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All Journal ETIKONOMI MODUS-Jurnal Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Manajemen Pemasaran Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ilmu Perilaku Petra International journal of Business Studies (IJBS) Ultima Management : Jurnal Ilmu Manajemen Journal of Business and Applied Management Jurnal Informatika Ekonomi Bisnis Business Management Journal Program Studi Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review IAIC Transactions on Sustainable Digital Innovation (ITSDI) Journal of Entrepreneurship & Business Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa Milestone: Journal of Strategic Management Journal of Marketing Innovation Journal of Accounting and Finance Management (JAFM) Journal of International Conference Proceedings International Journal of Advanced Multidisciplinary MANAJEMEN ADMINISTRASI BISNIS DAN PEMASARAN JURNAL PENELITIAN BISNIS Asian Journal of Logistics Management Jurnal Informatika Ekonomi Bisnis Informasi interaktif : jurnal informatika dan teknologi informasi Digismantech (Jurnal Program Studi Bisnis Digital)
Agung Stefanus Kembau
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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AI Literacy, Readiness, and Ecosystem Support in Student AI Adoption Agung Stefanus Kembau; I Gede Wisnu Satria Chandra Putra; Felliks Feiters Tampinongkol; Derick Raditya
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 5, No 2 (2025): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v5i2.9218

Abstract

Artificial intelligence has rapidly become a routine part of students’ academic workflows, reshaping how they learn, create, and complete tasks. This study examines the extent to which AI literacy and AI readiness influence AI adoption among university students, and whether an AI-supportive learning climate strengthens these relationships. Using data from 187 students in Jakarta, the research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and moderating effects. The findings show that AI readiness is the strongest predictor of AI adoption, highlighting the importance of psychological preparedness, confidence, and openness toward AI tools. AI literacy also demonstrates a significant positive effect, suggesting that conceptual understanding, functional skills, and critical evaluation abilities are essential to meaningful AI integration. Furthermore, an AI-supportive learning climate positively moderates both relationships, indicating that institutional and instructional encouragement amplify the translation of literacy and readiness into actual adoption behavior. To enrich interpretation, the study also presents descriptive evidence of students’ primary purposes for using AI, which are largely tied to core academic activities such as completing assignments and understanding difficult concepts. Despite its contributions, the study is limited by its cross-sectional design, reliance on self-reported data, and focus on an urban sample. These limitations restrict causal inference and may not fully capture the diverse conditions across Indonesian higher education. Future research should incorporate longitudinal designs, broader regional samples, and mixed-method approaches to capture evolving patterns of AI engagement. Overall, the study contributes to a deeper understanding of how individual capabilities and supportive environments jointly shape AI adoption in higher education
Model Push-Pull-Mooring Dalam Memprediksi Switching Intention Konsumen Terhadap Green Cosmetic Di Platform E-Commerce Sanfransisca Sanfransisca; Agung Stefanus Kembau
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.8328

Abstract

Krisis lingkungan global mendorong meningkatnya kesadaran konsumen terhadap produk ramah lingkungan, termasuk kosmetik. Namun, apakah konsumen benar-benar siap beralih dari produk konvensional ke green cosmetic? Studi ini menggunakan model Push-Pull-Mooring (PPM) untuk menganalisis faktor-faktor yang memengaruhi switching intention konsumen di platform e-commerce. Metode penelitian bersifat kuantitatif, melibatkan 130 responden perempuan usia 25–34 tahun yang pernah menggunakan kosmetik konvensional. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan SmartPLS 4.1.1.2. Hasil menunjukkan bahwa push factors seperti ketidakpuasan terhadap kualitas dan keamanan produk konvensional berpengaruh positif dan signifikan terhadap switching intention. Sebaliknya, pull factors yang merepresentasikan daya tarik green cosmetic justru berpengaruh negatif dan signifikan, menunjukkan masih adanya hambatan dalam persepsi atau pengalaman konsumen. Mooring factors tidak terbukti signifikan sebagai moderator. Temuan ini menegaskan bahwa dorongan untuk beralih lebih kuat dipicu oleh ketidakpuasan dibandingkan oleh daya tarik produk baru. Implikasi praktis dari studi ini menunjukkan pentingnya strategi pemasaran berbasis pemecahan masalah dan edukasi konsumen, serta perlunya optimalisasi platform e-commerce dalam mendukung transisi menuju konsumsi yang lebih berkelanjutan.
PELATIHAN CONTENT WRITING ESSENTIALS BAGI SISWA SMA BUDI AGUNG: MENINGKATKAN LITERASI DIGITAL GENERASI MUDA Felix, Antonius; Kembau, Agung Stefanus; J. Makarawung, Reynard; Bernanda, Devi Yurisca; Haryadi, Alessandra; Budiarjo, Ken
Jurnal Pengabdian dan Kewirausahaan Vol 10, No 1 (2026): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v10i1.9920

Abstract

Indonesia faces a gap in digital content production literacy among the younger generation, yet most lack the basic skills to produce high-quality, impactful digital content. This gap has the potential to limit the role of the younger generation in the digital economy ecosystem, leaving them more dominant as consumers than creative actors. This community service program (PKM) aimed to bridge this gap through interactive content writing training for Budi Agung High School students. The implementation employed a participatory approach combining material presentation, Q&A sessions, and digital-based educational games using the Blooket platform. Conducted on December 9, 2025, the activity involved 19 students. Evaluation through feedback questionnaires with four assessment components Educational, Objective, Accountable, and Transparent showed average ratings above 3.5 on a 4-point scale, with the highest score of 3.63 on Educational, Objective, and Accountable aspects. These findings indicate that the training was well received by participants and perceived as beneficial in enhancing their understanding of content writing, as well as increasing their awareness of opportunities in the digital creative economy. This activity is expected to be one of the efforts of the Bunda Mulia University Digital Business Study Program in supporting the development of content writing at the secondary education level.
Can Virtual Influencers Be Trusted Like Humans? A Social-Psychological Study in Indonesia Agung Stefanus Kembau; Christian Haposan Pangaribuan; Devi Yurisca Bernanda; Fidelia Novena Doa
Jurnal Ilmu Perilaku Vol. 9 No. 2 (2025): Jurnal Ilmu Perilaku
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jip.9.2.149-171.2025

Abstract

. In Indonesia’s collectivistic yet mobile first marketplace, virtual influencers have evolved from eye catching avatars into algorithmic peers whose persuasive power rests on a blend of social conformity and personal enjoyment. Leveraging the Artificial Intelligence Device Use Acceptance (AIDUA) model, this study isolates primary (cognitive) and secondary (affective) appraisals to explain why users embrace—or recoil from—synthetic personae. A cross sectional online survey of 286 Indonesian social media users (aged 18 35) tested a structural model linking social influence and hedonic motivation to performance expectancy, anthropomorphism to effort expectancy, and both cognitions to discrete positive and negative emotions. Variance based SEM (SmartPLS 4) produced robust psychometrics and significant pathways: social influence (β = .34) and hedonic motivation (β = .46) jointly explained 45 % of performance expectancy, while anthropomorphism sharply reduced perceived effort (β = .61; R² = .38). Performance expectancy amplified positive emotion (β = .48) and effort expectancy mitigated negative emotion (β = −.41), with the model accounting for 42 % of positive and 29 % of negative affect. These results uncover “utilitarian collectivism”—a dual cognitive–affective engine wherein peer validation and hedonic thrill sustain utilitarian value—and position anthropomorphism as a usability heuristic rather than a mere novelty cue.
Credibility Increases Visit Intention, but Misinformation Risk Weakens It: Evidence from TikTok F&B Search Agung Stefanus Kembau; Grace Felicia Djayapranata; Antonius Felix; Ali Wardhana; Fresi Breatrix Lendo
Petra International Journal of Business Studies Vol. 9 No. 1 (2026): JUNE 2026
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TikTok increasingly serves as an experiential search environment for Indonesian Gen-Z, shaping how food and beverage (F&B) venues are discovered, evaluated, and chosen. This study investigates how perceived affordances and perceived search value influence perceived credibility in TikTok-based F&B search, how credibility and search satisfaction subsequently shape visit intention, and under what conditions perceived misinformation risk weakens this process. A cross-sectional survey of Gen-Z TikTok users in Greater Jakarta (N = 234) was analyzed using partial least squares structural equation modeling. The results indicate that both perceived affordances and perceived search value enhance perceived credibility, with search value emerging as the relatively stronger route. Credibility increases search satisfaction, and together credibility and satisfaction are associated with higher intention to visit F&B venues found via TikTok. The findings also show that when users perceive higher misinformation risk on the platform, the positive relationship between credibility and visit intention becomes weaker, indicating that trust in content does not automatically translate into action under conditions of platform-level skepticism. The study contributes an integrated mechanism that links platform design and experiential value to credibility, satisfaction, and behavioral intention, while identifying perceived misinformation risk as a boundary condition for conversion. For managers, the findings highlight the importance of designing high-fit, low-friction discovery experiences and strengthening transparent integrity signals so that short-video search more reliably leads to offline visits.
FROM SCROLLING TO SEARCHING: MODELING AFFORDANCES, CREDIBILITY, AND MISINFORMATION RISK IN GEN-Z’S TIKTOK-BASED F&B SEARCH BEHAVIOR Agung Stefanus Kembau; Ongky Alex Sander; Yunitalia Yunitalia
Jurnal Manajemen Pemasaran Vol. 20 No. 1 (2026): APRIL 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.20.1.1-14

Abstract

TikTok increasingly functions as an experiential search environment for Indonesian Gen-Z, shaping how food and beverage information is evaluated and acted upon. This study examines how perceived affordances and perceived search value shape perceived credibility, and how credibility and search satisfaction, in turn, drive visit intention. It also tests whether perceived misinformation risk weakens the credibility–intention pathway. A cross-sectional survey of Gen-Z TikTok users in Greater Jakarta (N = 234) was analyzed using partial least squares structural equation modeling. Results show that search value (β = 0.35, p < .001) and affordances (β = 0.28, p < .001) increase credibility; credibility raises search satisfaction (β = 0.41, p < .001), and both credibility (β = 0.32, p < .001) and satisfaction (β = 0.37, p < .001) heighten visit intention. The model explains a substantial share of variance in visit intention (R² = 0.56) and exhibits predictive relevance. Moderation tests indicate that misinformation risk reduces the behavioral impact of credibility (β = −0.17, p = .008). The study contributes a coherent mechanism linking platform design and experiential value to credibility, satisfaction, and behavior, and identifies platform-level skepticism as a boundary condition for conversion. For managers, the findings imply that designing high-fit, low-friction discovery episodes and embedding transparent verification cues are essential to translate short video search into offline visits.
Analisis Faktor - Faktor Yang Mempengaruhi Customer Experience Dalam Pembelian Tiket Konser Pada Tiket.Com Antonius Felix; Agung Stefanus Kembau; Stevania Stevania; Nuraini Kusuma Wardhani
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1602

Abstract

Penelitian ini mengeksplorasi perkembangan Tiket.com sebagai pionir online travel agent (OTA) di Indonesia sejak berdiri pada tahun 2011. Tiket.com, yang berafiliasi dengan Blibli sejak 2017 dan menjadi anak perusahaan terkonsolidasi pada 2021, telah berkembang menjadi salah satu perusahaan travel online terbesar di Indonesia. Studi ini berfokus pada dampak fitur To-Do, yang diluncurkan pada 2020, terhadap pengalaman pelanggan dalam pembelian tiket konser. Melalui metode observasi, dokumentasi, pemantauan media sosial, dan wawancara, penelitian ini mengidentifikasi faktor-faktor yang mempengaruhi pengalaman pelanggan dan loyalitas, termasuk kemudahan transaksi, kejelasan informasi, dan dukungan pelanggan. Hasil penelitian menunjukkan bahwa inovasi digital dan kualitas layanan yang baik sangat mempengaruhi keputusan pembelian dan kepuasan pelanggan. Meskipun menghadapi tantangan teknis seperti website yang down selama lonjakan permintaan, solusi teknis yang tepat dapat membantu mengatasi masalah ini. Tiket.com juga mendapat ulasan positif dari pelanggan berkat kemudahan navigasi, proses transaksi yang cepat, dan kebijakan pengembalian yang fleksibel. Dengan terus memenuhi harapan pelanggan, Tiket.com diharapkan dapat mempertahankan posisinya sebagai platform pemesanan tiket yang andal dan nyaman di Indonesia.
Performance or Pleasure: Which Counts More for Virtual-Influencer Adoption in Indonesia? Kinerja atau Kenikmatan: Mana yang Lebih Penting dalam Penerapan Influencer Virtual di Indonesia? Agung Stefanus Kembau; Christian Haposan Pangaribuan; Arief Perdana Kumaat; Devi Yurisca Bernanda; Fidelia Novena Doa
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 2 (2025): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i2.2168

Abstract

In mobile-first collectivistic markets such as Indonesia, research has not yet clarified how consumers respond to virtual influencers (VIs), AI-driven characters that sell, entertain, and chat in parasocial spaces. Filling this gap is important because Indonesia is projected to become Asia’s fastest-growing e-commerce arena, valued at roughly ninety-five billion US dollars. We adapted the Artificial Intelligence Device Use Acceptance (AIDUA) model and surveyed 235 Instagram users aged 18 to 35 years who follow at least one VI. After pretesting, the final PLS-SEM model satisfied all reliability (CR ≥ 0.89) and convergent validity (AVE ≥ 0.73) thresholds and explained 37 percent of the variance in willingness to accept VIs. Positive emotion emerged as the strongest driver (β = 0.51, p < 0.001). Performance expectancy showed both a direct effect (β = 0.12, p < 0.05) and an indirect effect through emotion, whereas effort expectancy influenced acceptance solely through emotion. Perceived risk and social influence were not significant, confirming that feeling rather than function guides VI persuasion among young Indonesians. Brands should therefore pair clear decision support cues with local humor, everyday Bahasa, and low-friction interfaces to spark joy and reduce novelty skepticism, a strategy likely to accelerate VI adoption in other collectivistic mobile-centric economies.
Co-Authors Ahya Radiatul Kamila Ali Wardhana Anthony Anthony Antonia, Claresta Antonius Felix Antonius Felix Arief Perdana Kumaat Arifmanuel Kolondam Arihta Tarigan Bernanda, Devi Yurisca Brigitta Indrawan, Genoveva Budiarjo, Ken Chandra, Steven Christanti Christanti CHRISTANTI CHRISTANTI, CHRISTANTI Christian Haposan Pangaribuan Christin, Lelly Clarissa Wijaya Cysca Langi Derick Raditya Devi Yurisca Diana Maramis Doa, Fidelia Novena Effendy, Filberth Fandevi Maitri Farady Marta, Rustono Felix, Antonius Felliks Feiters Tampinongkol Fidelia Novena Doa Firellsya, Gabriela Fresi Beatrix Lendo Fricilla Elsyabeth Malae Gabriela Firellsya Grace Felicia Djayapranata Halim Agung Haryadi, Alessandra Herdian, Cevi Hilarius Bambang Winarko, Hilarius Bambang Hong, Kristy Hong, Kristy I Gede Wisnu Satria Chandra Putra I Gusti Agung Musa Budidarma Budidarma Indrawan, Genoveva Brigitta Ivan Christian Santoso J. Makarawung, Reynard Julius Sutrisno Kurniawati, Regina Zaviera Anggi Laimeheriwa , Imagodeo Bideyesa Laimeheriwa, Imagodeo Bideyesa Makarawung, Reynard Justino Nehemia Malae, Friscilla Elsyabeth Mandey, Nancy Henrietta Jessamine Manuel, Michael Nancy Henrietta Jessamine Mandey Nathaniel, Regan Nilam, Edric Budiman Nuraini Kusuma Wardhani Pangaribuan, Christian Haposan Reynard Justino Nehemia Makarawung Reynhold Alward Andreas Lesilolo Richard Benedict Ricky Fernando Sander, Ongky Alex Sanfransisca Sanfransisca Setiawan, Gloria Hanny Setiawan, Sean Nicholas Steffie Debbyana Wijaya Stevania Stevania Sunara, Tristano Aviel Suphangat, Felix Mario Tampinongkol, Felliks Feiters Tarigan , Arithta Teodorine, Michelle Tristano Aviel Sunara Turangan, Kerenhapukh Piay Vekky Supit Vekky Supit Venness, Venness Wijaya, Hubert Yang, Elaine Youngky Viencent Youngky Vincent Yunitalia Yunitalia Yurisca, Devi Zappelin, Alvencius