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Andyan Pradipta Utama
Universitas Mercu Buana
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PENGARUH MOTIVASI KERJA, KEPUASAN KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION KARYAWAN PT JUKE SOLUSI TEKNOLOGI Andyan Pradipta Utama; Aisyah Fadly Basri
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 3 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i3.596

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, kepuasan kerja dan komitmen organisasi terhadap Turnover Intention PT Juke Solusi Teknologi. Objek penelitian ini adalah karyawan yang bekerja pada PT Juke Solusi Teknologi. Penelitian ini dilakukan terhadap 74 responden dengan menggunakan pendekatan deskriptif kuantitatif. Penentuan ukuran sampel menggunakan teknik sampel jenuh yaitu mengambil keseluruhan populasi. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Oleh karena itu hasil penelitian ini menyatakan bahwa variabel motivasi kerja berpengaruh positif dan tidak signifikan terhadap Turnover Intention, kepuasan kerja berpengaruh negatif dan signifikan terhadap Turnover Intention dan komitmen organisasi berpengaruh negatif dan signifikan terhadap Turnover Intention pada karyawan PT Juke Solusi Teknologi.
Product Quality, Price Perception, Green Packaging on Customer Satisfaction and Repurchase Intention Based on Sustainability Damayanti, Amy; Utama, Andyan Pradipta
Journal of Sustainable Economic and Business Vol. 3 No. 2 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i2.368

Abstract

Objective: This study aims to analyze the influence of customer satisfaction on product quality and price on repurchase intention. The population of this study was Holland Bakery customers inJakarta. Methodology: The sample in this study was 160 customers of Holland Bakery in Jakarta. The data analysis method used was Structural Partial Least Squares-Equation Model (PLS-SEM). Findings: The results of the study show that product quality and price perception influence customer satisfaction (Agneset al.,2025) and (Muthi & Utama, 2023) but product quality does not affect repurchase interest (Rahmawan & Irmawati, 2024) and (Azizet al., 2023). Green packagingdoes not affect customer satisfaction but does affect repurchase intention (Arianty & Ariska, 2023). Customer satisfaction influences repurchase intention (Kotler & Keller, 2022). Customer satisfaction can mediate the influence of product quality and price perception by full mediation (Kartikaet al., 2023) and (Muthi & Utama, 2023), however customer satisfaction is not able to mediate the influencegreen packagingon repurchase intention. Conclusion: Product quality and price perception have a positive and significant effect on customer satisfaction, but green packaging does not have a significant effect on customer satisfaction. Meanwhile, product quality and price perception do not have a significant effect on repurchase intention, but green packaging and customer satisfaction have a positive and significant effect on repurchase intention. Customer satisfaction is able to mediate the influence of product quality and price perception on repurchase intention positively and significantly, but customer satisfaction is not able to mediate the influence between green packaging on repurchase intention.
INCREASING BRAND AWARENESS THROUGH DIGITAL CONTENT MARKETING FOR THE SUISTANABILITY OF MSME BUSINESSES FROM NGO PERMAI, PENANG MALAYSIA Utama, Andyan Pradipta; Pradopo, Loeky Rono; Hudaya, Agung; Zulfikar, Renno Reymond Otto
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 5 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Mei 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i5.2515

Abstract

The urgency of the implementation of Community Service aims to open the insight of MSME entrepreneurs about the importance of consumers being aware of the existence of products and brands sold by marketers. In the midst of very tight business competition where the increase in digital marketing has made a lot of new entrepreneurs emerge. The number of new entrepreneurs who compete closely with existing entrepreneurs coupled with the declining purchasing power of the public certainly makes people more selective in buying a product. There is a tendency that consumers will choose products that are known both through the experience of using the product and based on information obtained through various sources. Consumers tend to buy products from well-known brands because they feel more comfortable and consider familiar brands to be more reliable, available, easier to find, and unquestionably quality. Therefore, well-known brands are more likely to be chosen by consumers than lesser-known brands. Brand awareness can be created by business actors by creating attractive digital marketing content so that consumers are aware of the existence of a product and brand. The goals and purpose of this community service activity is to provide introduction and also education to the public, especially those who have a business, that digital content marketing can increase brand awareness and support business sustainability. Based on our observation, the adaptation of the digital concept of content marketing and brand awareness carried out by MSMEs under the auspices of the NGO Indonesian Community Organization (PERMAI), Penang Malaysia has not been optimally implemented. The outputs of this research are publications in online media, activity videos, publications in ICCD journals, Posters and IPR.
Building Community-Based Economy At Neighborhood (RT) Level Through People’s Business And Digital Sales: Implementation Study Of WarungRakyat Application Diky Firdaus; Hery Derajad Wijaya; Sabar Rudiarto; Andyan Pradipta Utama; Joko Sugiharjo; Loeky Rono Pradopo
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5221

Abstract

This study explores the integration of communal values, physical shelf arrangement (basket marketing), and digital technology through the WarungRakyat application to empower the neighborhood-level economy (RT). Using mixed methods, including surveys, focus group discussions, and Apriori algorithm analysis, this study was conducted in two RTs in Meruya Selatan, Jakarta Barat. The results indicate that the application improved business efficiency and product visibility. Community collaboration (gotong royong) strengthened logistics and participation. The study offers an integrative empowerment model aligned with the SDGs.
Co-Authors Agung Hudaya Aisyah Fadly Basri Aisyah Rahmawati Akbar, Muhamad Iqbal Aldina Shiratina Ali, Anees Janee Alvita Sari Ambarwati, Aprilia Ningrum Andi Asy'hary J. Arsyad Angga Dwi Mulyanto Boyke Setiawan Soeratin Chairiel Oktaviar Damayanti, Amy Daris Rahadian Purnawan Diky Firdaus Diky Firdaus Farida Elmi Fitri Nurlaela Fitri Nurulafiah Fitri Nurulafiah Harefan Arief Hery Derajad Wijaya Irsyaddin, Muhammad Millah Iskandar Iskandar john christianto simon Karyatun, Subur KOSASIH KOSASIH, KOSASIH Loeky Rono Pradopo Luqmanul Hakim Muthi Mardian Dwiswara, Mas Ghea Maryati Maryati Mayang Manguri Rahayu Muhammad Millah Irsyaddin Nana Trisnawati Nana Trisnawati Nandan Limakrisna Nandan Limakrisna Ningrum Ambarwati, Aprilia Novita Sari Nurul Islahiyah Puspasari, Fitri Diana R. Joko Sugiharjo Rahadian Purnawan, Daris Rahayu Lestari Rahayu Lestari Rima Wahyudyanti Rudiarto, Sabar Setyo Riyanto Soeratin, Boyke Setiawan Subur Karyatun Sutarman, Novia Nila Syafrizal Chan Tine Yuliantini Tomi Kristian Tresa Hanton Tri Ratna Murti Trisnawati, Nana Widiastuti Alawiah Widiastuti Alawiah Widiastuti Alawiah Zulfikar, Renno Reymond Otto