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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Riset Bisnis dan Investasi Jurnal Manajemen Jurnal Riset dan Inovasi Pembelajaran Tafkir: Interdisciplinary Journal of Islamic Education Journal of Tourism Sustainability Journal of Marketing Innovation International Journal of Applied Sciences in Tourism and Events Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Sinergi Abdimas: Jurnal Pengabdian Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Ilmiah Pariwisata
Rafdinal, Wahyu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Disentangling Digital Influences on Tourist Behavior: The Role of Trust and Destination Image in the Social Media Era Sutrisno, Rivan; Rafdinal, Wahyu; Septyandi, Chandra Budi; Gaffar, Mohammad Rizal; Susanto, Eko
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.318

Abstract

The rise of social media has reshaped how tourists perceive, evaluate, and decide upon travel destinations. This study investigates the direct effects of influencer credibility, content quality, visual aesthetics, and social engagement on tourist trust, destination image, and visit intention. Drawing upon a cross-sectional survey of 232 Indonesian social media users, the proposed structural model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that influencer credibility and visual aesthetics are key drivers of tourist trust, while content quality and visual aesthetics significantly shape destination image. Tourist trust also plays a central role by directly influencing both destination image and visit intention. These findings offer theoretical insight into the psychological mechanisms underlying digital persuasion in tourism and provide actionable strategies for destination marketers and content creators to enhance engagement and conversion through credible and aesthetically compelling influencer content.
Implementing Circular Economy Model In Rural Eco-tourism: A Case Study From Bandung Dwi Wiryawan, I Gusti Ngurah; Kusdibyo, Lusianus; Rafdinal, Wahyu; Septyandi, Chandra Budhi
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.322

Abstract

This study examines the implementation of the Circular Economy Business Model (CEBM) in rural eco-tourism through a case study of Cikahuripan Village, Bandung. It explores how circular economy principles can support environmental sustainability, improve waste management, and enhance local economic resilience amid infrastructural, financial, and technological limitations. A qualitative approach was employed using in-depth interviews and focus group discussions involving community leaders, tourism actors, and policymakers. The findings highlight three major barriers, namely ineffective waste handling, weak financial mechanisms to sustain recycling initiatives, and low adoption of digital tools. These constraints undermine the viability of community-based eco-tourism efforts. The study recommends improving infrastructure, providing incentives for eco-friendly enterprises, and expanding digital literacy. Strengthening multi-stakeholder collaboration and encouraging visitor participation in conservation activities are also essential for fostering sustainable tourism in rural areas.
From Quality to Involvement: A Dual Approach to Loyalty in Beauty Events Simanjuntak, Jerry Marmen; Rafdinal, Wahyu; Sesunan, Yunia Silvia
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.331

Abstract

The rise of beauty events has generated widespread interest due to the enthusiastic participation of visitors. This study investigates the effect of event quality and personal involvement on visitor satisfaction and loyalty to beauty events. This research integrates the quality-loyalty model and the involvement-loyalty model. This research used partial least squares – structural equation model (PLS-SEM) analysis by evaluating 409 respondents who had visited beauty events. According to the study's findings, personal involvement strongly predicts satisfaction and loyalty. Furthermore, this study demonstrates that satisfaction directly influences visitor loyalty, which is consistent with contemporary theories about the formation of visitor loyalty. Theoretically, this study successfully proves the integration of the quality-loyalty model and the involvement-loyalty model in the context of loyalty toward beauty events. Practically, this study offers strategies and insights for beauty event organizers who want to create successful events and foster long-term loyalty.
Is smart tourism technology important in predicting visiting tourism destination? Lessons from West Java, Indonesia Rafdinal, Wahyu; Susanto, Eko; Novianti, Syifaa; Juniarti, Cahaya
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.20

Abstract

This study analyzes tourist behavior in visiting tourism destinations influenced by smart tourism technology and uses the technology acceptance model (TAM) as a model for acceptance of smart tourism technology. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial least square is applied to assess the relationship between smart tourism technology, perceived usefulness, perceived ease-of-use, travel intention, and visiting tourism destinations. The results of this study have revealed that the integration of TAM and smart tourism technology provides a complete explanation of the adoption of smart tourism technology. The results showed that smart tourism technology had a significant effect on perceived ease of use and perceived usefulness, and then had an effect on attitude. Travel intention was found to be directly influenced by attitude. Then, visiting tourism destinations is influenced by travel intention. By identifying smart tourism technology, various stakeholders such as the Government, tourism service providers and tourists can optimize a more comprehensive travel experience through the use of smart tourism technology. This research has developed TAM and integrated it with smart tourism technology to assess the attitudes and behavior of tourists in visiting tourism destinations.
Faith, Tolerance, and National Identity: Rethinking Character Education in a Multicultural Society Qodratulloh S, Waway; Rafdinal, Wahyu; Hazma, Hazma; Nurasman, Muhammad Syaiful; Anwar, Saepul; Umar, Mardan
Tafkir: Interdisciplinary Journal of Islamic Education Vol. 6 No. 3 (2025): Integrative Islamic Education
Publisher : Pascasarjana Universitas KH. Abdul Chalim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/tijie.v6i3.1879

Abstract

This study aims to investigate the impact of religious character on the development of students' social and national identities in higher education, encompassing tolerance, patriotism, politeness, nationalism, and cultural openness. The research employed a quantitative approach, involving an online survey of 1,025 students from three public universities in West Java. Data were analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The findings show that religious character significantly influences patriotic character (β = 0.653, f² = 0.744), tolerant character (β = 0.317, f² = 0.134), and polite character (β = 0.132, f² = 0.028). Patriotic character, in turn, has the most potent effect on nationalistic character (β = 0.841; f² = 2.426), which significantly influences culturally respectful character (β = 0.558). The model also confirms that the influence of religious character on nationalism and cultural openness is indirect, mediated through patriotic and nationalistic characters. These results highlight the sequential and integrative formation of national character, beginning with the internalization of spiritual values and extending to inclusive civic attitudes. The model makes a theoretical contribution to the character education discourse and supports the design of curricula that integrate religiosity and national values to address identity fragmentation in multicultural societies.
Why Users Stay with AI-Based Smartwatches: An Integrated TAM Framework with Smart Service Experience and Trust Butar-Butar, Diana Florenta; Pratami, Eggi Indriani; Rafdinal, Wahyu; Norhan, Mohammad Najib Bin
Journal of Marketing Innovation (JMI) Vol. 5 No. 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i2.352

Abstract

The integration of artificial intelligence (AI) into wearable devices, particularly smartwatches, creates significant potential for delivering highly personalized and intelligent services. Yet, despite their growing adoption, limited research has examined how smart service experiences and perceived trust shape user acceptance of AI-driven smartwatches. This study proposes an extended Technology Acceptance Model (TAM) incorporating smart service experience dimensions (two-way communication, personalized interaction, and user control) and perceived trust to examine their impact on user attitude and continuance intention. Data from 420 AI-based smartwatch users were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). This study extends the Technology Acceptance Model (TAM) by integrating experiential constructs—two-way communication, personalized interaction, and user control—and perceived trust to explain continuance intention toward AI-based smartwatches. Results show that smart service experience strongly influences perceived ease of use, usefulness, and trust. While usefulness and ease of use shape attitudes and continuance intention, trust acts as a contextual rather than direct driver. Theoretically, this study positions smart service experience as a key antecedent while elucidating the role of trust. Practically, it underscores the value of AI-enabled personalized features in strengthening user loyalty.
Tourism in the virtual age: Predicting the adoption of virtual reality applications in tourism Wibisono, Nono; Rafdinal, Wahyu; Setiawati, Lina
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.9-23

Abstract

Virtual Reality (VR) has grown rapidly since the COVID-19 pandemic and continues to grow even after the pandemic is over. In the tourism industry, VR applications are often used in the tourism process to promote destinations and attract tourists to visit. Starting from the quality of VR applications, tourists will intend to use VR applications if these applications have good quality. For this reason, by assessing VR quality and incorporating it into TAM, this study aims to explore the adoption of VR applications in the tourism sector. This study included 400 VR users as participants. Using the partial least square structural equational model (PLS-SEM), a number of hypotheses were assessed. The findings demonstrate that VR quality significantly influences all TAM constructs, including attitude and intention to use. Then, attitude is significantly influenced by perceived usefulness and ease of use. Finally, the intention to use is significantly influenced by attitude. These results indicate that VR quality that is useful and easy to use will determine the adoption of VR applications in tourism. This paper advances both theory and practice by explaining the importance of VR quality and TAM in the adoption of VR applications in tourism.
The Role of Location Accessibility and Servicescape in Shaping Customer Satisfaction and Loyalty: Evidence from Traditional Food Microenterprise Yudha Tama, Firgiawan; Helmy Kusuma, Mochamad; Wilar Mahinda, Razan; Alifianti Rusyana, Vivin; Citra Paramita, Zhafira; Indriani Pratami, Eggi; Rafdinal, Wahyu
Jurnal Manajemen Vol. 15 No. 2 (2025): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/zgpk9831

Abstract

This study investigates how location accessibility and the quality of the physical service environment (servicescape) shape perceived value for money, customer satisfaction, and customer loyalty within traditional micro-scale culinary businesses, particularly warung soto.The intensifying competition in the food industry has increased the importance of creating meaningful dining experiences, making both spatial accessibility and environmental design crucial determinants of customer evaluations. A quantitative research design was employed by distributing an online questionnaire to 100 individuals who had previously visited a warung soto. The data were analyzed using the SEM-PLS approach via SmartPLS 4.0 to assess measurement validity, construct reliability, and the structural relationships among variables. The findings reveal that both location accessibility and servicescape exert significant positive effects on perceived value for money and customer satisfaction. Furthermore, perceived value for money enhances customer satisfaction but does not directly lead to customer loyalty, indicating that positive value perceptions must be accompanied by satisfying experiences to encourage repeat patronage. In contrast, customer satisfaction emerged as the strongest predictor of customer loyalty, emphasizing that a consistently positive dining experience is essential for building long-term commitment. Overall, the study highlights the strategic importance of enhancing accessibility, improving physical service environments, and ensuring pleasant customer experiences to strengthen perceived value and foster loyalty within traditional micro food enterprises. Future research is encouraged to broaden the scope of variables and contexts to enrich insights into consumer behavior in the culinary sector.
Pariwisata dalam Krisis: Investigasi Informasi Terkait Risiko, Persepsi Risiko, Kecemasan Perjalanan, dan Niat Perjalanan Wisatawan selama Pandemi COVID-19 Novianti, Syifaa; Susanto, Eko; Widiyanti, Rikantini; Rafdinal, Wahyu
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1437

Abstract

This study aims to determine: (1) the effect of risk-related information on risk perception; (2) the effect of risk perception on travel anxiety; (3) the effect of travel anxiety on travel intentions; (4) the effect of related information on travel intentions. The research used is descriptive analysis research with a quantitative approach and assisted by the SmartPLS program. Collecting data by distributing questionnaires with google form. The population in this study were all domestic tourists in Indonesia. The sampling technique used is accidental sampling. The sample is 403 respondents. The results showed that: (1) Information related to risk affects the perception of risk; (2) Perceived risk has a significant effect on travel anxiety; (3) Travel anxiety has a significant effect on travel intentions; (4) Information related to risk has a significant effect on travel intentions. Overall, risk-related information has an important role in influencing tourists' travel intentions. Thus, the role of risk-related information as an external factor becomes important in influencing the psychological factors of tourists during the COVID-19 pandemic. It is hoped that the government can make considerations in rebuilding tourism activities in Indonesia through policies that can support business people and protect the health of tourists and their communities. Keywords: Risk-Related Information, Risk Perception, Travel Anxiety and Travel Intention, Crises, COVID-19 Pandemics
Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Susanto, Eko; Novianti, Syifaa; Rafdinal, Wahyu; Prawira, Mega Fitriani Adiwarna; Septyandi, Chandra Budi
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 3 (2020)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.03.04

Abstract

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.
Co-Authors Alifianti Rusyana, Vivin Amalia, Fatya Alty Arie Indra Gunawan Budhi Septyadi, Chandra Butar-butar, Diana Florenta Citra Paramita, Zhafira Dwi Wiryawan, I Gusti Ngurah Eko Susanto Eko Susanto Endah Dwi Kusumastuti, Endah Dwi Gaffar, Mohammad Rizal Hardiyanto, Nugroho Hazma, Hazma Helmy Kusuma, Mochamad Indriani Pratami, Eggi Juniarti, Cahaya Kusdibyo, Lusianus Lina Setiawati Mardan Umar Mega Fitriani Adiwarna Prawira Muhammad Syaiful Nurasman Muhammad, Rahma Nadzila Mulyawan, Iwan Norhan, Mohammad Najib Bin Nur Choirul Afif Pratami, Eggi Indriani Purnama, Putri Dewi Putri, Yuliarni Qisthi, Agri Rachman, Annisa Ridhaningsih, Fitria Rivan Sutrisno S, Waway Qodratulloh Saefuloh, Deddy Saepul Anwar Sayuti, Abdul Malik Senalasari, Widi Septyandi, Chandra Budhi Septyandi, Chandra Budi Sesunan, Yunia Silvia Setyowati, Tri Sharnuke Asrilsyak Simanjuntak, Jerry Marmen Sosianika, Adila Syifaa Novianti Wibisono, Nono Wijaya, Hasna Wilar Mahinda, Razan YAYAN FIRMANSYAH, YAYAN Yudha Tama, Firgiawan