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All Journal Jurnal Manajemen dan Organisasi Paradigma : Journal of Science, Religion and Culture Studies Pendidikan Bahasa dan Sastra Indonesia Jurnal Ekonomi : Journal of Economic Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Wanastra : Jurnal Bahasa dan Sastra Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen Kesatuan Insight Management Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ilmiah Wahana Pendidikan Komitmen : Jurnal Ilmiah Manajemen Arus Jurnal Sosial dan Humaniora Jurnal Dialogika Manajemen dan Administrasi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan International Journal of Health and Pharmaceutical (IJHP) International Journal of Economics (IJEC) International Journal of Economics, Management and Accounting Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Bisnis dan Pemasaran Digital Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Riset dan Inovasi Manajemen
Nisa, Puspita Chairun
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul, Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Kelangkaan Produk dengan Niat Beli Pelanggan Nurfadilah Nurfadilah; Puspita Chairun Nisa
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2855

Abstract

The purpose of this study is to explore the influence of limited-edition characteristics, perceived value, brand trust, Word of Mouth on the purchase intention of New Balance shoes. Findings from the limited-edition characteristics variable test were positively related to perceived value. Researchers also obtained the results that perceived value has a positive effect with brand trust. Researchers also obtained in the study that perceived value has a positive effect on purchase intention. Furthermore, researchers obtained the results Brand trust has a positive effect on purchase intention. And researchers obtained the results of Brand Trust having a positive effect with Word of Mouth (WOM). The population of this study are people who live in Jakarta and Bekasi. The sample in this study was 145 people. The most owned product is the New Balance Classic 574 Core. The sampling technique used purposive sampling method. The data analysis method used is path analysis through the Partial Least Squares Structural Equation Model (PLS-SEM). This research can be used for well-known brand companies to make their products limited so that they can increase sales.
Pengaruh Social Media Marketing Terhadap Intention To Continue Using Melalui Customer Satisfaction dan Brand Loyalty Rifky Arya Arnanda; Ika Baskara; Barika; Puspita Chairun Nisa
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2199

Abstract

The transformation of consumer behavior toward digital banking services requires digital banks to focus not only on initial adoption but also on the sustainability of service usage, particularly among Generation Z, who dominate digital service users and actively engage on social media. This study aims to analyze the effect of social media marketing on intention to continue using through the mediating roles of customer satisfaction and brand loyalty in Bank Jago Digital services among Generation Z users. This study adopts a quantitative approach using a survey method by distributing questionnaires to 145 active users of Bank Jago Digital in the Jabodetabek area. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach. The results indicate that social media marketing has a positive and significant effect on customer satisfaction and brand loyalty. Furthermore, customer satisfaction and brand loyalty are found to have positive and significant effects on intention to continue using. In addition, social media marketing exerts an indirect effect on intention to continue using through customer satisfaction and brand loyalty. These findings provide important implications for the digital banking industry in optimizing social media marketing strategies to enhance user satisfaction and loyalty. The conclusion of this study provide significant implications for the digital banking industry by highlighting the importance of optimizing social media marketing strategies to strengthen customer satisfaction and brand loyalty, which ultimately drive the intention to continue using digital banking services.
PENGARUH PERCEIVED MOTIVATION, PERCEIVED SUPPORT DAN AUTONOMOUS MOTIVATION TERHADAP TASK PERFORMANCE INDUSTRI MANUFAKTUR Desti Melinda; Siti Mariam; Ahmad Hidayat Sutawidjaya; Puspita Chairun Nisa
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2496

Abstract

This study aims to analyze the direct and indirect effects of perceived motivation, perceived support, and autonomous motivation on employee task performance in the manufacturing industry, with employee engagement acting as a mediating variable. The research phenomenon is grounded in productivity gaps and workforce capacity issues within the manufacturing sector, which pose a risk of reducing the effectiveness of operational target achievements. Utilizing a quantitative approach with a causal-associative method, data were collected via an online questionnaire (Google Forms) from 135 manufacturing industry employees in the Jakarta and Tangerang regions. Respondents were selected using a purposive sampling technique based on specific criteria: a minimum tenure of 1 year, an age of at least 19 years, and participation in company training at least once. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The hypothesis testing results indicate that, directly, perceived motivation and perceived support have a positive and significant effect on both task performance and employee engagement, while autonomous motivation directly exerts a positive and significant effect on task performance. Furthermore, the mediation analysis confirms that employee engagement significantly mediates the effects of perceived motivation and perceived support on task performance. These findings highlight the importance of strengthening internal training motivation, concrete management support, and operational autonomy to foster employee emotional engagement, ultimately optimizing task performance within the manufacturing industry
Co-Authors Abadi, Ferryal Ahmad Saepudin Aisyah Adini Putri Amalia, Lia Amelia, Rika Angela, Nofia Angelia, Jeveline Arief Kusuma Among Praja Ario Pamungkas Arman Harahap Aulia Khairunisa Badie Uddin Barika Barika Gumay Benny Gunawan Br Barus, Ana Claudia Desti Melinda Devi Yusiana Fitri Dexi Triadinda Diana Fajarwati Edelin Febriyanti Endang Ruswanti Eti Jumiati Fachmi Tamzil Febriyanti, Edelin Hafidz, Gilang Pratama Hamidah Hamidah Holby Boy Martua Manurung Husna El Wafa Idemon, Anggia Febriyana Ihza Muhammad Erlandy Ika Baskara Iman Sulaeman Intan Silviana Mustikawati Jatmiko, Jatmiko Juniawan Mandala Putra Juwita, Silvia Ratna Keisia Christea Kimfa, Yosef Kristo Saputra Siregar Kustianti, Nia Nur Kustiawan, Unggul Linda Purnama Sari, Linda Purnama Linda Purnamasari Mahadewi, Erlina Puspitaloka Mauludi, Andri Mehmet Ozays Mohamad Reza Hilmy Mohamad Reza Hilmy Muhammad Rizky Muniroh, Muniroh Nella Berliana Waty Noviandi Noviandi Nugroho, Oktian Fajar Nurazis, Epin Nurfadilah Nurfadilah Nurul Oktaviani Oktaviani, Nurul Pamungkas, Ario Pandiangan, Ferawita Perdana, Ilham Akbar Putra Permata, Kian Getti Prakoso Piannisa Alma Riania Pradinka Shanditya Nugraha Ria Estiana Rifky Arya Arnanda Rojuaniah Rojuaniah Sembiring, Timothy Hudson Siti Latifah Siti Mariam Sontia Asima Apriani Siregar Sundring Pantja Djati Suryari Purnama Sutawidjaya, Ahmad Hidayat Tantri Yanuar Rahmat Syah Tiara Awlia Diyanah Timothy Hudson Sembiring Unggul Kustiawan Baskara Veni Helen Virgita Hutagalung Waslam Waslam, Waslam Wati Rahayu Widia Irawan Youna Chatrine Bachtiar