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All Journal MIX : Jurnal Ilmiah Manajemen Aptisi Transactions on Management JEMPER (Jurnal Ekonomi Manajemen Perbankan) Jurnal Berdaya Mandiri Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Sekretari & Administrasi (Serasi) SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) International Journal of Business, Economics, and Social Development Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Inovasi Penelitian dan Pengabdian Masyarakat MOVE: Journal of Community Service and Engagement Eduvest - Journal of Universal Studies Eastasouth Journal of Effective Community Services Jurnal Penelitian Manajemen (JPEMA) Jurnal Pengabdian kepada Masyarakat Inovasi Gagasan Abdimas & Kuliah Kerja Nyata Jurnal Pengabdian Masyarakat Tekno Jurnal Pendidikan Progresif Proletarian : Community Service Development Journal
Umiyati, Hesti
Universitas Utpadaka Swastika
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Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education Hesti Umiyati; Asep Surahmat; Dhimas Tribuana; Lukas Umbu Zogara
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.012

Abstract

Objectives: The growth of social media has changed the communication space for colleges and universities, especially in conversations with prospective or enrolled students. To fill gap and also provide empirical basis, this study aims to investigate the strategic contribution of social media in developing customer engagement in Indonesian higher education setting focusing on content quality, engagement strategy, and platform diversity.Methodology: The research was carried out using the quantitative method of the descriptive type. Initial data was collected through an online survey that was sent to 150 strategically chosen participants who create content centred on university through platforms including Instagram and TikTok. The analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM).Finding: From the findings of this research, three main constructs that underpin the impact of a socialmedia strategy on customer engagement were discovered: diversity; interaction and content quality. The effective communication, right choice of the platform and strategic methods of communication are important in maintaining the engaging.Conclusion: This analyses offer institutions a perspective of how to further develop the presence in social media, and is an effort to understand how students can be communicated with using digital channels within higher education. It highlights the necessity for academic programs to move from mere content delivery in a digital environment toward something more meaningful and engaging. It is recommended for future studies to use mixed-method design and compare the results, which can provide a full picture about such contexts.
Efektivitas Pelatihan Bahasa Inggris terhadap Peningkatan Kompetensi Komunikatif Anak Panti Asuhan Putra Utama Cengkareng Dasa Rahardjo Soesanto; Hesti Umiyati
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.560

Abstract

Program pelatihan Bahasa Inggris merupakan salah satu upaya strategis untuk meningkatkan kompetensi komunikatif anak panti asuhan sebagai bekal menghadapi tantangan pendidikan dan dunia kerja di masa depan. Namun, keterbatasan akses terhadap pembelajaran Bahasa Inggris yang berkualitas masih menjadi kendala utama di lingkungan panti asuhan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengevaluasi efektivitas program pelatihan Bahasa Inggris dalam meningkatkan kompetensi komunikatif anak Panti Asuhan Putra Utama di Cengkareng, Jakarta Barat. Penelitian menggunakan desain pretest–posttest satu kelompok yang dilengkapi dengan observasi partisipatif selama pelaksanaan pelatihan. Peserta kegiatan terdiri dari anak-anak tingkat SD, SMP, dan SMA yang mengikuti pelatihan selama empat kali pertemuan. Materi yang diberikan meliputi komunikasi dasar, kosakata tematik, serta praktik percakapan melalui metode role play. Instrumen penelitian berupa tes kompetensi komunikatif dan lembar observasi keterlibatan peserta. Hasil menunjukkan adanya peningkatan skor kompetensi komunikatif setelah pelatihan, disertai meningkatnya partisipasi dan kepercayaan diri peserta dalam menggunakan Bahasa Inggris. Program ini terbukti efektif dan berpotensi menjadi model pelatihan berkelanjutan bagi panti asuhan lainnya.
Co-Authors - Indrayanto Acai Sudirman Adiyanto , Adiyanto Agus Suherman Amir Hamzah Amir Hamzah Amir Hamzah Amir Hamzah Andi Tenri Pada Arvadi Hutagalung Arvadi Hutagalung Basuki, Sucipto Binsasi, Marsela Ristiani Budi Karyanto Cahya Kumoro, Dwi Ferdiyatmoko Dahlia Amelia Dasa Rahardjo Soesanto Dedi Triyanto Dhimas Tribuana Dhimas Tribuana Dwi Okty Utami Dwi Okty Utami Edi Rahman, Edi Elly Romy Eman Suherman Erick Fernando B311087192 Ervana, Ervana Fadil, Kevin Refano Fayzhall, Miyv Goestjahjanti, Francisca Sestri Gono Sutrisno H.M. Yani Syafei Hasna, Shofwatun Husna Fitria Indra Kumbara Wedha Ipah Masripah JAINURI, JAINURI Jaka Suwita Junarsih, Asih Karen Karnawi Kamar, Karnawi Karyono Karyono Kasful Anwar Kasful Anwar Kulla Himmyázz, Istajib Liando, Tabitha Audia Oktaviani Lukas Umbu Zogara Marta Kania Masneno Marvil Worotitjan Maulana Agung Saputro Maulia Githa Ustadztama musrifah, ai Nani Dian Sari Nasruddin Nasruddin Neneng Susanti Nikson Marpaung Nur Apriliani, Azzahra Nurasiah Olin, Maria Novita Pada, Andi Tenri Paula Theodora Puri Swastika Gusti Krisna Dewi Purno, Marhaendro Purwaningrum, Dwi Puspitasari, Fani Raden Mohamad Herdian Bhakti Raharjo, Dasa Soesanto Rahma Wahdiniwaty Ramadhania, Salwa Repi Justian Ricky Hartono Risa Ristiani Ristiani, Risa Riyanto Riyanto Romy, Elly RR. Prima Dita Hapsari Rusdah Rusdah Sari, Santi Purnama Silitongga, Nelson Siti Maesaroh Sri Ristiyanti Subiyanto Subiyanto Suhadarliyah Sukriyah, Sukriyah Supiana, Nana Surahmat, Asep Susanti, Neneng Sutrisno, Gono Syafei, M. Yani Tehupuring, Ronald Tobing, Suasana Hisanty Ubaidillah Umi Narimawati Whardani, Kristina Whardani WINANTI, WINANTI Wiyono, Nuri Yuli Noor Kusumawati Yulia, Yayah Yupiter Halawa