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Journal : Journal of Creativity Student

Fashion Students' Perception of QR Code Innovation in Argenta Nala Fashion Design Aini, Intan nur; Rachmawati, Rina
Journal of Creativity Student Vol. 9 No. 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jcs.v9i1.41902

Abstract

The development of digital technology encourages the birth of new innovations in the field of fashion design, one of which is through the use of Quick Response (QR) Code as an information medium and visual elements. This innovation not only serves as a means of accessing information, but also has the potential to enrich user experience, and innovative value in fashion products. This study aims to analyze the perception of Fashion Designers students towards the innovation of implementing QR Code in Argenta Nala fashion design, by reviewing the aspects of ease of use, readability, completeness of information, user experience, and clarity of appearance. The study uses a quantitative approach with a percentage descriptive method. Data was collected through the distribution of a closed questionnaire based on the Likert scale to Fashion Designers students who had taken the Tailoring course as research respondents by calculating the percentage of data to find out the respondents' perception tendencies. The results of the study show that the application of QR Code in Argenta Nala fashion design received positive perceptions from students, with a good to very good rating category on all indicators assessed with an average percentage of 92%. QR Codes are considered easy to use, easy to scan, able to present clear information, and provide an experience to users without overriding fashion aesthetics. This study concludes that QR Code has great potential to be developed into an effective information and product recognition medium in the development of technology-based designs that are functional and user experience-oriented, especially in the context of Fashion Design.
Co-Authors Abu Khaer, Abu Afandi, Akhmad Jazuli Ahmad Fawaid Amaliani, Shofi Nur Amaliyah, Farah Amiluddin, Irfan Amrulloh, Hanif Anshari, Achmad Ardani, Alvina Verda Ardelia, Syahla Putri Ardiyanti, Sekar Dwi Arif Widagdo Az Zahra, Hayya Fathimah Azizah, Leily Nur Azizah, Wafiyatul 'Ahdi Noor Azra, Fadhilla Baehaqi Bea Hana Siswati Cahya Yulian Tri Nanda Cahyani, Putri Ekamalia Darain, A. Sa’dud dianty, maulida prima Edhyana Sahiratmadja Fiarani, Hajar Syifa Fitri Wahyuningsih Fuadi Harahap, Rahma Yuni Hidayati, Athi’ Hilmi, Fauzan Nafazi Zul Hudaya, Syahra Ramadhani Imaduddin, Ahmad Imam Sopingi Ismaya, Erik Aditya Juhairiyah Karimah, Asma'ul Larasati, Andini Lestari, Yusi Dwi Lia Andriyani Lintang Setyo Kurniawati Liza Fitria, Liza Lutfiyanto, Ahmat M Azaz Alfian Mukaromah, Siti Zakiyatul Mustika, Fera Nabilah, Kayla Shafa Ndaha Wungo, Sydney Immanuella Puteri Nisa, Ratih Aulia Nur Aisyah Nurmala, Amalia Oktavianingrum, Berliana Aurora Permadi, Bambang Permatasari, Riris Prasetya, Agape Juan Prisma Putra Sit, Ari Dwi Putri, Dinda Rahmania Qutsam, Zayyan Huwaida Azarine Sifa rakhmawati, ita Ramadhani, Niken Aulia Ratnasari, Dini Rian Abrori Rina Rachmawati Riska Yudandani Rosyida, Helmilia Qilla Fatur Salsabila, Fathiyyah Samandari, Aquila Mozaffar Saputra, Rian Sarpini Sa’diyah, Halimatus Shintia Yunita Arini, Shintia Yunita Sholikah, Vedila Sholikha, I’malus Suryawati, Ika Susiloningrum, Dwi Syafara Aurellia, Noer Rakhmah Tiyanto, Rizqi Deva Viansih, Helsy Murtry Wahyudiono, Denny Ardyanto Zahro, Rizka Latifatuz Zainiyah, Yiyin Syifa Zalfa, Ghina Dhiya