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All Journal Publisia: Jurnal Ilmu Administrasi Publik Indonesian Journal of Business and Entrepreneurship (IJBE) Infestasi Briliant: Jurnal Riset dan Konseptual International Journal of Artificial Intelligence Research ARISTO Journal of Humanities and Social Studies PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Transparansi Jurnal Ilmiah Ilmu Administrasi Pendidikan Multikultural Amalee: Indonesian Journal of Community Research & Engagement SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bisnis Indonesia Akuntansi Bisnis & Manajemen (ABM) Jurnal Locus Penelitian dan Pengabdian Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Ji_Mild (Jurnal Ilmiah Magister Ilmu Administrasi) PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship JIAGABI JAPI: Jurnal Akses Pengabdian Indonesia Eduvest - Journal of Universal Studies Jurnal Pengabdian Masyarakat Nian Tana International Journal of Entrepreneur and Business Administration Journal of International Accounting, Taxation and Information Systems International Journal of Social Science and Community Service
Rini Rahayu Kurniati
Universitas Islam Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

 1 
Adaptive and Digital Marketing: A Sustainable Strategy for Developing Culinary SME Business (Law of the Republic of Indonesia. Number 20 of 2008) Post-Pandemic Rini Rahayu Kurniati; Fitri Hidayat
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.066 KB) | DOI: 10.29099/ijair.v6i1.370

Abstract

When situations and conditions in the small, medium and large-scale environments change, these changes have an impact on every activity, even the most pronounced post-pandemic areas of business. The SME-class culinary business in the city of Batu can survive and some are growing in the pandemic situation and conditions, and this is an interest to be researched to develop a post-pandemic business. This study uses a qualitative type with data collection namely observation, interviews, and documentation then analyzed using an interactive model. The results of this study prove that the Adaptive Strategy (SA) contributes to providing solutions to survive and or develop, it should be noted that being adaptive requires various maturity steps by examining various internal and external aspects. At least it needs a concept or strategy of "landscape, learning, leadership", which is strengthened by considerations and policies in efficiency, utilization, flexibility, timeliness, value, or cost. So that it can increase the ability to survive and even develop in various situations. In addition to Adaptive Strategies, Culinary SMEs use digital marketing strategies through social media. Social media is effective for business activities because it can bring together a brand/company/business with the target audience/market. Thus increasing revenue and being able to grow the business.
Shopping Model on Traditional Online Market Kurniati, Rini Rahayu; Afifuddin, Afifuddin; Ewaldy, Silvio Maric
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.504 KB) | DOI: 10.29099/ijair.v6i1.396

Abstract

This study aims to analyze the shopping model during the Covid-19 pandemic and the role of shopping models in traditional online markets for consumers in traditional online markets in Malang City. This study was a descriptive qualitative method. Data were collected by using technical triangulation through Hyarta Danadipa Raya company and online traditional market consumers as informants. The shopping model at the traditional online market in Malang city used the Tumbasin application. It was accessible by following the two steps to pay online. Moreover, it could be processed directly by the online market service. Within half to one hour, the goods could be received by consumers. The role of the shopping model in traditional online markets provided convenience, fast service, appropriate services according to orders, convenience in payments and security during the Covid-19 pandemic.  
Co-Authors A . Ramadlan Abdul Rani Adi, Dikrilia A. Rizki Ertika Afifuddin Afifuddin Afifuddin Afifuddin Afifuddin Afifuddin, Afifuddin Ahmad Riza Ubaidillah Aini, Fitria Nugraha Aini, Yulis Nurul Ainul Chanafi Alfiani, Dwi Analta Alfianta Dwi Harnadi Amalia Safitri Hidayati Anies Fuady Ari Adyatama Ramadhan Arinil Haqiyya Chabiburrochman, M. Mas'ud Dadang Krisdianto, Dadang Daidan, Muhammad Rafli Daris Junaida Daris Zunaida David J Griffiths Deka, Rio Era Desy Shalsa Prastika Dhea Putri Novid dina islamiyah Dwi Ari Kurniawati Dyah Lestari Yulianti Eka Saputra, Mohammad Ardiansyah erlinda bisri prastika Erna Umi Fatmawati Ewaldy, Silvio Maric Fahrazaman, Fahrazaman Fauziah, Annisa Putri Febrianti, Alifvira Firman Maulana Fuady, Anies Gita Sinta Yulidina Grinda Swastika Artha Praninditya Haikal - Fikri Hamdhani, Rofiqa Marta Hanifah Nur Yulinda Sari Hidayat Rohman Wahid Hidayat, Nandika Rahmat Hidayati, Astri Kusuma hilda eka wahyunita Hisyam Ibrahim Ica Purwatiningrum Ika Isrotul Mufida Ika Nuriyanti Ildha Pralidwita Putri Imam Asrori Imroatul Mufida Indah Gita Kartikasari Indra Vita Aji Widiarti Islamiyah, Diah Zumarotul Ita Suhermin Ingsih Jamilatul Maulidia Karina Utami Anastuti Khalimatus Sadiyah Khoiriyah Trianti Khoiron Kiki Anggraini, Kiki Kiki Putri Wulandhani Kiki Rizki Amelia Lahumud Darajad Liviania Nur Audina Lutfiatus Sholikhah Lutfiyah Lutfiyah M. Agus Salim Al Fathoni Margianto Margianto Marwah, Mujahidah Maula, Lia Rohmatul Maula, The Syifaul Mifta Aditya Rahayu Mitha Defitri Yanti Mohammad Adit Musthofa MUHAMMAD AGUS SALIM Muhammad Febrianto Muhammad Hasbi Muhammad Rafly Muhammad Roufurrochim Na'imatul Kusnaini Najib Shinwari Nikin Hardati, Ratna Nisa'us Sholikah Nisa’us Sholikah Nisrina Qotrun Nada Noor Mirna Asih Kamalita Nur Hafifah Nuringwahyu, Sri Nuriyanti, Ika Putri, Mega Bellatus Sodier Suparman Ratna Niken Hardati Ratna Nikin Hardanti Rini Kurniawati Riza Dwi Nur Islami Rizky Amelia Rahma Safitri Rizky Aulia Amanta Putri Rozi, Akhmad Said, M. Mas'ud Said, M. Mas’ud Setiawan, Galih Wahyu sheila fitria nurjannah Sinta Budi Hartatik Siti Baitir Rohimah Slamet Muchsin Sofia Lababa Sri Nuring Wahyu Sri Nuringwahyu Syafrina Maulidya Balqis Syuhana, Eka Ugih Sugianto Ulil Hasanah Ulung Hendra Saputro Warsito Warsito Warsito Warsito Widayawati, Eny Wulandari, Ayu Dwi Yahya Yusuf Ahmed Yesi Nur Sa'adah yuhandika, femia yulianisa eka prima dewi