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All Journal Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Syntax Literate: Jurnal Ilmiah Indonesia Dinamisia: Jurnal Pengabdian Kepada Masyarakat DIJB (Diponegoro International Journal of Business) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) MANDAR: Management Development and Applied Research Journal Yumary: Jurnal Pengabdian kepada Masyarakat Journal Social Science And Technology For Community Service Prosiding Konferensi Nasional PKM-CSR Indonesian Community Journal Journals of Economics and Business International Research Journal of Business Studies Journal of Social Sciences and Technology for Community Service
FEBRIAN, ANGGA
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Journal : Journal of Economics, Business,

 1 
The Role of Social Media Activities to Enhance Brand Equity Febrian, Angga; Nani, Dhiona Ayu; Lina, Lia Febria; Husna, Nurul
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.2881

Abstract

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that can improve brand image and brand awareness. The survey was conducted on 145 respondents who had online shopping experience using social media by utilizing the structural equation modeling approach.  Results show that social media quality can increase brand awareness, brand image, and social media marketing activities. Therefore, marketers who use social media can focus on its constituent indicators including content quality, design quality, information quality, interaction quality, contact availability, and contact relevance. Customers will have a high level of brand awareness and a good brand image if marketers can provide social media quality to meet customer demands. While previous studies found that there is a positive relationship between social media marketing activities on brand image and brand awareness, this study shows the opposite result because customers are not affected by the activities carried out by social media. This is considered a usual activity that other marketers also carry out. The implication of this study is that good social media quality is needed to increase brand awareness, brand image, and social media marketing activities.
The Effect of Electronic Service Quality on Increasing Customer Loyalty with a Focus on Adding Diverse Product Segments Pratama, Dafa Rafif; Febrian, Angga; Wiryawan, Driya; Husna, Nurul
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.3722

Abstract

Using e-commerce platforms to improve product marketing is the right choice for every business in the digital era. According to recent research, online shopping is increasingly popular among customers who prefer to shop without physically visiting a store. This study aims to investigate the quality of electronic services provided by online e-commerce stores to encourage customer satisfaction and loyalty. This study measures the quality of electronic services in terms of website design, customer service, security/privacy, and fulfillment using the most recent WebQual model. The Partial Least Square method (SmartPLS-v3) was utilized to analyze the sample data collected using 159 respondents who met the specified criteria as the research sample. The research demonstrates that all hypotheses are found to have significant positive results. Positive correlations have been found between the four dimensions of the model and the quality of electronic services, as well as their impact on customer satisfaction and intentions to stay loyal. This study is beneficial for determining the electronic service model customers in online e-commerce stores want to gain customer loyalty.
The Role of Social Media Activities to Enhance Brand Equity Febrian, Angga; Nani, Dhiona Ayu; Lina, Lia Febria; Husna, Nurul
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 1 (2022): April - July 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i1.2881

Abstract

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that can improve brand image and brand awareness. The survey was conducted on 145 respondents who had online shopping experience using social media by utilizing the structural equation modeling approach.  Results show that social media quality can increase brand awareness, brand image, and social media marketing activities. Therefore, marketers who use social media can focus on its constituent indicators including content quality, design quality, information quality, interaction quality, contact availability, and contact relevance. Customers will have a high level of brand awareness and a good brand image if marketers can provide social media quality to meet customer demands. While previous studies found that there is a positive relationship between social media marketing activities on brand image and brand awareness, this study shows the opposite result because customers are not affected by the activities carried out by social media. This is considered a usual activity that other marketers also carry out. The implication of this study is that good social media quality is needed to increase brand awareness, brand image, and social media marketing activities.
The Effect of Electronic Service Quality on Increasing Customer Loyalty with a Focus on Adding Diverse Product Segments Pratama, Dafa Rafif; Febrian, Angga; Wiryawan, Driya; Husna, Nurul
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.3722

Abstract

Using e-commerce platforms to improve product marketing is the right choice for every business in the digital era. According to recent research, online shopping is increasingly popular among customers who prefer to shop without physically visiting a store. This study aims to investigate the quality of electronic services provided by online e-commerce stores to encourage customer satisfaction and loyalty. This study measures the quality of electronic services in terms of website design, customer service, security/privacy, and fulfillment using the most recent WebQual model. The Partial Least Square method (SmartPLS-v3) was utilized to analyze the sample data collected using 159 respondents who met the specified criteria as the research sample. The research demonstrates that all hypotheses are found to have significant positive results. Positive correlations have been found between the four dimensions of the model and the quality of electronic services, as well as their impact on customer satisfaction and intentions to stay loyal. This study is beneficial for determining the electronic service model customers in online e-commerce stores want to gain customer loyalty.
Co-Authors Agus Mulyanto Almunadi Amrizal, Nabila Az-Zahra Najwa Ananta, Prayuda Anas, Naufal Rafiqi anggalia wibasuri Aripin Ahmad, Aripin Ayu, Rivi Tiara Azmi, Rakha Ghoffur Banuwa, Laili Fadhila Dhiona Ayu Nani Dian Novita Dwi Nugroho Edi Rosandi, Aditya Ernie Hendrawaty Fadly, Muhtad Forda Nama, Gigih Hidayat, Fajar Hudalil, Ahmad Husna, Nurul Husna Hutagalung, Samuel Ikhtiarini, Shalwa Putri Imam Ahmad Kasnadi, Kasnadi Lediyana, Eka Lina, Lia Febria Mahrinasari MS Marvinita, Risda Marvinita, Risda - Mawardi , M. Wildhan Ar Megasari, Megasari Na'im, Arif Ainun Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Na’im, Arif Ainun Nova Mardiana, Nova Nurul Husna Permatasari, Berlintina Prabowo, Yussof Taqy Pradana, Afnan Haris Pratama, Dafa Rafif Pugan, Irfan Raihan Qadhli Jafar Adrian Ratuain, Rafika Indi Qut Ribhan Ribhan, Ribhan Rizki Dalimunthe, Ernando Rosita Rosita Roslina, R Safitri, Vera Apri Dina Sakinah, Tazkiyah Saputra, Pindo Riski Satria Bangsawan Sembiring, Alexander Setiaji, Rangga Trisna Wijaya Uswatun Hasanah Utami Putri, Novia Wahyudi, Retno Winda Kartika, Winda Wiryawan, Driya Wulan, Mutiasari Nur Yandes , Jufri Yopita, Y Yuniarti Fihartini