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Andyan Pradipta Utama
Universitas Mercu Buana
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Building Community-Based Economy At Neighborhood (RT) Level Through People’s Business And Digital Sales: Implementation Study Of WarungRakyat Application Firdaus, Diky; Derajad Wijaya, Hery; Rudiarto, Sabar; Utama, Andyan Pradipta; Sugiharjo, Joko; Pradopo, Loeky Rono
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5221

Abstract

This study explores the integration of communal values, physical shelf arrangement (basket marketing), and digital technology through the WarungRakyat application to empower the neighborhood-level economy (RT). Using mixed methods, including surveys, focus group discussions, and Apriori algorithm analysis, this study was conducted in two RTs in Meruya Selatan, Jakarta Barat. The results indicate that the application improved business efficiency and product visibility. Community collaboration (gotong royong) strengthened logistics and participation. The study offers an integrative empowerment model aligned with the SDGs.
PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION KARYAWAN PT JUKE SOLUSI TEKNOLOGI Andyan Pradipta Utama; Aisyah Fadly Basri
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 3 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i3.596

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, kepuasan kerja dan komitmen organisasi terhadap Turnover Intention PT Juke Solusi Teknologi. Objek penelitian ini adalah karyawan yang bekerja pada PT Juke Solusi Teknologi. Penelitian ini dilakukan terhadap 74 responden dengan menggunakan pendekatan deskriptif kuantitatif. Penentuan ukuran sampel menggunakan teknik sampel jenuh yaitu mengambil keseluruhan populasi. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Oleh karena itu hasil penelitian ini menyatakan bahwa variabel motivasi kerja berpengaruh positif dan tidak signifikan terhadap Turnover Intention, kepuasan kerja berpengaruh negatif dan signifikan terhadap Turnover Intention dan komitmen organisasi berpengaruh negatif dan signifikan terhadap Turnover Intention pada karyawan PT Juke Solusi Teknologi.
Product Quality, Price Perception, Green Packaging on Customer Satisfaction and Repurchase Intention Based on Sustainability Damayanti, Amy; Utama, Andyan Pradipta
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.368

Abstract

Objective: This study aims to analyze the influence of customer satisfaction on product quality and price on repurchase intention. The population of this study was Holland Bakery customers inJakarta. Methodology: The sample in this study was 160 customers of Holland Bakery in Jakarta. The data analysis method used was Structural Partial Least Squares-Equation Model (PLS-SEM). Findings: The results of the study show that product quality and price perception influence customer satisfaction (Agneset al.,2025) and (Muthi & Utama, 2023) but product quality does not affect repurchase interest (Rahmawan & Irmawati, 2024) and (Azizet al., 2023). Green packagingdoes not affect customer satisfaction but does affect repurchase intention (Arianty & Ariska, 2023). Customer satisfaction influences repurchase intention (Kotler & Keller, 2022). Customer satisfaction can mediate the influence of product quality and price perception by full mediation (Kartikaet al., 2023) and (Muthi & Utama, 2023), however customer satisfaction is not able to mediate the influencegreen packagingon repurchase intention. Conclusion: Product quality and price perception have a positive and significant effect on customer satisfaction, but green packaging does not have a significant effect on customer satisfaction. Meanwhile, product quality and price perception do not have a significant effect on repurchase intention, but green packaging and customer satisfaction have a positive and significant effect on repurchase intention. Customer satisfaction is able to mediate the influence of product quality and price perception on repurchase intention positively and significantly, but customer satisfaction is not able to mediate the influence between green packaging on repurchase intention.
Co-Authors Aisyah Fadly Basri Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Alvita Sari Ambarwati, Aprilia Ningrum Andi Asy'hary J. Arsyad Angga Dwi Mulyanto Boyke Setiawan Soeratin Chairiel Oktaviar Damayanti, Amy Daris Rahadian Purnawan Diky Firdaus Farida Elmi Fitri Nurlaela Fitri Nurulafiah Fitri Nurulafiah Harefan Arief Hery Derajad Wijaya Irsyaddin, Muhammad Millah Iskandar Iskandar john christianto simon Karyatun, Subur KOSASIH KOSASIH, KOSASIH Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Muhammad Millah Irsyaddin Nana Trisnawati Nana Trisnawati Nandan Limakrisna Nandan Limakrisna Ningrum Ambarwati, Aprilia Novita Sari Nurul Islahiyah Puspasari, Fitri Diana R. Joko Sugiharjo Rahadian Purnawan, Daris Rahayu Lestari Rahayu Lestari Rima Wahyudyanti Rudiarto, Sabar Setyo Riyanto Soeratin, Boyke Setiawan Subur Karyatun Sutarman, Novia Nila Syafrizal Chan Tine Yuliantini Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah Widiastuti Alawiah