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All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Komunikasi Journal of Economic, Bussines and Accounting (COSTING) urnal Interaksi: Jurnal Ilmu Komunikasi JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ekonomi Manajemen Sistem Informasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) JOURNAL LA MEDIHEALTICO PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Indonesian Journal of Social Science Research Jurnal Visi Komunikasi Jurnal Locus Penelitian dan Pengabdian Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura: Jurnal Ilmiah Komunikasi Jurnal Komunikasi Global JPLED Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi IIJSE QOSIM: Jurnal Pendidikan, Sosial & Humaniora Branding: Jurnal Manajemen & Bisnis Proceedings of International Conference on Islamic Economic Finance and Social Finance WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Hilda Yunita Wono
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Strategi Hybrid Marketing untuk Meningkatkan Akuisisi Pasien Non-BPJS di Rumah Sakit Perdesaan: Studi Kasus Kualitatif Jessica Nathalia Hermawan; Hilda Yunita Wono
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.7907

Abstract

Rumah sakit perdesaan di Indonesia menghadapi tantangan struktural dalam memperluas segmen pasien non-BPJS karena pemanfaatan layanan masih didominasi oleh skema Jaminan Kesehatan Nasional. Dalam konteks tersebut, ketergantungan pada promosi digital semata maupun pendekatan konvensional belum cukup untuk menghasilkan akuisisi pasien yang berkelanjutan. Penelitian ini bertujuan merancang strategi pemasaran hibrida untuk meningkatkan akuisisi pasien non-BPJS melalui orkestrasi bauran pemasaran jasa (7P). Studi ini menggunakan pendekatan kuasi-kualitatif dengan desain studi kasus pada RSK Mojowarno dan analisis tematik berbasis kerangka 7P. Data diperoleh dari empat informan kunci yang merepresentasikan perspektif strategis, operasional, pemasaran, dan pasien, kemudian dianalisis menggunakan NVivo. Hasil penelitian menunjukkan bahwa strategi efektif terbentuk melalui tiga program yang saling terintegrasi: Poli Prioritas sebagai sistem layanan cepat berbasis nilai, Sahabat Sehat Desa sebagai mekanisme pembangunan kepercayaan komunitas dan institusi, serta Suara Pasien sebagai lingkar reputasi berbasis pengalaman dan pengelolaan umpan balik. Temuan menegaskan bahwa pada konteks perdesaan, kanal digital berfungsi sebagai penguat akses dan visibilitas, sementara kanal relasional dan komunitas menjadi pembangun kepercayaan utama. Studi ini berkontribusi pada pengembangan konsep Hybrid Marketing Orchestration sebagai kerangka kontekstual untuk akuisisi pasien non-BPJS. Keterbatasan penelitian terletak pada desain satu kasus dan jumlah informan yang terbatas. Penelitian selanjutnya dapat menguji model ini secara kuantitatif atau membandingkannya pada tipe rumah sakit yang berbeda.
Reinforcing Patient Acquisition through Integrated Community Healthcare: Qualitative Analysis Jessica Hermawan; Hilda Yunita Wono
Journal La Medihealtico Vol. 7 No. 1 (2026): Journal La Medihealtico
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallamedihealtico.v7i1.2968

Abstract

Healthcare institutions in semi-rural areas face increasing challenges in attracting general patients due to competition and shifting service expectations. Mojowarno Christian Hospital addresses this issue through its Executive Clinic, a premium service unit aimed at improving patient experience and service reach. This study employs a quasi-qualitative case study with a post-positivist lens to analyze the hospital’s marketing management strategy across the seven elements of the service marketing mix. Data were obtained from in-depth interviews and internal documents and analyzed using NVivo-assisted thematic coding. The findings identify three strategic pillars: enhancing service value through premium and personalized care, expanding accessibility via integrated community outreach and multi-channel service pathways, and strengthening visibility through digital communication, referrals, and community engagement. These findings produce an Integrated Community Healthcare Strategy relevant for semi-rural Christian-based hospitals. The study is limited to one site; future research may test the model quantitatively or compare across hospital types.
Communicating Heritage: Public Relations Strategies of Historical Hotels in East Java Hilda Yunita Wono; Zinggara Hidayat; Burhan Bungin
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.8209

Abstract

Heritage communication in the hospitality sector plays a crucial role in preserving cultural identity while enhancing destination branding. Despite the growing popularity of heritage tourism, research on heritage-based public relations (PR) strategies in Southeast Asia—particularly in postcolonial settings like Indonesia—remains limited. This study investigates how five historic hotels in East Java communicate their cultural and historical narratives through PR strategies that connect with both domestic and international visitors. Adopting a qualitative multi-case study, the research combines in-depth interviews, participant observation, and document analysis. The findings highlight three distinctive narrative orientations—nationalist, local-cultural, and colonial-aesthetic—delivered through PR models ranging from traditional information dissemination to participatory engagement. Digital storytelling emerges as a central mechanism for amplifying heritage branding and shaping public perception. This study positions heritage PR as an interdisciplinary field bridging communication, tourism, and cultural preservation, while offering practical insights for hotels to strengthen storytelling practices and collaborate more closely with local communities.
LINGKUNGAN KERJA, PENGEMBANGAN KARIR, DAN RETENSI KARYAWAN: BUKTI DARI CHEF STEAK DI SURABAYA DAN TUBAN Anastashya Goenawan; Hilda Yunita Wono
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/x5yps203

Abstract

The high turnover rate among steak chefs in Indonesia’s restaurant industry raises major challenges, including escalating training costs, operational instability, and inconsistent food quality. This study examines the influence of work environment and career development on employee retention among steak chefs. A quantitative survey method was applied to 32 respondents selected through purposive sampling in two branches of Restaurant X located in Surabaya and Tuban. Data were analyzed using multiple linear regression through JASP 18 software. The findings reveal that both the work environment (β = 0.489, p = 0.029) and career development (β = 0.686, p < 0.001) significantly and positively affect employee retention, with career development demonstrating the stronger effect. The regression model explains 74.5% of the variance in employee retention (R² = 0.745), indicating a strong predictive ability. These results contribute to the hospitality management literature by showing that structured development programs are more influential than environmental comfort in motivating skilled chefs to remain with their organization. Practically, the study provides managerial insights for restaurants to enhance retention through clear career pathways, competency-based training, and supportive working conditions.
SMAS Harapan Utama Batam's Integrated Marketing Communication: Strategy Preference Alyssa Saqina Nabila Parmadi; Hilda Yunita Wono
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.2524

Abstract

The establishment of Senior High Schools (SMA) plays an important role in creating a quality education system and honing students' creativity. In addition, high schools also serve as a place for students to develop social skills, critical thinking, and prepare themselves to face challenges at the next level of education. The competition between public and private high schools drives the need for effective Integrated Marketing Communication (IMC) strategies to attract prospective students. With the increasing number of schools, each educational institution must be able to build strong appeal and reputation in the community. SMAS Harapan Utama Batam has implemented IMC such as advertising, digital marketing, sales promotion, and direct marketing. Advertising is used to increase public awareness of the school through various media, both print and digital. Digital marketing is increasingly being optimized in line with changing trends in information consumption, especially through social media platforms. Sales promotions such as registration fee discounts become an additional strategy to increase the interest of prospective students. Meanwhile, direct marketing allows for a more personal interaction between the school and prospective students. This study aims to evaluate the IMC used by the school with a descriptive quantitative method, using a Likert scale and surveys of 106 parents and guardians. The results show the highest preference for digital marketing through TikTok, followed by advertising, digital marketing through Instagram, sales promotion, and direct marketing. This shows that social media plays a significant role in the school's marketing strategy. These findings are expected to serve as input for SMAS Harapan Utama and similar schools to enhance marketing effectiveness and increase the number of students in the future.   Keywords: Country, Education, High School, Integrated Marketing Communication, Preference.
Digital Marketing Communication Strategy at Gradin Agency in Building Brand Image Raslika Sharfina Nirwan; Ismojo Herdono; Hilda Yunita Wono
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i2.975

Abstract

The digital marketing communication strategy plays an important role in the era of rapid technological development. Companies must adapt to maintain consumer interest and drive sales. Many companies compete by promoting their products and brand to ensure consumer recognition. To achieve this, companies employ various digital tools to build brand recognition. This study aims to understand how digital marketing communication strategies shape brand image at Gradin agency. The research employs theories of communication strategy, marketing communication, digital marketing, and brand image. This quasi-qualitative research systematically describes the research object using communication strategy, digital marketing, and brand image theories. The method includes interviews and documentation to enhance data analysis related to organizational communication at Gradin agency. Researchers developed research instruments, including interview guidelines and questions based on research indicators. The result is an innovative digital marketing communication strategy, optimizing website features, creating interactive content on Instagram and TikTok, communicating with consumers through email marketing, and optimizing content and keywords for SEO. These strategies help Gradin create a positive brand image.
Enhancing Vasectomy Adoption in Surabaya Through Multimodal Strategies in Accordance with Government Regulation No. 87 of 2014 Hilda Yunita Wono
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i2.5967

Abstract

Vasectomy, a permanent contraceptive method for men, has historically seen low adoption rates in Indonesia, particularly in Surabaya. To address this, the Indonesian government implemented Regulation No. 87 of 2014, aiming to enhance vasectomy adoption through various strategies. This study examines the effectiveness of these multimodal strategies in increasing vasectomy uptake in Surabaya. This research aims to explore how government regulation and associated multimodal strategies have influenced the adoption rates of vasectomy in Surabaya, identifying key factors that contribute to their effectiveness. Utilizing a qualitative research design, this study conducted in-depth interviews and focus group discussions with healthcare providers, policy makers, and men who have undergone vasectomy. Thematic analysis was employed to interpret the data, providing insights into the perceptions, challenges, and facilitators related to vasectomy adoption. The study found that the integration of educational campaigns, financial incentives, and improved healthcare services significantly influenced the decision-making process of men considering vasectomy. Moreover, cultural attitudes and misconceptions about vasectomy were identified as substantial barriers. The role of healthcare providers in counseling and disseminating accurate information emerged as crucial in overcoming these barriers. The implementation of multimodal strategies under Government Regulation No. 87 of 2014 has positively impacted vasectomy adoption in Surabaya. However, continuous efforts in education and cultural sensitization are necessary to sustain and further enhance these adoption rates. Future research should focus on long-term outcomes and the replication of these strategies in other regions.
Integration of Emotional Intelligence in the Strategic Services of Omah Tumbuh Potensi Reni Dwi Wahyuni; Agoes Tinus Lis Indrianto; Hilda Yunita Wono
Journal of Practice Learning and Educational Development Vol. 6 No. 2 (2026): Journal of Practice Learning and Educational Development (JPLED) in Press
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v6i2.1251

Abstract

This study aims to understand how Emotional Intelligence (EI) is integrated in the strategic service process through the O.M.A.H© - Observe, Manage, Articulate/Act, Harvest framework at Omah Tumbuh Potensi (OTP). This study is motivated by the limited research that examines EI as part of the service process systematically, as most previous studies have focused more on the relationship between variables at the individual level. This research adopts a qualitative descriptive approach using in-depth interviews with purposively selected informants, including the CEO/Founder, Business Partner, Business Assistant, and 2 Clients. The data were analyzed using a thematic approach to identify patterns and meanings of EI integration in service processes. The results of the study show that EI not only functions as an individual competency in the OTP team, but also as an emotional capability that is operationalized through a structured service process. The O.M.A.H© framework serves as an applied model that allows the integration of EI in strategic services to be consistent. The findings of the study also show that superior service in the context of OTP is interpreted as a relational outcome formed through the quality of interaction and client experience during the service process. This research makes a theoretical contribution by expanding the understanding of EI as part of the service process and introducing the O.M.A.H© framework in strategic service design. Practically, this research also provides implications for service organizations in developing an EI-based service approach that is integrated in strategic services on a sustainable basis.
Co-Authors AA Sudharmawan, AA Agoes Tinus Lis Indrianto Agoestinus Lis Indrianto, Agoestinus Lis Agung Prasetyo Albertus Prihayudi Purnawijaya Alyssa Saqina Nabila Parmadi Anastashya Goenawan Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christabella Angelina WIDJAYA Christina Whidya Utami Dheandra Mutiara Kayana Edson Abrar Rasendria Prabaswara Efendi, Usman Elisabeth Julianna C Paput Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Eric Harianto Erica Cresentia Kurniawan Ervan Nurcahyadi Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Fransisca Romana Titis Suniati Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Gunawan, Fayola Feivel Gunawan, Gabrielle Chleonadya Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Hermawan Jessica Nathalia Hermawan Jessica Nathalia HERMAWAN Jessica Nathalia Hermawan Jessica Nathalia Hermawan Johan Wijaya TJENDRA Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Karsten, Hadassah Elisha KASHOGIE, Natanael Axelino Antari Kevin UTOMO Kezia Angelique RIWONG Kirana Ratu Sekar Kedaton Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Kyla Azalis Prasetio Levani Delsie Putri Pangalila Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Nyoman Puspa Asri Oktavianingtyas, irmawati Pandy, Shakira Fayola Pangaribuan, Siska Devawati Patricia Adeline Valerie Soema Prakusya, Wildan Bima Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Raslika Sharfina Nirwan Reni Dwi Wahyuni Reynaldo Raffael Ria Agustania Kartikasari Ricky Oktaf MESSAKH Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Shafia Salsabila Sherell Allycia Gievierna Silvia Arviana Siska Armawati Sufa Stacey, Nicholle Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto Sunarto Supriaddin, Nofal Susan Jaya Witama Tanurahardja, Devina Angela Theodore Jason Santoso TJANDRA, Anthony Udi Rusadi Viadi, Crista Vijayanti, Putu Rheina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti Yusuf Arjuna Wibawa Zinggara hidayat