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Pengenalan Freight forwarding dan Transportasi Multimoda pada Siswa/i SMK Yaspi Jaya Bidang Ilmu Manajemen Logistik Purwoko, Harry; Fahriza, Basri; Sihombing, Sarinah; Hidayat, Rahmat; Prianto, Prianto; Bukhael, Muhamad Maurice
Jurnal Abdimas Transportasi & Logistik Vol. 5 No. 1 (2025): April
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v5i1.1917

Abstract

This socialization activity aims to introduce freight forwarding management and multimodal transportation to students of SMK Yaspi Jaya majoring in logistics management. As part of logistics, freight forwarding activities are very important in improving the country's economy because they strongly support international trade activities. Understanding freight forwarding management also means understanding international trade systems and procedures, basics of customs clearance, the right type of mode of transportation to use in Indonesia's export and import activities, and Incoterms. This socialization was to encourage and motivate participants to explore freight forwarding management and work in the field of freight forwarding, especially on a global scale. Participants were motivated to continue their studies in the field of logistics and transportation at the Institut Transportasi dan Logistik Trisakti Jakarta. The introduction method was given in the form of simulations and simple presentations accompanied by questions and answers from participants
Cold chain analysis of the fish auction place process in maintaining the quality of fish products in Kali Baru Purwoko, Harry; Baskoro, Dian Anom; Purba, Okin Ringan; Saputra, Rangga Juliardy; Rahmawati, Dina
Keynesia : International Journal of Economy and Business Vol. 4 No. 2 (2025): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v4i2.1695

Abstract

Fishery commodities are one of the commodities that have not been widely studied in terms of their distribution system. The cold chain system is important in the distribution system for fish products. The purpose of this study was to evaluate the effectiveness of the cold chain system at the trader level at the Kalibaru Barat Fish Landing Place (TPI). Qualitative methods were used in this study, and qualitative data were collected through observation and interviews with fish traders and consumers in traditional markets. The results showed that the West Kalibaru Fish Auction Center is the largest source of fish feed in the Cilincing area. The distribution chain shows that the West Kalibaru Fish Auction Center plays an important role in distributing fish products directly to consumers and fish restaurants. Consumers are highly dependent on Kalibaru Barat Fish Auction Market for their daily food supply. At Kalibaru Barat Fish Auction Market, the cold chain system has not been properly implemented, and the traders at Kalibaru Barat Fish Auction Market have a damaged cold chain system. The importance of fish traders' knowledge and motivation regarding the use of ice to maintain fish quality and freshness, as well as the need to improve the quality of facilities and infrastructure at the fish auction site to increase productivity at the Kalibaru Market, is still very much needed so that traders do not sell on the side of the market or on the sidewalk using tarpaulin roofs.
Analysis Intuitive Leadership and Mentoring on Employee Performance (Literature Review) Kamal, Fahmi; Sidjabat, Sonya; Purwoko, Harry; Kamsariaty, Kamsariaty; Sjarifudin, Didin
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6961

Abstract

This paper aims to provide an in-depth understanding of how the combination of intuitive leadership and mentoring can be a key factor in achieving competitive advantage and sustainable growth in the modern business context. The method used is qualitative where the source of findings comes from articles related to the variables in this paper, with a time span of ten years and this proof to strengthen and provide an implementation result in a result in a scientific paper or article. Intuitive leadership and mentoring on employee performance, it can be concluded that these two elements play an important role in shaping a productive work environment that supports individual growth. Intuitive leadership, with its emphasis on instinct-based decision-making and emotional intelligence, creates responsive and adaptive leaders. This dynamic work environment allows employees to thrive, creating a culture of flexibility and innovation. Mentoring also contributes significantly to employee performance, through personalized and ongoing mentoring. With mentors in place, employees can experience increased job satisfaction, engagement and development of specialized skills.  
The Influence of Entrepreneurial Orientation Dimension on Supply Chain Performance at PT XYZ Jakarta in 2022 Pratiwi, Sekar Widyastuti; Purwoko, Harry; Akbar, Ghifari Maulana; Firdaus, Muhammad Iqbal; Lermatan, Esterlinus Edwin
Jurnal Logistik Indonesia Vol. 7 No. 2: Oktober 2023
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v7i2.3612

Abstract

This thesis aims to analyze the influence of entrepreneurial orientation dimensions on supply chain performance at PT XYZ. The supply chain is a vital element in business, including planning, procurement, production, distribution and delivery of products/services to end consumers. Entrepreneurial orientation includes proactiveness, innovation, and risk taking. This research uses a quantitative approach with survey methods and questionnaires distributed to managers and supply chain staff. Secondary data was obtained from literature, financial reports and company documents. Analysis uses SmartPLS 3.2.9 with variance-based structural equation analysis, measuring and modeling data simultaneously. Samples were taken using a saturated sampling technique. The results show that innovation has no significant positive effect on supply chain performance, while proactiveness and risk taking have a significant positive impact. Exogenous variables (innovation, proactiveness, risk taking) explain 53.1% of supply chain performance, the rest is influenced by other factors. The implications of this research provide guidance for companies to increase supply chain efficiency in competitive and dynamic markets.
Website Quality and Personal Branding: Drivers of Satisfaction and Purchase Decision Lestari, Novia Indah; Sofiati, Nunung Ayu; Parlindungan, Purbanuara; Purwoko, Harry; Wijayanthi, Ida Ayu Trisna
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4193

Abstract

Digital transformation in commerce has shifted consumer behavior, making website quality and personal branding central factors in shaping customer satisfaction and purchase decisions. While prior studies often analyze these elements separately, limited research has integrated them into a unified framework to explain how digital experiences influence consumer outcomes. This study aims to examine the effects of website quality and personal branding on purchase decisions, with customer satisfaction as a mediating variable. The research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through an online survey of 160 respondents who had prior experience with e-commerce platforms, and the model was tested using SmartPLS with bootstrapping techniques. Findings reveal that website quality positively affects both customer satisfaction and purchase decision, while personal branding significantly influences satisfaction but does not directly impact purchase decision. Moreover, customer satisfaction strongly mediates the relationship between website quality, personal branding, and purchase decision. The study highlights the dual importance of technical excellence and authentic personal branding in fostering satisfaction and driving consumer behavior. The results provide theoretical insights for digital commerce research and practical guidance for businesses to enhance consumer trust, engagement, and purchase outcomes.