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Aprilia
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Journal : Indonesian Journal of Contemporary Multidisciplinary Research

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Analysis Of Sustainability Communication Strategies in PT. Jaya Ancol People's School CSR Program Aprilia; Shofura Afifah; Wulan Furrie
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 2 No. 6 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v2i6.6745

Abstract

This study aims to analyze the Communication Strategy for Sustainability of the PT People's School CSR Program. Jaya Ancol with a focus on program objectives, communication methods used, and the impact that has been produced. The research method used is a literature study by collecting and analyzing secondary data related to CSR programs and corporate sustainability communications. The analysis results show that PT. Jaya Ancol has succeeded in conveying sustainability messages through various communication channels, strengthening public awareness, and building support for the company's sustainability efforts. In addition, the Sekolah Rakyat CSR Program provides concrete benefits in the form of increasing access to education for the community around Ancol and strengthening positive relationships between the company and the local community. Continuous evaluation and responsiveness to change are the keys to maintaining the sustainability of this program. This study provides a positive picture of the importance of strategic communications and CSR programs in achieving corporate sustainability goals
Co-Authors Adira, Alin Hafizhah Agus Slamet Al Imran Amalia, Intan Rahma Arifzan Razak Aris Catur Bintoro Arya Brahmanta Asniar, Wd. Devi Asrin Asyruni Multahada Aulia, Mahda Ridhotul Auti, Asmin Awal Nur Kholifatur Rosyidah Bambang Sucahyo Christian, Elvin Dewi Nugraheni Restu Mastuti Dwi Andriani, Dwi Dwi Gita Nathalia Dwi Setianingtyas EndangKustiowati Ernia Missa, Eka Febriliyanti, Imelia Henu Sumekar Herlina Suryawati Hermawan, Agung Irmawati Jimmy Eko Budi Hartono Juliansyah, Muhamad Ednis Kholilullah, Muhammad La Djawa, Awal Rahmad La Sunardin Ld. Muh. Ilham M.I. Widiastuti M.Sabiqul Huda Maulana, Jaya MOHAMAD DJASULI Mulyanie, Erni Mursyidah, Azizah Mustari S. Lamada Nafiah Navisa, Dita khafka Nora Lelyana Novi Yanti Pitaloka, Fajar Rahayu Rheni Anggraini Sairun, Mujiono Samrina, Titin Saptaswari, Dianty Sauri, Muhammad Sopian Seni, Muhamad Shabila, Miranda Shintya Rizki Ayu Agitha Shofura Afifah Sri Suciati Sularsih Susilo Jahja, Adi Teguh Irawan Trihantana, Rully Twi Agnita Cevanti Vivin Vivin Ariestania Widiyanti , Indri Wulan Furrie Yufita Fitriani ‘Amali, M Shodiqul