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All Journal JURNAL ECONOMIA Nurani: Jurnal Kajian Syariah dan Masyarakat Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Humanism : Jurnal Pengabdian Masyarakat JIMEBIS Asian Journal of Community Services (AJCS) Borneo : Journal of Islamic Studies Indatu Journal of Management and Accounting International Journal of Kita Kreatif Jurnal Pengabdian Bakti Akademisi Rekayasa Mekanika: Jurnal Ilmiah Teknik Mesin Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Nizam, Ahmad
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Green Advertising, Eco-Label, Environmental Attitude dan Environmental Awareness Terhadap Green Purchasing Behavior pada Konsumen The Body Shop di Kota Banda Aceh Tiarni, Risa; Nizam, Ahmad
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.45771

Abstract

This study aims to examine the influence between green advertising, eco-label, environmental attitude, and environmental awareness on green purchasing behavior among The Body Shop consumers in Banda Aceh. Data was collected using a questionnaire with a sample of 115 respondents who have purchased The Body Shop products. The sampling technique used was purposive sampling. Data analysis was performed using multiple linear regression. The results indicate that green advertising, eco-label, environmental attitude, and environmental awareness have a significant partial effect on the green purchasing behavior of The Body Shop consumers in Banda Aceh. Simultaneously, these four variables also influence green purchasing behavior. The findings are expected to provide valuable insights for both companies and consumers, as well as contribute to a better understanding of the factors influencing green purchasing behavior.Keywords:Green advertising,Eco-label,Environmental attitude,Environmental awareness,Green purchasing behavior
The Influence of Country of Origin, Product Involvement, and Halal Brand Awareness on the Purchase Decision of Samyang Instant Noodles in Banda Aceh City Hawa, Aqlima Putri; Nizam, Ahmad; Umuri, Khairil
International Journal of Kita Kreatif Vol 2, No 3 (2025): International Journals Kita Kreatif Vol. 2 No. 3 Agustus 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i3.48774

Abstract

This study aims to examine the influence of Country of Origin, Product Involvement, and Halal Brand Awareness on the purchase decision of Samyang instant noodles in Banda Aceh. Data were collected through questionnaires distributed to 170 respondents who had previously purchased Samyang products. The sampling technique used was purposive sampling combined with proportional sampling. Data analysis was conducted using multiple linear regression. The results show that both partially and simultaneously, Country of Origin, Product Involvement, and Halal Brand Awareness have a significant influence on purchase decisions. The Country of Origin variable indicates that positive perceptions of a products country of origin can increase consumer trust. Product Involvement shows that higher consumer engagement with a product increases the likelihood of purchase. Halal Brand Awareness demonstrates that consumer awareness of halal labels influences purchase decisions, especially in predominantly Muslim regions. These findings are expected to contribute to a better understanding of consumer behavior toward imported products and can serve as a reference for businesses in designing marketing strategies that align with the preferences and values of consumers in the research area.
Upaya Peningkatan Literasi Keuangan Syariah Di Kalangan Santri Pesantren Tradisional Aceh Umuri, Khairil; Haris Riyaldi, Muhammad; Nizam, Ahmad; Syahriyal; Sartiyah; Amri; Ikhsan; Sari, Nurma; Muhammad Syahrizal, Teuku
Humanism : Jurnal Pengabdian Masyarakat Vol 4 No 3 (2023): Desember
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v4i3.20368

Abstract

Pengabdian ini bertujuan untuk memberikan edukasi keuangan syariah bagi santri Pesantren Darul Hikmah Khaju melalui kegiatan literasi keuangan syariah dengan menggunakan media edukatif. Kegiatan ini dilatarbelakangi masih rendahnya literasi keuangan syariah di Provinsi Aceh, terutama kalangan santri pesantren. Padahal Provinsi Aceh dikenal dengan pelaksanaan syariat Islam. Kegiatan pengabdian meliputi persiapan pelaksanaan kegiatan, pelaksanaan kegiatan, dan evaluasi kegiatan. Persiapan pelaksanaan kegiatan dilakukan dengan berkoordinasi dengan pihak pesantren mengenai kesediaan, tempat, dan peserta kegiatan. Kegiatan dilakukan dengan melibatkan para santri yang dibagi tiga kelompok berdasarkan tingkat pendidikan. Penyampaian materi mengenai konsep dasar ekonomi Islam dan keuangan syariah dilakukan dengan menggunakan media video. Evaluasi pelaksanaan kegiatan pengabdian tergambar dari kehadiran dan antusias peserta dalam menyimak materi yang disampaikan. Kegiatan pengabdian masyarakat diharapkan dapat memberikan hasil yang positif dengan meningkatnya literasi keuangan syariah para peserta.
THE EFFECT OF ISLAMIC MARKETING MIX AND BRAND IMAGE ON PURCHASING DECISIONS AT CANTING BATIK STORES IN BANDA ACEH Mauliani, Mela; Nizam, Ahmad
International Journal of Kita Kreatif Vol 1, No 4 (2024): International Journals Kita Kreatif Vol.1 No. 4 November 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i4.41705

Abstract

The study aims to determine the effect of Islamic marketing mix and brand image on purchasing decisions at batik canting shops in Banda Aceh. This research uses quantitative methods, where the population used in this study are canting batik customers with a sample of 82 respondents obtained through purposive sampling technique. The data used in this study are primary data. Primary data was obtained from distributing questionnaires to respondents. The analysis used is Multiple Linear Regression. The results of this study indicate that partially the product and brand image variables have no effect on purchasing decisions, while the price, place, and promotion variables partially have a positive and significant effect on purchasing decisions. Then simultaneously, the variables of product, price, place, promotion and brand image have a positive and significant effect on purchasing decisions at the Canting Batik shop in Banda Aceh. Therefore, it is hoped that the cantng batik shop can pay more attention to brand image and improve products both in terms of quality and quantity.Keyword : Islamic Marketing Mix,Brand Image, purchasing decisions
THE INFLUENCE OF SELF EFFICACY, BUSINESS CAPITAL, CREATIVITY AND RELIGIOSITY ON THE SUCCESS OF UMKM BUSINESS OF MELINJO CHIPS IN PIDIE DISTRICT Nufus, Zakiatun; Nizam, Ahmad
International Journal of Kita Kreatif Vol 1, No 2 (2024): International Journals Kita Kreatif Vol.1 No. 2 Mei 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i2.38324

Abstract

This study aims to analyze the effect of self efficacy, business capital, creativity and religiosity on the success of MSMEs of melinjo chips. The sample used in the study amounted to 83 respondents selected using the Proportional Stratified Random Sampling technique. The data analysis technique used is multiple linear regression analysis using SPSS. The results showed that self efficacy, business capital and religiosity partially had a significant effect on business success in MSMEs of melinjo chips in Pidie Regency, but creativity partially had no significant effect on business success in MSMEs of melinjo chips in Pidie Regency. Simultaneously, self efficacy, business capital, creativity, and religiosity affect business success in melinjo chips MSMEs in Pidie Regency. It is hoped that business actors of melinjo chips MSMEs in Pidie Regency can increase selfefficacy, business capital, creativity and religiosity to get business success in their business.
Socialization of Economic and Islamic Financial Sustainability for Student Entrepreneurs in Kota Kinabalu, Sabah, Malaysia Riyaldi, Muhammad Haris; Halim, Hendra; Nurdin, Ridwan; Budin, Dg Safrina Ag; Nizam, Ahmad; Abd Karim, Mohd Rahimie bin; Lada, Suddin; Amri
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10457

Abstract

The "Socialization of Economic and Islamic Financial Sustainability for Student Entrepreneurs" was a collaborative event between Universitas Syiah Kuala (USK) and Universiti Malaysia Sabah (UMS) on June 25, 2024. It aimed to enhance student entrepreneurs' understanding of Islamic finance and Sharia law. Using the service-learning method, Dr. Dg. Safrina Ag. Budin presented on "Diversification of Islamic Banking Products in Malaysia," and Dr. Ridwan Nurdin discussed "The Uniqueness of Sharia in Aceh." Results showed significant improvement in participants' knowledge and engagement. This activity effectively contributed to promoting sustainable economic and financial practices among student entrepreneurs, aligning with the Sustainable Development Goals.
The Influence of Islamic Business Ethics, Strategic Location, and Perceived Ease of Use on Consumer Satisfaction with the McDonalds Banda Aceh Drive-Thru Service Alifah, Nisrina Nur; Nizam, Ahmad; Umuri, khairil Umuri; Amri, Amri; Elfida, Cut
International Journal of Kita Kreatif Vol 2, No 4 (2025): International Journals Kita Kreatif Vol.2 No. 4 November 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i4.51151

Abstract

The rapid growth of the fast-food industry in the era of globalization has intensified competition, compelling companies to deliver services that meet consumer needs and foster customer satisfaction. In Aceh, the establishment of McDonalds Banda Aceh is not only a business milestone but also a social phenomenon due to heightened public sensitivity toward business ethics and Islamic values amid global boycott movements. This study investigates the influence of Islamic Business Ethics, Strategic Location, and Perceived Ease of Use of drive-thru services on Consumer Satisfaction at McDonalds Banda Aceh. Using a quantitative causal approach, a Likert-scale questionnaire was distributed to 105 drive-thru consumers, and the data were analyzed through multiple linear regression after passing validity, reliability, and classical assumption tests. The findings show that the three independent variables simultaneously have a significant effect on consumer satisfaction, with an Adjusted R Square value of 0.536. Partially, Strategic Location has a positive and significant effect on consumer satisfaction, whereas Islamic Business Ethics and Perceived Ease of Use do not exhibit significant effects. These results indicate that easy accessibility, adequate parking space, and a safe and comfortable drive-thru environment are dominant factors shaping customer satisfaction. Overall, the study concludes that Strategic Location is the primary determinant of consumer satisfaction in the McDonalds Banda Aceh drive-thru service, while Islamic Business Ethics and Perceived Ease of Use have not yet emerged as decisive variables. The study implies that management should prioritize accessibility and drive-thru traffic management while continuously enhancing the service experience to maintain long-term customer satisfaction.
Divergence in Qibla Direction Determination: A Fiqh-Based Analysis and Its Societal Implementation Nizam, Ahmad; SA, Romli; Yazwardi, Yazwardi
Nurani Vol 25 No 2 (2025): Nurani: jurnal kajian syari'ah dan masyarakat
Publisher : Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/nurani.v25i2.27891

Abstract

This study explores the social reality surrounding discrepancies in Qibla direction among mosques in Palembang City, which, based on astronomical and scientific assessments, have proven to be inaccurate. The research aims to analyze community responses to these directional inconsistencies and to propose solutions that integrate modern technology and astronomical science into religious practice in a more thoughtful and contextually sensitive manner. Employing a sociological framework rooted in ethnographic and cultural anthropological approaches, the study collected data through Qibla recalibration observations, in-depth interviews, and literature review. The findings were analyzed using a descriptive qualitative method, complemented by astronomical and scientific perspectives. The results reveal that the misalignment of Qibla direction in many mosques largely stems from reliance on approximate traditional methods (taqribi), shaped by local wisdom, and from limited understanding of precise astronomical calculations and digital calibration tools. Nevertheless, the community exhibits a socially harmonious and religiously tolerant stance, prioritizing Islamic brotherhood (ukhuwah Islamiyah) over strict alignment with the Shafi'i school’s doctrinal precision. As a constructive step forward, this study suggests the need for community-based astronomical education and hands-on training in Qibla calibration applications. Such efforts can help improve directional accuracy while preserving social cohesion and preventing potential conflicts within religious communities.
Peningkatan Ekonomi Pesantren Modern Al-Falah Abu Lam-U Melalui Koperasi Pontren Amanatillah, Dara; Hermawan, Yudi; Nizam, Ahmad
JIMEBIS: Scientific Journal of Students Islamic Economics and Business Vol. 4 No. 1 (2023): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jimebis.v4i1.311

Abstract

The co-operation of the hostel is one of the Bodies of Owned by Pesantren (BUMP) that serves to meet the needs of the sanctuary. The aim of this study is (1) to know how the role of Islamic cooperation (kopontren) in increasing the economic income in the Modern Al Falah Abu Lam U (2) to know the measures of co-operation of the establishment in improving the economic revenue of the Modern al Falah Abu Lam U. After the author doing the observations with a total of 567 santri are expected to help the economic income of the party through the presence of a co-trend, but this is still not optimal. To this goal, a qualitative assessment approach is used with the type of field research. In this writing, researchers use data collection techniques, is interviews, observations and documentation. The results of this study showed that: (1) the role of the cooperative in increasing the economic income of the participant has increased marked by the presence of monthly and annual financial reports, but still has not maximized the results deposited on the part of the representative, both material and non-material. (2) Steps in improving co-trend strategies use SWOT analysis to identify the strengths, opportunities and threats in co-traded development
Co-Authors Abd Karim, Mohd Rahimie bin Ade Irma Suryani Adnan, Muhd Al Mahfud Saputra Alifah, Nisrina Nur Amanatillah, Dara Amir, Fakhrurrazi Amri Amri Amri Aqil, Atallah Aurman, Aurman Budin, Dg Safrina Ag Cut Aprilia Cut Elfida Dahlan, Haris Bin Dedi Suryadi Dewi, Nurfitria Faisal Faisal Farid Farid, Farid Farid Mulana Fatahillah, Habib Halim, Hendra Hamdi Harmen Haris Riyaldi, Muhammad Hawa, Aqlima Putri Hermawan, Yudi Ikhsan In-In Hanidah Ismail, Adawiyah Jalaluddin Jalaluddin Jannah, Rauzatul Kesuma, T. Meldi Khairat, Ummil Lada, Suddin Lisa Elianti Nasution Long, Ahmad Sunawari bin M. Shabri Abd. Majid Mahdani, Mahdani Mauliani, Mela Muhammad Adam, Muhammad Muhammad Haris Riyaldi, Muhammad Haris Muhammad Syahrizal, Teuku Mukhlis Yunus Nabilah Nabilah Nisva, Raisa Ullya novindra . Nufus, Zakiatun Nurma Sari, Nurma Nuryadi, Rio Arian Syaputra Othman, Razali Bin Qashmal, Muhammad Rakhmawati, Lenny Ridwan Nurdin Riha Dedi Priantana Rivani, Rivani - Rizqi, Muhammad Fauzil Romli SA Runaika, Nafisya Said Musnadi Sakir, A Sari, Meutia Dwi Novita Sartiyah Siregar, M. Ridha Siregar, Muhammad Ridha Sri Rezeki Syahriyal Taufiq Carnegie Dawood Teuku Meldi Kesuma, Teuku Meldi Tiarni, Risa Umuri, Khairil Yaacob, Salmy Edawati Yazwardi Yazwardi, Yazwardi Zahrani, Nazila Zahri Hamat