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All Journal Jurnal Pengembangan Wiraswasta JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Ekonomi Journal of Research in Social Science and Humanities Jurnal Multidisiplin Madani (MUDIMA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Journal of Management and Social Sciences Jurnal Lentera Pengabdian VIDHEAS: Jurnal Nasional Abdimas Multidisiplin El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JGEN : Jurnal Pengabdian Kepada Masyarakat Jurnal Gotong Royong Journal of Ekonomics, Finance, and Management Studies Business and Applied Management Journal SEMANIS
Riski Eko Ardianto
Universitas Pelita Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Pemanfaatan Media Sosial Sebagai Sarana Pemasaran Digital Pada UMKM Welcome Sweetness Pastry & Bakery Rustianah, Rustianah; Nuraeni, Nuraeni; Ardianto, Riski Eko; Wiyarno, Wiyarno; Kartika, Lisa Sri
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2026): JGEN : Jurnal Pengabdian Kepada Masyarakat, Juni 2026
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v4i3.1568

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilatarbelakangi oleh perkembangan teknologi informasi yang mendorong perubahan strategi pemasaran menuju platform digital, khususnya media sosial. UMKM Welcome Sweetness Pastry & Bakery masih menghadapi berbagai kendala dalam pemanfaatan media sosial sebagai sarana pemasaran, seperti kurangnya perencanaan konten, ketidakkonsistenan unggahan, serta keterbatasan dalam memanfaatkan fitur digital dan analitik media sosial. Kondisi tersebut menyebabkan jangkauan pemasaran dan interaksi pelanggan belum optimal. Kegiatan ini bertujuan untuk meningkatkan kemampuan mitra dalam mengelola media sosial sebagai media pemasaran digital yang efektif serta membantu penyusunan strategi konten yang sesuai dengan target pasar. Metode pelaksanaan dilakukan melalui pelatihan dan pendampingan berbasis praktik yang meliputi pemasaran digital, pembuatan konten visual, pemanfaatan fitur Instagram dan TikTok, serta penggunaan fitur analitik untuk evaluasi performa konten. Pendampingan dilakukan secara berkelanjutan guna memastikan penerapan strategi berjalan optimal. Hasil kegiatan menunjukkan adanya peningkatan kemampuan mitra dalam mengelola media sosial secara lebih terstruktur dan konsisten. Mitra mampu membuat konten yang lebih menarik, memanfaatkan fitur digital secara optimal, serta meningkatkan interaksi pelanggan melalui media sosial. Secara keseluruhan, kegiatan PkM ini memberikan kontribusi positif dalam meningkatkan daya saing UMKM melalui optimalisasi pemasaran digital berbasis media sosial.
Employee Digital Wellness and Work Engagement in Hybrid Work Settings: the Moderating Role of Organizational Support for Wellbeing Riski Eko Ardianto; Abdi Fadhlan; Ismamudi Ismamudi
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2533

Abstract

This study aims to examine the effect of Employee Digital Wellness (EDW) on Work Engagement (WE) among administration and digital marketing employees in startup companies implementing hybrid working, and to explore the moderating role of Organizational Support for Wellbeing (OSW). Using a quantitative approach, data were collected through a 5-point Likert scale questionnaire from 160 purposive-sampled respondents. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.1.1.7. The findings indicate that EDW positively and significantly affects WE (β=0.621; t=8.943; p<0.001), confirming that employees who manage digital technology usage effectively tend to be more energetic, dedicated, and fully engaged in their work. In addition, OSW also positively influences WE (β=0.412; t=5.672; p<0.001), demonstrating that tangible organizational support in the form of wellbeing policies, flexible work arrangements, and mental health programs enhances work engagement. Moreover, OSW moderates the EDW → WE relationship (β=0.173; t=2.713; p=0.007), indicating that the positive effect of digital wellness on engagement is stronger when organizational support is sufficient. These findings highlight the importance of both personal management of digital wellness and consistent organizational wellbeing policies. Practically, organizations are advised to provide digital wellbeing programs, flexible working arrangements, and managerial support to maximize employee engagement, particularly in hybrid working contexts.
The Dark Side of Green HRM: Multigroup Analysis of Employee Responses to Internal Greenwashing Riski Eko Ardianto; Retno Purwani Setyaningrum; Ahmad Johan
Business and Applied Management Journal Vol. 4 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i1.2034

Abstract

This study aims to examine how internal greenwashing within Green Human Resource Management (GHRM) affects employee green creativity through the psychological mechanism of green fatigue, while also testing the moderating role of competitive green gamification and group differences based on green value orientation. Drawing on Conservation of Resources (COR) theory and Self-Determination Theory, this study conceptualizes perceived greenwashing as an internal organizational stressor that depletes employees’ psychological resources and weakens intrinsic motivation. A quantitative survey was conducted among 556 hotel employees in the Java–Bali region, Indonesia, using a non-probability purposive sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct, mediating, moderating, and multigroup effects. The results show that perceived greenwashing increases green fatigue and reduces employee green creativity, both directly and indirectly. Competitive green gamification strengthens the effect of greenwashing on green fatigue. Multigroup analysis further reveals that these effects are stronger among employees with high green value orientation. This study contributes to GHRM literature by shifting the focus from external to internal greenwashing and highlighting its psychological and behavioral consequences.
Co-Authors ABDI FADHLAN Adrianna Syariefur Rakhmat Ahmad Salabi Amrullah Hardikusuma Budi Sulistiyo Nugroho Citra Anisa Tika Putri Dahlia, Lala Dian Rachmawati Ergo Nurpatria Kurniawan Ermanto Fiqih Maria Rabiatul Hariroh Firli Nurul Fajri Halipi Hazizan Hayim, Wachid Indra Permana Indra Permana, Indra Islami, Nurul Ariffaeni Ismamudi Ismamudi Kartika, Lisa Sri Khrisna Agung Cendekiawan Maha Putra Meli Andriyani Muhamad Bukhori Muhamad Risal Tawil Muhammad Hamdan 'Ainulyaqin muhidin, asep Nuraeni Nuraeni Nurhidayah, Rika Nurul Ariffaeni Islami Nurul Ariffaeni Islami Putra, Maha Rensi Suryanti Rensi Suryanti Retno Purwani Setyaningrum Rina Nurjanah Riris Marito Manullang Rustianah Rustianah, Rustianah Rustinanah, Rustinanah sarwo edy Suriyanti Suriyanti Suryadi Suryadi Suryanti, Rensi Triwibowo, Edi Wachid Hasyim Wachid Hasyim, Wachid Wirjawan, Tri Wahju Wiyarno, Wiyarno