Garuda - Garba Rujukan Digital

Pemanfaatan Teknologi Digital oleh UMKM Dimsum di Era Society 5.0: Tantangan, Peluang, dan Efektivitas Platform Digital Agustinawati, Tri; Riski Ilahi; Tara Rasha Audhiya; Khoirun Najwa; Ahmad Rifki
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yfrn2329

Perkembangan teknologi digital pada era Society 5.0 membawa perubahan besar dalam cara UMKM menjalankan usaha, terutama dalam aspek pemasaran, komunikasi, dan manajemen penjualan. Penelitian ini bertujuan untuk menganalisis pemanfaatan digitalisasi pada UMKM, khususnya usaha makanan Dimsum, serta mengidentifikasi peluang dan kendala yang dihadapi pelaku usaha dalam menerapkan teknologi digital. Metode yang digunakan adalah deskriptif kualitatif dengan menggabungkan data dari wawancara semi-terstruktur dan studi literatur. Hasil penelitian menunjukkan bahwa media sosial, seperti TikTok, Instagram, dan WhatsApp Business, menjadi sarana utama dalam memperluas jangkauan pemasaran dan membangun interaksi dengan pelanggan. TikTok terbukti sangat efektif dalam meningkatkan visibilitas karena algoritmanya yang mampu menyebarkan konten secara cepat, sedangkan Instagram berperan dalam memperkuat citra usaha dan katalog produk. Adapun WhatsApp Business mempermudah proses komunikasi, pencatatan pesanan, dan layanan pelanggan. Meskipun memberikan banyak keuntungan, digitalisasi juga menghadirkan tantangan bagi pelaku usaha, terutama terkait keterampilan membuat konten yang menarik, tuntutan konsistensi unggahan, serta tingginya persaingan antar-pelaku usaha di platform digital. Penelitian ini menyimpulkan bahwa digitalisasi menawarkan peluang besar bagi UMKM untuk berkembang melalui peningkatan promosi, penjualan, serta perluasan pasar. Namun, keberhasilan implementasinya sangat bergantung pada kreativitas, literasi digital, dan kemampuan adaptasi pelaku usaha terhadap perubahan teknologi yang terus berkembang.

Implementasi Kebijakan Pemerintah Daerah dalam Mendukung UMKM bagi Kemandirian Perempuan di Desa Porwodadi Kecamatan Tebing Tinggi Amelia Putri Utami; Belia Ismiarefa; Nela Dwi Amelia; Rafly Arya Pratama; Ahmad Rifki
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hfbyfg93

Penelitian ini bertujuan untuk mengetahui implementasi kebijakan pemerintah daerah dalam pemberdayaan usaha mikro, kecil, dan menengah untuk kemandirian Perempuan di Desa Purwodadi Kecamatan Tebing tinggi serta untuk mengetahui upaya pelaku usaha mikro, kecil dan menengah khusus nya Perempuan dalam menciptakan peluang usaha di Desa Purwodadi Kecamatan Tebing tinggi. Dalam konteks perekonomian yang terus berkembang, Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam mendukung pertumbuhan ekonomi local. Metode penelitian yang digunakan adalah pendekatan deskriptif kualitatif dengan pengumpulan data melalui wawancara mendalam, dan studi literatur. Konsep teoritis yang digunakan dalam penelitian ini adalah teori pemberdayaan, yang mengacu pada proses peningkatan kekuatan individu dan komunitas untuk mengendalikan sumber daya, memengaruhi keputusan, dan mengatasi tantangan. Metodologi yang digunakan untuk menyelesaikan penelitian ini adalah penelitian deskriptif dengan metode penelitian kualitatif. Hasil penelitian menunjukkan bahwa pemerintah daerah di Desa Purwodadi memberikan dukungan kepada UMKM perempuan melalui fasilitasi perizinan, pelatihan, akses permodalan seperti KUR, serta penyediaan fasilitas pemasaran. Dukungan ini membantu peningkatan kualitas produksi, perluasan pasar, dan penguatan kemampuan pengelolaan usaha. Pelaku UMKM merasakan manfaatnya, meskipun masih diperlukan pelatihan lanjutan dan peningkatan literasi digital untuk menghadapi perkembangan ekonomi modern. Kesimpulannya, kebijakan pemerintah daerah telah cukup efektif mendukung keberlanjutan UMKM perempuan dan mendorong kemandirian ekonomi. Namun, penguatan pemasaran digital, inovasi produk, dan fasilitas usaha masih dibutuhkan agar UMKM dapat berkembang optimal. Temuan ini menegaskan pentingnya kebijakan yang berkelanjutan dan adaptif untuk membangun ekosistem UMKM perempuan yang lebih berdaya saing.

ANALISIS TANTANGAN DAN PELUANG UMKM PASCA-PANDEMI COVID-19 PADA PELAKU USAHA DI SEKITAR UNIVERSITAS JAMBI Amara Mayasena; Aulia Putri; Bagas Andre Yansyah; Dedek Rahmi Suci; Ahmad Rifki
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 6 (2025): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/sxfmj224

Micro, Small, and Medium Enterprises (MSMEs) have been significantly affected by the COVID-19 pandemic in many sectors, including those operating around the University of Jambi campus. The purpose of this study is to identify the challenges faced by MSMEs after the pandemic and to explore how they can adapt to changes in the business environment. This research uses a descriptive qualitative approach and collects data through interviews and observations with MSME participants around the campus area. The findings show that the main problems faced by MSMEs include a decline in purchasing power, capital constraints, and limited digital marketing capabilities. However, there are also emerging opportunities, such as growing interest in local products and ongoing digital transformation. The study concludes that the success of MSMEs after the pandemic largely depends on their ability to innovate, improve product quality, and utilize technology.

Dampak Kenaikan Harga BBM Terhadap Biaya Operasional UMKM: Studi Kasus Mendalo Darat Hermalia Putri; Febrina Noviyanti; Nia Ramadhani; Rifki, Ahmad; Rizal Iskandar; Elvrida Davita Tamba; Chandra Putra Nur Fajar
Jurnal Pendidikan Ekonomi Vol 4 No 2 (2025): Desember
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jeec.v4i2.49995

This study aims to analyze the impact of the fuel price increase, triggered by the surge in global oil prices and subsidy reduction policies, on the production, distribution, and transportation costs of MSMEs. The methodology employed is a qualitative approach using semi-structured interviews and field observations. The results indicate that the rise in fuel prices led to increased operational costs, decreased purchasing power of the community, and reduced sales and profitability of MSMEs. MSME operators responded with various adaptation strategies, such as reducing the portion or quality of materials, holding prices steady, and seeking alternative suppliers. Although fuel prices have stabilized, the residual effects of the previous price increases are still felt, with cost structures remaining high. This research emphasizes the importance of the government's role in providing support and protection for MSMEs, as well as the need for national energy policies that consider local realities to create better social and economic justice.

Persepsi dan Dampak BLT Terhadap Ekonomi Rumah Tangga di Desa Keranggan Mahdavikia; Tiara Nabila; Orwita Andesta; Rifki, Ahmad; Rizal Iskandar; Muhammad Fauzi Aditya; Dedi Chandra
Jurnal Pendidikan Ekonomi Vol 4 No 2 (2025): Desember
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jeec.v4i2.49996

This study explores the perceptions of residents in Keranggan Village regarding the Village Fund Direct Cash Assistance (BLT-DD) program and its impact on household economic conditions. The research is driven by the need to evaluate the effectiveness of social assistance policies amid persistent economic vulnerabilities, particularly in the aftermath of the COVID-19 pandemic. The main objective is to understand how beneficiaries perceive the BLT-DD program and to assess its role in supporting their economic well-being. A qualitative descriptive approach was employed, involving in-depth interviews and field observations with four beneficiaries and one village official. The findings reveal that the BLT-DD program is widely perceived as beneficial, especially in meeting daily basic needs among low-income families and elderly individuals. Some recipients also used the funds as capital for small-scale businesses. Although the assistance is seen as well-targeted and transparently administered, concerns remain about its sustainability in promoting long-term economic welfare. Beneficiaries expressed the need for complementary economic empowerment programs to reduce dependency on aid. Overall, the study suggests that while BLT-DD serves as a valuable short-term social protection mechanism, its long-term impact could be significantly enhanced through integrated and sustainable policy support.

PERAN KOPERASI SEKOLAH DALAM MENGEMBANGKAN JIWA KEWIRAUSAHAAN SISWA DI SMA NEGERI 13 KOTA JAMBI Rosana Amalia Putri; Andi Sitti Saripah Ainun; Gusti Andre; Fadilla Ulfah; Ahmad Rifki
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 6 (2025): Desember : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/wpdzze98

School cooperatives serve as practical-based economic learning media that enhance students’ entrepreneurial abilities. This study aims to describe the role of school cooperatives in developing the entrepreneurial spirit of students at SMA Negeri 13 Kota Jambi. The research employed a descriptive qualitative approach with informants consisting of the cooperative supervisor, student cooperative chairperson, treasurer, active members, and student users of the cooperative services. Data were collected through interviews, observations, and documentation. The findings indicate that the school cooperative plays an important role in fostering students’ creativity, responsibility, communication skills, and independence through activities such as buying and selling, stock management, transaction recording, and customer service. In conclusion, the school cooperative functions as an effective learning medium for cultivating students’ entrepreneurial spirit.

Pengaruh Influencer Marketing dan Penggunaan E-Wallet terhadap Perilaku Pembelian di TikTok Shop pada Siswa Gen Z SMA Negeri 11 Kota Jambi Febrianti, Indri; Arpizal, Arpizal; Rifki, Ahmad
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6845

The growth of digital transactions has driven an increase in purchasing activity on the TikTok Shop. This study aims to analyze the influence of influencer marketing and e-wallet usage on purchasing behavior. This study employs a quantitative approach using an ex post facto method. Data was collected through a survey distributed to 165 respondents selected using purposive sampling and analyzed using multiple linear regression. The results indicate that influencer marketing and e-wallet usage have a positive and significant effect on purchasing behavior. This is evident from the calculated t-value of 6.810 > the critical t-value of 1.97 and a significance level of 0.000 < 0.05, indicating that these variables have a positive and significant effect. E-wallet usage also has a positive and significant effect with a calculated t-value of 3.309 > the critical t-value of 1.97 and a significance level of 0.001 < 0.05. Simultaneously, both variables have a significant effect with a calculated F-value of 31.185 > the critical F value of 3.05 and a significance level of 0.000 < 0.05. Additionally, the coefficient of determination (R²) of 27.8% indicates that the independent variables in this study account for 27.8% of the variation in purchasing behavior. These findings indicate that a combination of promotional strategies through influencers and the convenience of digital payment systems can drive an increase in purchasing activity.

Strategi Peningkatan Daya Saing Usaha Donat melalui Kualitas Produk, Promosi Digital, dan Penetapan Harga Lailatul Badriah; Riana Efani Putri Sitorus; Genta Afriyanto; Intan Permata Indah; Esy Yusdiyani; Dania Putri Pratiwi; Ahmad Rifki
Indo Green Journal Vol. 4 No. 2 (2026): Green 2026
Publisher : Published by Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/green.v4i2.272

Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi komponen utama perekonomian Indonesia, tetapi sering mengalami tantangan dalam bersaing di dunia digital. Tujuan dari penelitian ini adalah untuk memeriksa pengaruh kualitas produk, promosi daring, dan strategi penetapan harga terhadap daya saing UMKM Donat yang berada di Desa Mendalo Darat, Kabupaten Muaro Jambi. Dengan menggunakan metode deskriptif kualitatif, data diambil melalui wawancara mendalam, pengamatan, dan dokumentasi, yang kemudian dianalisis berdasarkan model Miles dan Huberman. Temuan penelitian mengindikasikan bahwa meskipun rasa dan tekstur produk telah memenuhi standar minimal konsumen, inovasi dalam varian produk dan daya tarik visual masih sangat kurang. Penggunaan promosi digital di media sosial juga terkesan tidak aktif dan kurang dikelola dengan baik. Di samping itu, penetapan harga dilakukan secara sederhana berdasarkan perkiraan harga pasar tanpa analisis biaya produksi yang tepat, yang dapat berisiko terhadap profitabilitas. Secara keseluruhan, daya saing UMKM ini masih berada pada tingkat menengah karena belum adanya integrasi yang efektif antara ketiga faktor tersebut. Penelitian ini merekomendasikan agar pelaku UMKM melakukan diferensiasi produk, mengelola konten digital secara teratur, serta menyesuaikan harga berdasarkan nilai dan biaya produksi untuk meningkatkan daya saing.

Strategi Peningkatan Daya Saing Usaha Donat melalui Kualitas Produk, Promosi Digital, dan Penetapan Harga Lailatul Badriah; Riana Efani Putri Sitorus; Genta Afriyanto; Intan Permata Indah; Esy Yusdiyani; Dania Putri Pratiwi; Ahmad Rifki
Indo Green Journal Vol. 4 No. 2 (2026): Green 2026
Publisher : Published by Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/green.v4i2.272

Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi komponen utama perekonomian Indonesia, tetapi sering mengalami tantangan dalam bersaing di dunia digital. Tujuan dari penelitian ini adalah untuk memeriksa pengaruh kualitas produk, promosi daring, dan strategi penetapan harga terhadap daya saing UMKM Donat yang berada di Desa Mendalo Darat, Kabupaten Muaro Jambi. Dengan menggunakan metode deskriptif kualitatif, data diambil melalui wawancara mendalam, pengamatan, dan dokumentasi, yang kemudian dianalisis berdasarkan model Miles dan Huberman. Temuan penelitian mengindikasikan bahwa meskipun rasa dan tekstur produk telah memenuhi standar minimal konsumen, inovasi dalam varian produk dan daya tarik visual masih sangat kurang. Penggunaan promosi digital di media sosial juga terkesan tidak aktif dan kurang dikelola dengan baik. Di samping itu, penetapan harga dilakukan secara sederhana berdasarkan perkiraan harga pasar tanpa analisis biaya produksi yang tepat, yang dapat berisiko terhadap profitabilitas. Secara keseluruhan, daya saing UMKM ini masih berada pada tingkat menengah karena belum adanya integrasi yang efektif antara ketiga faktor tersebut. Penelitian ini merekomendasikan agar pelaku UMKM melakukan diferensiasi produk, mengelola konten digital secara teratur, serta menyesuaikan harga berdasarkan nilai dan biaya produksi untuk meningkatkan daya saing.

Pendidikan Ekonomi Keluarga: Peran Ibu Rumah Tangga dalam Mengajarkan Nilai Green Economy Kepada Anak di Kecamatan Rimbo Bujang Yunita; Arpizal; Rifki, Ahmad
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6787

Family economic education plays an important role in shaping children's economic behavior from an early age. Amid growing environmental sustainability issues, Green Economy values can be instilled through habits of frugality, wise consumption, and responsible resource management. This study aims to analyze the role of housewives in teaching Green Economy values to children through family economic education. The study uses a qualitative approach with a phenomenological design conducted in Rimbo Bujang District. The research informants consist of housewives and children. Data were collected through interviews, observations, and documentation, then analyzed using the Miles and Huberman model with the help of NVivo 12. Data validity was tested through source and technique triangulation. The research results show that housewives play a role as educators, role models, guides, and supervisors in instilling Green Economy values. This process is carried out through setting an example, habituation, communication, and involving children in managing family finances. The impact is seen in children's habits of using money according to needs, saving, conserving electricity and water, and reusing items that can still be used. This study concludes that family economic education can be a strategic way to shape sustainable consumption behavior from an early age. These findings contribute to the development of family economic education studies based on sustainability.

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