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All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Komunikasi Journal of Economic, Bussines and Accounting (COSTING) urnal Interaksi: Jurnal Ilmu Komunikasi JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Indonesian Journal of Social Science Research Jurnal Visi Komunikasi Jurnal Locus Penelitian dan Pengabdian Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura: Jurnal Ilmiah Komunikasi Jurnal Komunikasi Global JPLED Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi IIJSE QOSIM: Jurnal Pendidikan, Sosial & Humaniora Branding: Jurnal Manajemen & Bisnis Proceedings of International Conference on Islamic Economic Finance and Social Finance
Hilda Yunita Wono
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Personal Selling Sebagai Strategi Komunikasi Pemasaran Di Apotek Nawasena Sidoarjo Shafia Salsabila; Hilda Yunita Wono
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.6412

Abstract

Di tengah persaingan industri kesehatan yang semakin berkembang, apotek tidak hanya dituntut menyediakan produk kesehatan, tetapi juga mampu membangun hubungan yang baik dengan pelanggan melalui pelayanan yang berkualitas. Meskipun banyak apotek memanfaatkan digital marketing sebagai sarana promosi, Apotek Nawasena Sidoarjo tetap mengalami peningkatan omzet tanpa menggunakan media promosi digital. Kondisi tersebut menunjukkan bahwa interaksi tatap muka dan komunikasi interpersonal memiliki peran penting dalam membangun kepercayaan pelanggan. Penelitian ini memiliki tujuan untuk menganalisis strategi personal selling sebagai komunikasi pemasaran yang diimplementasikan di Apotek Nawasena Sidoarjo. Penelitian ini menerapkan pendekatan quasi-kualitatif dengan teknik pengumpulan data yang diperoleh melalui wawancara mendalam serta dokumentasi. Informan pada penelitian ini meliputi apoteker, staf operasional, dan pelanggan Apotek Nawasena. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, analisis data, dan pengambilan kesimpulan dengan bantuan perangkat lunak NVivo 15. Hasil penelitian menunjukkan bahwa strategi personal selling di Apotek Nawasena dilakukan melalui dua aspek utama, yaitu komunikasi informatif produk dan personalisasi pelayanan pelanggan. Komunikasi informatif produk dilakukan melalui penyederhanaan bahasa medis dan pemberian edukasi terkait penggunaan obat agar lebih mudah dipahami pelanggan. Sementara itu, personalisasi pelayanan pelanggan dilakukan melalui identifikasi kebutuhan pelanggan, komunikasi dua arah yang interaktif, serta pendekatan pelayanan yang ramah dan konsultatif. Temuan penelitian menunjukkan bahwa kualitas interaksi secara langsung menjadi faktor penting dalam membentuk kepercayaan, kenyamanan, dan hubungan jangka panjang dengan pelanggan. Dengan demikian, personal selling bukan hanya berperan sebagai strategi penjualan, namun juga sebagai bentuk komunikasi pemasaran yang mampu memperkuat hubungan antara apotek dan pelanggan meskipun tanpa dukungan promosi digital.
Penerapan Sociopreneurship dalam Meningkatkan Pendapatan Masyarakat melalui Program “Cinta Sakti” Hilda Yunita Wono; Bernard Realino Danu Kristianto; Sherell Allycia Gievierna; Levani Delsie Putri Pangalila; Erica Cresentia Kurniawan
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 8 No. 1 (2026): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v8i1.5862

Abstract

Masyarakat di Kelurahan Lakarsantri, Surabaya, menghadapi berbagai tantangan dalam mengembangkan usaha, terutama terkait dengan akses terbatas terhadap modal, teknologi, dan pasar. Program "CINTA SAKTI" hadir sebagai solusi untuk meningkatkan pendapatan mereka dengan mengedepankan kewirausahaan sosial. Melalui pelatihan yang mengajarkan pengelolaan keuangan, pemasaran langsung, dan pengembangan usaha berbasis komunitas, program ini bertujuan untuk memberdayakan masyarakat agar lebih mandiri secara ekonomi. Hasil pelatihan menunjukkan adanya peningkatan pemahaman dan kemampuan peserta setelah mengikuti pelatihan. Pada aspek pengelolaan keuangan, tingkat pemahaman peserta meningkat dari 36,4% menjadi 92,3%, sedangkan terjadi peningkatan kemampuan pada aspek direct marketing dari 27,3% menjadi 84,7%. Pada aspek brand awareness, peserta menunjukkan pemahaman yang lebih realistis dan reflektif setelah pelatihan. Hasil temuan ini menunjukkan bahwa program “CINTA SAKTI” efektif dalam meningkatkan kapasitas peserta dalam mengelola dan memasarkan usaha berbasis sociopreneurship. Tidak hanya itu, pelatihan ini juga membantu peserta untuk lebih percaya diri dalam memasarkan produk mereka dan membangun hubungan yang lebih baik dengan konsumen. Program ini berhasil menciptakan perubahan yang signifikan dalam kehidupan peserta, tidak hanya dari segi kemampuan teknis, tetapi juga dari segi pemberdayaan sosial dalam komunitas. Program "CINTA SAKTI" telah memberikan dampak positif yang dapat berkelanjutan, membuka peluang baru, dan membawa perubahan yang lebih baik bagi masyarakat.
Integration of Emotional Intelligence in the Strategic Services of Omah Tumbuh Potensi Reni Dwi Wahyuni; Agoes Tinus Lis Indrianto; Hilda Yunita Wono
Journal of Practice Learning and Educational Development Vol. 6 No. 2 (2026): Journal of Practice Learning and Educational Development (JPLED) in Press
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v6i2.1251

Abstract

This study aims to understand how Emotional Intelligence (EI) is integrated in the strategic service process through the O.M.A.H© - Observe, Manage, Articulate/Act, Harvest framework at Omah Tumbuh Potensi (OTP). This study is motivated by the limited research that examines EI as part of the service process systematically, as most previous studies have focused more on the relationship between variables at the individual level. This research adopts a qualitative descriptive approach using in-depth interviews with purposively selected informants, including the CEO/Founder, Business Partner, Business Assistant, and 2 Clients. The data were analyzed using a thematic approach to identify patterns and meanings of EI integration in service processes. The results of the study show that EI not only functions as an individual competency in the OTP team, but also as an emotional capability that is operationalized through a structured service process. The O.M.A.H© framework serves as an applied model that allows the integration of EI in strategic services to be consistent. The findings of the study also show that superior service in the context of OTP is interpreted as a relational outcome formed through the quality of interaction and client experience during the service process. This research makes a theoretical contribution by expanding the understanding of EI as part of the service process and introducing the O.M.A.H© framework in strategic service design. Practically, this research also provides implications for service organizations in developing an EI-based service approach that is integrated in strategic services on a sustainable basis.
Interpersonal Communication and Customer Satisfaction: Evidence from a Premium Café in Surabaya Edson Abrar Rasendria Prabaswara; Hilda Yunita Wono
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.6851

Abstract

The rapid growth of cafes in Surabaya has led to intense competition, making high-quality service and pleasant communication essential. This study examines the effect of employee interpersonal communication on customer satisfaction at Toby’s Estate Pakuwon Mall Surabaya. The population includes all customers who have directly interacted with employees, with a sample of 100 respondents selected through purposive sampling based on age, visit frequency, direct interaction, willingness to participate, and residence. Data were collected using online questionnaires and analyzed with simple linear regression in SPSS. Results indicate that interpersonal communication has a positive and significant effect on customer satisfaction, with a regression coefficient of 0.553, significance value of 0.028, and coefficient of determination of 0.804. Descriptive analysis showed a mean score of 4.335 in the strongly agree category. Findings confirm that interpersonal communication is a key factor in enhancing customer satisfaction in premium cafes.
Study of Dual Brand in Indonesia Tourism Communication Monika Teguh; Burhan Bungin; Hilda Yunita Wono; Theodore Jason Santoso
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11388

Abstract

One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit Indonesia 2008, then the following year it changed to Visit Indonesia 2009. Then in 2010 until 2021, Indonesia uses two brands at once, namely Wonderful Indonesia and Pesona Indonesia, even though the Indonesian tourism destination in question is one, namely Indonesia's destination. In fact, the use of these two brands has not been able to show a positive performance in bringing in tourists or making Indonesian tourism destinations famous and remembered by potential tourists. Therefore, we need a study on the existence of this dual brand, which is the purpose of this scientific article The subject of this study is the Indonesian tourism brand, Wonderful Indonesia, while the object studied is the duality in the use of the brand. This study was made using qualitative methods, specifically by using literature review. The method of data collection is documentation. This study uses a narrative method in its discussion. From this study, it can be explained that the brand personality of the Indonesian tourism destination brand is still weak. This is mainly due to the dual brands Wonderful Indonesia and Pesona Indonesia which have two different meanings and have not been able to represent tourist destination areas in Indonesia. In the end, this makes brand awareness, brand equity and brand loyalty are not formed. Therefore, it would be better if only one tourism destination brand can be formulated. The brand should represent various tourist destination areas and can be used consistently for a long time.
Co-Authors AA Sudharmawan, AA Agoestinus Lis Indrianto, Agoestinus Lis Agung Prasetyo Albertus Prihayudi Purnawijaya Alyssa Saqina Nabila Parmadi Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christabella Angelina WIDJAYA Christina Whidya Utami Dheandra Mutiara Kayana Edson Abrar Rasendria Prabaswara Efendi, Usman Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Eric Harianto Erica Cresentia Kurniawan Ervan Nurcahyadi Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Goenawan, Anastashya Gunawan, Fayola Feivel Gunawan, Gabrielle Chleonadya Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Nathalia Hermawan Jessica Nathalia Hermawan Jessica Nathalia HERMAWAN Johan Wijaya TJENDRA Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Karsten, Hadassah Elisha KASHOGIE, Natanael Axelino Antari Kevin UTOMO Kezia Angelique RIWONG Kirana Ratu Sekar Kedaton Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Kyla Azalis Prasetio Levani Delsie Putri Pangalila Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Nyoman Puspa Asri Oktavianingtyas, irmawati Pandy, Shakira Fayola Pangaribuan, Siska Devawati Patricia Adeline Valerie Soema Prakusya, Wildan Bima Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Reni Dwi Wahyuni Reynaldo Raffael Ria Agustania Kartikasari Ricky Oktaf MESSAKH Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Shafia Salsabila Sherell Allycia Gievierna Silvia Arviana Siska Armawati Sufa Stacey, Nicholle Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto Sunarto Suniati, Fransisca Supriaddin, Nofal Susan Jaya Witama Tanurahardja, Devina Angela Theodore Jason Santoso TJANDRA, Anthony Udi Rusadi Viadi, Crista Vijayanti, Putu Rheina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti Yusuf Arjuna Wibawa Zinggara hidayat