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Kuswanti, Ana
Universitas Pembangunan Nasional Veteran Jakarta, Jakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : International Journal of Business Studies

 1 
Online Buying Behavior During Covid – 19 Pandemic: A Descriptive Analysis Study Retno Dyah Kusumastuti; Siti Maryam; Ana Kuswanti; Airlangga Surya Kusuma
International Journal of Business Studies Vol 6 No SI (2022): Special Issue on the post Covid-19 pandemic: Reshaping the future of sustainable
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v6i1.189

Abstract

Since its first inception during the 1990s, electronic commerce (e-commerce) has revolutionized costumers buying behavior and caused the costumers to shift from traditional brick-and-mortar stores into online stores. In Indonesia, e-commerce market has enjoyed rapid growth around 60 to 70 percent annually since 2014. On the other hand, the Covid – 19 pandemic is still ravaging Indonesia. This pandemic caused concerns among costumers in Indonesia, due to the higher risk of Covid – 19 transmission during buying activities in traditional brick-and-mortar stores. Thus, buying from online stores became more convenient and safer option for customers. The purpose of this research is to investigate about customers online buying behavior during the Covid – 19 pandemic. This research utilized quantitative and descriptive approach, with 200 respondents participated during the survey. The findings of this research are that the majority of respondents might have shifted from offline buying to online buying, albeit not significantly. On the other hand, the majority of respondents chose to not spend a large amount of money for online buying activities. The majority of respondents also bought fashion and beauty care products from online platforms, and because of Covid – 19 pandemic, a large number of respondents also bought healhcare equipment from online platforms. The implication of this research is that it would be better if traditional brick-and-mortar retailers start transitioning to e-commerce, since customers might permanently shift to online buying, even after the Covid – 19 pandemic has been contained.
Co-Authors Aan Setiadarma Abdul Basit Abdul Muqsith , Munadhil Ahmad Mulyana Aida Vitayala S Hubeis Aida Vitayala S Hubeis Aida Vitayala S. Hubeis Alyssa Nahla Amir Amiruddin Saleh Anna Gustina Zainal Anna Gustina Zainal Anter Venus Basit, Abdul Charisma Dina Wulandari Dian Tri Hapsari Diana, Marselin Dwi Fajar Saputra Eka Asih Febriani Eko Purwanto Eko Purwanto Fadjrin Satriyani Komariyah Felia - Siska Ghozali Moenawar , Mohamad Hamsah Hamsah Hamsah, Hamsah Herien Puspitawati Hermina Simanihuruk Ilyas Naufal Zuhdi Irwan Irwan Irwan Irwan Islam, Amaliyah Izzul Junita Duwi Purwandari Kusuma, Airlangga Surya Kusumajanti, Kusumajanti Lebba Lebba, M. Syafril Marib Setiawan Libra, Yunaldi Lusiana Setianti Lusiana Setianti Matondang, Nurhafifah Mirza Shahreza Moenawar, Mohamad Ghozali Muklis Efendi Muqsith, Munadhil Abdul Muzykant, Valerii L. Nuril Ashivah Misbah Pratiwi, Aprilianti Pratomo, Rizky Ridho Putri Ramadaniar R. Dudy Heryadi Radita Gora Tayibnafis Radita Gora Tayibnapis Radita Gora Tayibnapis ramadaniar, putri Ramadhani, Alya Retno Dyah Kusumastuti, Retno Dyah Reza Akbar, Muhamad Ridwan , Ridwan Ridwan Ridwan Rita Nur Suhaeti Rizky Ridho Pratomo Romi Mesra Salsabila, Kania Untari Santoso, Hudi Selly Oktarina Selly Oktarina Selly Oktarina Siska, Felia SITI MARYAM Siti Maryam Siti Maryam Sri Dayanti Subangkit, Sapta Hari Sukmono, Ilham Sulis, Sulis Tayibnapis, Radita Gora Tayinapis, Radita Gora Tri Dian Hapsari Valerii Leonidovich Muzykant Yumiyanti*, Iin Yuni Hariyanti Zempi, Chairun Nisa Zempi, Charun Nisa Zuhdi, Ilyas Naufal Zusmelia Zusmelia