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All Journal Jurnal Sistem Komputer Proceedings of KNASTIK Bulletin of Electrical Engineering and Informatics Jurnal Algoritma JURNAL MEDIA INFORMATIKA BUDIDARMA INOVTEK Polbeng - Seri Informatika Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Sisfokom (Sistem Informasi dan Komputer) Kritis Jurnal Abdi Ilmu JURNAL LENTERA BISNIS Jurnal Informatika dan Sistem Informasi BERNAS: Jurnal Pengabdian Kepada Masyarakat Aiti: Jurnal Teknologi Informasi KLIK: Kajian Ilmiah Informatika dan Komputer Journal of Research in Social Science and Humanities Jurnal Penelitian Inovatif Jurnal Fokus Manajemen Jurnal Algoritma Jurnal Sistim Informasi dan Teknologi Journal of Artificial Intelligence and Digital Business Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Jurnal Manusia dan Lingkungan Journal of Management, Economic, and Accounting Jurnal Ecotipe (Electronic, Control, Telecommunication, Information, and Power Engineering) E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Greenation Sosial dan Politik International Journal of Information Technology and Business JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Teguh Wahyono
Universitas Kristen Satya Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : JURNAL LENTERA BISNIS

 1 
ANALISIS PENGARUH DIGITAL MARKETING UNTUK MENINGKATKAN USER ENGAGEMENT PADA UMKM TOKO ASRI DI KOTA MABA Rongasala, Almeisya; Wahyono, Teguh
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2265

Abstract

This study aims to analyse the effect of digital marketing via TikTok on user engagement at the Toko Asri SME in Maba City. This study employs a quantitative approach using a survey method involving 97 respondents who are customers and TikTok users. The data were analysed using simple linear regression with the aid of SPSS. The results indicate that digital marketing has a positive and significant effect on user engagement, with a t-value of 13.228 and a significance level of <0.05. Furthermore, the coefficient of determination (R²) of 0.648 indicates that digital marketing accounts for 64.8% of the variation in user engagement. These results indicate that the use of TikTok as a digital marketing medium can increase user engagement with content presented by SMEs.
PENGARUH PENGGUNAAN INSTAGRAM MARKETING TERHADAP BRAND AWARENESS UMKM ONELAUNDRY DI YOGYAKARTA Rosana, Yuliana; Wahyono, Teguh
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2266

Abstract

This research is motivated by the increasing use of social media as a digital marketing tool by UMKM. This study aims to analyze the influence of Instagram marketing on consumer brand awareness at Onelaundry UMKM in Yogyakarta and identify the most dominant influencing factors. This study used a quantitative approach with descriptive and verification methods. The study population was consumers familiar with Onelaundry services in Yogyakarta, with a sample of 50 respondents selected using a purposive sampling technique. Data collection was conducted through an online questionnaire, while data analysis used validity and reliability tests, classical assumption tests, and multiple linear regression with the help of SPSS. The results showed that Instagram marketing had a significant effect on brand awareness with a coefficient of determination of 87.8%. Visual design was the most dominant factor influencing brand awareness, followed by Instagram advertising. This study recommends that UMKM focus their marketing strategies more on strengthening visual design and utilizing Instagram Ads to increase brand awareness.
PERSEPSI KONSUMEN TERHADAP PENERAPAN KECERDASAN ARTIFISIAL PADA DIGITAL MARKETING: STUDI KASUS PADA APLIKASI E-COMMERCE TIKTOK Susanto, Dannield Claixiuss; Wahyono, Teguh
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2298

Abstract

This study aims to analyze consumer perceptions of the implementation of Artificial Intelligence (AI) in digital marketing on the TikTok Shop e-commerce application. The research employed a quantitative approach using a survey method involving 100 respondents who had used AI-based features such as chatbots, product recommendations, and personalized advertisements. Data were collected through Likert-scale questionnaires and analyzed using IBM SPSS through validity, reliability, and simple linear regression tests. The results indicate that the implementation of AI has a positive and significant effect on consumer perceptions. Consumers perceive AI features as capable of improving convenience, comfort, and the effectiveness of digital shopping experiences through more relevant product recommendations and responsive services. However, aspects related to trust and personal data security remain major concerns for some users in utilizing AI technology on e-commerce platforms. This study demonstrates that AI implementation plays an important role in shaping consumer experiences and perceptions toward digital services. Therefore, e-commerce companies are expected to enhance system transparency and data security in order to maintain consumer trust in the digital business environment.
Co-Authors Adriyanto Juliastomo Gundo Agus Sugiarto Agus Sugiarto Anthony Y.M. Tumimomor Aprina Nugrahesthy Sulistya Hapsari Ariya Dwika Cahyono Armawan, Iwan Arthur, Christian Augustinus Ignatius Kristijanto Azhari, Nabila Budhi Kristianto C. Leuwol, Sylvie Cahyo Dimas K Caroline, Marry Chandra Halim David Bambang Tri Wijaya Eka Putri, Jessica Eko Sediyono Elsie Naresvari Endang Haryani Erwien Christianto Evi Maria Febriand Gysberth Pariela Zamsari Febriani, Vira Firdaus Yuni Dharta Giner Maslebu Gultom, Monica Fransiska Hanif Irfanto Adinugroho Hartati Soetjipto Hary Jocom Hasrul Azwar Hasibuan Hermanto Abraham, Rendy Hindriyanto Dwi Purnomo Indrastanti Ratna Widiasari Intiyas Utami Irwan Sembiring Johan Jimmy Carter Tambotoh Juniarti Juniarti Kamal, Angelina Gabriella Karema Sarajar, Dewita Kholik, Kholilul Kristoko Dwi Hartomo Lokabaly, Adam M. Chaerul Rizky Melissa Modok Merryana Lestari Mirdhatillah, Mirdhatillah Nahusona, Ferry Nestiara Lidya Kakihary nuranto, bogo Nurul Jannah Pattisina, Mario Patrick Kalikit Picauly, Irma Amy Prameswari, Fla Desya Pratyaksa Ocsa Nugraha Saian Purwanto - Purwanto Purwanto Purwanto Ridha Safira Rissal Effendi Rizaldi, Alexander Rongasala, Almeisya Rosana, Yuliana Sampoerno Samrin Samrin, Samrin Santoso, Fajar Wahyu Saputra, Aditya Christian Saputra, Ahmad Bayu Agung Sebayang, Saimara A. M. Septovan Dwi Suputra Saian Setiawan, Abdi Setiawati, Munazilla Setyaanda, Arvi Nabiel Setyawan, Martin Sharon Susilya Tahapary Siddik, Zul Arisman Sobari, Mohamad Sri Winarso Martyas Edi Subanar, Subanar Suharyadi Supono, Intan Marcelia Suprihati Suprihati Suprihati Susanto, Dannield Claixiuss Tad Gonsalves Tanjung, Yusril Mahendra Theo Pradikta Theodora, Marry Violin, Vivid Walangara Nau, Novriest Umbu Widyaningtyas, Santika Wirabuana Putra, Gede Wisnu Wibisono, Indra Wiwin Sulistyo Yohny Anwar Yuli Agung Suprabowo, Gunawan Yuliawati Zakaria, Muhamad Zebua, Evi Beatric Dewi