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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Sinar Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Journal of English Language Teaching Innovations and Materials (Jeltim) Journal of Management and Leadership Jurnal Abdi Insani Madaniya Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Sustainable Community Development (JSCD) Prima Abdika: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi MANAJEMEN Indo-MathEdu Intellectuals Journal Kresna: Jurnal Riset dan Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan Jurnal Ekonomika dan Manajemen Studi Akuntansi, Keuangan, dan Manajemen Dinamika Asian Journal of Management Analytics The International Conference on Education, Social Sciences and Technology (ICESST) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) Sinergi Abdimas: Jurnal Pengabdian Masyarakat Maneggio Jurnal Ekonomi, Akuntansi dan Perpajakan JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri Global Leadership Organizational Research in Management Green Economics: International Journal of Islamic and Economic Education Economics and Digital Business Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Publikasi Ekonomi dan Akuntansi Maneggio Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Hidayat, Ravindra Safitra
Universitas Budi Luhur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENYULUHAN PENTINGNYA PEMBUATAN LABEL PRODUK UMKM DESA MAJAU KECAMATAN SAKETI Ravindra Safitra hidayat; Yuwono Yuwono; Rizky Eka Prasetya; Elizabeth Elizabeth; Yugi Setyarko
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i1.8595

Abstract

Abstract Product labels are essential for UMKM (Micro, Small, and Medium Enterprises) players because they help strengthen their identity and differentiate their products from competitors' products. Product labels also help customers understand the specifications and quality of the products they buy. This situation can influence customer purchasing decisions and improve the image of MSME products. The counseling activity on making MSME product labels in Majau Village, Saketi District, was carried out to increase the knowledge and awareness of MSME actors about the importance of making product labels for the sustainability and improvement of their business. Based on outreach activities, the results of pre-and post-test statistical data obtained showed a significant increase in the knowledge and awareness of MSME actors about the importance of making product labels. These results indicate that this socialization activity was successful in helping MSME actors to increase their business and strengthen their product information. This activity increased the knowledge and interest of the MSMEs in Majau Village in making product labels. This result is evident from the results of statistical data, which shows that the number of respondents who know the importance of product labels for MSMEs has increased after participating in socialization activities. Therefore, it is crucial to continue this socialization activity so that MSME actors can continue to develop and expand their product market
Analysis of Strengthening MSMes in the Digitalization Era to Encourage an Even and Sustainable Economy in Rural (Non-Urban) Areas Dina Nadiyah Faiqoh; Agus Kusnawan; Ravindra Safitra Hidayat; Slamet Mudjijah
Asian Journal of Management Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v5i1.16116

Abstract

The purpose of this study is to assess the readiness of MSMEs in rural areas to face digitalization. Research methods include observation and interviews with MSME owners in East Lampung to understand the challenges of digitalization, collect profile data, and utilize fintech to support a sustainable economy. Research in East Lampung shows that many MSMEs have adopted the QRIS payment system and social media, but are still limited in online delivery. Digital awareness and transaction costs are also obstacles to expansion. Encouraging digitalization can generate more inclusive and sustainable local economic growth. Recommendations for this study: The government, educational institutions, and banks need to implement digital literacy training for MSMEs, establish digital communities, and conduct research to assess the effectiveness of programs and their impact on economic growth and financial inclusion in East Lampung.
Work Life Balance, Peningkatan Karir dan Tekanan Kerja terhadap Produktivitas: Kasus pada Lembaga Sertifikasi Profesi P3 Pembangun Penyuluh Integritas Bangsa Dewi Puspaningtyas Faeni; Ratih Puspitaningtyas; Ravindra Safitra
Studi Akuntansi, Keuangan, dan Manajemen Vol 1 No 1 (2021): July
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v1i1.602

Abstract

Purpose: This study examined variables aimed at examining work-life balance, Career Improvement and work pressure towards productivity. Research methodology: This study was conducted on employees of LSP P3 PIB, examining of what is the correlation between the correlations of the three exogenous variable factors towards productivity as an endogenous variable. Sampling in this research was calculated using the Slovin formula using the Simple Random Sampling. The Respondents are 105 people, rounded up to 100 people. The respondents were employees of LSP P3 PIB. The methodological technique used for data collection is by distributing questionnaires from the firsthand source or Primary Data. The statistical test tool used is SmartPLS 3. Results: The conclusion of this study demographically, the majority of the respondent are women. The outcome of this research is that work-life balance (0.351) positively and significantly affects productivity, while Career (0.309) has a significantly positive effect, and stress (0.294) has a significant positive effect on productivity. Limitations: The limitation is that it is only conducted on variables that are studied and excluding other external variables with a limited number of respondents in less than one year. Contribution: The organization be more aware of the employees’ working engagement by supporting the employees to adjust their work schedule that is Work-Life Balance for their productivity.
Qualitative Empirical Analysis of IT Talent Provider Customer Satisfaction in Indonesia Ravindra Safitra Hidayat; Panca Maulana; Eryco Muhdaliha
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 1 (2025): January: Green Economics: International Journal of Islamic and Economic Educati
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i1.89

Abstract

This study explores the factors influencing customer satisfaction in Indonesia's IT talent provider industry through a qualitative empirical analysis. Employing secondary data sources such as academic literature, industry reports, and customer feedback, the research identifies key drivers of satisfaction, including project-based work setups, client involvement, teamwork dynamics, the nature of work, and employee engagement. Findings suggest that customer satisfaction is a multifaceted concept influenced by effective communication, cohesive teamwork, and robust talent management strategies. The study underscores the need for IT talent providers to adopt comprehensive approaches to enhance service quality, retain skilled professionals, and meet evolving client demands, thereby strengthening their competitive position.
Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek terhadap Kepuasan Pelanggan Kopi Kenangan pada Mahasiswa Angkatan 2022 - 2023 Universitas Budi Luhur Jakarta Muzaki Firdaus; Ravindra Safitra Hidayat
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 3 No. 3 (2026): Agustus : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v3i3.2507

Abstract

This study aims to determine and analyze the effect of Product Quality, Price Perception, and Brand Image on Customer Satisfaction with Kopi Kenangan, both partially and simultaneously. This study uses a quantitative approach with a population consisting of all active students of Universitas Budi Luhur Jakarta from the 2022–2023 cohort who have purchased and consumed Kopi Kenangan products, the exact number of which is unknown (unknown population). The sample was determined using the Lemeshow formula with a purposive sampling technique, resulting in 100 respondents. Primary data were collected through questionnaires and analyzed using multiple linear regression analysis with the help of SPSS software, including validity and reliability tests, classical assumption tests, hypothesis tests (t-test), and the coefficient of determination test. The results show that Product Quality, Price Perception, and Brand Image each have a positive and significant effect on Customer Satisfaction, with Brand Image being the most dominant variable. These findings indicate that maintaining product quality, competitive pricing, and a strong brand image is important for improving customer satisfaction among university students.  
Service Innovation as a Mediating Variable in the Relationship between Market Orientation and Digital Transformation Capability on Customer Satisfaction in Digital Startups Ravindra Safitra Hidayat; Setyani Dwi Lestari; Slamet Mudjijah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10737

Abstract

This study presents a comprehensive systematic literature review examining service innovation as a mediating variable in the relationship between market orientation, digital transformation capability, and customer satisfaction in digital startups for the period 2021-2025. The analysis employs a systematic literature review (SLR) methodology to identify research trends, theoretical frameworks, and empirical evidence. Findings indicate that service innovation serves as a critical mediator connecting market orientation strategies with digital transformation outcomes, ultimately enhancing customer satisfaction in startup contexts. Under-explored areas include the dynamic mechanisms of service innovation adaptation, the role of organizational culture, and longitudinal impacts on customer loyalty. This study proposes a future research agenda focused on mixed-methods approaches, cross-sectional analyses, and the integration of emerging technologies in service innovation frameworks.
Co-Authors Aditya Salsabila Agus Kusnawan Agus Sriyanto Agus Sriyanto Agus Sriyanto Almaas Rahmadhani Sulaiimah Ami Nabila Arif Prasetiyo Atik Nurfiana Azizy, Fawaz Dadet Sugiarto Dadet Sugiarto Dendi Anggi Gumilang Desti Anasari Dewi Puspaningtyas Faeni Dicky Arisudhana Dicky Arisudhana Dina Nadiyah Faiqoh Dina Nur Hidayah Elizabeth Elizabeth Elizabeth Elizabeth Elizabeth Yohanes Eryco Muhdaliha Feby Lukito Wibowo Fita Nur Hanifah Hadis Saputra Hakam Ali Niazi Hakam Ali Niazi Haryatih, Haryatih Hasrian Hasrian Heni Iswati Heru Nugroho Heru Nugroho Ibnu Waliq Idris Idris Imelda Indah Rahayu Lestari Jemmy Jemmy* Jemmy, Jemmy Julian Bongsoikrama Kania Vira Yunita Laurensius Puntodewo Maruji Pakpahan Mudjijah, Slamet Muhamad Jusmansyah Muhammad Vickry Andrha Muzaki Firdaus Nabila, Keisya Ayu Nierma Restha Nora Andira Brabo Nurani Utami Panca Maulana Panca Maulana Firdaus Pingkan Atmarti Arumingtyas Prasetya, Rizky Eka Raditya Firmansyah Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Retno Fuji Oktaviani Ridho Vriya Pratama Rinny Meidiyustiani Selamat Riyadi Selamet Riyadi Selamet Riyadi Setyani Dwi Lestari Setyarko, Yugi Sugiarto, Dadet Suratno, Geri Suzette Natasha Syafika Rasya Augustin Syaiful Anwar Teja Endra Eng Tju Tri Ika Jaya Kusumawati Triana Anggraini Vildayanti, Rina Ayu Windhy Widhyanty Yoga Religia Yugi Setyarko Yugi Setyarko Yuliana Sari Yulieana Yulieana Yuphi Handoko Suparmoko Yuwono Yuwono Yuwono Yuwono Yuwono Yuwono