroad, especially still not being able to compete with other regional products. The Community Service Program in partnership with the Ministry of Manpower, Trade Office, South Sibolga Traffic, is held offline and directly in the field. More specifically to independent small and medium business actors under the guidance of the Ministry of Home Affairs and Academics to the Creative Digital Halal Certification Registration Training Based on Local Wisdom to Increase the Competitiveness of MSME Products, Ministry of Religion of Sibolga City and the Perdanaganan Service, Sibolga City in 2023-2024. The implementation is carried out by delivering materials, discussions, to simulations of registration of Digital Halal Certificates packaged from local Sibolga culture adjusted to the products of each MSME. In its implementation, we found it difficult to simulate directly and see MSME products as participants directly. The implementation that we made in the Community Service program for independent small and medium enterprises (MSMEs) was fairly successful because it received a huge response from the MSME community.
INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS Benhart Nainggolan; Rodi Syafrizal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.206

Abstract

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for iPhone HDC (Mobile Copy Draw) for STIE Bina Karya students. The research method used is a quantitative method using SPSS version 25.00. The data collected from the results of distributing questionnaires were 41 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test. Y), the brand image variable (X2) has no effect on the purchasing decision variable (Y), Price (X3) has an effect on purchasing decisions (Y) and product quality (X1),.
THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS Risa Wininda; Rodi Syafrizal; Nursaimatussaddiya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.800

Abstract

This study aims to analyze the effect of Service Quality, Product Quality, and Price Perception on Purchasing Decisions of consumers at Butik Liza Tebing Tinggi. The research employed a quantitative approach with a total of 96 respondents selected using incidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results showed that partially, Service Quality and Product Quality had a significant effect on Purchasing Decisions, with significance values ​​of 0.046 and 0.010, respectively. However, Price Perception did not have a significant effect on Purchasing Decisions, with a significant value of 0.259. Simultaneously, the three variables (Service Quality, Product Quality, and Price Perception) have a significant influence on Purchasing Decisions, with an F-value of 30.079 and a significance level of 0.000. The adjusted R² value of 0.479 indicates that 47.9% of the variation in Purchasing Decisions can be explained by these three variables. These findings highlight the importance of improving service and product quality to influence consumer purchasing decisions, while price remains a relevant factor in a comprehensive marketing strategy.
THE INFLUENCE OF ORGANIZATIONAL CULTURE AND WORKLOAD ON WORK STRESS LEVELS OF REGIONAL HOSPITAL HEALTH WORKERS RSUD. KUMPULAN PANE Rodi Syafrizal
MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation Vol. 1 No. 1 (2020): March
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/medalion.v1i1.86

Abstract

The aim of this research is to determine the influence of organizational culture and workload on the level of work stress of RSUD health workers. Tebing Tinggi City Pane Collection. The population in this study were health workers at the Kumpulan Pane Regional Hospital, totaling 46 respondents. The data source in this study came from primary data, namely from the results of collecting questionnaires which were filled in directly by the respondents. Hypothesis testing uses multiple regression analysis on the SPSS version 25 application. The results of this study show that simultaneously organizational culture and workload have a positive and significant effect on work stress levels
Co-Authors Abednego Ketaren Aisyah Siregar Angge Lya Anggi Pratiwi Sitoirus Anggi Pratiwi Sitorus Aprilia Jennifer Lie Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Baihaqi, Muhammad Iqbal Benhart Nainggolan Bestari Endayana Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Candrasa, Limega Cici Puspaningrum Cici Puspaningrum Cindi Aulia Daniel Collyn Daniel Collyn Dewi Sundari Dini Vientiany Edi Faisal Harahap Fitrianingsih, Fitrianingsih Gugum Mukdas Sudarjah Kumala Vera Dewi Kumala Vera Dewi Kumala Vera Dewi L, Lilinesia Liza Widya Hasyim Liza Widya Hasyim M. Yasir Nasution M.Tohir Ritonga Mariani Sinurat, Yenni Muallif Masyhuri Muhammad Luthfi Murbanto Sinaga Murbanto Sinaga Nainggolan, Benhard Nursaimatussaddiya Owen De Pinto Simanjuntak Porkas Sojuangon Lubis Putri, Ilfi Rahmi Putri, Jihan Hidayah Rahimah, Evida Rakhmawati Purba Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rico Nur Ilham Rika Surianto Zalukhu Rika Zaluku Riny Viri Insy Sinaga Risa Wininda Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni Rusmewahni Rusmewahni, Rusmewahni Salam, Rangga Saparuddin Siregar Saragih, Jopinus Ramli Sarwoto Sarwoto, Sarwoto Sianipar, Christin Natalia Sinaga, Eka Mayastika Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Sugianto Sundari Tanjung, Dewi Suriana Suriana Suriana Suwadi Suwadi Suwadi Suwadi Tobing, Iqbal Fahri Vientiany, Dini Winda Wardhani Yenni Mariani Sinurat Yenni Mariani Sinurat Yenni Samri Juliati Nasution Yomeini M. Sagala Yomeini Margareth Sagala Yomeini Margareth Sagala Yomeini Sagala Zen, M. Afif Shahputra