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All Journal ADI Journal on Recent Innovation (AJRI) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Bali Membangun Bali Penamas: Journal of Community Service BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) JASL - Journal of Applied Studies in Language Jurnal Ilmiah Hospitality Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Benefit : Journal of Bussiness, Economics, and Finance Journal of Language, Literature, Social and Cultural Studies Jurnal Penelitian Pendidikan Indonesia Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Countable (Contemporary Business and Sustainability Science) Journal of Management
Sumartana, I Made
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The Influence of Service Excellence, Customer Experience, and Social Media Marketing on Purchase Decisions: A Case Study at CV Bali Stars Promosindo, Ubud Branch Rahmawati, I Gusti Ayu Vira; Sudiyani, Ni Nyoman; Sumartana, I Made
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 2 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

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Abstract

  This study aims to examine the influence of service excellence, customer experience, and social media marketing on purchasing decisions. This study was conducted at CV Bali Stars Promosindo Ubud Branch. The design used is quantitative research that is descriptive and causal associative. The population used is all customers who have made transactions at CV Bali Stars Promosindo Ubud Branch. The sampling technique used non-random sampling with a purposive sampling method, so that 96 people were used. This study uses quantitative data types with primary and secondary data sources.Data collection methods use observation, interviews, documentation studies and questionnaires. Data processing uses the SPSS program version 25 for Windows. Data analysis uses instrument tests, classical assumption tests, multiple linear regression analysis, determination analysis, F-tests and t-tests. The results of the study indicate that (1) Service excellence, customer experience, and social media marketing simultaneously have a positive and significant effect on purchasing decisions, (2) Service excellence has a positive and significant effect partially on purchasing decisions, (3) Customer experience has a positive and significant effect partially on purchasing decisions and (4) Social media marketing has a positive and significant effect partially on purchasing decisions.
Co-Authors Adam, Ibrahim Aditya, Viky Ahmad adrie, adrie Budi Susanto Darmayani, Ni Luh Ika Dian Laksmi Dewi, Cokorde Istri Hudiananingsih, Putu Dyah I Gusti Bagus Rai Utama I Ketut Sirna I Ketut Surata I Ketut Surata I Nyoman Suka Sanjaya, I Nyoman Suka I Nyoman Tingkes I Wayan Ruspendi Junaedi Ida Ayu Putu Sri Widnyani Indramanik, Ida Bagus Gede Jaya Pramono Lumanauw, Nelsye Majid Wajdi Mertayasa, I Gede Agus Moh Agus Sutiarso Nyoman Wiratanaya, Gede Purwantoro, Bambang Putu Gede Denny Herlambang Putu Sri Widnyani, Ida Ayu Rahmawati, I Gusti Ayu Vira Rouf, Md. Abdur Santosa, I Made Sariani, Ni Putu Sudiarta, I Komang Sudiyani, Ni Nyoman Wijaya, Putu Agus Dharma Wiratanaya, Gede Nyoman Wisman Hadi