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Journal : International Journal of Advanced Multidisciplinary

Legal Status of AI-Generated Logos/Brands in Indonesian Intellectual Property Law Saputra, Timothius Richard Yudha; Rahmat, Diding; Nadriana, Lenny; Pratama, Rizky
International Journal of Advanced Multidisciplinary Vol. 5 No. 1 (2026): International Journal of Advanced Multidisciplinary (April - June 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v5i1.1979

Abstract

Artificial Intelligence (AI) has significantly transformed creative industries by enabling machines to generate aristic works such as images, designs, and logos used in commercial activities. The increasing use of AI-generated content raise important legal questions concerning authorship, ownership, and legal protection under intellectual property law. This study aims to analyze the legal status of AI-generated logos within the Indonesian intellectual property framework and to identify the most appropiate legal mechanism for protecting such works. This research applies a normative legal research method using statutory, conceptual, and comparative approach. The study examines Indonesian copyright law under Law No. 28 Of 2014 Concerning Copyright and Trademark Protection under Law No. 20 Of 2016 Concerning Trademarks and Geographical Indications. The results indicate that Indonesia copyright law remain human-centered, meaning that works generated autonomously by artificial intelligence do not fully meet the legal requierements for copyright law. However, AI-generated logos may still obtain legal protection through trademark registration under the first-to-file principle. This study concludes that trademark law currently provides the most effective legal mechanism for protecting AI-generated logos in Indonesia. The research also highlights the need for future legal reform to address the growing role of artificial intelligence in creative industries.
Co-Authors Abdul Ahmad Hafid Nurmansyah Afifah, Seftia Nur Ahmad Fauzan Ahmad, Mursalin Al-Marsyah, Miftah Nurul Huda Alfian, Wahyu Andi Tenri Kawareng Anindya, Lestari Anita Christine Sembiring Antika, Arum Asma Aqiilah, Dian Arastone, Albert Arasyi, Firqa Aqila Noor Arasyi, Hidtsa Aqila Noor Arif Wibowo Arwanto, Bambang Asyifa, Nurdillah Laina Asyrovi, Sabil Audina, Nia AZIMAH, RIZKI NOR AZIZAH, ZULFANISSA Bagaskara, Dzulfikar Tri Bambang Irawan Belen, Maria Cathas Teguh Prakoso Chairina, Bella Cornelia, Geby Desta, Maorina Dewi Putri, Nita Diding Rahmat Febriansah, Rido FEBRIANTORO, WAHYU Fidela, Talitha Marsha Florenly, Florenly Ghazlina, Sonya Soraya Gusti Naufal Rizky Perdana Hadi, Yolanda Nurul Halawa, Kristia Ayu Putri Halim, Susanna Hamdani Handayani, Sri Hendra Saputra Ifa, Siti Hudza Jasson, Royan KHASANAH, ISMI NUR Lairana Larasati, Andini Lenny Nadriana Lim, Davin Marluwi, Marluwi Maulana, Rasyid Muttaqim Maulana, Rewido Ilham Mawaddah, Fattia Misdawita, Misdawita Mukharomah, Chusnul Feby Munawaroh, Kholifah Nur mupaat, mupaat Muqimuddin Noveri, Irsadanus Oktavia, Rima Padrisan Jamba, Padrisan Pangesti, Rizka Dhilla Dwi Parwanto Parwanto, Parwanto Pradana, Fajar Gemilang Purba, Arini Anestesia PURNOMO, SHAFA RIFDA SYAFIRA Putra, Muhammad Mardika Putri, Anidya Thoha Putri, Nur Aisyah Putri, Sri Marisa Lingga Putri, Utami Mizani Ramadhan, Anggia Ramdanis, Sapril Nurul Romadlon, Arif Firdausi Nur Rulliannor Syah Putra Saepudin, Sudin Salsabilah, Putri Syfha Saputra, Timothius Richard Yudha Sari, Lusi Rahma Sari, Madinda Puspita Senobaan, Riska Tipa Sikka, Leti Simanjuntak, Frans Risky Siti Nurhaliza Sri Handayani Susanti, Ayu Annisa Sutaryono Syamsiah, Syamsiah Syawaaliya, Aura Tarigan, Gabriel C.J. Trisna Mesra, Trisna Uswatun Hasanah Yunus Aris Wibowo