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All Journal Kinesik Jurnal Ilmu Komunikasi Telematika : Jurnal Informatika dan Teknologi Informasi Jurnal Kajian Komunikasi Nomosleca Syntax Literate: Jurnal Ilmiah Indonesia Akuntabel : Jurnal Ekonomi dan Keuangan JWP (Jurnal Wacana Politik) Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial PRoMEDIA EQIEN - JURNAL EKONOMI DAN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Journal Publicuho Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Journal of Media and Communication Science (JcommSci) The Journal of Society and Media Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara JIIP (Jurnal Ilmiah Ilmu Pendidikan) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Ilmu Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations Jurnal Dakwah dan Komunikasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Signal Jurnal Pengabdian Nusantara (JPN) Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) JOSAR (Journal of Students Academic Research) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Ekonomics, Finance, and Management Studies
Syifa Syarifah Alamiyah
Universitas Pembangunan Nasional Veteran Jawa Timur
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Pengaruh Terpaan Iklan Spaylater  “Belinya Sekarang - Bayarnya Nanti” di Youtube terhadap Perilaku Konsumtif  Mahasiswa di Surabaya Azzahra, Fathoyya Vya; A, Syifa Syarifah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.912

Abstract

The purpose of this study is to see what influence exposure to Spaylater adverts "Buy Now - Pay Later" on Youtube has on the purchasing habits of students in Surabaya. This is an explanatory study, and the method employed is a quantitative approach. This study employed a purposive sample strategy using the following criteria to determine the population: 1) 19-24 years old; 2) Surabaya University students; 3) Have seen advertising on Youtube for "Shopee Paylater Later - Buy Now, Pay Later"; and 4) Actively utilize Shopee Paylater services and have had difficulty managing costs. In this study, 97 persons were sampled, and primary data was gathered through the distribution of questionnaires. Furthermore, the gathered data were evaluated using the SPSS test tool, which performed data analysis in the form of multiple linear regression analysis. The findings of this study reveal that advertisement exposure characteristics, such as frequency, length, and intensity, have a positive and substantial impact on the purchasing behavior of students in Surabaya. Keywords: Advertisement, Youtube, Advertisement Exposure, Consumptive Behavior.
Globalisasi Sebagai Tantangan Identitas Nasional bagi Mahasiwa Surabaya A., Syifa Syarifah; Kusuma, Ade
Global and Policy Journal of International Relations Vol 4, No 02 (2016)
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jgp.v4i02.1917

Abstract

ABSTRACTThe era of globalization at this time causes the flow of information and the mobility of people from one area to another to move quickly. This allows human interaction between one nation with other nations is becoming increasingly intense. One of the consequences of globalization is the very strong influence of the values and the culture out of which affect people's lives, especially young people. Among the values and culture that is absorbed by the public, many of which are not in line with the values of Pancasila, so it is feared this might impact on the erosion of the values of nationalism and national identity. This study aims to see how the national identity of students Surabaya today and see the connection between globalization and national identity of students of Surabaya. This study is a qualitative research data collection methods such as focus group discussions, interviews and observation. The participants are students who study and live in the area of Surabaya. After the collected data is categorized by topics that appear to further dianalisasa using thematic analysis technique. Initial results showed that the students Surabaya positive national identity, but seen a shift in the old values are reflected in everyday life. In addition there are new values are adopted from foreign cultures as a result of globalization.Keywords: globalization, modernization, national identityDOI : https://doi.org/10.33005/jgp.v4i02.1917
Social Media Analysis and Topic Modeling: Case Study of Stunting in Indonesia Muhaimin, Amri; Fahrudin, Tresna Maulana; Alamiyah, Syifa Syarifah; Arviani, Heidy; Kusuma, Ade; Sari, Allan Ruhui Fatmah; Lisanthoni, Angela
Telematika Vol 20 No 3 (2023): Edisi Oktober 2023
Publisher : Jurusan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/telematika.v20i3.10797

Abstract

Purpose: Stunting is a problem that currently requires special attention in Indonesia. The stunting rate in 2022 will drop to 21.6%, and for the future, the government has set a target of up to 14% in 2024. Rapid technological developments and freedom of expression on the internet produce review text data that can be analyzed for evaluation. This study analyzes the text data of Twitter users' reviews on stunting. The method used is a text-mining approach and topic modeling based on Latent Dirichlet Allocation.Design/methodology/approach: The methodology used in this study is Latent Dirichlet Allocation. The data was collected from twitter with the keyword 'stunting'. After, the data was cleaned and then modeled using the Latent Dirichlet Allocation.Findings/results: The results show that negative sentiment dominates by 60.6%, positive sentiment by 31.5%, and neutral by 7.9%. In addition, this research shows that 'children', 'decrease', 'number', 'prevention', and 'nutrition' are among the words that often appear on stunting.Originality/value/state of the art: This study uses the keyword stunting and analyzes it. Social media analytics show that the people of Indonesia are primarily aware of stunting. Also, the Latent Dirichlet Analysis can be used to create the model.
Strategi Komunikasi Pemasaran Biro Perjalanan Wisata Pasca Pandemi COVID-19 Dewi, Nanda Rachma; Alamiyah, Syifa Syarifah
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12798172

Abstract

The Travel Bureau business is one of the businesses affected by the COVID-19 pandemic due to regulations that limit people's activities to gather. In an effort to deal with the pandemic, a marketing communication strategy is needed, one of which is JawaXplore. Analyzed using the SOSTAC theory (Situation, Objectives, Strategy, Tactic, Action, Control), this research aims to find out what kind of marketing communication strategy JawaXplore is doing in facing the COVID-19 pandemic. This research uses descriptive qualitative methodology. The purpose of the strategy created is a stable position and avoid losses, and also foster trust in potential clients. Marketing communication activities through the @jawaxplore Instagram account are carried out by utilizing various existing features, such as uploading photos and videos on feeds, instagram stories, instagram story highlights, reels, IG TV, IG Ads, and insight.
INOVASI GAMIFIKASI WEBSITE PERSY PERFUME SEBAGAI PENGALAMAN KONSUMEN DALAM PEMILIHAN PARFUM KEPRIBADIAN SECARA DIGITAL Pradika, Mohammad Fawaid; Alamiyah, Syifa Syarifah
ANALISIS Vol. 14 No. 2 (2024): ANALISIS VOL. 14 NO. 02 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i2.4563

Abstract

This research will discuss how the gamification innovation of the Persy Perfume website in providing a consumer experience for digital personality perfume selection. The trend of using perfume products in Indonesia is increasing, marked by the emergence of many local perfume brands with globally competitive quality. However, product innovation is needed to increase consumer interest in using the product, one of the strategies that can be used is to provide a consumer experience in purchasing products. Persy Perfume is a local brand that uses the aroma of Indonesian spices as a unique selling product and elevates the local culture of wayang as a variant of each scent. Persy through its website provides a consumer experience through "Petualangan Persy Aroma" as a form of innovation in the form of personality test gamification to provide perfume scent recommendations that match the consumer's personality in digital purchases. This research is research with a qualitative descriptive method, to find out how gamification innovations in providing consumer experience to increase consumer interest in shopping for perfume digitally. The result found is that Persy Perfume has found a new innovation in providing a consumer experience through the " Petualangan Persy Aroma", this is an interesting innovation and a new way in the perfume industry to provide a digital consumer experience. By providing a new experience for consumers, this can invite interest from potential consumers to buy the product.
Pengaruh Terpaan Iklan Spaylater  “Belinya Sekarang - Bayarnya Nanti” di Youtube terhadap Perilaku Konsumtif  Mahasiswa di Surabaya Azzahra, Fathoyya Vya; A, Syifa Syarifah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.912

Abstract

The purpose of this study is to see what influence exposure to Spaylater adverts "Buy Now - Pay Later" on Youtube has on the purchasing habits of students in Surabaya. This is an explanatory study, and the method employed is a quantitative approach. This study employed a purposive sample strategy using the following criteria to determine the population: 1) 19-24 years old; 2) Surabaya University students; 3) Have seen advertising on Youtube for "Shopee Paylater Later - Buy Now, Pay Later"; and 4) Actively utilize Shopee Paylater services and have had difficulty managing costs. In this study, 97 persons were sampled, and primary data was gathered through the distribution of questionnaires. Furthermore, the gathered data were evaluated using the SPSS test tool, which performed data analysis in the form of multiple linear regression analysis. The findings of this study reveal that advertisement exposure characteristics, such as frequency, length, and intensity, have a positive and substantial impact on the purchasing behavior of students in Surabaya. Keywords: Advertisement, Youtube, Advertisement Exposure, Consumptive Behavior.
SELF-DISCLOSURE MENGENAI HUBUNGAN ASMARA PADA REMAJA DAN SINGLE PARENTS Ratih, Dewi; Syarifah Alamiyah, Syifa
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 10 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i10.2023.4560-4567

Abstract

Interaksi sosial memiliki hubungan erat dengan komunikasi yang dilakukan dengan individu lain, komunikasi yang dibangun dapat menciptakan suatu pola komunikasi pada hubungan tersebut. Hal ini juga berlaku pada keluarga sebagai tatanan kelompok sosial pertama setiap individu. Tetapi tak jarang adanya fenomena dari kondisi single parents atau ibu tunggal diakibatkan karena perceraian atau meninggalnya suami yang mengharuskan ibu sebagai kepala keluarga untuk memerankan kedua peran sekaligus. Menjadi single parents harus mampu mendidik dan menjaga anak, terlebih lagi dengan anak yang menginjak remaja adanya perubahan fisik dan mental yang terjadi membuat mereka belum stabil. Selain itu munculnya emosional kepada lawan jenis tak luput dari rasa ketertarikan dan penasaran yang dirasakan, terkadang anak mulai menjalin hubungan asmaranya dari menyukai hingga berpacaran. Terdapat berita yang marak terjadi dikalangan masyarakat tentang penyimpangan remaja yang diakibatkan hubungan asmara tentunya membuat orang tua khawatir.  Self-disclosure ini menjadi penting untuk dilakukan antara anak dan ibu dalam memahami satu sama lain. Untuk itu penelitian ini berfokus pada kedalaman dan keterbukaan pada self-disclosure. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dan pengumpulan data dengan wawancara secara mendalam (indepth interview), observasi, dan dokumentasi. Teori penetrasi sosial digunakan untuk mengetahui lapisan keterbukaan mengenai hubungan asmara dan kedekatan yang terjalin dalam keluarga. Hasil penelitian ini menyimpulkan terdapat faktor yang membuat anak nyaman dan membuka diri seperti ketika mereka merasa didengar dan didukung, sementara yang membuat anak tidak nyaman adalah rasa takut akan respon yang diberikan ibu.
CELEBRITY SHARENTING : PENERIMAAN ORANG TUA TERHADAP KONTEN SHARENTING DI INSTAGRAM Salsabila Latif, Fina; Syarifah Alamiyah, Syifa
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 9 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i9.2023.4281-4289

Abstract

Era digital mendukung adanya fenomena baru mengenai cara orang tua mengasuh anaknya, di era ini menuntut orang tua untuk terkoneksi dengan orang tua lain, mendapatkan informasi dan berbagi. Hal tersebut menimbulkan fenomena sharenting yang merupakan sebuah kegiatan membagikan informasi parenting yang dilakukan oleh orang tua pada media sosialnya. Selain ahli parenting, Sharenting juga dilakukan oleh beberapa selebriti salah satunya Rachel Vennya, banyak pro-kontra terkait kegiatan sharenting yang dilakukannya. Penelitian ini menggunakan jenis penelitian kualitatif deskriptif. Metode pengumpulan data yang digunakan pada penelitian ini adalah wawancara mendalam (Indepth Interview) dan juga dokumentasi. Sedangkan informan dipilih melalui teknik purposive sampling. Analisis data yang digunakan adalah analisis resepsi Stuart Hall, yaitu menggambarkan tiga posisi khalayak dalam mengkontruksikan pesan, yakni posisi dominan-hegemoni, negosiasi, dan oposisi. Melalui penelitian ini ditemukan pemaknaan yang dilakukan orang tua yaitu sharenting dapat menjadikan anak terkenal, sharenting sebagai supporting orang tua (ibu) lain dan sharenting sebagai galeri digital. Adapun temuan lain berupa sebuah penerimaan dari orang tua dalam penelitian ini sebagian besar menerima namun menegosiasikan karena ada sebuah batasan yang timbul dari konten yang diunggah oleh Rachel Vennya atas dasar ketidaksesuaian nilai dan pengalaman yang dimiliki oleh orang tua.
Pengungkapan Diri Melalui Instagram: Analisis Deskriptif Mengenai Aging Gracefully pada Wanita Paruh Baya Muhaimin Atmaja Irtonov; Syifa Syarifah Alamiyah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5091

Abstract

Self-disclosure through social media instagram has been done by many people including middle-aged women. Self-disclosure is related to the disclosure of feelings, motivations, emotions, and views that middle-aged women have. Middle-aged women have their own concerns about age, where old age causes anxiety and concerns about mental and physical. Until now, a new view related to aging well has emerged, namely Aging Gracefully. The purpose of this study is to find out the self-disclosure carried out by middle-aged women in relation to their Aging Gracefully life. Researchers used descriptive qualitative research methods with data collection techniques through interviews. The results of this study are that there are various descriptions of self-disclosure related to aging gracefully carried out by middle-aged women seen through the lens of the dimensions of self-disclosure, namely the dimensions of amount, valency, accuracy, intention, and intimate. Each person has different levels that are influenced by individual preference factors, communication goals, and trust levels.
Strategi Public Relations Thursina International Islamic Boarding School Malang Dalam Mendukung Program Pendaftaran Calon Santri “Pass and Priority Program” Amalia Amira Nur Rohma; Syifa Syarifah Alamiyah
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5704

Abstract

Education in Indonesia, especially Islamic-based ones, is experiencing rapid development with the boarding school system. Thursina IIBS is one of the educational institutions that has succeeded in combining religious and general education with a holistic and balanced approach. Indent enrollment in an educational context allows schools to predict enrollment numbers and plan required resources more effectively. Through the Pass and Priority Program, prospective students can register long before entering education at Thursina IIBS, giving them time to prepare themselves. Even though this program attracts the interest of many prospective student guardians, the challenges faced by Thursina IIBS are not easy. One of the main challenges is how to maintain the interest and commitment of prospective students and student guardians during this long waiting period. In this context, the role of Public Relations becomes very important. The aim of the research carried out is to analyze how the Thursina IIBS public relations team maintains good relations with prospective student guardians during the waiting period for pivot registration. The method used in this research is qualitative research and data collection is carried out by means of observation, interviews, documentation. The research results show that the public relations strategy implemented by Thursina IIBS in the "Pass and Priority" program was successful in retaining the majority of prospective students and guardians of students during the long waiting period. Even though there were applicants who withdrew, the majority remained, which shows that the communication approach, personal service, coaching program, and use of digital media have succeeded in creating trust and loyalty among prospective student guardians.
Co-Authors Achmad Habib Dwi Prakoso Ade Kusuma Agil Satriyo Adji Agus Wahyudi Ahimsa Adi Wibowo Ahmad Farih Ramadani Ahmad Zamzamy Aileena Solicitor Costa Rica El Chidtian Ainaya Pradina Putri Ainaya Pradina Putri Aldi Purnomo Alfien Baddrin Afdhilla Allan Ruhui Fatmah Sari Amalia Amira Nur Rohma Amri Muhaimin Andisa Rizky Febrianti Angela Lisanthoni Arianto, Irwan Dwi Arina Himatul Husna Augustin Mustika Chairil Aulia Elizabeth Dewi Maharani Aulia Putri Nur Aini Azzahra, Fathoyya Vya Bayu Asmoro Bella Febriyana Ananda Brilianty, Thara Catur Suratnoaji Chasanah, Nuri Fitrianingrum Dewi Ratih, Dewi Dewi, Nanda Rachma Didiek Tranggono Dina Safira Putri Dinda Rizki Anita Dita Atasa DR. CATUR MSI SURATNOAJI Dyva Claretta Elsa Maghfira Paramesti Endah Siswati Esti Puji Rahayu Fahrudin, Tresna Maulana Fani, Meithia Fina Salsabila Latif Fitrania Yunsafa Cahayani Fitri, Nisaul Heidy Arviani HT, Nafisa Kahla Isna Meydiawati Juwito Juwito Kadek Sharidevy Anggira Gashya Kusuma, Ade Kusuma, Ade Kusuma, Ade Latif Ahmad Fauzan Lidya Britania Putong Lisanthoni, Angela Mahmudalia Rosa Yulaicho Meithia Fani Moeksim, Thania Muhaimin Atmaja Irtonov Muhaimin, Amri Mutiara Adilah Putrifia Nabila, Shelly Anisa Niken Desy Nisaulfitri Nira Zhahfirah Puspitasari Novia Dia Kumala Oktifani Winarti, Oktifani Pradika, Mohammad Fawaid Rasyidah, Resa Razanah Mutiara Rysan Rosalinda Manullang Roziana Febrianita Sadila, Alya Salsabila Latif, Fina Sandra Berliana Dewi Sari, Allan Ruhui Fatmah Sherina Pebriany Marpaung Simamora, Anatia Suksmawati, Herlina Suwandi, Elsawati Theressia Sunday Sillalahi Tresna Maulana Fahrudin Velia Audi Hervitya Viana, Riska Indah Vieri Samuel Juliando Pakpahan Widya Berlian Permatasari Yoga Raffi Krisnanda Putra Zainal Abidin Achmad Zuhair Nizzah Izzul Haq Zulmi, An Rezika Amalia