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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Al-Kharaj: Journal of Islamic Economic and Business Bisman (Bisnis dan Manajemen): The Journal of Business and Management JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Abdi Cendekia: Jurnal Pengabdian Masyarakat Review of Accounting and Business Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies Benefit : Journal of Bussiness, Economics, and Finance Journal of Economics, Entrepreneurship, Management Business and Accounting Indo-Fintech Intellectuals: Journal of Economics and Business (JIMBE) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara (JUMPER) Journal of Economics, Bussiness and Management Issues Banking & Management Review IJHABS Jurnal Pengabdian Negeri Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Education Management and Religion META - JOURNAL KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Journal of Economic Education and Entrepreneurship Studies Jurnal Pengabdian Inovasi Sosial Ekonomi
Windarsari, Wiwin Riski
Management, Universitas Negeri Makassar, Indonesia
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Judul penelitian dalam bahasa Indonesia Windarsari, Wiwin Riski
Banking & Management Review Vol. 13 No. 2 (2025): Banking & Management Review
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v13i2.1033

Abstract

Introduction/Main Objectives: This study analyzes how Es Teh Indonesia managed a 2022 social media crisis using Situational Crisis Communication Theory (SCCT) and Image Repair Theory (IRT), focusing on the relationship among response strategies, public sentiment, and cultural interpretation. Background Problems: In Indonesia’s collectivist society, brand crises on social media are often intensified by defensive or legalistic corporate responses that run counter to audience expectations for humility and empathy. However, limited research explores how these cultural values influence crisis outcomes in non-Western contexts. Novelty: This research integrates SCCT and IRT within an Indonesian cultural framework, emphasizing how moral tone and cultural alignment affect the effectiveness of crisis communication. It extends Western crisis theories by incorporating cultural sensitivity as a contextual factor. Research Methods: A qualitative descriptive case study was conducted through content and sentiment analysis of Es Teh Indonesia’s official statements, 500 user comments on Twitter/X and Instagram, and 15 news reports, guided by SCCT and IRT categories. Findings/Results: The company’s initial defensive response, implying legal action, intensified backlash, resulting in 70.4% negative sentiment. A later accommodative tone partially restored trust but did not fully repair it due to the absence of an apology. Conclusion: Empathetic, transparent, and culturally aligned communication is more effective than defensive strategies. Successful crisis management in collectivist contexts requires humility, responsiveness, and moral accountability.
Efektivitas Kampanye Instagram Ads terhadap Brand Awareness di Kalangan Gen Z Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; Wiwin Riski Windarsari
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.249

Abstract

Penelitian ini bertujuan menganalisis efektivitas kampanye Instagram Ads dalam membangun brand awareness di kalangan Generasi Z dan mengidentifikasi faktor-faktor yang mempengaruhi efektivitas tersebut. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan teknik purposive sampling terhadap 450 responden berusia 18-27 tahun yang merupakan pengguna aktif Instagram minimal 3 jam per hari. Instrumen penelitian berupa kuesioner terstruktur yang telah diuji validitas dan reliabilitas. Hasil penelitian menunjukkan 82,4% responden mampu mengingat merek yang terpapar melalui iklan Instagram dengan top of mind awareness tertinggi pada kategori teknologi (34,7%). Analisis efektivitas format konten mengungkapkan Instagram Reels mencapai performa optimal dengan engagement rate 8,7% dan konversi brand awareness 73,2%, diikuti Stories (61,8%) dan konten gambar (48,7%). Faktor determinan utama efektivitas kampanye adalah autentisitas konten (koefisien determinasi 0,821), relevansi dengan nilai generasi (0,769), timing dan frekuensi paparan (0,643), serta kualitas visual (0,597). Strategi targeting kombinasi menunjukkan efektivitas tertinggi 81% dibandingkan targeting demografis tradisional 45%. Kesimpulan penelitian mengonfirmasi Instagram Ads sebagai platform efektif untuk membangun brand awareness Generasi Z melalui konten visual dinamis yang autentik dengan durasi optimal 15-30 detik.
Pelatihan Digitalisasi Sistem Pengelolaan Keuangan UMKM Fina Ruzika Zaimar; Hasisa Haruna; Adriansyah; Wiwin Riski Windarsari; Achmad Ridha
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 03 (2025): September 2025
Publisher : Jurnal Pengabdian Inovasi Sosial Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial management is a fundamental aspect of the sustainability of micro, small, and medium enterprises (MSMEs) as it is directly related to their ability to make business decisions, access financing, and evaluate business performance. However, based on the 2025 survey conducted by the Financial Services Authority (OJK), only about 20% of MSMEs have adequate understanding and ability in preparing proper financial administration. This condition indicates the need for intervention through community service programs that focus on enhancing digital financial literacy and management skills. This community service was carried out through several stages, including socialization on the importance of financial recording, training in the use of the SI APIK digital accounting application, and mentoring in preparing simple financial reports. The results of the activities showed a significant improvement in participants’ understanding of the accounting cycle, the benefits of digital recording, and their technical ability to operate the application. Furthermore, most participants began to shift from manual recording to more practical and accurate digital systems. These findings emphasize that digitalization of financial management systems not only supports efficiency in transaction recording but also strengthens MSMEs’ position in obtaining formal financing access and improving business competitiveness in the era of digital transformation. Therefore, this community service plays an important role in supporting the independence and sustainability of MSMEs.
Co-Authors Abd Muis Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Ahmad Ahmad Alisyahbana, Andi Naila Quin Azisah Andi Ariyani Hardianti Andi Naila Quin Azisah Alisyahbana Andi Rahmatullah Mangga Andi Rahmatullah Mangga Andika Isma Anisatun Humayrah Rais Annisa Ramadhani Anwar Anwar Ardiansyah Ardiansyah Azlan Azhari Betania Kartika Muflih Betania Kartika Muflih Betania Kartika Muflih Ely Siswanto Erwin Erwin Hardiyanti, Andi Ariyani Hasan, Handayani Hasisa Haruna Hasisa Haruna Hasnidar Hasnidar Hery Maulana Arif Hery Maulana Arif Hery Maulana Arif Ilma Wulansari Hasdiansa Indri Iswardhani Isma Azis Riu Kong Chantha Leny Yuliana Lidya Anastasya Lidya Anastasya Mangga, Andi Rahmatullah Marsena Limbong Muh Faidil Negara, Satria Putra Jaya Novia Fitri Ramadani Nulthazam Sarah Nur Alim Bahri Nur Aliyah Syarifuddin Nur Fadilah Ayu Sandira Nurazizah Rahmi R Nurhayani Nurhayani nurhayani Rahmat, Muhammad Rijal Alim Raudatul Jannah Rakib Sibiti Rostina S, Samsu Alam Sri Astuti Nasir Sudarmiatin Ummul Khaerani Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zainuddin S