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Tawakal, Anzori
Department Of Management, Faculty Of Economic, Universitas Dehasen Bengkulu
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The Role of Innovation and Digitalisation in Enhancing the Competitiveness of SMEs in the Digital Economy Era Redo Redo; Sarinopalita Handayani Panji; Yulyani Yulyani; Suwarni Suwarni; Anzori Anzori
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i2.503

Abstract

MSMEs play a strategic role in supporting national economic growth and job creation. However, amidst the digital economic transformation, MSMEs face significant challenges in maintaining competitiveness due to limited innovation and low technology adoption. This conceptual article aims to analyze the role of innovation and digitalization in enhancing MSME competitiveness in the digital economy era.Through a literature review and theoretical approaches such as the Resource-Based View (RBV), Entrepreneurial Orientation (EO), and the Technology Acceptance Model (TAM), this article explains that product, process, and marketing innovation supported by digital transformation are key factors in enhancing MSME competitive advantage. The integration of innovation and digitalization enables MSMEs to expand markets, improve operational efficiency, and build sustainable added value.This article also provides managerial implications for MSMEs and policymakers in strengthening innovation- and technology-based entrepreneurial strategies.
Human Resource Transformation In The Digital Era: The Influence Of Competence, Human Resource Communication, And Responsiveness On The Service Image Of Lppjphki Universitas Dehasen Bengkulu Vettyca Diana Saputri; Anzori Anzori; Dodi Hardinata
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11774

Abstract

This study aims to examine Human Resource Transformation in the Digital Age: The Influence of Competency, Human Resource Communication, and Responsiveness on the Service Image of LPPJPHKI Unived Bengkulu. The focus of this study is to determine whether Competency, Human Resource Communication, and Responsiveness influence the Service Image of LPPJPHKI Unived Bengkulu. The approach used is a quantitative approach with primary data. The sample in this study consists of respondents who meet the specified characteristics, totalling 146 participants. The results of the multiple linear regression analysis yielded the equation Y = 7.570 + 0.452 X1 + 0.282 X2 + 0.094 X3 + e. This indicates a positive regression direction, meaning that the variables of Competency, Human Resource Communication, and Responsiveness have a positive influence on the Service Image of LPPJPHKI Unived Bengkulu. From the calculations using SPSS 25, the coefficient of determination (R-squared) is found to be 0.590. This means that the values of Competency (x1), Human Resource Communication (x2) and Responsiveness (x3) account for 59% of the variation in Service Image (Y), whilst the remaining 41% is influenced by other variables not examined in this study. The results of the t-test at a significance level of < 0.05 indicate that, individually, Competency (x1), Human Resource Communication (x2) and Responsiveness (x3) have a significant influence on Service Image (Y) at LPPJPHKI Unived Bengkulu. As the F-test result is less than 0.000, the variables Competency (x1), Human Resource Communication (x2) and Responsiveness (x3) have a significant influence on Service Image (Y) at LPPJPHKI Unived Bengkulu.
Co-Authors Adi Susanto Ahwat, Dadang Utuh Akhlis Munazilin, Akhlis Angriani , Ida Arika Indah Kristiana As’ad Hasan Astuty, Kamelia Cantika, Yella Dadang Utuh Ahwat Damarsiwi, Eska Prima Monique Dodi Hardinata Eko Sumartono, Eko Ermita Rizki Albirri Evi Andriani Fadhilah, Nurul Tri Fatah, Zaehol Febliansa, M. Rahman Ferdian Fachrie Hero Putra Firman Santoso Fitri Kurniawati Harwini, Dewi Hijeria, Putri Ida Angriani Ida Ayu Made Ikbal Wahyudi Inka Nabela Intan Dwi Putri Iswidana Utama Putra Jayamahesti, Tika Harianti Karona Cahya Susena Kresnawati Kresnawati Kresnawati, Kresnawati Made , Ida Ayu Muhammad Rahman Febliansa Nirta Vera Yustanti Nurzam Nurzam, Nurzam Okta Nurul Huda Prawijaya, Bambang Siswan Putri, Intan Dwi Putri, Lydia Gustina Redo Redo Ricky Zulfiandry Rico Hasadungan Rico Hasadungan Nainggolan Robiatul Adawiyah Saputra, Wiwin Sarinopalita Handayani Panji Silke Sachanovrissa Slamin Slamin Subhi, Ramadan Suhardi, Mutia Aprizki Sulistiani Sulistiani, Sulistiani Suswati Nasution Suwarni Tambunan, Dennis Rydarto Tito Irwanto Tri Seira Febrisa Vettyca Diana Saputri Wijaya, Ermy Wijaya, Ermy Yanti, Rina Trisna Yesi Indian Ariska Yudi Irawan Abi Yulyani Yulyani Yun Fitriano