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All Journal Jurnal Ekonomi Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) IKRA-ITH ABDIMAS Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Cakrawala Repositori Imwi Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Devotion: Journal of Research and Community Service Komitmen : Jurnal Ilmiah Manajemen Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Kajian Branding Indonesia Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Pendidikan Indonesia International Journal of Indonesian Business Review Jurnal Pengabdian Masyarakat Branding: Jurnal Manajemen & Bisnis Journal of Sustainable Economic and Business Economics & Islamic Finance Journal Mandalika Journal of Community Services
Andyan Pradipta Utama
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION KARYAWAN PT JUKE SOLUSI TEKNOLOGI Andyan Pradipta Utama; Aisyah Fadly Basri
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 3 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i3.596

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, kepuasan kerja dan komitmen organisasi terhadap Turnover Intention PT Juke Solusi Teknologi. Objek penelitian ini adalah karyawan yang bekerja pada PT Juke Solusi Teknologi. Penelitian ini dilakukan terhadap 74 responden dengan menggunakan pendekatan deskriptif kuantitatif. Penentuan ukuran sampel menggunakan teknik sampel jenuh yaitu mengambil keseluruhan populasi. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Oleh karena itu hasil penelitian ini menyatakan bahwa variabel motivasi kerja berpengaruh positif dan tidak signifikan terhadap Turnover Intention, kepuasan kerja berpengaruh negatif dan signifikan terhadap Turnover Intention dan komitmen organisasi berpengaruh negatif dan signifikan terhadap Turnover Intention pada karyawan PT Juke Solusi Teknologi.
Building Community-Based Economy At Neighborhood (RT) Level Through People’s Business And Digital Sales: Implementation Study Of WarungRakyat Application Diky Firdaus; Hery Derajad Wijaya; Sabar Rudiarto; Andyan Pradipta Utama; Joko Sugiharjo; Loeky Rono Pradopo
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5221

Abstract

This study explores the integration of communal values, physical shelf arrangement (basket marketing), and digital technology through the WarungRakyat application to empower the neighborhood-level economy (RT). Using mixed methods, including surveys, focus group discussions, and Apriori algorithm analysis, this study was conducted in two RTs in Meruya Selatan, Jakarta Barat. The results indicate that the application improved business efficiency and product visibility. Community collaboration (gotong royong) strengthened logistics and participation. The study offers an integrative empowerment model aligned with the SDGs.
TRANSFORMATION OF OK OCE MSMES THROUGH DIGITAL CONTENT STRATEGY TO INCREASE BRAND AWARENESS AND COMPETITIVENESS Andyan Pradipta Utama; Loeky Rono Pradopo; Yudo Devianto; Iwan Firdaus
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i6.2676

Abstract

The rapid development of digital marketing has intensified business competition and encouraged the emergence of new entrepreneurs, requiring micro, small, and medium enterprises (MSMEs) to strengthen their competitiveness through effective branding strategies. Consumers increasingly prefer well-known brands because they are perceived as more trustworthy, accessible, and capable of delivering consistent quality. Therefore, digital content marketing has become an important instrument for enhancing brand awareness and supporting business sustainability. However, preliminary observations indicated that MSMEs affiliated with OK OCE in Jakarta had not optimally implemented digital content strategies to strengthen their brand identity and market visibility. In collaboration with Universiti Malaysia Terengganu (UMT), this community service program aimed to improve the capacity of MSME entrepreneurs in developing digital content marketing strategies to increase brand awareness and business competitiveness. The activity involved 33 OK OCE MSME members and was conducted through face-to-face workshops, discussions, practical content creation sessions, and mentoring activities. The training materials covered brand awareness concepts, content planning, social media utilization, and the use of simple digital tools such as Canva and CapCut. The evaluation results demonstrated that 88% of participants experienced an increased understanding of digital content marketing and brand awareness, while 70% successfully created or optimized their business social media profiles during the program. Participants also expressed their commitment to implementing structured content plans to support future business development. These findings indicate that community-based digital marketing education effectively enhances MSME capabilities and contributes to sustainable business growth in increasingly competitive digital markets.
The Mediating Role of Repurchase Intention in the Relationship between Satisfaction and eWOM in Online Shopping Behavior Loeky Rono Pradopo; Andyan Pradipta Utama; Diky Firdaus
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 6 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i6.8747

Abstract

Abstract: This study aims to analyze the role of e-satisfaction in influencing e-WOM, both directly and indirectly through e-repurchase intention, in the context of online shopping behavior. This study uses a quantitative approach with a survey design. Data were collected through a purposive sampling technique from respondents who have shopping experience on a marketplace platform and have made repeat purchases. Data analysis was conducted using PLS to test the research model. The results showed that e-satisfaction has a positive and significant effect on e-repurchase intention and e-WOM. In addition, e-repurchase intention was proven to have a positive and significant effect on e-WOM, and mediates the relationship between e-satisfaction and e-WOM. These findings indicate that customer satisfaction not only drives repurchase intention but also strengthens consumers’ tendency to spread positive things and positive recommendations online. This contribution provides an understanding of the mediation mechanism in the relationship between e-satisfaction and e-WOM, and provides practical implications for platform managers to increase customer loyalty and positive communication through managing satisfying shopping experiences.
INCREASING BRAND AWARENESS THROUGH DIGITAL CONTENT MARKETING FOR THE SUISTANABILITY OF MSME BUSINESSES FROM NGO PERMAI, PENANG MALAYSIA Andyan Pradipta Utama; Loeky Rono Pradopo; Agung Hudaya; Renno Reymond Otto Zulfikar
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Mei 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i5.2515

Abstract

The urgency of the implementation of Community Service aims to open the insight of MSME entrepreneurs about the importance of consumers being aware of the existence of products and brands sold by marketers. In the midst of very tight business competition where the increase in digital marketing has made a lot of new entrepreneurs emerge. The number of new entrepreneurs who compete closely with existing entrepreneurs coupled with the declining purchasing power of the public certainly makes people more selective in buying a product. There is a tendency that consumers will choose products that are known both through the experience of using the product and based on information obtained through various sources. Consumers tend to buy products from well-known brands because they feel more comfortable and consider familiar brands to be more reliable, available, easier to find, and unquestionably quality. Therefore, well-known brands are more likely to be chosen by consumers than lesser-known brands. Brand awareness can be created by business actors by creating attractive digital marketing content so that consumers are aware of the existence of a product and brand. The goals and purpose of this community service activity is to provide introduction and also education to the public, especially those who have a business, that digital content marketing can increase brand awareness and support business sustainability. Based on our observation, the adaptation of the digital concept of content marketing and brand awareness carried out by MSMEs under the auspices of the NGO Indonesian Community Organization (PERMAI), Penang Malaysia has not been optimally implemented. The outputs of this research are publications in online media, activity videos, publications in ICCD journals, Posters and IPR.
Product Quality, Price Perception, Green Packaging on Customer Satisfaction and Repurchase Intention Based on Sustainability Amy Damayanti; Andyan Pradipta Utama
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.368

Abstract

Objective: This study aims to analyze the influence of customer satisfaction on product quality and price on repurchase intention. The population of this study was Holland Bakery customers inJakarta. Methodology: The sample in this study was 160 customers of Holland Bakery in Jakarta. The data analysis method used was Structural Partial Least Squares-Equation Model (PLS-SEM). Findings: The results of the study show that product quality and price perception influence customer satisfaction (Agneset al.,2025) and (Muthi & Utama, 2023) but product quality does not affect repurchase interest (Rahmawan & Irmawati, 2024) and (Azizet al., 2023). Green packagingdoes not affect customer satisfaction but does affect repurchase intention (Arianty & Ariska, 2023). Customer satisfaction influences repurchase intention (Kotler & Keller, 2022). Customer satisfaction can mediate the influence of product quality and price perception by full mediation (Kartikaet al., 2023) and (Muthi & Utama, 2023), however customer satisfaction is not able to mediate the influencegreen packagingon repurchase intention. Conclusion: Product quality and price perception have a positive and significant effect on customer satisfaction, but green packaging does not have a significant effect on customer satisfaction. Meanwhile, product quality and price perception do not have a significant effect on repurchase intention, but green packaging and customer satisfaction have a positive and significant effect on repurchase intention. Customer satisfaction is able to mediate the influence of product quality and price perception on repurchase intention positively and significantly, but customer satisfaction is not able to mediate the influence between green packaging on repurchase intention.
The Influence of Product Quality, Halal Labels, and Social Media Marketing on Purchasing Decision of Somethinc Products Study on Generation Z Consumers Nabila Khairunnisa; Andyan Pradipta Utama
Jurnal Ilmiah Manajemen dan Bisnis Vol. 12 No. 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v12i1.34661

Abstract

This study aims to test and analyze the effect of product quality, halal labels and social media marketing on purchasing decisions of Somethinc products in Generation Z consumers. Sampling in this study used the Purposive Sampling Technique with a sample size of 180 respondents. This study is a quantitative study with a data collection method through a Google Form questionnaire, and analyzed using the Structural Equation Modeling (SEM) method using SmartPLS 3.0. The results showed that product quality had a positive and significant effect on purchasing decisions, halal labels had a positive but not significant effect on purchasing decisions, social media marketing had a positive and significant effect on purchasing decisions.
Digital Marketing and Brand Image as Determinants of Customer Trust and Booking Intention: A Study of Hotels in Medan Lili Suryati; Mila Rachmawati; Andyan Pradipta Utama; Nunung Ayu Sofiati; Andriasan Sudarso
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6306

Abstract

The hotel industry has increasingly adopted digital marketing strategies to remain competitive in the era of online travel platforms and information transparency. In this context, digital marketing activities and brand image are expected to play a critical role in building customer trust and influencing booking intention. This study aims to analyze the effect of digital marketing and brand image on customer trust and booking intention, with customer trust positioned as a mediating variable. The research focuses on three-star hotels in Medan City as the object of analysis. This study employed a quantitative approach using a survey method. The population consisted of hotel guests who stayed at five three-star hotels in Medan City during the period from August to December 2025, with a total population of 4,100 guests. The sample size was determined based on Structural Equation Modeling (SEM) requirements, using five times the number of indicators. With 45 measurement indicators, a total of 225 respondents were selected using proportional sampling from each hotel. Data were analyzed using SEM to test both direct and indirect relationships among variables. The results indicate that digital marketing has a positive and significant effect on customer trust. Brand image is also found to significantly influence customer trust. Furthermore, customer trust has a positive and significant effect on booking intention. The mediation analysis shows that customer trust partially mediates the relationship between digital marketing and booking intention, as well as between brand image and booking intention. These findings suggest that digital marketing and brand image contribute to booking intention primarily through the formation of customer trust.  This study contributes to the hospitality and marketing literature by providing empirical evidence from the hotel industry, particularly three-star hotels in Medan City. Practically, the findings imply that hotel managers should prioritize credible digital marketing communication and consistent brand image development to strengthen customer trust and increase booking intention.
Co-Authors Agung Hudaya Aisyah Fadly Basri Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Alvita Sari Ambarwati, Aprilia Ningrum Amy Damayanti Andi Asy'hary J. Arsyad Andriasan Sudarso Angga Dwi Mulyanto Boyke Setiawan Soeratin Chairiel Oktaviar Daris Rahadian Purnawan Diky Firdaus Diky Firdaus Diky Firdaus Farida Elmi Fitri Nurlaela Fitri Nurulafiah Fitri Nurulafiah Harefan Arief Hery Derajad Wijaya Irsyaddin, Muhammad Millah Iskandar Iskandar Iwan Firdaus john christianto simon Karyatun, Subur KOSASIH KOSASIH, KOSASIH Lili Suryati Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Mila Rachmawati Muhammad Millah Irsyaddin Nabila Khairunnisa Nana Trisnawati Nana Trisnawati Nandan Limakrisna Nandan Limakrisna Ningrum Ambarwati, Aprilia Novita Sari Nunung Ayu Sofiati (Efi) Nurul Islahiyah Puspasari, Fitri Diana R. Joko Sugiharjo Rahadian Purnawan, Daris Rahayu Lestari Rahayu Lestari Renno Reymond Otto Zulfikar Rima Wahyudyanti Rudiarto, Sabar Setyo Riyanto Soeratin, Boyke Setiawan Subur Karyatun Sutarman, Novia Nila Syafrizal Chan Tine Yuliantini Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah Widiastuti Alawiah Yudo Devianto