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PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE TOKOPEDIA (STUDI KASUS PADA WARGA SUROPATI RESIDENCE DI KABUPATEN BEKASI) Maharani, Suci; Wijayanti, Murti; Dharmanto, Agus
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.497

Abstract

Penelitian menggunakan pendekatan kuantitatif dengan metode statistical Package For Social Science (SPSS) dan melibatkan 162 responden yang dipilih secara kriteria (Purposive). Hasil analisis Regresi Linier berganda menunjukan bahwa secara parsial maupun simultan, digital marketing dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian. Brand image memiliki pengaruh dominan dibandingkan digital marketing dalam membentuk keputusan konsumen untuk bertransaksi di e-commerce. Temuan ini mengidikasikan bahwa perusahaan perlu memperkuat brand image dan mengoptimalkan strategi pemasaran digital agar dapat meningkatkan loyalitas dan intesi beli konsumen.
The Use of "Traditional Flip" Method in Teaching Writing: Exploring Students' Perceptions Maharani, Suci
Prosiding University Research Colloquium Proceeding of The 17th University Research Colloquium 2023: Bidang Pendidikan, Humaniora dan Agama
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

The increasing of educational technology compels the educator to undergo a transformation. Teachers must design an innovative media and method in the learning process to attract students' interest and motivation. Flipped classroom is one of teaching methods which can be used in teaching learning process. There are several models of flipped classroom. One of the models which suitable with the writing skill is traditional flip. Traditional flip is simply front-loading a video of content followed by problems, activities, or writing in class based on that content (Cockrum, 2014) This study aimed to investigate the students’ perception about flipped classroom in writing class. The design of the study was qualitative study using purposive sampling technique. The data were collected using interview and questionnaire. Ten students of twelfth grade participated in this study based on their experience through flipped classroom in writing class. The finding indicated that there were seven benefits obtained by the use of flipped classroom. They were categorized in the term of flexibility, feedback, students prior knowledge, efficiently use time, community, and autonomous learning. Another finding was about the obstacles occurred in learning process including internet connection, difficulty in understanding the video, and the lack of giving a score.
KEARIFAN LOKAL MASYARAKAT PESISIR DALAM MITIGASI BENCANA DI KOTA PARIAMAN Maharani, Suci; Firman, Firman; Rusdinal, Rusdinal
Jurnal Pendidikan Tambusai Vol. 3 No. 3 (2019): December 2019
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v3i3.406

Abstract

Potensi kearifan lokal dalam menghadapi ancaman bencana alam sangat penting dalam upaya mitigasi bencana di daerah-daerah yang rawan bencana.Penelitian ini dimaksudkan untuk mengenali kearifan lokal khususnya terkait dengan pengelolaan lingkungan dan kebencanaan yang bermanfaat untuk menggali kekayaan sistem sosial budaya masyarakat pesisir Kota Pariaman.Tipe penelitian ini yaitu penelitian kualitatif dengan menggunakan teknik purposive sampling. Kearifan lokal masyarakat pesisir pantai Kota Pariaman mengarah ke sistem religi yang tampak dari berbagai tradisi keagamaan. Kearifan lokal yang ada yaitu adanya mitos-mitos dalam masyarakat dan menjadi pengetahuan lokal terkait kondisi alam sebelum bencana datang. Pengetahuan lokal ini diwariskan turun temurun dan dijadikan mitigasi bencana yang berbasis lokal. Penanggulangan bencana masyarakat pesisir pantai dengan berbagai tradisi keagamaan, tradisi “hoyak tabuik”, penanaman cemara dan mangrove di pesisir pantai serta keyakinan akan terlindungi oleh pulau-pulau kecil disekitar laut Kota Pariaman. Untuk itu nilai-nilai kearifan lokal dalam sistem sosial masyarakat, harus dihayati, dipraktekkan, diajarkan dan diwariskan agar dapat dipahami oleh generasi penerus.
Pengembangan Media Pembelajaran Smart Box untuk Pembelajaran Membaca Permulaan Siswa Kelas I SD Negeri 065006 Belawan TA. 2023/2024 Maharani, Suci; Nurmayani, Nurmayani; Halimatusakdiah, Halimatusakdiah; Faisal, Faisal; Sembiring, Masta Marselina
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menghasilkan media pembelajaran smart box yang valid, praktis, dan efektif untuk pembelajaran membaca permulaan siswa kelas I SD. Penlitian ini merupakan penelitian dan pengembangan yang menggunakan model ADDIE (Analyze, Design, Development, Implementation, Evaluation). Subjek penelitian ini yaitu guru kelas dan siswa kelas I SDN 065006 Belawan. Objek penelitian ini adalah media smart box untuk pembelajaran membaca permulaan. Teknik pengumpulan data yang digunakan yakni observasi, wawancara, kuisioner, tes, dan dokumentasi. Hasil penelitian yang telah dilakukan menunjukkan bahwa hasil validasi oleh validator ahli materi memperoleh presentase rata-rata 87,5 % dengan kategori “Sangat Layak”, sedangkan hasil validasi oleh validator ahli desain media memperoleh presentase rata-rata 93% kategori “Sangat Layak”. Uji praktikalitas melalui angket respon guru memperoleh hasil presentase 93% kategori “Sangat Praktis”. Uji keefektifan media dapat diketahui setelah menggunakan media yang dikembangkan, nilai rata-rata siswa meningkat dari sebelum menggunakan media yaitu 63,75 kategori “Tidak Tuntas” menjadi 86,25 kategori “Tuntas” setelah menggunakan media.
WHEELED MOBILE ROBOT WITH GPS-BASED WAYPOINT NAVIGATION SYSTEM AND IOT APPLICATION Maharani, Suci; Panjaitan, Seno Darmawan; Marindani, Elang Derdian
Telecommunications, Computers, and Electricals Engineering Journal (TELECTRICAL) Vol 2, No 3: February 2025
Publisher : Faculty of Engineering, Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/telectrical.v2i3.89481

Abstract

Technological advances in robotics have had a significant impact on various aspects of human life. One of them is a mobile robot that is able to move from one place to another using wheels. This study designs a mecanum wheeled robot that can move with a waypoint navigation system using a GPS coordinate system and IoT applications. Based on the test results, it is known that the Ublox Neo-6M GPS sensor can determine the location coordinates quite well in an open area without obstacles with an active time of 2-5 minutes. The HMC5883L compass sensor has an angle reading with the smallest error of 2 ° in the north direction. The results of this study, the robot can go to the targeted position without obstacles with varying angle and distance direction accuracy based on the readings of the compass sensor and infrared sensor as a distance measuring encoder at each waypoint. Testing the waypoint robot in conditions without obstacles, obtained a better level of angle and distance accuracy of the robot at waypoint 3 of 98.87% and 95.69%. When there are obstacles, the angle accuracy of waypoint 3 becomes 97.43%, and the distance accuracy is better at waypoint 1 to 94.2%. IoT application with Kodular can be used to operate robots via Bluetooth serial communication which takes an average time of about 0.507 seconds at a distance of 10 meters. At a distance of more than 11 meters, Bluetooth communication cannot connect to the HC-05 Bluetooth module.
Enhancing Junior High School Students Speaking Skills In Efl Class Through Multimodal Vlogs: A Need Analysis Maharani, Suci; Azzyati, Nurina; Andayani, Rika
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14230

Abstract

Selain bahan ajar berbasis digital, banyak penelitian telah membuktikan bahwa pembelajaran berbasis multimodal dapat meningkatkan kemampuan berbahasa Inggris siswa, terutama dalam berbicara. Namun, tidak banyak bahan ajar yang tersedia, khususnya untuk meningkatkan kemampuan berbicara bahasa Inggris siswa Sekolah Menengah Pertama. Hal ini terkait langsung dengan penggunaan media digital yang dipadukan dengan pengembangan keterampilan karakter dalam pembelajaran berbasis multimodal. Penelitian ini bertujuan untuk mengetahui kebutuhan untuk mengintegrasikan video blog multimodal (Vlog) ke dalam kelas EFL untuk meningkatkan keterampilan siswa, khususnya di tingkat SMP. Metode yang digunakan adalah pendekatan kualitatif untuk mendeskripsikan persepsi siswa. Data dikumpulkan melalui kuesioner dan wawancara. Analisis kebutuhan untuk mengembangkan bahan ajar berbicara bahasa Inggris menyoroti dua poin utama: bahan ajar saat ini tidak bervariasi dan kurang menggunakan media digital, terutama video blog (vlog), dan siswa percaya bahwa bahan berbasis digital seperti vlog dapat meningkatkan keterampilan berbicara mereka. Hasil kuesioner menunjukkan bahwa siswa merasa kemampuan berbicara bahasa Inggris mereka rendah dan menganggap vlog sebagai media yang menarik yang dapat meningkatkan berbagai aspek bahasa dan memotivasi mereka untuk belajar jika lebih banyak sumber daya digital digunakan. Secara keseluruhan, ada kebutuhan untuk lebih banyak bahan ajar bahasa Inggris yang bervariasi dan terintegrasi dengan teknologi untuk dimasukkan ke dalam pengajaran bahasa Inggris bagi siswa Sekolah Menengah Pertama.
Peran Hukum Adat Melayu dalam Penataan Masyarakat Multikultural di Kota Medan Maharani, Suci; Nainggolan, Rusni Harianti; Harahap, Herlina Hanum
VISA: Journal of Vision and Ideas Vol. 5 No. 1 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i1.5960

Abstract

This research aims to analyze the role of Malay customary law in structuring multicultural society in Medan City. As a city with high ethnic and cultural diversity, Medan City is a concrete example of how customary law can function as a unifying instrument within the framework of multiculturalism. This research uses a qualitative approach with a case study method to explore various aspects of Malay customary law as applied in people's daily lives, as well as their impact on harmonizing relations between ethnic groups. The research results show that Malay customary law has an important role in creating social balance through principles that prioritize deliberation, mutual respect and justice. However, there are challenges in implementing customary law in line with the influence of developments in state law and globalization which is increasingly strengthening. The conclusion of this research is that Malay customary law remains relevant in supporting the structuring of a multicultural society, but there needs to be adaptation and collaboration with the formal legal system to achieve better social integration.
Pengaruh Word Of Mouth Dan Kualitas Pelayanan Terharap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Intervening Gunawan, Didik; Maharani, Suci; Layli, Devi
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.181

Abstract

This research aims to determine the influence of Word of Mouth and Service Quality on Customer Loyalty with Consumer Satisfaction as an Intervening Variable (Case Study of JNE Customers, Tebing Tinggi Main Branch). This research used a sample of 96 respondents, namely JNE Tebing Tinggi Main Branch customers. This research uses quantitative research with the help of SmartPLS software version 3.0. The results of hypothesis testing using Hypothesis Testing (t Test) and Indirect Effect (Indirect Influence) to test the Intervening variable, researchers use Path Coefficients to test the hypothesis directly by producing the conclusion that hypothesis 1 is accepted, which means word of mouth has a significant effect on consumer satisfaction. hypothesis 2 is accepted, which means that service quality has a significant effect on customer satisfaction, hypothesis 3 is accepted, which means that word of mouth has a significant effect on customer loyalty, hypothesis 4 is accepted, which means that service quality has a significant effect on customer loyalty, hypothesis 5 is rejected, which means that consumer satisfaction has no significant effect. on customer loyalty, then the Indirect Effect test where hypothesis 6 is rejected, which means that consumer satisfaction cannot mediate the relationship between word of mouth and customer loyalty, hypothesis 7 is rejected, which means that consumer satisfaction cannot mediate the relationship between service quality and customer loyalty.
Peran Dan Fungsi Influencer Di Media Sosial Fauzi, Achmand; Saing, Bungaran; Nazira, Nawfa Ayu; Putri, Salsabila Aninda; Pangeswati, Saron Okavia; Nurhasanah, Shandra Dewi; Maharani, Suci; Theresia
Jurnal Bisnis dan Ekonomi Vol 2 No 1 (2024): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v2i1.16

Abstract

Abstrak : Era digital saat ini, strategi pemasaran telah menggunakan sosial media sebagai media penjualan produk. Penelitian ini menghasilkan salah satu cara terbaik menggunakan media sosial adalah sebagai cara untuk mempromosikan produk menggunakan peran para influencer untuk mendatangkan atau menarik pelanggan. Media sosial juga dapat digunakan untuk mengumpulkan informasi dan ulasan tentang barang atau jasa yang akan dijual, menarik minat dan respons pelanggan sebelum mereka memutuskan untuk membeli barang atau jasa tersebut. Tujuan : Untuk mengetahui peran dan fungsi influencer dalam meningkatkan penjualan produk melalui platform sosial media. Metodologi : Penelitian ini menggunakan pendekatan kualitatif dengan metode literature review. Hasil penelitian : Salah satu cara terbaik mengguanakan media sosial adalah sebagai cara untuk mempromosikan produk menggunakan peran para influencer untuk mendatangkan atau menarik pelanggan.
DEVELOPMENT OF INTERACTIVE LEARNING APPLICATIONS USING ARTICULATE STORYLINE APPLICATIONS IN LIGHT SUBJECTS AND OPTICS SMP/MS Dewi, Cindy Olanda; Maharani, Suci; Fikri, Ali
Journal of Learning and Technology in Physics Vol. 2 No. 2
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jltp.v2i2.56673

Abstract

The purpose of this research is to develop an Articulate Storyline-based learning application on Light and Optics so that it can help make learning more interesting and fun. With this application, it is hoped that students will be more interested and understand more about the material and concepts of Light and Optics. The type of research that the author uses is research and development R&D, which is the process used to develop and validate educational products. We conclude that the application that we make is interesting and the questions and sample questions that we provide already cover the material discussed and are easy to understand, it's just that there needs to be improvements or developments regarding design and color changes, icons that need to be aligned.Keywords: Articulate Storyline, Light and Optics, interesting.