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Analysis of The Implementation of Transit Oriented Development (TOD) Policies to Optimize the Integration of Public Transportation Modes Oktafianus, Cokky; Fachrial, Peppy; Kania, Dinar Dewi
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3966

Efforts to reduce congestion in Jakarta are by providing Transit-Oriented Areas (KBT) connected to several other modes of public transportation, such as Kereta Cepat Indonesia (KCI), LRT, MRT, and Transjakarta. The central government's plan related to Transit-Oriented Areas, the DKI Provincial Government has issued Perda 1/2012 concerning the 2030 regional spatial plan in Chapter 1 Article 75 "Transit-oriented development or Transit Oriented Development, hereinafter abbreviated as TOD, is an integrated area of various functional city activities with local and inter-local connectors". Transit-oriented development (TOD) standards aim to ensure the right of all people to access the city by walking and cycling safely to their destinations by fast and regularly scheduled public transport quickly and affordably and to live a healthy life without relying on private vehicles. This type of research is quantitative, using stakeholder and purposive sampling techniques. The results showed that overall, although the Dukuh Atas area has fulfilled several urban planning principles well, several areas still need to be improved, especially related to bicycle infrastructure, pedestrian accessibility, residential density, and affordable housing prices.

Kualitas Pelayanan Jasa dan Kepuasan Keagenan Kapal di Pelabuhan Benete Bay Ari Barata, Fausta; Harry Velasko, Ignasius; Sonny, Imam; Fachrial, Peppy; Ferdiansyah, Anton
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 12 No. 2 (2025): Juli
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v12i2.1720

The main problem in this research is that information regarding the loading and unloading process is not conveyed in detail to service users by the ship agency company and also the lack of relationship building between service users and the ship agency company will have an impact on customer satisfaction. The aim of the research is to find out and analyze the main attributes in the company’s service quality, and service user satisfaction as well as what strategies can be used to improve the service quality performance of the PT Bahari Eka Nusantara Company. The research method used is the Customer Satisfaction Index and the Importance Performance Analysis method with respondents namely PT customers. Bahari Eka Nusantara. The research results show that the customer satisfaction index value is 86.65% which is included in the very satisfied criteria and the service attribute that has the most influence on service user satisfaction is that the company can solve problems smoothly. Trust in customers is in line with customer expectations and if problems occur in the loading and unloading process the company always responds quickly.

The Effect of Service Quality and Marketing Mix on Airport Train Customer Loyalty at BNI City Station Mediated by Customer Value Putra, Derry Herlasetyadi; Abidin, Zaenal; Agusinta, Lira; Gunawan, Aang; Fachrial, Peppy
Devotion : Journal of Research and Community Service Vol. 5 No. 7 (2024): Devotion: Journal of Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i7.752

This research aims to analyze the mediating role of customer value on the influence of service quality and marketing mix on Soekarno-Hatta International Airport train customer loyalty. This research was carried out from March to May 2021 at BNI City Station. The population in this study were passengers who had used the airport train at BNI City Station. The sample method uses random samples. The data analysis method in this research uses Structural Equation Model Partial Least Square (SEM-PLS) with the help of SmartPLS 3.2.9. The results in this study show that service quality has a positive effect on customer loyalty, service quality has a positive effect on customer value, marketing mix has a positive effect on customer loyalty, marketing mix has a positive effect on customer value, customer value has a positive effect on customer loyalty, service quality has a positive effect on customer loyalty with the mediation of customer value, the marketing mix has a positive effect on customer loyalty with the mediation of customer value for the Soekarno-Hatta International International Airport train at BNI City Railway Station.

Integrating digital recruitment and employer branding into strategic HRM to foster employee retention through perceived organizational support Husainah, Nazifah; Suhartini, Suhartini; Fachrial, Peppy; Sopyan, Ahmad; Sundari, Pipit
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3271

Purpose: This study examines how Digital Recruitment and Employer Branding influence Employee Retention through Perceived Organizational Support (POS), addressing gaps in strategic HRM research regarding the integrated role of digital hiring and employer branding. Research Methodology: A cross-sectional survey involving 200 employees from digitally mature Indonesian organizations was analyzed using PLS-SEM with 5,000 bootstrapped subsamples. The measurement model showed strong reliability and validity (? > .86; CR > .88; AVE > .54), and structural testing evaluated five direct hypotheses and mediation effects. Results: Employer Branding significantly predicts POS and retention, whereas Digital Recruitment enhances POS but shows no direct effect on retention. POS strongly predicts retention and fully mediates the Digital Recruitment–Retention relationship while partially mediating the Employer Branding–Retention link. The structural model explains 43% of POS variance and 51% of retention, supported by medium–large effect sizes and positive Q² values. Conclusions: The findings confirm POS as the key psychological mechanism through which modern HR practices translate into retention outcomes. Employer Branding drives retention both directly and indirectly, while Digital Recruitment contributes indirectly via POS. Limitations: Cross-sectional data limit causal inference, and the digital-sector sample restricts generalizability. Contribution: The study integrates digital recruitment and employer branding within one strategic HRM framework and establishes Digital Recruitment as an empirical antecedent of POS, reinforcing POS’s centrality in digital-era retention strategies.

Integrating digital recruitment and employer branding into strategic HRM to foster employee retention through perceived organizational support Husainah, Nazifah; Suhartini, Suhartini; Fachrial, Peppy; Sopyan, Ahmad; Sundari, Pipit
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3271

Purpose: This study examines how Digital Recruitment and Employer Branding influence Employee Retention through Perceived Organizational Support (POS), addressing gaps in strategic HRM research regarding the integrated role of digital hiring and employer branding. Research Methodology: A cross-sectional survey involving 200 employees from digitally mature Indonesian organizations was analyzed using PLS-SEM with 5,000 bootstrapped subsamples. The measurement model showed strong reliability and validity (? > .86; CR > .88; AVE > .54), and structural testing evaluated five direct hypotheses and mediation effects. Results: Employer Branding significantly predicts POS and retention, whereas Digital Recruitment enhances POS but shows no direct effect on retention. POS strongly predicts retention and fully mediates the Digital Recruitment–Retention relationship while partially mediating the Employer Branding–Retention link. The structural model explains 43% of POS variance and 51% of retention, supported by medium–large effect sizes and positive Q² values. Conclusions: The findings confirm POS as the key psychological mechanism through which modern HR practices translate into retention outcomes. Employer Branding drives retention both directly and indirectly, while Digital Recruitment contributes indirectly via POS. Limitations: Cross-sectional data limit causal inference, and the digital-sector sample restricts generalizability. Contribution: The study integrates digital recruitment and employer branding within one strategic HRM framework and establishes Digital Recruitment as an empirical antecedent of POS, reinforcing POS’s centrality in digital-era retention strategies.

The Influence of Service Quality, User Experience and Promotion on Passenger Loyalty Mediated by Reuse Intention of Jaklingko Mikrotrans in Jakarta Gusti Guntara, Muhammad; Fachrial, Peppy; Ade Suryobuwono, Abdullah
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2997

This study aims to analyze the effect of service quality, user experience, and promotion on passenger loyalty through reuse intention of Jaklingko Microtrans in East Jakarta. The research object was passengers of Jaklingko Microtrans operating on seven routes with departure and arrival points at Rawamangun Terminal. A quantitative approach was employed using a survey method with questionnaires distributed to 100 randomly selected respondents. Data were analyzed using Partial Least Square with SmartPLS software, supported by Importance Performance Analysis and Customer Satisfaction Index. The results indicate that promotion has a significant effect on reuse intention, while service quality and user experience do not. User experience and reuse intention significantly influence passenger loyalty, whereas service quality and promotion do not directly affect loyalty. Indirectly, promotion influences loyalty through reuse intention. The study concludes that strengthening promotional strategies and improving user experience are key factors in enhancing passenger loyalty toward Jaklingko Microtrans services.

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