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Determining Marketing Performance Product Innovation and Digital Marketing Marlina, Asti; Maulana, Lucky Hikmat; Sinaga, Hanif Zaidan; Fadhila, Jihan; Miranti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3431

Abstract

In the digital era, product innovation and digital marketing are vital for enhancing the marketing performance of fashion Micro, Small, and Medium Enterprises in Bogor City, where competition is intensifying. This study aims to examine the influence of product innovation and digital marketing, particularly through social media, on marketing performance. A quantitative approach with descriptive and verification methods was employed, using a questionnaire survey distributed to 65 fashion Micro, Small, and Medium Enterprises in Bogor City, selected via purposive sampling. Data were analyzed using SPSS software through multiple regression, correlation, and statistical hypothesis testing. The findings reveal that product innovation significantly enhances marketing performance by meeting consumer demands, while digital marketing, especially social media strategies, boosts brand visibility and customer engagement. Both factors collectively account for 60% of marketing performance variance, with social media playing a critical role in promoting innovative products. This study concludes that fashion Micro, Small, and Medium Enterprises must integrate innovative product designs with active social media marketing to remain competitive. These insights offer practical guidance for Micro, Small, and Medium Enterprises to optimize marketing strategies and strengthen market presence in a dynamic environment.
Gemuk Tetapi Kurang Gizi: Paradoks Obesitas Anak Rendah Asupan Zat Gizi Mikro Wiyono, Sugeng; Rojali; Miranti
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 4 No 3 (2026): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Inform
Publisher : Shofanah Media Berkah

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Abstract

Obesity is a disorder characterised by excessive fat accumulation in the body due to an imbalance between energy intake and expenditure. By 2030, it is estimated that 1 in 5 women and 1 in 7 men will be obese (equivalent to more than 1 billion people worldwide). The health effects lead to non-communicable diseases (NCDs) and financial losses totalling £4.47 trillion, five times Indonesia's gross domestic product (GDP) and 170 times total expenditure on health services. The trend in obesity rates is worrying for several reasons. The dangers of obesity in children include obesity in adulthood, stunted growth, psychological disorders, decreased immunity, joint changes, respiratory disorders, impaired academic performance, sexual disorders, and various non-communicable diseases (heart and blood vessel diseases, including diabetes, cardiovascular disease, stroke, and several types of cancer). The study employed a cross-sectional design with a sample size of 50 children. There was no significant association between obesity and micronutrient intake in children; however, the percentage of micronutrient intake below 100% of the RDA was higher in obese children, at 66.6% (fibre), 53.6% (vitamin A), and 59.1% (calcium), respectively. It is recommended to increase the intake of micronutrients in obese children, as well as to prevent obesity by increasing physical activity and reducing energy intake and fatty foods.
Biochemical Serum Changes in the Liver and Kidney of Hyperuricemia Rats Exposed to Ethanolic Leaf Extract of Hantap (Sterculia coccinea Jack) Yuliet; Auliana, Rhizky S; Miranti; Rindiani, Ni Luh; Sombolinggi, Marzelany M; -, Khildah; Khaerati
Jurnal Penelitian Pendidikan IPA Vol 11 No 2 (2025): February
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i2.8832

Abstract

High uric acid levels can increase oxidative stress in the kidneys causing glomerular damage and tubular ischemia. In addition, it also causes hepatocyte injury so that uncontrolled hyperuricemia will cause liver damage. This study aims to determine the effect of Hantap leaf extract (Sterculia coccinea Jack) on kidney and liver function in rat hyperuricemia. This study was a quasi-experimental study with a post-test only control group design. This study used 30 rats induced with chicken liver juice and potassium oxonate and then given Hantap leaf ethanol extract therapy at doses of 100, 200 and 400 mg/kg BW. Data on urea, creatinine, SGOT and SGPT levels were statistically tested using the ANOVA and Post-hoc Duncan tests. While data on uric acid levels used the T test and Anova. Significantly different results compared to negative controls were found in the group given Hantap leaf extract at doses of 100, 200 and 400 mg/kg BW on uric acid, creatinine, ureum, SGOT and SGPT levels. The results of the study prove that administering Hantap leaf extract can improve kidney and liver function in hyperuricemic rats.