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Kusumaningrum, Betty
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Social Sciences Other

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Journal : Empowering Humanity

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SOCIALISATION OF SMEs DEVELOPMENT BY INTRODUCING THE ROLE OF DIGITAL MARKETING FOR WOMEN PKK IN SERANGREJO HAMLET Kusumaningrum, Betty; Hadi, Syamsul; Nurmala, Ika; Sheidu, Comfort Fatimoh
EMPOWERING HUMANITY Vol. 1 No. 2 (2023): Current Issues 2
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i2.172

Abstract

Technological progress is something that cannot be avoided in today's life, because technological progress will run in line with scientific progress, Current technological developments have shown many extraordinary advances. Many things in the life sector have used the existence of technology itself. One of the economic forces that has been supporting the Indonesian state economy and regional economic strength is the presence of micro, small and medium-sized enterprises (MSMEs). Micro, Small and Medium Enterprises (MSMEs) must be able to compete in international markets so as not to be oppressed. Moreover, in this competitive era, MSME players should be aware of information technology (IT) so that they can make it easier to market products outside the region and abroad. Digital marketing has become one of the media that is often used by business people because of the new ability of consumers to follow the flow of digitalization, several companies are little by little starting to abandon conventional marketing models and switch to modern marketing. Based on the description above, we can conclude that digital marketing is very important in MSMEs. In KKN activities in Kulwaru Padukuham Serangrejo Village, where in their activities there are still many business actors who do not know and how to use digital marketing, especially marketplaces, this can be caused by various factors that occur, one of which is environmental factors. So the author held socialization activities for MSME Development by Introducing Digital Marketing in order to improve the economy in Padukuhan Serangrejo.
Co-Authors Ade Ayu Dwiguningtyas Agustinus Eko Susetyo Ana Fitrotun Nisa Ani Widyawati, Ani Annis Deshinta Ayuningtyas, Annis Deshinta Arif Bintoro Johan Astuti Arigiyati, Tri Ayu Dwiguningtyas, Ade Azis Muhaimin, Nur Bergman, Luc Bergman, Patrick Budhi, Widodo Dafid Slamet Setiana Denik Agustito Deshinta Ayuningtyas, Annis Devi Septiani Dewi, Rahmita Fitri Dhimas Nur Setyawan Didi Supriyadi Eka Yulia Sari Elyas Djufri Eriana, Sabila Erni Puji Astuti Esti Harini, Esti Fajarudin, Muhamad Fitria Sulistyowati Hanub, Aan Julia Harlita Hera, Cicilia Jaga I Nyoman Arcana Imam Ghozali Isnanik Juni Fitriyah istiqomah istiqomah Krida Singgih Kuncoro Kuncoro, K. S. Laila, Annis Nur Langobelen, Petrus Damianus Sapan Lestari, Ega Sri Logho, Elisabeth Ina Wee Maysaroh, Irma Leny Meirani, Fajar Miftakhul Huda Muhammad Irfan Nadzeri, Mohamad Basri Naibaho, Risko Nelly Rhosyida Nurcholish Arifin Handoyono, Nurcholish Arifin Nurmala, Ika Nurul Islamia , Almira Özsüt, Bahadır Pahmi, Samsul Pardimin Pardimin, Pardimin Patrisius Afrisno Udil, Patrisius Afrisno Poort, Elang Amadeus Prihatin, Ayung Yeni Puspita, Yova Ayu Resti Yektyastuti, Resti Riawan Yudi Purwoko Riyanita Sarani, Fajar Rukmana, Indah Ayu Sahidah, Nur Sain, Zohaib Hassan Salma Azizah, Salma Samsul Hadi Sarwanto Septiani, Devi Sheidu, Comfort Fatimoh Sony Yunior Erlangga Sukiyanto Sulaimon, Jamiu Temitope Syamsul Hadi Tri Astuti Arigiyati, Tri Astuti Trisharsiwi Trisharsiwi, Trisharsiwi Trisniawati Trisniawati, Trisniawati Wikan Budi Utami Wulandari, Amima Yaakub, Mohd Syarull Azlan Yunior Erlangga, Sony Yuyun Yulia Zainnur Wijayanto