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All Journal Jurnal Representamen Management Studies and Entrepreneurship Journal (MSEJ) (JDAB) Jurnal Dinamika Administrasi Bisnis ABDI MASSA: Jurnal Pengabdian Nasional PRAJA observer: Jurnal Penelitian Administrasi Publik RELASI: Jurnal Penelitian Komunikasi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Creative Student Research Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Riset Manajemen dan Ekonomi Jurnal Pendidikan dan Ilmu Sosial Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis GEMAH RIPAH: Jurnal Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Pendidikan Agama Islam Agroterap Jurnal Bisnis Kreatif dan Inovatif Jurnal Social Society Journal of Economics and Economic Policy IJAIFD Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) HUMANIORASAINS Fundamentum: Jurnal Pengabdian Multidisiplin Global Leadership Organizational Research in Management Jurnal Maisyatuna
Pratiwi, Ni Made Ida
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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DEMO DAY SEBAGAI TOMBAK KEBERHASILAN PROGRAM. ANALISIS PENGARUH PROGRAM WIRAUSAHA MERDEKA TERHADAP PERKEMBANGAN MOCHABBY DI UNTAG SURABYA Regina Ayu Prasanthi; Ni Made Ida Pratiwi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 12 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i12.10154

Abstract

The Independent Entrepreneurship Program is a program from the Indonesian Ministry of Education, Culture, Research, and Technology which is part of the Independent Campus program. It aims to provide opportunities for students to learn to develop themselves into prospective entrepreneurs through activities outside of class. The Independent Entrepreneurship Program collaborates with the Implementing Universities. This study will discuss the influence of the Independent Entrepreneurship program on the development of Mochabby at the University of 17 August 1945 Surabaya. Mochabby is a non-alcoholic beverage innovation that combines classic mojito elements with the addition of fresh fruit flavors, creating a unique and refreshing taste sensation. In recent years, more and more people have been looking for healthy and refreshing alternative drinks without alcohol content. This study uses a descriptive approach to analyze the influence of this program on various aspects of the business, such as marketing strategies, financial management, and increasing sales. This study uses a descriptive method with a qualitative and quantitative approach. Data were collected through observation, interviews, consumer surveys, and financial analysis. The results of the study show that WMK makes a significant contribution to various aspects of business development, including increasing brand awareness, product innovation, product diversification, better financial management, and expanding marketing networks.
Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya Ihsan Fauzi; Ni Made Ida Pratiwi
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 4 (2025): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v3i4.2895

Abstract

This study aims to develop an online branding strategy for Rawon Kluwek Surabaya through the creation of creative content to enhance the product's competitiveness in the culinary market. Through this community service activity, business owners were trained in techniques for creating engaging visual content, managing social media, and implementing storytelling to strengthen brand image. The results of this activity show that business owners experienced an improvement in their skills in producing more professional product photos and videos, as well as in managing their social media accounts more effectively. Increased interaction and engagement from consumers on social media demonstrate that creative content successfully attracted a wider audience, which in turn contributed to improving the product's competitiveness. Based on the evaluation conducted, this activity has had a positive impact on strengthening Rawon Kluwek Surabaya’s position in an increasingly competitive market. However, there are still challenges in maintaining consistent content production, which requires further attention to ensure the sustainability of this branding strategy.
MENGINTEGRASIKAN INOVASI DAN TRADISI: STIK KENCUR SEBAGAI SOLUSI KULINER MODERN DALAM KEGIATAN WMK UNTAG SURABAYA Riko Tri Cahyono; Ni Made Ida Pratiwi
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/ky22ex62

Abstract

Stik Kencur merupakan produk inovatif yang mengintegrasikan tradisi kuliner lokal dengan sentuhan modern, dikembangkan melalui program Wirausaha Merdeka di Universitas 17 Agustus 1945 Surabaya. Penelitian ini bertujuan untuk mengatasi tantangan yang dihadapi pelaku usaha mikro, kecil, dan menengah dalam beradaptasi dengan perkembangan zaman dan meningkatkan daya saing mereka melalui inovasi berbasis tradisi. Hasil penelitian menunjukkan bahwa Stick Kencur berhasil menarik minat pasar dengan penjualan mencapai 200 pack selama tes pasar dan demo day, dengan varian rasa original menjadi yang terlaris. Survei kepuasan konsumen menunjukkan skor rata-rata 4,62 dari 5, mengindikasikan penerimaan positif terhadap produk ini. Stik Kencur juga memperoleh penghargaan Juara Terbaik 1 dalam kompetisi prototipe produk dan menarik minat pelaku usaha untuk kerja sama. Strategi pemasaran yang diterapkan, termasuk pemanfaatan media sosial dan platform e-commerce, berhasil menjangkau berbagai segmen pasar. Dengan dukungan program Wirausaha Merdeka, Stik Kencur menjadi bukti nyata bahwa inovasi berbasis tradisi dapat menghasilkan solusi kuliner modern yang relevan dan berkelanjutan. Melalui pengemasan yang menarik dan kualitas produk yang terjaga, produk ini diharapkan mampu bersaing di pasar nasional maupun internasional, sekaligus memperkuat pelestarian budaya lokal Indonesia.
PERAN RICE WRAP GEPREK DALAM MENDORONG KREASI BISNIS LOKAL PADA WIRAUSAHA MERDEKA UNIVERSITAS 17 AGUSTUS 1945 SURABAYA Achmad Qowim Qolbi; Ni Made Ida Pratiwi
Jurnal Media Akademik (JMA) Vol. 3 No. 1 (2025): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/j1j66w13

Abstract

Penelitian ini mengkaji peran Rice Wrap Geprek sebagai inovasi kuliner dalam mendorong pengembangan bisnis lokal pada program Wirausaha Merdeka di Universitas 17 Agustus 1945 Surabaya, dengan penulis terlibat langsung sebagai pelaku usaha. Melalui metode partisipasi langsung, penelitian ini bertujuan untuk memahami secara mendalam dinamika pengembangan usaha kuliner Rice Wrap Geprek dari perspektif pelaku usaha. Rice Wrap Geprek merupakan inovasi fusion food yang menggabungkan konsep rice paper wrap dengan ayam geprek khas Indonesia. Pengumpulan data dilakukan melalui pengalaman langsung penulis dalam menjalankan usaha, observasi pasar, interaksi dengan konsumen, serta dokumentasi proses pengembangan produk dan strategi pemasaran. Hasil penelitian menunjukkan bahwa keterlibatan langsung dalam usaha Rice Wrap Geprek memberikan pemahaman komprehensif tentang tantangan dan peluang dalam pengembangan bisnis kuliner inovatif. Penelitian mengungkapkan bahwa inovasi produk ini berhasil menciptakan diferensiasi di pasar makanan lokal, meningkatkan minat konsumen terhadap fusion food, dan memberikan pembelajaran berharga dalam manajemen usaha kuliner. Keterlibatan dalam program Wirausaha Merdeka juga memfasilitasi pengembangan jaringan bisnis dan mentoring yang mendukung keberlanjutan usaha.
PENGEMBANGAN MAKANAN NUSANTARA MELALUI PROGRAM WIRAUSAHA MERDEKA M Rizki Reksa Daradjad; Ni Made Ida Pratiwi
Jurnal Media Akademik (JMA) Vol. 3 No. 1 (2025): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/h1p58s08

Abstract

Rice bowl merupakan produk inovatif dan variatif yang mengintegrasikan tradisi kuliner modern, dikembangkan melalui program Wirausaha Merdeka dengan tema menu varian masakan khas Nusantara di Universitas  17  Agustus  1945  Surabaya.  Penelitian  ini  bertujuan  untuk  mengatasi tantangan  yang  dihadapi  pelaku  usaha  mikro,  kecil,  dan  menengah  dalam  beradaptasi dengan  perkembangan  zaman  dan  meningkatkan  daya  saing  mereka  melalui  inovasi berbasis  tradisi nusantara.  Hasil  penelitian  menunjukkan  bahwa rice bowl  berhasil  menarik minat pasar dengan penjualan mencapai 300 bowl selama tes pasar dan demo day, dengan varian rasa khas Nusantara yaitu sambal matah ayam menjadi yang terlaris dan juga daging sambal bawang dengan ini  Survei kepuasan konsumen menunjukkan skor rata-rata 4,5 dari  5 Untuk ayam dan 4,4 dari 5 untuk daging sambal bawang,  mengindikasikan  penerimaan  positif terhadap  produk ini serta para pengunjung acara demo day wirausaha merdeka UNTAG SURABAYA  selain menu sambal matah kami juga menyediakan varian menu lain seperti saus lada hitam, dari keterangan diatas menu nusantara masih sangat dapat bersaing dengan makanan ricebowl serupa yang ada di berbagai menu inovatif dari negara lain.
Peningkatan Inovasi Olahan Buah Menjadi Produk Yang Memiliki Daya Saing Tinggi Pada UKM Pejuang Rasa Nathania Ariyani Paramesti Anindya; Ni Made Ida Pratiwi
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.518

Abstract

Small and Medium Enterprises (SMEs) are one of several pillars that support the economy in Indonesia. The aim of community service through the Merdeka Entrepreneurial Internship activity is to provide assistance to SME partners, regarding innovation menus, flavors, products, as well as marketing methods via social media. With this service, it is hoped that it can be a solution in improving the welfare of SMEs. The partners who receive assistance in this service are UKM Pejuang Rasa which is located on Jalan Semolowaru No VIII, Sukolilo District, Surabaya City, East Java Province. The methods used in this activity are interviews, problem analysis, production planning, production and promotion. Their Entrepreneurship Internship activities are carried out by approximately 4-5 people per group for a total of 30 working days. After going through the observation stage during the activity, a product was produced in the form of a smoothie bowl which had environmentally friendly paperbowl packaging to become an innovation related to fruit processing at Pejuang Rasa UKM. It is hoped that the results of this product innovation can increase sales and business competitiveness with other SMEs.
Analisis Kebutuhan Sertifikasi Pelatihan Karyawan Untuk Pengembangan Karyawan Pada PT PLN Nusantara Services Fitri A'isya; Ni Made Ida Pratiwi; Rachmat Risanto Tiesa
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.987

Abstract

This research aims to analyze the certification training needs of employees for their development at PT PLN Nusantara Power Services. In the context of increasing industry competition and rapid technological advancements, the need for relevant certifications and training has become crucial to enhance employee competence and competitiveness. The research employs a qualitative approach, collecting data through interviews and observations. The findings indicate several key areas where training certification is highly needed, including technical fields, occupational safety, and project management. Furthermore, the results reveal that structured and continuous certification programs can boost employee motivation and performance, supporting the achievement of the company's strategic goals. Recommendations from this research include the development of training curricula that align with industry needs, increased collaboration with external certification institutions, and the development of a continuous evaluation system to ensure the effectiveness of the certification programs. Thus, the implementation of these training certification programs is expected to contribute positively to the human resource development at PT PLN Nusantara Power Services.
Peranan Pengembangan Karier Dalam Meningkatkan Kinerja Karyawan Di PT PLN Nusantara Power Service Nadyah Amelia Putri; Ni Made Ida Pratiwi
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.988

Abstract

This research found that there is a positive relationship between career development and employee performance. Career development, both individual and organizational, has a positive impact on employee motivation, loyalty and productivity. This journal also highlights the importance of career planning for both individuals and organizations, and discusses the stages of career development and the factors that influence them. This journal concludes that career development is an important aspect in human resource management. By paying attention to the factors discussed, individuals and organizations can work together to achieve better career development goals.
Peningkatan Kualitas Pelayanan Administrasi Kependudukan Melalui Program Kalimasada Untuk Mewujudkan Warga Tertib Adminduk di Kelurahan Medokan Semampir Triya Nur Fadila; Ni Made Ida Pratiwi
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i2.1295

Abstract

One important aspect in the orderly and orderly administration of government is population administration. However, there are still problems related to irregularities in population administration, such as the existence of population documents that are incomplete or do not correspond to actual current conditions. To overcome this, the Population and Civil Registration Service of the City of Surabaya created an innovative Kalimasada Program (Environmentally Aware Population Administration Area). Medokan Semampir Subdistrict is participating in implementing the Kalimasada program which aims to improve the quality of population administration services and create an orderly population administration for citizens. This program involves outreach activities, data collection, population administration services, field surveys, as well as evaluation and monitoring. The results of the Kalimasada program in Medokan Semampir Subdistrict include increasing public awareness, updating population data, increasing the number of ownership of population documents, improving the quality of population administration services, and active community involvement. Thus, the Kalimasada program has proven to be effective in realizing orderly population administration in Medokan Semampir Village.
Menerapkan Jiwa Entrepeneur Melalui Kegiatan Market Day Bagi Siswa Di UPT SD Negeri 206 Gresik Nadyah Amelia Putri; Ni Made Ida Pratiwi
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2920

Abstract

This study explores the implementation of entrepreneurial values through Market Day activities at UPT SD Negeri 206 Gresik, focusing on fifth-grade students. A dynamic economy and increasing competition demand education that not only develops cognitive intelligence but also skills and creativity. This research attempts to provide a solution by applying entrepreneurial concepts through Market Day activities. The research targets fifth-grade students at UPT SD Negeri 206 Gresik, aiming to guide them towards positive endeavors. The study involves observation, interviews, and program socialization to provide an understanding of entrepreneurial values. This method encompasses planning, execution, and evaluation processes, encouraging students to develop creativity, communication skills, independence, and discipline. The results show that Market Day activities successfully build entrepreneurial character among students. Despite facing challenges such as a lack of student participation and limited space, these shortcomings are identified as opportunities for improvement in the future. It is hoped that the implementation of entrepreneurial values through practical activities like Market Day can help address unemployment challenges in Indonesia by shaping students ready to become job creators.
Co-Authors A.A. Ketut Agung Cahyawan W Abdulah, Abdulah Abiyyah Dyastiningrum Ni’mah Achmad Qowim Qolbi Adelia Salsabila Adi, Oetomo Yanus Ramadhan Putera Aflyah Salsabila Agung Pujianto Ajeng Puspitasari Al Madinah, Cantika Alfiatus Zainiyah Anang Suhariyanto Aprilia Putri Damayanti Arif Darmawan Arinda Dias Wara Awin Mulyati Ayun Maduwinarti Ayun Maduwinarti Ayun Maduwinarti Baety, Isnaini Nur Bagoes Soenarjanto Baiti Lailatul Maghfiroh Bisma Imam Abdillah Burhan Bungin Cahya Rukmana Putri Cantika Al Madinah Chusniati, Yeni Chusniati, Yeni Fajar Deavita Lusi Rahmawati Diana Juli Mulyati Dwi Putri, Dwi Dwi Susanti, Dyah Ayu Dwi Yanti, Amanda Arya Dwianjani, Lucyandra Puspita Ega Priliagita Endang Indartuti Fairisati, Neny Tresna Fatonah, Syehran Ahlakul Febby Rahmatullah Febby Rahmatullah Machrusin Febianti, Intan Firanda, Mireya Fitri A'isya Fitri A’isya Giastanti, Meta Halawatul Ulum Hartono, Supri Hellen Andini Arieza Rokhani Hutomo, Achmad Adhiaksa Ihsan Fauzi Irgi Putri Olivia Irgi Putri Olivia Jaya, Aulia Ramadhani Jimat, Syaiful Kenza Bisri Hariris Kharisma, Nadya Afiffatur Lavenia Dyah Pitaloka Linda Puspita M Rizki Reksa Daradjad M. Aminul Akbar Madalena Retno Anggraini Mardiatna, Pradana Tera Maruta, Anom Maruta, IGN Anom Megawati, Risky Ega Meidita Alifiyah Mirah Sandika Mohammad Insan Romadhan Muflif, Dika Nabil Muhammad Abi Baskoro Muhammad Maullana Arifin Mulyati, Awin Mulyati, Diana Juni Mustika Sari Kaffamawarni Mustofa, Agus Nabilla Wahyu Amanda Santri Nadya Putri Pratiwi Nadyah Amelia Putri Nanda Suma Wardani Nanda Unzilatur Rochmah Nasution, Ute Ch Nasution, Ute Chairuz Nasution, Ute Chairuz M. Nathania Ariyani Paramesti Anindya Novianty, Cindy Novitasari, Anggun Dwi Nur Alisa Septivianti Nurjanah Fitri Hastuti Occa Putri Ade Wulandari Octaviyani, Nita Pradita, Septian Dita Pujianto, Agung Purbayani, Riris Verdina Puspa, Jeannette Sarita Puspita, Maytaneel Wiga Rachmat Risanto Tiesa Rachmawati, Yuni Radjikan Radjikan Rahmawati, Silviya Ramadhani, Angga Ramadhani, Maghfirah Regina Ayu Prasanthi Riko Tri Cahyono Rocky Khansa Rakha Dimas RR. Ella Evrita Hestiandari Sabela Kirana Widyadhana Salsabila Veronica Setyaningrum Sarah Nabilla Khoirunisa Sari, Hanny Rosa Puspita Seleman, Gabriela Ernawati Sepialita, Tiara Shila Radasahila Silvi Auliya Mega Amanda Siti Wulandari Sri Andayani Sri Andayani Sri Andayani Sudaryanto, Edy Sunarti Supriatun Supriatun Supriatun Susanti, Dila Sya’ban, Mochammad Rizqi Tjahjono, Endro Triya Nur Fadila Ute Chairuz M Nasution Ute Chairuz M. Nasution Ute Chairuz M. Nasution Uthe Ch. Nasution Utomo, Pambudi Vina Afrilia Wulandari, Occa Putri Ade Yessi Rachmawati Yolandha Cindy Kafita Yulia Purni Fidiastuti Zafitri, Maharani Virginoni Zahra Alifia Tsabita