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Marketing Strategy Based on Image of Hang Tuah University Dental and Oral Hospital in 2015 Annisa Mutiara Pertiwi; Dwi Hariyanto; Aprilia
Denta Journal Kedokteran Gigi Vol 11 No 1 (2017): Februari
Publisher : Fakultas Kedokteran Gigi Universitas Hang Tuah

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Abstract

Background: Individuals in our contemporary society tend to depend on various types of services, including health care service. Managers of health care services must be aware of this situation to improve image and reputation as a public’s choice services. Image is an award obtained by a company for their excellence in services. In improving the image, a company needs the public’s or consumer’s appraisals for a marketing strategy formation. Purpose: As information to develop the image of Dental and Oral Hospital of Hang Tuah University, Surabaya. Materials and Methods: descriptive analysis with cross sectional research design was used in this study. Simple random sampling of probability sampling technique was used to choose 100 respondents of this study. Respondents were given a questionnaire to assess the image of Dental and Oral Hospital, Hang Tuah University Surabaya. The results of the questionnaire were analyzed by using descriptive statistics. Result: Results on the image of Dental and Oral Hospital of Hang Tuah University showed that 83 respondents rated moderately good image, while 17 respondents rated poor image. Conclusion: Based on the SWOT matrix, it can be concluded that several development through consideration of internal and external factors can be beneficial to the progress of Dental and Oral Hospital of Hang Tuah University, Surabaya.
Co-Authors Adira, Alin Hafizhah Agus Slamet Al Imran Amalia, Intan Rahma Annisa Mutiara Pertiwi Arifzan Razak Aris Catur Bintoro Arlita Gladys Tricia Charyadie Arya Brahmanta Asniar, Wd. Devi Asrin Asyruni Multahada Aulia, Mahda Ridhotul Auti, Asmin Awal Nur Kholifatur Rosyidah Bambang Sucahyo Chiquita Dewi Nada Nisrina Christian, Elvin Dewi Nugraheni Restu Mastuti Dwi Andriani, Dwi Dwi Gita Nathalia Dwi Hariyanto Dwi Setianingtyas Elana Deswita EndangKustiowati Ernia Missa, Eka Fachry Abda El Rahman Fajar Pitaloka Fatin Kusuma Anggraini Febriliyanti, Imelia Henu Sumekar Herlina Suryawati Hermawan, Agung Irmawati Jimmy Eko Budi Hartono Juliansyah, Muhamad Ednis Kholilullah, Muhammad Kirana Aridhani Wahidah La Djawa, Awal Rahmad La Sunardin Ld. Muh. Ilham Lungit Kusuma Ningrum M.I. Widiastuti M.Sabiqul Huda Maulana, Jaya MOHAMAD DJASULI Mulyanie, Erni Mursyidah, Azizah Mustari S. Lamada Nafiah Navisa, Dita khafka Nora Lelyana Rahayu Rheni Anggraini Sairun, Mujiono Samrina, Titin Saptaswari, Dianty Sauri, Muhammad Sopian Seni, Muhamad Shabila, Miranda Shintya Rizki Ayu Agitha Shofura Afifah Sri Suciati Subur Ismail Sularsih Susilo Jahja, Adi Teguh Irawan Trihantana, Rully Twi Agnita Cevanti Vivin Vivin Ariestania Wahyu Tri Widiastuti Widiyanti , Indri WIDYASTUTI Wulan Furrie Yufita Fitriani ‘Amali, M Shodiqul