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Pratiwi, Ni Made Ida
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Pengaruh Modal Usaha, Tenaga Kerja Dan Jam Kerja Terhadap Kinerja Usaha UMK Toko Kelontong Di Kecamatan Tambaksari Kota Surabaya Hutomo, Achmad Adhiaksa; Mulyati, Awin; Pratiwi, Ni Made Ida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5302

Abstract

The purpose of this study was to determine and analyse the effect of business capital, labour, and working hours on the business performance of grocery store MSEs in Tambaksari District, Surabaya City. The research method used is quantitative method. Quantitative methods are used to collect and analyse the necessary data. The sample technique used is non probability sampling with purposive sampling technique totalling 70 respondents. Based on this research, the research instrument used a questionnaire that was distributed directly. The questionnaire contains statements about the indicators in the variables of business capital, labour, working hours and business performance. The data obtained were then analysed using multiple linear regression methods to determine the effect between the independent variable and the dependent variable. The results showed that partially business capital and labour have an influence on the business performance of MSEs of grocery stores in Ploso Village, Tambaksari Subdistrict, Surabaya City. While in partial testing, the working hour variable has no effect on the business performance of MSE grocery stores in Ploso Village, Tambaksari Subdistrict, Surabaya City. Business capital, labour, and working hours have a positive effect on the business performance of MSE grocery stores in Ploso Village, Tambaksari Subdistrict, Surabaya City after being tested together. This shows that together they can affect business performance.
PERANAN DESAIN KEMASAN PRODUK CERIPING GEDHANG DALAM MENINGKATKAN MINAT BELI KONSUMEN PT BUMAY KACBAWJAYA Yolandha Cindy Kafita; Ni Made Ida Pratiwi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 11 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i11.9337

Abstract

Banana is a plant whose fruit is often consumed by the people of Indonesia. There are many types of bananas in Indonesia, such as Ambon bananas, King bananas, Horn bananas, and many other types. Not only processed by frying, Indonesians are also very happy with banana chips. The process of making banana chips is actually not too difficult, but it requires patience, time, and special attention so that the banana chips can be successful. From this, many Indonesians prefer to buy banana chips instead of making their own. Product packaging design is one of the factors in supporting consumer purchasing interest. Product Packaging Design must also be carefully thought out by entrepreneurs because it contains important elements in attract consumers' attention and influence their purchasing decisions such as product information, functionality, visual appeal, and message clarity.
STRATEGI PEMASARAN ONLINE PRODUK SAMBAL GORENG IKAN TERI DAPUR FIZZUL DALAM MEMPERLUAS PASAR Sabela Kirana Widyadhana; Ni Made Ida Pratiwi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 12 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i12.9372

Abstract

Online marketing has become a vital tool for businesses to reach a wider customer base beyond geographical limitations. This applies not only to larger corporations but also to small and medium-sized businesses (SMBs). To expand their market, SMBs need to have an effective internet marketing plan in place. Strategies such as leveraging product-related information and utilizing social media platforms can significantly enhance product visibility. Additionally, employing digital marketing techniques like search engine optimization (SEO), social media marketing, and influencer marketing can help target more niche audiences. By implementing these strategies, a company like Dapur Fizzul can increase sales and expand their market for their Sambal Goreng Ikan Teri product. Utilizing the power of online marketing is essential for businesses seeking growth and increased exposure in today's digital landscape.
STRATEGI PEMASARAN OFFLINE PADA PT BUMAY KACBAWJAYA Zahra Alifia Tsabita; Ni Made Ida Pratiwi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 12 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i12.9379

Abstract

PT Bumay Kacbawjaya, sebuah perusahaan, hanya mengandalkan cara tradisional (offline) untuk menjual dan mengenalkan produknya kepada pelanggan. Mereka tidak menggunakan cara online seperti media sosial atau website. Penelitian ini mengamati langsung kegiatan pemasaran PT Bumay Kacbawjaya dan mewawancarai orang-orang yang terlibat untuk mengetahui lebih dalam bagaimana cara mereka memasarkan produk. Hasilnya menunjukkan bahwa banyak bisnis sukses yang tetap bertahan dengan cara pemasaran tradisional ini.
STRATEGI PEMASARAN OFFLINE PADA PT BUMAY KACBAWJAYA Zahra Alifia Tsabita; Ni Made Ida Pratiwi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i8.9847

Abstract

PT Bumay Kacbawjaya, sebuah perusahaan, hanya mengandalkan cara tradisional (offline) untuk menjual dan mengenalkan produknya kepada pelanggan. Mereka tidak menggunakan cara online seperti media sosial atau website. Penelitian ini mengamati langsung kegiatan pemasaran PT Bumay Kacbawjaya dan mewawancarai orang-orang yang terlibat untuk mengetahui lebih dalam bagaimana cara mereka memasarkan produk. Hasilnya menunjukkan bahwa banyak bisnis sukses yang tetap bertahan dengan cara pemasaran tradisional ini.
IMPLEMENTASI PROGRAM VOUCHER DAN DISKON DALAM PENINGKATAN PENJUALAN TOKO SHOPEE SELAMA PROGRAM MAGANG MANDIRI MSIB Bisma Imam Abdillah; Ni Made Ida Pratiwi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 10 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i10.10053

Abstract

Magang mandiri MSIB (Magang Studi Independen Bersertifikat) adalah program yang memberikan pengalaman kerja langsung di dunia industri kepada mahasiswa. Dalam program ini, penulis melakukan magang di platform marketplace Shopee selama 4 bulan dengan pekerjaan utama seperti membuat diskon, voucher, melakukan chat broadcast, dan menganalisis performa toko setiap bulannya. Laporan ini akan mengulas perkembangan omset, pengunjung, serta pesanan yang tercatat pada beberapa toko di Shopee, yaitu Garuda Variasi, Kanthongan, dan Sunrise pada Desember 2024. Program voucher, diskon, dan penggunaan ads juga memberikan kontribusi signifikan terhadap kinerja penjualan di ketiga toko tersebut. Dengan demikian, hasil laporan ini diharapkan memberikan wawasan bagi pengelola toko dalam memanfaatkan fitur marketplace untuk meningkatkan penjualan.
DEMO DAY SEBAGAI TOMBAK KEBERHASILAN PROGRAM. ANALISIS PENGARUH PROGRAM WIRAUSAHA MERDEKA TERHADAP PERKEMBANGAN MOCHABBY DI UNTAG SURABYA Regina Ayu Prasanthi; Ni Made Ida Pratiwi
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 12 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i12.10154

Abstract

The Independent Entrepreneurship Program is a program from the Indonesian Ministry of Education, Culture, Research, and Technology which is part of the Independent Campus program. It aims to provide opportunities for students to learn to develop themselves into prospective entrepreneurs through activities outside of class. The Independent Entrepreneurship Program collaborates with the Implementing Universities. This study will discuss the influence of the Independent Entrepreneurship program on the development of Mochabby at the University of 17 August 1945 Surabaya. Mochabby is a non-alcoholic beverage innovation that combines classic mojito elements with the addition of fresh fruit flavors, creating a unique and refreshing taste sensation. In recent years, more and more people have been looking for healthy and refreshing alternative drinks without alcohol content. This study uses a descriptive approach to analyze the influence of this program on various aspects of the business, such as marketing strategies, financial management, and increasing sales. This study uses a descriptive method with a qualitative and quantitative approach. Data were collected through observation, interviews, consumer surveys, and financial analysis. The results of the study show that WMK makes a significant contribution to various aspects of business development, including increasing brand awareness, product innovation, product diversification, better financial management, and expanding marketing networks.
Strategi Branding Online melalui Konten Kreatif untuk Meningkatkan Daya Saing Produk Rawon Kluwek Surabaya Ihsan Fauzi; Ni Made Ida Pratiwi
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 4 (2025): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v3i4.2895

Abstract

This study aims to develop an online branding strategy for Rawon Kluwek Surabaya through the creation of creative content to enhance the product's competitiveness in the culinary market. Through this community service activity, business owners were trained in techniques for creating engaging visual content, managing social media, and implementing storytelling to strengthen brand image. The results of this activity show that business owners experienced an improvement in their skills in producing more professional product photos and videos, as well as in managing their social media accounts more effectively. Increased interaction and engagement from consumers on social media demonstrate that creative content successfully attracted a wider audience, which in turn contributed to improving the product's competitiveness. Based on the evaluation conducted, this activity has had a positive impact on strengthening Rawon Kluwek Surabaya’s position in an increasingly competitive market. However, there are still challenges in maintaining consistent content production, which requires further attention to ensure the sustainability of this branding strategy.
MENGINTEGRASIKAN INOVASI DAN TRADISI: STIK KENCUR SEBAGAI SOLUSI KULINER MODERN DALAM KEGIATAN WMK UNTAG SURABAYA Riko Tri Cahyono; Ni Made Ida Pratiwi
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i12.1405

Abstract

Stik Kencur merupakan produk inovatif yang mengintegrasikan tradisi kuliner lokal dengan sentuhan modern, dikembangkan melalui program Wirausaha Merdeka di Universitas 17 Agustus 1945 Surabaya. Penelitian ini bertujuan untuk mengatasi tantangan yang dihadapi pelaku usaha mikro, kecil, dan menengah dalam beradaptasi dengan perkembangan zaman dan meningkatkan daya saing mereka melalui inovasi berbasis tradisi. Hasil penelitian menunjukkan bahwa Stick Kencur berhasil menarik minat pasar dengan penjualan mencapai 200 pack selama tes pasar dan demo day, dengan varian rasa original menjadi yang terlaris. Survei kepuasan konsumen menunjukkan skor rata-rata 4,62 dari 5, mengindikasikan penerimaan positif terhadap produk ini. Stik Kencur juga memperoleh penghargaan Juara Terbaik 1 dalam kompetisi prototipe produk dan menarik minat pelaku usaha untuk kerja sama. Strategi pemasaran yang diterapkan, termasuk pemanfaatan media sosial dan platform e-commerce, berhasil menjangkau berbagai segmen pasar. Dengan dukungan program Wirausaha Merdeka, Stik Kencur menjadi bukti nyata bahwa inovasi berbasis tradisi dapat menghasilkan solusi kuliner modern yang relevan dan berkelanjutan. Melalui pengemasan yang menarik dan kualitas produk yang terjaga, produk ini diharapkan mampu bersaing di pasar nasional maupun internasional, sekaligus memperkuat pelestarian budaya lokal Indonesia.
PERAN RICE WRAP GEPREK DALAM MENDORONG KREASI BISNIS LOKAL PADA WIRAUSAHA MERDEKA UNIVERSITAS 17 AGUSTUS 1945 SURABAYA Achmad Qowim Qolbi; Ni Made Ida Pratiwi
Jurnal Media Akademik (JMA) Vol. 3 No. 1 (2025): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i1.1492

Abstract

Penelitian ini mengkaji peran Rice Wrap Geprek sebagai inovasi kuliner dalam mendorong pengembangan bisnis lokal pada program Wirausaha Merdeka di Universitas 17 Agustus 1945 Surabaya, dengan penulis terlibat langsung sebagai pelaku usaha. Melalui metode partisipasi langsung, penelitian ini bertujuan untuk memahami secara mendalam dinamika pengembangan usaha kuliner Rice Wrap Geprek dari perspektif pelaku usaha. Rice Wrap Geprek merupakan inovasi fusion food yang menggabungkan konsep rice paper wrap dengan ayam geprek khas Indonesia. Pengumpulan data dilakukan melalui pengalaman langsung penulis dalam menjalankan usaha, observasi pasar, interaksi dengan konsumen, serta dokumentasi proses pengembangan produk dan strategi pemasaran. Hasil penelitian menunjukkan bahwa keterlibatan langsung dalam usaha Rice Wrap Geprek memberikan pemahaman komprehensif tentang tantangan dan peluang dalam pengembangan bisnis kuliner inovatif. Penelitian mengungkapkan bahwa inovasi produk ini berhasil menciptakan diferensiasi di pasar makanan lokal, meningkatkan minat konsumen terhadap fusion food, dan memberikan pembelajaran berharga dalam manajemen usaha kuliner. Keterlibatan dalam program Wirausaha Merdeka juga memfasilitasi pengembangan jaringan bisnis dan mentoring yang mendukung keberlanjutan usaha.
Co-Authors A.A. Ketut Agung Cahyawan W Abdulah, Abdulah Abiyyah Dyastiningrum Ni’mah Achmad Qowim Qolbi Adelia Salsabila Adi, Oetomo Yanus Ramadhan Putera Agung Pujianto Ajeng Puspitasari Al Madinah, Cantika Alfiatus Zainiyah Anang Suhariyanto Aprilia Putri Damayanti Arif Darmawan Arinda Dias Wara Awin Mulyati Ayun Maduwinarti Ayun Maduwinarti Ayun Maduwinarti Baety, Isnaini Nur Bagoes Soenarjanto Baiti Lailatul Maghfiroh Bisma Imam Abdillah Burhan Bungin Cahya Rukmana Putri Cantika Al Madinah Chusniati, Yeni Chusniati, Yeni Fajar Deavita Lusi Rahmawati Diana Juli Mulyati Dwi Putri, Dwi Dwi Susanti, Dyah Ayu Dwi Yanti, Amanda Arya Dwianjani, Lucyandra Puspita Ega Priliagita Endang Indartuti Fairisati, Neny Tresna Fatonah, Syehran Ahlakul Febby Rahmatullah Febby Rahmatullah Machrusin Febianti, Intan Firanda, Mireya Fitri A'isya Fitri A’isya Giastanti, Meta Halawatul Ulum Hartono, Supri Hastuti, Nurjanah Fitri Hellen Andini Arieza Rokhani Hutomo, Achmad Adhiaksa Ihsan Fauzi Irgi Putri Olivia Jaya, Aulia Ramadhani Jimat, Syaiful Kenza Bisri Hariris Kharisma, Nadya Afiffatur Lavenia Dyah Pitaloka Linda Puspita M Rizki Reksa Daradjad M. Aminul Akbar Madalena Retno Anggraini Mardiatna, Pradana Tera Maruta, Anom Maruta, IGN Anom Megawati, Risky Ega Meidita Alifiyah Mirah Sandika Mohammad Insan Romadhan Muflif, Dika Nabil Muhammad Abi Baskoro Muhammad Maullana Arifin Mulyati, Awin Mulyati, Awin Prastity Mulyati, Diana Juni Mustika Sari Kaffamawarni Mustofa, Agus Nabilla Wahyu Amanda Santri Nadya Putri Pratiwi Nadyah Amelia Putri Nanda Suma Wardani Nanda Unzilatur Rochmah Nasution, Ute Ch Nasution, Ute Chairuz Nasution, Ute Chairuz M. Nathania Ariyani Paramesti Anindya Novianty, Cindy Novitasari, Anggun Dwi Nur Alisa Septivianti Nurjanah Fitri Hastuti Occa Putri Ade Wulandari Octaviyani, Nita Pradita, Septian Dita Pujianto, Agung Purbayani, Riris Verdina Puspa, Jeannette Sarita Puspita, Maytaneel Wiga Rachmat Risanto Tiesa Rachmawati, Yuni Radjikan Radjikan Rahmawati, Silviya Ramadhani, Angga Ramadhani, Maghfirah Regina Ayu Prasanthi Reviandany, Noormalitasari Prastity Riko Tri Cahyono Rocky Khansa Rakha Dimas RR. Ella Evrita Hestiandari Sabela Kirana Widyadhana Salsabila Veronica Setyaningrum Salsabila, Aflyah Sarah Nabilla Khoirunisa Sari, Hanny Rosa Puspita Seleman, Gabriela Ernawati Sepialita, Tiara Setyaningrum, Salsabila Veronica Shila Radasahila Silvi Auliya Mega Amanda Siti Wulandari Sri Andayani Sri Andayani Sri Andayani Sudaryanto, Edy Sunarti Supriatun Supriatun, Supriatun Susanti, Dila Sya’ban, Mochammad Rizqi Tjahjono, Endro Triya Nur Fadila Ute Chairuz M Nasution Ute Chairuz M. Nasution Ute Chairuz M. Nasution Uthe Ch. Nasution Utomo, Pambudi Vina Afrilia Wulandari, Occa Putri Ade Yessi Rachmawati Yolandha Cindy Kafita Yulia Purni Fidiastuti Zafitri, Maharani Virginoni Zahra Alifia Tsabita _, Mahesin