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All Journal CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Pramesthi, Riska Ayu
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN ONLINE DI TOKOPEDIA PRODUK BAJU PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELISEBAGAI VARIABEL MODERATING Rahman, Muhammad Holilur; Pramesthi, Riska Ayu; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7200

Abstract

This study aims to examine the effect of Service Quality and Price on Consumer Satisfaction through Online Purchase Decision, and to analyze the role of Purchase Intention as a moderating variable on the Tokopedia platform for clothing products among students of the Faculty of Economics at Abdurachman Saleh University Situbondo. This research is quantitative with an associative approach. Data were collected through questionnaires distributed to 88 student respondents who have purchased clothing online via Tokopedia. The data were analyzed using the Structural Equation Modeling (SEM) method with Partial Least Square (PLS) approach, assisted by SmartPLS 3.0 software. The results show that Service Quality and Price have a positive and significant effect on Online Purchase Decision and Consumer Satisfaction. Online Purchase Decision also significantly influences Consumer Satisfaction. Furthermore, Purchase Intention as a moderating variable strengthens the relationship between Online Purchase Decision and Consumer Satisfaction.
PENGARUH PRODUCT QUALITY, BRAND AWARENESS DAN PRICE DISCOUNT TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BAKSO LAVA SITUBONDO Rullah, Fagil Ali Farel; Pramesthi, Riska Ayu; Anshory, Muhammad Iqbal
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7225

Abstract

The purpose of this study is to determine the effect of product quality, brand awareness, and price discount on repurchase intention through consumer satisfaction as an intervening variable at Bakso Lava Situbondo. The sampling technique used in this study is simple random sampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The test results show that product quality has a positive and significant effect on consumer satisfaction. Brand awareness has a significant effect on consumer satisfaction. Price discount has a negative but insignificant effect on consumer satisfaction, product quality has a positive and significant effect on repurchase intention, brand awareness has a negative and insignificant effect on repurchase intention, price discount has a positive and significant effect on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, product quality has a positive and significant effect on repurchase intention through consumer satisfaction, brand awareness has a negative and insignificant effect on repurchase intention through consumer satisfaction, price discount has a negative and insignificant effect on repurchase intention through consumer satisfaction.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA ASN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS KOPERASI PERINDUSTRIAN DAN PERDAGANGAN KABUPATEN SITUBONDO Martina, Sri; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.203 KB) | DOI: 10.36841/jme.v1i6.2165

Abstract

The purpose of this study was to analyze the effect of the variable Influence of Leadership Style and Work Environment on ASN Performance With Schagai Work Motivation Intervening Variable at the Cooperative, Industry and Trade Office of Situbondo Regency by using the Structural Equation Model Partial Least Square 3.0 (PLS). The result of the influence hypothesis test using the Smart PLS 3.0 application. Leadership style has a significant positive effect on work motivation, (H1 is accepted), Work environment has a significant positive effect on work motivation (H2 is accepted), Leadership style has a significant positive effect on ASN performance (H3 accepted), Work environment has a significant positive effect on ASN performance (H4 accepted), Work motivation has a positive significant effect on ASN performance, (H5 is accepted), Leadership style has a positif but not significant effect on ASN performance through work motivation (H6 is rejected), and the work environmnet has a positive but not significant effect on the performance of ASN through work motivation (H7 rejected).
PENGARUH CITRA MERK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE AYAH BUNDA SITUBONDO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING Basori, Noval; Kusnadi, Edy; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.07 KB) | DOI: 10.36841/jme.v1i9.2242

Abstract

ABSTRACT Marketing is generally seen as the activity of creating, introducing, and handing over goods and services to consumers. Marketing is the process by which a company creates value for customers and the construction of strong customers to capture value from customers in return marketing is a function of the organization and a series of processes to create, communicating, and providing value to customers and managing customer relationships in a way that benefits the organization and its interests, especially for customers of the Mother's Father's Cafe in Mimbaan, Panji District, Situbondo Regency. The purpose of this study is to analyze and test the influence of brand image and service quality on consulment satisfaction at the Cafe of the father of Mother Situbondo with consumer buying interest as an intervening variable. The population in this study were consumers at the Mother's Father's Cafe, , the sampling method is determined by probability sampling. Data analysis and hypothesis testing in research using sampling. Data analysis and hypothesis testing in the study using structural equation model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, Indicates that The image of the brand.
PENGARUH KOMPENSASI FINANSIAL TERHADAP KINERJA MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING DI PT AMAAN SITUBONDO Rianti, Sheilla Maulida; Karnadi, Karnadi; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.585 KB) | DOI: 10.36841/jme.v1i10.2259

Abstract

One of the important factors in the field of human resources is to provide financial compensation and motivation which is the right of employees and the company's obligation to support the contribution of workers in order to achieve the goals that have been determined. The purpose of this study was to analyze and examine the effect of Financial Compensation on Performance through Motivation as an intervening variable at PT. AMAAN Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that financial compensation has a significant positive effect on motivation, financial compensation has a significant positive effect on performance, motivation has a significant positive effect on performance, financial compensation has a significant positive effect on performance through motivation
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RANI LOUHAN DI PAYANGAN BALI Kusnadi, Edy; Tulhusnah, Lusiana; Minullah, Minullah; Pramesthi, Riska Ayu
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1782

Abstract

Based on the results of multiple linear regression, it shows that the variables of product diversity (X1), price (X2) and location (X3). Y = -6.236E-16 + 0.248X1 + 0.568X2 + 0, 193X3 + e. The tcount for this product diversity variable is 5.092. While the value in the 5% distribution ttable is 1.986, then tcount 5.092 > t-table 1.986 means Ho is rejected or Ha is accepted. The t-count value for this Price variable is 10.290. While the value in the 5% distribution ttable is 1.986, then t-count 10.290 > 1.986 t table means Ho is rejected or Ha is accepted. Meanwhile, the t-count value for this location variable is 3.553. While the value in the 5% distribution t-table is 1.986, then t-count 3,553 > t-table 1,986 means Ho is rejected or Ha is accepted. Comparing the F-count (858.931) > Ftable (2.70) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.966, from these results it means that all independent variables (Diversity of products, prices, and locations) have a contribution of 96.6% to the dependent variable (purchase decisions) with a sufficient level of determination, and the remaining 3,4% influenced by other factors not included in the study
PENGARUH KUALITAS PRODUK, KEPERCAYAAN, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO JAKARTA FASHION SUPER MODEL DI SITUBONDO Muzemmil, M Imam; Pramesthi, Riska Ayu; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7210

Abstract

This study aims to analyze the influence of product quality, trust, and location on purchase decisions with buying interest as an intervening variable at Jakarta Fashion Super Model Store in Situbondo. The research method used is quantitative with a survey approach. The sampling technique applied is purposive sampling with 94 respondents. Data analysis was conducted using SmartPLS 3.0. The results show that product quality, trust, and location have a positive and significant effect on both buying interest and purchase decisions. Furthermore, buying interest significantly influences purchase decisions. The study also finds that buying interest significantly mediates the effect of product quality, trust, and location on purchase decisions. These findings highlight the importance of those factors in improving consumer purchasing decisions.
Co-Authors Adhadi, Rifki Adzania, Rifanda Tirta Agnes, Sofia Aisy, Istiqomah Rihadatul Akbar, Ach. Kiswandha Islamy Anggraini, Anisa Dewi Anshory, Muhammad Iqbal Arief, Mohammad Yahya Arief, Muhammad Yahya Arifin, Miftahussurur Ariyantiningsih, Febri Aziz, Moh Abdul Aziza, Aziza Aziza, Wahyu Nur Badriyah, Nuril Basori, Noval Cahyani, Andita Zahariya Chandra, Venia Avery Dwi Ciptasari, Ayu Dita Windra Dita, Ayu Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Efendi, Riskon Fajar Wahyu Prianto Fandiyanto, Randika Fitria, Ulfi Nurul Fitrianingsi, Ayu hamdun, Edy kusnadi Handika, Devan Dwi Sapta Handoni, Tirta Heliyana, Eni Hernadi, Liranti Aranida Hidayat, Rasiful Hovivah, Windi Hurriyah, Hilyatul Husain, Putri Nur Alika Husnul Hotimah, Husnul Ilham Akbar Istiqomah, Laily Istiqomaria, Eka Yulia Izzah, Siri Jamilah, Latifatul Karnadi, Karnadi Khairina, Vika laili, Fiqrotul Lestari, Layli Dwi Lita Permata Sari Lolo, Agustinus Weri Lusiana Tulhusnah Maisyaroh, Sindi Dayu Marharani, Dyajeng Martina, Sri Mashudi, Mukhlish Masruroh, Rosa Dwi Nafiola Maulida K, Faradina Pindi Minullah, Minullah Mizan, Mizan Mu’ad, Muhammad Mufida, Nurul Lailatul Muhammad Sukron, Muhammad Mustaqimah, Siti Muzemmil, M Imam Ningsih, Busri Wahyu Nise’, Ahmad Nofiantari, Efi Nurafifa, Indah Ayu Nurcahyo, Subro Wahyu Nurwijayanti Oktaviano, Deigo Pranata, Agustinus Pratama, M Risqi Pratiwi, Sonya Dita Putra, Virai Mandia Putri, Deliyana Rachman, Riza Rahman S, Firman Fathor Rahman, Muhammad Holilur Rahmawati, Rahmawati Razak, Hadiesta Mahza Aliana Rianti, Sheilla Maulida Rini Kartika Sari Rokhmah, Rika Ainur Romadani, Novita Dwi Rosanti, Adelia Dwi Rullah, Fagil Ali Farel Safira, Gilda Nindita Santi, Risan Nur Sari, Ayu D.W.C Septian, Bayu Aditya Shofiah, Annur Soeliha, Siti Syarifa, Lailatus Triska Dewi Pramitasari Wahyudi Wahyudi Wahyuni, Hafida Aisa Wilda Al Aluf, Wilda Al Yudha Praja, Yudha Zarkasih Zarkasih Zarkasih, Ahmad Catur Zulkarnain, Moch Irfan