Garuda - Garba Rujukan Digital

Analisis Dampak Kualitas Layanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pengguna Jasa PT. Gedung YKP-BE Robiah, Siti; Firmansyah, Muhammad Anang; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.24152

The purpose of this study was to determine the effect of service quality, price and promotion on customer satisfaction at PT. Gedung YKP-BE and to find out how much influence of service quality, price and promotion has on customer satisfaction of PT. Gedung YKP-BE. This study used primary data from questionnaires distributed to respondents. The type of data used primary data and literature. The instrument used a closed questionnaire with a Likert scale. The sample in this study amounted to 41 customers. Data analysis on the validity test used the corrected item-total correlation, the reliability test used Croancbach Alpha, the normality test used the Kolmogrov-Smirnov test, and the classical assumption test used the Multicollinearity and Heteroscedasticity tests. While testing the hypothesis using multiple regression. The results of the study showed that the variables of Service Quality, Price and Promotion simultaneously (together) have an effect on customer satisfaction. Partially the variables of Service Quality, Price and Promotion affect customer satisfaction, and the independent variables are able to explain the dependent variable by 73.7% while the remaining 26.3% are explained by other variables not included in this research model (not examined). Keywords: Quality of Service, Price and Promotion Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pt. Gedung YKP-BE serta untuk mengetahui seberapa besar pengaruh Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pt. Gedung YKP-BE. Penelitian ini menggunakan data primer dari kuesioner yang didistribusikan kepada responden. Jenis data yang digunakan adalah data primer dan kepustakaan. Instrumen yang digunakan adalah kuesioner tertutup dengan skala Likert. Sampel pada penelitian kali ini berjumlah 41 pelanggan. Analisis data pada uji validitas menggunakan corrected item-total correlation, uji reliabilitas menggunakan Croancbach Alpha, uji normalitas menggunakan uji Kolmogrov-Smirnov, serta uji asumsi klasik menggunakan uji Multikolinearitas dan Heteroskedastisitas. Sedangkan uji hipotesis menggunakan regresi berganda. Hasil penelitian menjelaskan variabel Kualitas Pelayanan, Harga dan Promosi simultan ( bersama-sama ) berpengaruh terhadap kepuasan pelanggan. Secara parsial ( individu ) variabel Kualitas Pelayanan, Harga dan Promosi berpengaruh terhadap kepuasan pelanggan, dan variabel independen mampu menjelaskan variabel dependen sebesar 73,7% sedangkan 26,3% sisanya dijelaskan variabel lain yang tidak dimasukkan dalam model penelitian ini ( tidak diteliti ). Keywords: Kualitas Layanan, Harga, Promosi

EMOSITIONAL BRANDING PARFUME HMNS TERHADAP BRAND LOYALTY PELANGGAN Listiani, Endri; Robiah, Siti; Umarella, Farid Hamid
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.232

The perfume business trend has been increasing in recent years. Establishing the existence of our products with brands that are known in the community is something important. By utilizing emotional branding is a phenomenon that is taken to build a strong relationship between brands and consumers as with HMNS perfume. Through strong and consistent marketing communications, the HMNS perfume brand conducts a dialogue with their consumers. By utilizing emotional branding, HMNS perfume competes with many local perfume companies competitively to gain brand loyalty from customers. In this study, the researcher tested the influence of emotional branding on customer brand loyalty. This study aims to determine how much influence emotional branding has on customer brand loyalty. This study uses a quantitative method, with a survey of customers and distributing questionnaires to answer research questions. The number of samples in this study was 82 people. The data collection techniques used were questionnaires and interviews. The results of the study showed that: 1. emotional branding variables have a positive effect on customer brand loyalty. 2. Simultaneously, emotional branding (relationships, sensory experiences, imagination and vision) have an effect on customer brand loyalty

Pengembangan Media Pembelajaran Powtoon Terintegrasi Iman dan Taqwa pada Materi Pokok Sistem Ekskresi untuk Siswa Kelas XI SMA/MA di Pekanbaru Novaliza, Merry; Robiah, Siti
Biology and Education Journal 2021: Special Issue: COVID-19
Publisher : Universitas Islam Riau (UIR) Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/baej.2021.14405

Penelitian ini bertujuan untuk menghasilkan produk dalam bentuk media pembelajaran Powtoon yang terintegrasi dengan Imtaq pada materi sistem ekskresi untuk siswa sekolah kelas XI. Produk yang dihasilkan dalam bentuk CD pembelajaran biologi yang telah melewati tiga tahap pengembangan yaitu Analisis, Desain dan Pengembangan. Produk ini diuji pada 30 siswa di mana subjek dipilih melalui teknik purposive sampling yang diambil dari SMA 1 Muhammadiyah Pekanbaru, SMA Al-Azhar Syifa Budhi Pekanbaru dan MAN 2 Pekanbaru. Media pembelajaran divalidasi oleh ahli media, ahli materi, ahli Imtaq, dan guru. Hasil validasi ahli media menunjukkan bahwa media yang dikembangkan sangat valid dengan persentase rata-rata 93,06%, ahli materi sangat valid dengan persentase rata-rata 93,75%dan ahli Imtaq menunjukkan bahwa media pembelajaran yang dikembangkan sangat valid dengan persentase rata-rata 87,50%. Hasil validasi oleh tiga guru menunjukkan bahwa media pembelajaran yang dikembangkan sangat valid digunakan dalam proses pembelajaran dengan persentase rata-rata 95%. Media pembelajaran yang dikembangkan menerima tanggapan yang sangat baik dari peserta didik dari 3 sekolah dengan rata-rata tanggapan siswa 94,03% dengan kategori yang sangat valid. Dapat disimpulkan bahwa produk berupa media pembelajaran Powtoon Terintegrasi Imtaq pada materi sistem ekskresi untuk siswa kelas XI SMA dikategorikan sangat valid.

ANALISIS KEBUTUHAN SISWA DAN GURU TERHADAP E-MODUL TERINTEGRASI NILAI IMTAQ DI MAN 3 KOTA PEKANBARU Rohmah, Siti Mashitoh; Robiah, Siti
BIOPENDIX: Jurnal Biologi, Pendidikan dan Terapan Vol 10 No 2 (2024): Biopendix: Jurnal Biologi, Pendidikan & Terapan
Publisher : Program Studi Pendidikan Biologi FKIP Unpatti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/biopendixvol10issue2page213-217

Background: This research aims to obtain information on whether students and teachers need an E-Module integrated with IMTAQ values or not. The integrated E-Module of IMTAQ values is an electronic-based module presented in electronic media, either in the form of a computer or Android, which contains writing, images and even videos that contain elements of IMTAQ values. Methods: This research was conducted from 11 December 2023 to 21 December 2023 with the research location at MAN 3 Pekanbaru City and used descriptive qualitative research methods with the aim of describing the benefits of E-Modules for increasing students' IMTAQ scores. Results: Based on the results of interviews conducted by researchers with one of the biology teachers and 10 students in class teach. Conclusion: Based on data analysis, it was found that they needed an E-Module that integrated IMTAQ values.

Phonetic Interference Changes of Arabic to Indonesian in Arabic Learning Robiah, Siti; Mustofa, Tulus; Irhamuddin, Irhamuddin

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/sa.v14i2.3949

The integration of Indonesian with other languages causes Indonesian to easily absorb various elements of foreign languages, Arabic has a strong influence and integration with Indonesian. This has caused a lot of Arabic to be absorbed in Indonesian, which is commonly found in some Indonesian vocabulary listed in KBBI, officially recorded to be used in full form by the people of Indonesia. The purpose of this study is to describe the form and see the phonetic changes that occur in the absorption elements of Arabic Indonesian vocabulary listed in the officially recorded KBBI. The method used in research is library research, using a qualitative approach, namely research that attaches importance to collecting qualitative data. The result of the study is that the acquisition of sounds in this language can be studied scientifically, so how to produce these sounds can be explained in more detail phonetically or phonetically. The absorption element of Arabic has a positive effect on Arabic language learning. This effect occurs when the vocabulary inherited from Arabic is not changed entirely, changing the sound and use of the language's words.

Analisis Dampak Kualitas Layanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pengguna Jasa PT. Gedung YKP-BE Robiah, Siti; Firmansyah, Muhammad Anang; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.24152

The purpose of this study was to determine the effect of service quality, price and promotion on customer satisfaction at PT. Gedung YKP-BE and to find out how much influence of service quality, price and promotion has on customer satisfaction of PT. Gedung YKP-BE. This study used primary data from questionnaires distributed to respondents. The type of data used primary data and literature. The instrument used a closed questionnaire with a Likert scale. The sample in this study amounted to 41 customers. Data analysis on the validity test used the corrected item-total correlation, the reliability test used Croancbach Alpha, the normality test used the Kolmogrov-Smirnov test, and the classical assumption test used the Multicollinearity and Heteroscedasticity tests. While testing the hypothesis using multiple regression. The results of the study showed that the variables of Service Quality, Price and Promotion simultaneously (together) have an effect on customer satisfaction. Partially the variables of Service Quality, Price and Promotion affect customer satisfaction, and the independent variables are able to explain the dependent variable by 73.7% while the remaining 26.3% are explained by other variables not included in this research model (not examined). Keywords: Quality of Service, Price and Promotion Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pt. Gedung YKP-BE serta untuk mengetahui seberapa besar pengaruh Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pt. Gedung YKP-BE. Penelitian ini menggunakan data primer dari kuesioner yang didistribusikan kepada responden. Jenis data yang digunakan adalah data primer dan kepustakaan. Instrumen yang digunakan adalah kuesioner tertutup dengan skala Likert. Sampel pada penelitian kali ini berjumlah 41 pelanggan. Analisis data pada uji validitas menggunakan corrected item-total correlation, uji reliabilitas menggunakan Croancbach Alpha, uji normalitas menggunakan uji Kolmogrov-Smirnov, serta uji asumsi klasik menggunakan uji Multikolinearitas dan Heteroskedastisitas. Sedangkan uji hipotesis menggunakan regresi berganda. Hasil penelitian menjelaskan variabel Kualitas Pelayanan, Harga dan Promosi simultan ( bersama-sama ) berpengaruh terhadap kepuasan pelanggan. Secara parsial ( individu ) variabel Kualitas Pelayanan, Harga dan Promosi berpengaruh terhadap kepuasan pelanggan, dan variabel independen mampu menjelaskan variabel dependen sebesar 73,7% sedangkan 26,3% sisanya dijelaskan variabel lain yang tidak dimasukkan dalam model penelitian ini ( tidak diteliti ). Keywords: Kualitas Layanan, Harga, Promosi

Pemahaman Perkembangan Kognitif Anak Sebagai Kunci Pembelajaran Yang Efektif Handayani, Isna; Mustikaati, Wina; A, Anazah; Zakiyyan, Faza; Robiah, Siti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 10 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15447142

This study aims to describe the positive impact of cognitive understanding on the learning process of elementary school students. The background of this research is the crucial role of teachers in recognizing students’ cognitive development to ensure effective and meaningful learning. This study uses a literature review method by analyzing various relevant academic sources. The findings show that cognitive understanding helps students grasp learning materials more easily, supports classroom management, and improves learning outcomes. Therefore, cognitive aspects should be a key consideration in designing elementary-level learning strategies.

Pengelolaan Kelas Dalam Pembelajaran Jarak Jauh: Tantangan dan Solusi Bagi Guru dan Peserta Didik Mustikaati, Wina; Walidain, Abdah Birrul; Insari, Indah Putri; Syifa, Miana; Robiah, Siti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 10 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15429661

Technological developments and the impact of the COVID-19 pandemic have accelerated the adoption of distance learning (PJJ) at various levels of education. However, the implementation of PJJ presents challenges in classroom management, such as limited interaction, low learning motivation, and technical barriers. This article aims to identify challenges and formulate strategic and applicable solutions in the management of PJJ classes. The research was conducted through a literature study with a qualitative descriptive approach. The results of the study show that PJJ classroom management requires technological skills, adaptive pedagogical approaches, effective communication, and collaboration between teachers, students, and parents. Strategies such as the use of digital media, active learning, and humanist and empathic approaches are the keys to success. With the implementation of these strategies, PJJ can create an inclusive and meaningful learning environment even though it is conducted online.

Student Response of The Integrated Biology E-Modul Imtaq Values on Vertebrate Material Widianti, Sara; Robiah, Siti
Jurnal Bioterdidik: Wahana Ekspresi Ilmiah Vol 11, No 2 (2023): Jurnal bioterdidik
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the student's response to the electronic module product of integrated vertebrate material imtaq values that have been developed. This research was a research and development (R&D) using a modified Analysis, Design, Development, Implementation and evaluation (ADDIE) model, but this research only reached the Development stage. Determination of student samples by purposive sampling with a sample of 60 students from 3 schools. Student responses were obtained through limited trials at SMA Negeri 1 Tapung Hilir, MA Roudhotul Hidayah, and MA Al-Falah. Data was collected through observation, documentation, interviews, and student response questionnaires. The data is analyzed descriptively. The results showed that the developed e-module received a very good response from students with an average of 95.67%. Thus, the developed E-module can proceed to the stage of wide-scale trials. DOI: http://dx.doi.org/10.23960/jbt.v11.i2.28431

Student Responses to Biology E-Module Integrated Enrichment of Imtaq Values in the Material of the Indra System Safitri, Yeni; Robiah, Siti
Jurnal Bioterdidik: Wahana Ekspresi Ilmiah Vol 11, No 2 (2023): Jurnal bioterdidik
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine students' responses to the electronic module product of sensory system material integrated with the values of faith and piety that have been developed. This research is research and development (R&D) using the modified Analysis, Design, Development, Implementation, and Evaluation (ADDIE) model, but this research only reaches the Development stage. Determination of the student sample by purposive sampling with a total sample of 60 students from 3 schools. Student responses were obtained through limited trials atSMAN 2 Siak Hulu, SMA Al Azhar Syifa Budi Pekaanbaru, and MA Al-Ihsan Boarding School, Data were collected through observation, documentation, interviews, and questionnaires. Data were analyzed descriptively. The results showed that the developed e-module received a very good response from students with an average of 92.14%. Thus the developed E-module can proceed to the large-scale trial stage. DOI: http://dx.doi.org/10.23960/jbt.v11.i2.28433

Title

Found 35 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 35 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 35 Documents
Search