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Syaifuddin
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THE INFLUENCE OF BELIEFS, SOCIAL NORMS, AND SOCIAL NETWORKS ON MARKETING WITH INNOVATION AS AN INTERVENING VARIABLE (CASE STUDY: ORNAMENTAL PLANT FARMING IN TANJUNG MORAWA DISTRICT DELI SERDANG REGENCY) Fisrika Lahagu; Syaifuddin; Yohny Anwar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1079

Abstract

This study aims to determine the effect of trust, social norms, and social networks on marketing through innovationin Tanjung Morawa District, Deli Serdang Regency. This research was conducted in Bangun Sari Village, Tanjung Morawa District, Deli Serdang Regency. the population is all ornamental plant farming farmers in Bangun Sari Village, Tanjung Morawa District, Deli Serdang Regency, namely 160 farmers. Sampling was determined using the Slovin formula and a sample of 84 farmers was determined. To determine the effect of trust, social norms, and social networks on marketing through innovation in Tanjung Morawa District, Deli Serdang Regency, statistical analysis was used with the path analysis method. The results of this study indicate that there is a direct significant effect between the variables of trust, social norms and social networks on innovation in Ornamental Plant Farming in Tanjung Morawa District, Deli Serdang Regency. Directly there is a significant influence between the variables of trust, social norms, social networks and innovation on marketing in Ornamental Plant Farming in Tanjung Morawa District, Deli Serdang Regency. Directly or indirectly the variables of trust, social norms and social networks through marketing have a significant influence on innovation, meaning that innovation can mediate between social norms and marketing.
THE INFLUENCE OF LEADERSHIP, WORK ENGAGEMENT AND RUBBER TAPPING PREMIUM ON WORK PERFORMANCE MEDIATED BY JOB SATISFACTION OF PT.PERKEBUNAN NUSANTARA III (PERSERO) KEBUN SARANG GITING EMPLOYEES Gustiansyah Perdhana Putra; Yusniar Lubis; Syaifuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 2 (2024): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i2.1623

Abstract

Employee work performance is influenced by many factors, one of which is employee satisfaction. Satisfaction is very important to improve work performance indirectly. Job satisfaction reflects a person's feelings towards his job. The aim of this research is to determine the influence of leadership, work engagement and tapping premiums on work performance mediated by employee job satisfaction at PT. Perkebunan Nusantara III Kebun Sarang Giting Employees. This type of research is quantitative descriptive, the research population is PT. Perkebunan Nusantara III rubber tappers (tappers) workers in Sarang Giting Gardens totaling 229 people, sampling using the Slovin formula with a total sample of 93 tappers. The results of this research show that there is an influence of leadership on the work performance of Kebun Sarang Giting Employees, there is no influence of work engagement on the work performance of Kebun Sarang Giting Employees employees, there is no influence of tapping premium on the work performance of Kebun Sarang Giting Employees employees, there is no influence of leadership on employee job satisfaction Kebun Sarang Giting Employees, there is an influence of work engagement on employee job satisfaction at Kebun Sarang Giting Employees, there is an influence of tapping premium on job satisfaction of Kebun Sarang Giting Employees employees, there is no influence of leadership on work performance which is mediated by employee job satisfaction at Kebun Sarang Giting Employees, there is an influence of work engagement on work performance is mediated by employee job satisfaction at Kebun Sarang Giting Employees, there is no influence of the tapping premium on work performance mediated by employee job satisfaction at Kebun Sarang Giting Employees, there is an influence of job satisfaction on employee work performance at Kebun Sarang Giting Employees.
Co-Authors Abdul Malik I Buna Adhe Kurniawan Afrianty, Noni Ahmad Akbar, Muhammad Caesar Alimansyar Alimuddin, Harwis Amir Mahmud Ardian Setio Utomo Arfianty, Rani Aulia, Titi Betty Cut Dian Izabella Dara Windiyarti Dian Harmaningsih Dian Pratiwi Dirmansyah Dirmanyah Dirmanyah Edwards, John Fajar Rezeki Ananda Lubis Farida Gultom Fathur Rohman, Fathur Fisrika Lahagu Friyanti, Yunida Een Gustiansyah Perdhana Putra Gustina, Nia Hajairin Hartini, Kustin Hasrul Azwar Hasibuan Hilderiah, Rosmawati Ibrahim Ahmad Ifriandi Labolo Jammaluddin, Maryam Kamase, Hamka Witri Kurniasari Febrianti, Binar Kusumawardana, Arya Leila Mona Ganiem Lis Fitramadan Loebis, Roma Ayuni A. Loebis, Roma Ayuni A. Loebis, Roma Ayuni Aminoeddin Maliki, Ona Matondang, Sofiyan Misbahul Munir mita, Armita Moh. Rofiki MUHAMMAD FAHMI Muhammad Fladimir Herlambang Novelita, Maria Nuranissa D. Paemo pengelola, pengelola Pinondang Nainggolan Pramadeka, Katra Purnomo, Dedi PUTRI, NABILAH Qudus Nofiandri Eko Dwi Sucipto Rafika Hani Raudloh, St. Resti Nurfaidah Rikki Paulus Gultom Ris Riana, Derri Romi Adetio Setiawan Roni Prasetyo, Roni Royb Fatkhur Rizal Saefullah Azhari Salman Faris Sarina C.L. Senata Adi Prasetia Setiawan, Romi Adetio Seva Fadillah Simanihuruk , Peran Singgih Dwi Prasetyo Sitepu, Kezia Prissilia Siti Komsiah, Siti Sofiyan Sofiyan Sofiyan Sucipto Sudirman, Muh. Sajjaj Sukarman Sukarman Sulaiman Suriati Tirawani Suwarno, Bambang Suwatah Syaiful Amri Syamsuddin Tengku Riza Zarzani N Toni , Nagian Tyas, Meita Ayu Kurnianing Umarama, Samad Usmayani, Ilham Putra Veithzal Rivai Zainal Wijayanti Yohny Anwar Yudin Yulianti, Yeni Yunarti, Susi Yunus, Kurniati Yusniar Lubis Yusuf Ronny Edward Zabadi, Fairus