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All Journal Al Ishlah Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Istiqro' Pendas : Jurnah Ilmiah Pendidikan Dasar PEDAGOGIK : JURNAL PENDIDIKAN Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Jurnal Basicedu Jurnal al-Murabbi EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Review Pendidikan dan Pengajaran (JRPP) Mudir : Jurnal Manajemen Pendidikan GUYUB: Journal of Community Engagement FiTUA : Jurnal Studi Islam Jurnal Evaluasi dan Pembelajaran Jurnal Simki Pedagogia Dharmas Education Journal (DE_Journal) Edu Cendikia: Jurnal Ilmiah Kependidikan Indo-MathEdu Intellectuals Journal INDONESIAN JOURNAL OF BASIC EDUCATION NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisipliner Bharasa Jurnal Pengabdian Masyarakat Indonesia (JPMI) International Journal of Education and Literature (IJEL) Jurnal Basicedu Safari : Jurnal Pengabdian Masyarakat Indonesia Mamangan Social Science Journal Jurnal Masyarakat Mengabdi Nusantara Electronic Journal of Education, Social Economics and Technology Jurnal Nusantara Berbakti Kartika: Jurnal Studi Keislaman Managere: Indonesian Journal of Educational Management Journal of Educational Management Research Guruku: Jurnal Pendidikan dan Sosial Humaniora Journal of Research in Educational Management Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Alfihris: Jurnal Inspirasi Pendidikan Proceeding Of International Conference On Education, Society And Humanity Intelektual: Jurnal Pendidikan dan Studi Keislaman Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia
Moh. Rofiki
Universitas Nurul Jadid
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

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Journal : Indo-MathEdu Intellectuals Journal

 1 
Manajemen Pemasaran Pendidikan Berbasis Kearifan Lokal: Upaya Peningkatan Kuantitas Santri di Era 4.0 Rofiki, Moh.; Afifatur Rahmah; Nadiatur Rohmah
Indo-MathEdu Intellectuals Journal Vol. 5 No. 6 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i6.2247

Abstract

This research aims to analyze marketing strategies that combine local cultural values with digital technology and the challenges faced. A qualitative approach with a case study type was used in the research. The data collection techniques used include participant observation, in-depth interviews, and documentation. The results showed that the integration of local wisdom in marketing helped strengthen the pesantren's identity and attract prospective students, while the adoption of digital communication technologies such as e- learning and social media successfully expanded the marketing reach and increased the accessibility of education. However, the research also identified challenges such as limited technological infrastructure and the need for adequate training. Recommendations include increased investment in technology infrastructure, continuous training for staff and santri, and the development of a balanced marketing strategy between local values and technology. The results of this study are expected to provide insights for other educational institutions in adopting similar approaches to improve the quality of education and the attractiveness of institutions in the digital era.
Manajemen Pemasaran Pendidikan Berbasis Kearifan Lokal: Upaya Peningkatan Kuantitas Santri di Era 4.0 Rofiki, Moh.; Afifatur Rahmah; Nadiatur Rohmah
Indo-MathEdu Intellectuals Journal Vol. 5 No. 6 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i6.2247

Abstract

This research aims to analyze marketing strategies that combine local cultural values with digital technology and the challenges faced. A qualitative approach with a case study type was used in the research. The data collection techniques used include participant observation, in-depth interviews, and documentation. The results showed that the integration of local wisdom in marketing helped strengthen the pesantren's identity and attract prospective students, while the adoption of digital communication technologies such as e- learning and social media successfully expanded the marketing reach and increased the accessibility of education. However, the research also identified challenges such as limited technological infrastructure and the need for adequate training. Recommendations include increased investment in technology infrastructure, continuous training for staff and santri, and the development of a balanced marketing strategy between local values and technology. The results of this study are expected to provide insights for other educational institutions in adopting similar approaches to improve the quality of education and the attractiveness of institutions in the digital era.
Adaptive Education Marketing Strategies to Increase Public Trust in The 5.0 Era Rofiki, Moh.; Khoir, Nadia Kholifatur; Latifah, Saadul
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4724

Abstract

This study aims to analyze the adaptive education marketing strategy implemented by Mambaul Ulum Sukodadi Paiton Vocational High School in increasing public trust in the Society 5.0 era. This study uses a qualitative approach with a case study design, conducted through in-depth interviews, observation, and documentation. The results show that the adaptive marketing strategy at Mambaul Ulum Vocational High School covers three main aspects: the implementation of digital and participatory strategies, increasing public trust through proving the quality of graduates and social involvement, and integrating marketing values into the curriculum and learning process. The school utilizes the strength of its alumni, digital technology, and its identity as a pesantren as strategic attractions and differentiators. The innovative integration of marketing into education aims to develop students who are not only technically competent but also confident in presenting and marketing their work. These findings make an important contribution to the development of value-based, technology-based, and sustainable education marketing strategies in the 5.0 era.
Co-Authors Abd Halim Abdul Rozaq Akbar Abdullah Haq Resufle Ach Rizquha Afifatur Rahmah Afifatur Rahmah Ahmad Faidul Mannan Ahmad Rifki Harianto Ahmad Tijani Ahmad Zubaidi Ahmad Zubaidi Alif Al Mahdi Alif Al Mahdi Amin, M. Fathul Aminatus Zuhriyah Badriyati, Linda Baharun, Hasan Cahyo Hasanudin Chusnul Mualli Diana, Eka Durratul Ma’nuna Eka Diana Fahrudin Fahrudin Faizatul Widat Fathoni, Moh Yusni Fathor Rohman Fathor Rohman Fathor Rosi, Fathor Fatimah Al Zahra Fatimatus Zahro Fatmawati, Putri Halim, Abd Hidayatullah Hidayatullah Ida Ayu Putu Sri Widnyani Imam Subki Jamilatun Hasanah Kalbuana, Nawang Kamilil Muhimmah Kevin William Andri Siahaan Khoir, Nadia Kholifatur Khoiroh, Ummul KHOIRUN NISA Khotimatul Husna Kikik Windiasari Latifah, Saadul Listrianti, Feriska Lukman Sholeh Lukman Sholeh Lukman Sholeh M. Fathul Amin M. Idris Yamin Malikul Habsy Maula, Inayatul Miri Jufria Vinori Moch. Rizwan Aprilianto Moh Mufid Moh. Rifa’i Muali, Chusnul Muali, Chusnul Muhaiminah Muhaiminah Muhammad Ainul Yaqin Muhammad Ali Ghufron Muhammad Angga Muhammad Humaidi, Muhammad Muhammad Irfan Efendi Muhammad Irfan Efendi Muhammad Khirul Umam Mukhlisin Saad Muslehuddin Jauhari Muttaqin, Moch Zaimul Nadia Kholifatur Khoir Nadiatur Rohmah Nadrah Nadrah Nadya Nadya, Nadya Nafisatur Rahmah Naufal Mubarok Noor Aini Nudia Fariha Nur Atika Hasani Nur Siska Aprilia Putri Nurjannah, Uus Devi Nurul Rosita Putri Nurul Prayogi, Arditya Rahmah, Afifatur Rahmah, Nafisatur Rizki Ananda Rohimah, Ainur Rohmah, Nadiatur Saadul Latifah Shofwatul Ummah Shoimah, Nur Khamidatus Siraj Siti Ratnatus Solehah Surianto Surianto Suttrisno Syaifuddin Syaiful Hadi Tamaulina Br Sembiring Tina Novi Lestari Uswatun Hasanah Wiwik Handayani Yudik Al Farisi Zaenol Fajri Zainul Ilyas Zainul Ilyas Zakiyah, Lailis Zamroni Zamroni