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The Understanding of The Effectiveness of Digitizing Economic Management In Profitable and Sustainable Small Business Development Practices Jacob, Jufri; Purbaningsih, Yuli; Sembiring, H. MR. Ulung; Ng, Suwandi; Septo Pramesworo, Ignatius
Jurnal Mamangan Vol 12, No 1 (2023): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i1.6464

Abstract

The importance of understanding digital-based economic governance to achieve effectiveness in implementing profitable and sustainable small business development is essential to research. The author sees that only a few technology-based minor business development themes have shown the effectiveness of economic governance with the help of technology. We searched our data electronically in several journals, which included several publications, including Emerald Group Publishing, Elsevier publication, Pearson, UK, Willy online library, Taylors & Francis publications, Springers publications, IEEE publications, and several publications that discuss issues of economic development based on technology. After a series of data analyses involving several data analysis techniques under a phenomenological approach, we can finally conclude that the effectiveness of digital-based economic governance is an essential strategy and approach in developing a sustainable and profitable small business enterprise. The reason is that technology with innovative capabilities and transformation can provide convenience for business implementers to run their businesses effectively and efficiently toward being productive.
Corn Consumer Behavior Study at PJR (Penjual Jagung Rebus) Konawe Regency: A Conjoint Analysis Purbaningsih, Yuli; Helviani, Helviani; Juliatmaja, Aan Wilhan; Surahturohmi, Indriani Nurul
JSEP (Journal of Social and Agricultural Economics) Vol. 17 No. 1 (2024): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

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Abstract

Carrying out this study is important because the results of this study can be used as consideration by the local government, especially in determining the direction and policies related to the development of the PJR MSME Culinary Tourism Center and the development of Cornware. This research aims to find out how consumer behaviour influences the purchasing decision process, consumer preferences, and consumer satisfaction in purchasing cooked corn at PJR Pondidaha. This research was conducted using quantitative descriptive techniques using Engel model analysis tools, conjoint analysis, and consumer satisfaction index analysis. The sample was determined using the random sampling method because the population was homogeneous and the sample consisted of 100 respondents. Based on survey results, from consumer behaviour based on the purchasing decision process, the benefit sought when purchasing boiled corn is that the location of the boiled corn shop is very good, suitable for stopping by during breaks or when leaving the house. I found that I could enjoy cooked corn dishes. I'm tired and hungry. journey. The colour attribute (variety) of cooked corn is the most important and important consideration for consumers in buying something that suits their tastes. Consumer satisfaction is “satisfied'' and there is a tendency to prefer ripe corn which is white in colour (varies), tastes sweet and is cheap.
Co-Authors Aan Wilhan Juliatmaja Abd. Rahim Abdul Hamid Abdul Rahim Adya Hermawati Afsitin Joan Tatra AGUS KURNIA Ahdan, Muh. Riad Ali, Shujahat Amin, Muhtar Aminah Aminah Aminah Sagista Andri Estining Sejati Arizal Hatam Asni Asni Aulia Uswa Noor Khasanah Bahari Bahari, Bahari Bahari, Dodi Ismundar Bahari, Dody Ismunandar Dagong, Muh. Ihsan A. Daniel Happy Putra Darlina Darlina Dewi Dewi Doddy Ismunandar Bahari Ekasari, Silvia Fachry Abda El Rahman Fittriya, Nurul Laili Gustia Handayani, Fitrianti Hasbiadi Hasbiadi Hasriani Hasriani, Hasriani Hasrin Haya, Yasir Helviani, Helviani Hendriarto, Prasetyono Hendrik Sitaniapessy, Rainier Hisrah, Hisrah Husin Husin, Husin Husnaeni Husnaeni Ikra, Ikra Irsan Rahman, Irsan Jacob, Jufri Jamadi Jamadi, Jamadi Junianto, Pilifus Karim, Ahmad Tarmizi Abd Kasdianti, Eka Kasmin, M. Oby Kasmin, Muhamad Oby La Sisi Lianti, Nur Marlina Marlina Masitah Masitah Masitah Muhammad Ihsan Andi Dagong Muhammad Yusuf Muis Muis, Muis Neks Triani Nekstriani, Nekstriani Noor, Aulia Uswa Nur, Aprisal Nurfauzi, Yogi Nuridah, Nuridah Nurmaladewi, Nurmaladewi Nursalam Nursalam Nursalam Pariakan, Arman Prihantini, Campina Ila Prihantini, Campina Illa Qadaruddin Fajri Adi R. Irma Rachmawati, R. Irma Rahim, Rahim Rahmat Ari. F Raodatul Jannah Renaldi, Muh Rezal, Farit Risal, Muh. Riska Riska Sagista, Aminah Salam, La Ode Muh. Aswad Sardjana Orba Manullang Sembiring, H. MR. Ulung Septo Pramesworo, Ignatius Siti Aida Adha Taridala Sulistiyo Nugroho, Budi Surahturohmi, Indriani Nurul Susriyanti, Susriyanti Suwandi Ng Syahdar Baba Sylvia Fettry E.M Tamaulina Br Sembiring Taufik, Muh. Ilham Towpek, Hadenan Wa Ode Salma Wahyuni, Syahri Wilhan J, Aan Yunike, Lian Yusmirah, Yusmirah Zulkhar Naim Zulkharnanim, Zulkharnanim