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Mardianto
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Journal : JROCK (Journal Research on Computing Knowledge)

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Optimasi Pemilihan Destinasi Wisata Prioritas Menggunakan Metode ROC dan Weighted Product Mardianto; Muhallim, Muhlis
Journal Research on Computing Knowledge Vol. 1 No. 2 (2025): Maret 2025
Publisher : Fakultas Teknologi Informasi

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Abstract

The choice of suitable tourist locations is a key element in improving the competitiveness of regional tourism. Nonetheless, unstructured and subjective selection methodologies may result in inefficiencies in the planning and development of tourism regions. This research seeks to enhance the selection of priority tourism locations with a Decision Support System (DSS) employing the Weighted Product (WP) method and criteria weighting via the Rank Order Centroid (ROC). Five factors were employed in the assessment: destination distinctiveness, accessibility, supporting infrastructure, economic viability, and media prominence. Each alternative destination was evaluated on a scale of 1 to 5 and subsequently analyzed using the WP method to derive preference scores. The findings indicated that Destination A received the highest preference score of 0.232, so it is suggested as the principal site for development. This method is effective in aiding policymakers in formulating objective, systematic, and data-driven alternative choices
Co-Authors Ahmad Calam Aisyah Putri, Aisyah Akhyar, Mustofa Alders Paliling alders paliling Aldes Lesbani Amalia Puspita Dewi Ananda, Rusydi Anisa Hayati Rahman Anjar Pradipta Bahri, Al Fajri Christian, Natalis Dede Sopiandy Dedi Masri Desy Ariani Dezentya, Windry Dito Alfarizi edi edi Elivia Pasma Putri Enny Nazrah Pulungan Evi Rizky Sari Fauzi Sagala Firnando, Edi Free Dirga Dwatra Hanif Kurniadi Hanifah, Yulizah Helmayuni jaslyn Jekson Parulian Harahap Juli Julaiha Pulungan Kadirun Kalsum Saragih Karina, Ria Khairunnas La Alu Lubis, Ayu Hayati Marisa, Isnaida Marpaung, Zailani Surya Martin Kustati Masrul Lubis Mesiono, Mesiono Muhallim, Muhlis Muhamad Stiadi Muhammad Musa Tarigan Mutia, Dhini Indar Nasution, Melati Silvanni Nur Ahmad Nurhasnah Nurika Khalila Daulay, Nurika Khalila Nurtanzis Sutoyo, Muh. oktaviana, wilda Otong Rosadi Pangulu Abdul Karim Pipi Andriani Pratiwi, Harvinda Arya Rafinzar, Rahmat Ratih Almadelta Refli Hasan Rezki Amelia Riduan rifa'i, Muhammad Risfidian Mohadi Risky Ghoffar Ismail Rizal Kurniawan Semil, Nurmah Siagian, Nurul Siregar, Nasrun Salim Siti Maysarah Slamet Widodo Suci Rahma Nio Suheryanto SUPRIATIN Syafrin, Alhakim Hidayatullah Tambunan, Siti Nurhaliza Tiffani Turrahmi, Aulia Utami, Rahayu Hardianti Wahyudin Nur Nasution, Wahyudin Nur Wayan Pageyasa Wilda Oktaviana Yogi Ardiansyah