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All Journal Jurnal Representamen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Dinamika Administrasi Bisnis ABDI MASSA: Jurnal Pengabdian Nasional PRAJA observer: Jurnal Penelitian Administrasi Publik RELASI: Jurnal Penelitian Komunikasi Sewagati: Jurnal Pengabdian Masyarakat Indonesia Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Creative Student Research Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Jurnal Riset Manajemen dan Ekonomi Jurnal Pendidikan dan Ilmu Sosial Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis GEMAH RIPAH: Jurnal Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Pendidikan Agama Islam Agroterap Jurnal Bisnis Kreatif dan Inovatif Jurnal Social Society Journal of Economics and Economic Policy IJAIFD Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) HUMANIORASAINS Fundamentum: Jurnal Pengabdian Multidisiplin Global Leadership Organizational Research in Management Jurnal Maisyatuna International Journal of Artificial Intelligence for Digital Marketing
Pratiwi, Ni Made Ida
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas 17 Agustus 1945 Surabaya
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PENGARUH INOVASI DAN KUALITAS PRODUK TERHADAP KEUNGGULAN BERSAING PADA PRODUK EKSPOR FASHION MAHASISWA PROGRAM STUDI INDEPENDEN VOKASI DIGITAL EKSPOR FESYEN LACORRE Supriatun, Supriatun; Pratiwi, Ni Made Ida
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 3 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i3.1215

Abstract

Munculnya keunggulan bersaing pada suatu produk di pasarnya dapat diwujudkan melalui strategi yang efektif, terutama dengan menciptakan inovasi dan meningkatkan kualitas produk. Kombinasi inovasi yang kreatif dan peningkatan mutu produk diharapkan dapat menarik perhatian konsumen serta memberikan nilai tambah yang membedakan produk tersebut dari pesaing di pasar. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi dan kualitas produk terhadap keunggulan bersaing produk ekspor mahasiswa program studi independen vokasi digital ekspor fesyen Lacorre batch 5, baik secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah berjenis kuantitatif asosiatif. Sedangkan untuk menganalisis data yang diperoleh digunakan Analisis Regresi Linear Berganda, Uji t (Parsial), Uji F (simultan) serta Koefisien Determinasi. Hasil dari penelitian ini menunjukkan bahwa secara parsial kualitas produk berpengaruh terhadap keunggulan bersaing, namun inovasi tidak memiliki pengaruh terhadap keunggulan bersaing. Secara simultan inovasi dan kualitas produk berpengaruh terhadap keunggulan bersaing dengan pengaruh yang diberikan oleh variabel inovasi dan kualitas produk terhadap keunggulan bersaing sebesar 90.2% sedangkan sisanya sebesar 9.8% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
PENGARUH INFLUENCER REVIEW, AFFILIATE MARKETING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE (STUDI KASUS PADA MICRO INFLUENCER) Salsabila, Aflyah; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 8 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini meneliti pengaruh influencer review, affiliate marketing dan content marketing terhadap keputusan pembelian di Shopee, platform e-commerce terkemuka di Indonesia. Influencer review, Afiliasi dan pemasaran konten yang dilakukan oleh micro influencer berkembang pesat selama COVID-19 dan menjadi populer sejak saat itu. Meskipun micro influencer hanya memiliki 10.000 hingga 100.000 pengikut, namun mereka mempunyai pengaruh yang besar dan substansial terhadap keputusan pembelian para pengikutnya melalui materi yang dihasilkannya. Tujuan penelitian ini adalah untuk memastikan dan mengevaluasi dampak pemasaran afiliasi, pemasaran konten, dan ulasan influencer terhadap keputusan konsumen micro influencer di Shopee dengan metode penelitian menggunakan Survei kuantitatif terhadap 105 pengguna Shopee dilakukan untuk mengumpulkan data mengenai keputusan pembelian mereka di Shopee menggunakan metode purposive sampling. Menurut penelitian ini, evaluasi influencer di Shopee memiliki pengaruh yang menguntungkan terhadap pembelian mikroinfluencer, meskipun secara statistik tidak signifikan. Di sisi lain, pendekatan pemasaran konten dan pemasaran afiliasi memiliki pengaruh yang signifikan secara statistik terhadap keberhasilan pembelian yang dilakukan secara hemat dan bersamaan. Hal ini menunjukkan bahwa pelanggan Shopee berhasil dipengaruhi oleh afiliasi dan pemasaran konten ketika membuat penilaian tentang apa yang akan dibeli. Pemasar perlu mempertimbangkan untuk menggabungkan kedua strategi ini dengan bantuan mikro-influencer untuk meningkatkan penjualan.
Tantangan & Strategi dalam Optimalisasi Ekspor Produk Fashion dan Perhiasan Dengan Pendekatan Digital Irgi Putri Olivia; Ni Made Ida Pratiwi
JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) Vol. 2 No. 3 (2024): JULI : JURNAL PENDIDIKAN DAN ILMU SOSIAL
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jupendis.v2i3.2040

Abstract

Technological developments are closely related to the trading system, especially export activities. Developing technology with various existing applications is the right choice because it makes international trade increasingly have a very broad market coverage. Export activities for an MSME apart from needing media that makes the MSME more known to more people and more widespread, it also needs a place as a forum for training and information about digitalization. PT. Lacorre Loka Maya is a digitally oriented learning institution providing Digital Export training for spices and fashion. This training aims to produce young exporters who can develop local products in the spice and fashion sectors so they are ready to enter the global market.
PENGARUH WORD OF MOUTH, SALES PROMOTION, DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI DUNKIN DONUTS CABANG RUMAH SAKIT UNAIR SURABAYA Wulandari, Occa Putri Ade; Pratiwi, Ni Made Ida; Nasution, Ute Chairuz M.
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.25

Abstract

Di Indonesia beragam Industri bergerak di bidang makanan dan minuman mampu berkembang sangat cepat dan pesat dibuktikan dengan munculnya berbagai restoran fast food merek waralaba Internasional seperti (Dunkin Donut’s, KFC,MCD dll). Dalam Industri yang bergerak bidang makanan dan minuman mampu menjadi pendorong utama perekonomian negara Indonesia, terjadi petumbuhan pada industri makanan dan minuman sebesar 2,54% dimulai dari tahun 2020 hingga 2021, dengan nilai uang sebesar Rp 775,1 triliun. Menjadi pemegang sektor ekonomi terpenting di Indonesia, berbagai industri makanan dan minuman selalu berkontribusi terhadap Produk Dosmetik Bruto (PDB). Tujuan dari dilakukan penelitian ini adalah untuk mengetahui apakah pengetahuan Word Of Mouth, Sales Promotion dan Relationship Marketing Dunkin Donut’s cabang rumah sakit Unair Surabaya mempengaruhi terhadap keputusan pembelian. Metode Penelitian ini menggunakan metode kuantitatif. Partisipan/Responden terdiri dari 100 Konsumen Dunkin Donut’s. Dalam pengambilan sampel dilakukan secara Nonprobability Sampling. Hasil pada penelitian ini menunjukan bahwa Word of Mouth,Sales Promotion dan Relationship Marketing berpengaruh secara parsial dan simultan terhadap keputusan pembelian. Pengujian pada uji Simultan F menunjukan dengan F hitung > lebih besar dari F dan Tingkat signifikan lebih kecil dari < 0,05. Menunjukan bahwa pengetahuan Word of Mouth,Sales Promotion dan Relationship Marketing secara bersamaan memiliki pengaruh terhadap Keputusan Pembelian.
Pengaruh Reputasi Perusahaan dan Kualitas Layanan Elektronik terhadap Kepuasan Pengguna Aplikasi Layanan Jasa Keuangan Ajaib di Kota Surabaya Supriatun; Ni Made Ida Pratiwi; Diana Juni Mulyati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2902

Abstract

In conducting transactions in the capital market, assistance is needed from a third party or securities company as an intermediary that provides investment product buying and selling services. With the number of securities companies that exist today, creating increasingly fierce competition between each company. Improving service quality by presenting online investment applications is an option to reach more layers of society accompanied by dedication and commitment as a company that is responsible for the investment services provided. This study aims to analyze the effect of corporate reputation and e-service quality on user satisfaction of the Ajaib application in Kota Surabaya. Through quantitative research methods, 120 respondents were obtained whose sampling used non-probability sampling techniques by purposive sampling. The data that has been collected through an electronic questionnaire that has been tested for validity and reliability, is analyzed using the classical assumption test, hypothesis testing and multiple linear regression analysis using IBM SPSS statistic software ver. 25. The results showed that partially and simultaneously, there was an influence between corporate reputation and electronic service quality on user satisfaction of the Ajaib application in Kota Surabaya.
PENGARUH DIGITAL MARKETING, VARIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK JODER KA DHANI DI SURABAYA TIMUR. _, Mahesin; Pratiwi, Ni Made Ida; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol. 11 No. 2 (2025): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

The fast food industry that provides the main menu of fried chicken in Indonesia, or more precisely, located in East Surabaya, is not only Joder Ka Dhani. So business actors are of course faced with the problem of intense competition which of course cannot be avoided and requires business actors to have the main weapon to be able to attract consumer purchasing decisions. Several factors that business actors can use to influence consumers in making purchasing decisions are by looking at current trends in marketing such as digital marketing, providing various product choices and paying attention to product quality. This research aims to analyze the influence of digital marketing, product variety and product quality on purchasing decisions for Joder Ka Dhani geprek chicken in East Surabaya. The research method used was quantitative with a survey approach, using an e-questionnaire via Google Form which was distributed to 96 respondents who were Joder Ka Dhani Geprek Chicken consumers. The collected data was analyzed using multiple linear regression analysis to identify the relationship between these variables. The research results show that digital marketing, product variety and product quality have a significant positive influence on purchasing decisions at Ayam Geprek Joder Ka Dhani. These findings indicate that improvements in digital marketing strategies, product variety and product quality can significantly increase consumer purchasing decisions at Ayam Geprek Joder Ka Dhani. The implications of this research show the importance of continuous innovation in digital marketing strategies, making changes to product variations and improving product quality to maintain competitiveness and consumer purchasing decisions. This research makes an important contribution to the digital marketing literature, product variety and product quality, as well as providing practical guidance for other fried chicken business actors in developing effective marketing strategies.
PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUASAN KONSUMEN PENGGUNA PHOTOBOX STDS Reviandany, Noormalitasari Prastity; Mulyati, Awin Prastity; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol. 11 No. 2 (2025): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

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Abstract

Di era globalisasi yang mendorong perkembangan bisnis, industri fotografi semakin diminati untuk mengabadikan momen penting seperti pernikahan dan ulang tahun. Layanan Photo Box, yang memudahkan konsumen mencetak foto dalam berbagai format, muncul seiring dengan kemajuan teknologi. STDS adalah salah satu penyedia layanan ini di Surabaya yang berkembang pesat untuk memenuhi permintaan pasar yang terus meningkat. Menggunakan STDS Photo Box sebagai objek penelitian dapat memberikan banyak informasi penting mengenai faktor-faktorkyang mempengaruhijKepuasan Konsumen. Harga yang wajar, Kualitas Produk yang tajam dan awet, serta Promosi Media Sosial yang informatif dapat memberikan dampak positif terhadap Kepuasan Konsumen. Penelitianzini menggunakan metodefkuantitatif dengan survei melalui kuesioner Google Form kepada 100 konsumen di STDS Photo Box di Café Yoikona 2.0 Surabaya. Hasil penelitian menunjukkan bahwa untuk variabel harga tidak berpengaruh karena konsumen lebih memperhatikan Kualitas Produk dan Promosi Media Sosial. Sedangkan, Kualitas Produk, dan Promosi Media Sosial secara simultankberpengaruh positif terhadap Kepuasan Konsumen pengguna layanan STDS Photo Box.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO Hastuti, Nurjanah Fitri; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 2 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i2.108

Abstract

Currently, in the culinary industry this has happened. Companies now see greater business opportunities through the use of internet media as a promotional tool. With increasingly advanced technology, the internet is no longer a strange thing in product marketing. The company always pays attention to product quality, consumer needs, packaging and effective promotions. Many business promotions are now turning to social media because the majority of internet users in Indonesia are active in the trade and services sectors. Marketing strategies via social media can increase sales without large costs. Consumers also find it easier to get information about the products they want through technology which is part of e-commerce, which is the way companies communicate, promote and sell products via the internet. In Indonesia, in this globalization era, business competition is getting tighter with ongoing technological developments. The aim of conducting this line research is to find out whether knowledge of Promotion, Social Media, Service Quality influences Purchase Decisions at Fittara Coffee Sidoarjo. This type of research uses quantitative methods. The population is all buyers who have made transactions at Fittara Coffee Sidoarjo with a sample size of 100 respondents from distributing questionnaire statements via Google Form. The results obtained state that Social Media Promotion and Service Quality simultaneously have a positive and significant effect on purchasing decisions at Fittara Coffee Sidoarjo. Testing this hypothesis concluded partially that Social Media Promotion had a positive and significant influence on Purchasing Decisions, and Service Quality had a positive and significant influence on Purchasing Decisions.
THE INFLUENCE OF LIVE STREAMING SHOPPING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS ON OVERSIZE FASHION THROUGH THE SHOPEE MARKETPLACE Setyaningrum, Salsabila Veronica; Pratiwi, Ni Made Ida; Maduwinarti, Ayun
International Journal of Artificial Intelligence for Digital Marketing Vol. 1 No. 3 (2024): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v1i3.110

Abstract

Oversize fashion has become a popular trend among users of this e-commerce platform. Various types of oversized fashion products ranging from t-shirts, blouses, tunics, to dresses. Many shop users choose oversize fashion because it is easy to wear, not complicated, not tight on the body and gives a stylish and trendy impression. There is a challenge in creating a balance between style and proportion so that it still looks attractive and not too big. The purpose of this research is to examine live streaming shopping (X1) and customer reviews (X2) on purchasing decisions (Y) for oversized clothes through the Shopee marketplace. Live streaming shopping is becoming an increasingly popular marketing method due to its interativity and ability to display products directly, which helps consumers understand product details and quality. Customer reviews, as a form of previous user reviews, play an important role in building trust and providing relevant information to potential buyers. This research uses quantitative methods, this data is available through an e-questionnaire using g-from which was distributed to 130 respondents who had purchased oversized fashion through Shopee. The hypothesis was tested through multiple linear analysis. The study results show that live streaming shopping has a positive effect on purchasing decisions, showing that the more interesting and informative it is, the higher the consumer's likelihood of making a purchase. Apart from that, customer reviews were found to have a positive and relevant relationship to purchasing decisions. Positive reviews from previous customers can increase the confidence of new consumers and encourage them to make a purchase
Co-Authors A.A. Ketut Agung Cahyawan W Abdulah, Abdulah Abiyyah Dyastiningrum Ni’mah Achmad Qowim Qolbi Adelia Salsabila Adi, Oetomo Yanus Ramadhan Putera Agung Pujianto Ajeng Puspitasari Al Madinah, Cantika Alfiatus Zainiyah Anang Suhariyanto Aprilia Putri Damayanti Arif Darmawan Arinda Dias Wara Awin Mulyati Ayun Maduwinarti Ayun Maduwinarti Ayun Maduwinarti Baety, Isnaini Nur Bagoes Soenarjanto Baiti Lailatul Maghfiroh Bisma Imam Abdillah Burhan Bungin Cahya Rukmana Putri Cantika Al Madinah Chusniati, Yeni Chusniati, Yeni Fajar Deavita Lusi Rahmawati Diana Juli Mulyati Dwi Putri, Dwi Dwi Susanti, Dyah Ayu Dwi Yanti, Amanda Arya Dwianjani, Lucyandra Puspita Ega Priliagita Endang Indartuti Fairisati, Neny Tresna Fatonah, Syehran Ahlakul Febby Rahmatullah Febby Rahmatullah Machrusin Febianti, Intan Firanda, Mireya Fitri A'isya Fitri A’isya Giastanti, Meta Halawatul Ulum Hartono, Supri Hastuti, Nurjanah Fitri Hellen Andini Arieza Rokhani Hutomo, Achmad Adhiaksa Ihsan Fauzi Irgi Putri Olivia Jaya, Aulia Ramadhani Jimat, Syaiful Kenza Bisri Hariris Kharisma, Nadya Afiffatur Lavenia Dyah Pitaloka Linda Puspita M Rizki Reksa Daradjad M. Aminul Akbar Madalena Retno Anggraini Mardiatna, Pradana Tera Maruta, Anom Maruta, IGN Anom Megawati, Risky Ega Meidita Alifiyah Mirah Sandika Mohammad Insan Romadhan Muflif, Dika Nabil Muhammad Abi Baskoro Muhammad Maullana Arifin Mulyati, Awin Mulyati, Awin Prastity Mulyati, Diana Juni Mustika Sari Kaffamawarni Mustofa, Agus Nabilla Wahyu Amanda Santri Nadya Putri Pratiwi Nadyah Amelia Putri Nanda Suma Wardani Nanda Unzilatur Rochmah Nasution, Ute Ch Nasution, Ute Chairuz Nasution, Ute Chairuz M. Nathania Ariyani Paramesti Anindya Novianty, Cindy Novitasari, Anggun Dwi Nur Alisa Septivianti Nurjanah Fitri Hastuti Occa Putri Ade Wulandari Octaviyani, Nita Pradita, Septian Dita Pujianto, Agung Purbayani, Riris Verdina Puspa, Jeannette Sarita Puspita, Maytaneel Wiga Rachmat Risanto Tiesa Rachmawati, Yuni Radjikan Radjikan Rahmawati, Silviya Ramadhani, Angga Ramadhani, Maghfirah Regina Ayu Prasanthi Reviandany, Noormalitasari Prastity Riko Tri Cahyono Rocky Khansa Rakha Dimas RR. Ella Evrita Hestiandari Sabela Kirana Widyadhana Salsabila Veronica Setyaningrum Salsabila, Aflyah Sarah Nabilla Khoirunisa Sari, Hanny Rosa Puspita Seleman, Gabriela Ernawati Sepialita, Tiara Setyaningrum, Salsabila Veronica Shila Radasahila Silvi Auliya Mega Amanda Siti Wulandari Sri Andayani Sri Andayani Sri Andayani Sudaryanto, Edy Sunarti Supriatun Supriatun, Supriatun Susanti, Dila Sya’ban, Mochammad Rizqi Tjahjono, Endro Triya Nur Fadila Ute Chairuz M Nasution Ute Chairuz M. Nasution Ute Chairuz M. Nasution Uthe Ch. Nasution Utomo, Pambudi Vina Afrilia Wulandari, Occa Putri Ade Yessi Rachmawati Yolandha Cindy Kafita Yulia Purni Fidiastuti Zafitri, Maharani Virginoni Zahra Alifia Tsabita _, Mahesin