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PENGARUH STRATEGI PROMOSI SOSIAL MEDIA DENGAN MODEL AIDA TERHADAP LOYALITAS KONSUMEN UMKM KOTA PASURUAN Mardiatus Sholiha; Irfan Maulana
Jurnal Media Akademik (JMA) Vol. 3 No. 5 (2025): JURNAL MEDIA AKADEMIK Edisi Mei
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i5.1952

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi promosi melalui social media menggunakan pendekatan model AIDA (Attention, Interest, Desire, Action) terhadap loyalitas konsumen UMKM di Kota Pasuruan. Latar belakang dari penelitian ini adalah peningkatan penggunaan social media sebagai alat pemasaran oleh pelaku UMKM, namun masih minimnya pemahaman akan strategi promosi yang mampu mendorong loyalitas konsumen. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling kepada 35 responden. Instrumen penelitian diuji validitas dan reliabilitasnya, dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa hanya dimensi Action yang berpengaruh signifikan terhadap loyalitas konsumen, sedangkan Attention, Interest, dan Desire tidak memberikan pengaruh yang signifikan secara parsial. Temuan ini menunjukkan bahwa ajakan langsung yang kuat dalam promosi lebih efektif dalam mendorong loyalitas konsumen. Implikasi dari penelitian ini adalah perlunya pelaku UMKM untuk menekankan aspek promosi yang bersifat menggerakkan tindakan konsumen secara langsung guna meningkatkan hubungan jangka panjang. Penelitian ini juga membuka peluang bagi studi lanjutan dengan cakupan yang lebih luas dan pendekatan yang lebih mendalam untuk memahami dinamika loyalitas dalam pemasaran digital lokal.
PROGRAM PEMBIASAAN RELIGIUS DALAM MENUMBUHKAN KARAKTER RELIGI SISWA SD MUHAMMADIYAH KETANGGUNGAN Irfan Maulana; Moh. Toharudin; Novi Yuliyanti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.31091

Abstract

This study aims to analyze the implementation of a religious habituation programs in fostering students’ religious character at SD Muhammadiyah Ketanggungan. The approach used is qualitative with a case study method, involving grade II students as the main subjects. Data collection techniques include observation, interviews, and documentation. The results show that habituation programs such as duha prayer, congregational Dhuhr prayer, and memorization of Quranic surahs are effective in forming students` religious habits and increasing their discipline and sense of respondsibility. The role of teachers is crucial in guiding, directing, and nurturing students. However, several obstacles were found, such as lack of enthusiasm, poor discipline, and limited understanding of the meaning of religious activities. To overcome these, teachers applied a personal approach and conducted evaluation. These evaluation served as a basis for designing appropriate teaching strategies and further actions to improve the program`s effectiveness. This study concludes that the success of religious habituation programs is highly dependent on the synergy between teacher, students, and parents.
Edukasi tanaman florikultur di SD Asy-Syifa 2 Kecamatan Antapani Bandung, Jawa Barat Irfan Maulana; Rini Sitawati; Dikayani .; Aghnia Rahmawati
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 1 (2025): Juli
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/jamari.v2i01.909

Abstract

Edukasi tanaman florikultur di SD Asy-Syifa 2 Kecamatan Antapani Bandung, Jawa Barat Irfan Maulana; Rini Sitawati; Dikayani .; Aghnia Rahmawati
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 2 No. 1 (2025): Juli
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/jamari.v2i01.909

Abstract

AN ANALYSIS OF THE IMPACT OF AI ON LEADERSHIP MANAGEMENT AND DECISION-MAKING PROCESSES Irfan Maulana; Harlis Setiyowati
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 6 (2025): December
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i6.641

Abstract

This study aims to analyze the impact of the application of artificial intelligence (AI) on leadership management and decision-making processes in modern organizations, with a case study at PT. Oupu Building Materials, Tangerang. This study uses a qualitative descriptive approach through in-depth interviews with seven informants consisting of managers, division heads, and sales and promotion employees. The results show that the application of AI brings transformation in the decision-making process, where decisions become faster, more accurate, and data-driven. In addition, AI also changes the leadership style to be more collaborative and adaptive to technological developments. However, this study also identified several key challenges, such as dependence on data quality, the risk of algorithmic bias, and employee resistance to change. Leaders are required to develop ethical, adaptive leadership strategies oriented towards developing employees' digital competencies to maximize the potential of AI without neglecting the human aspect of decision-making. Thus, AI is not only an analytical tool, but also a catalyst in creating innovative.
Pembangunan Gapura Dusun Sumbersari Oleh Mahasiswa KKN Kelompok 7 Desa Jambangan Andreas Dara Kandi; Firda Susanti; Alfret Umbu Mawu; Dea Dita Rosita; Alfa Riza Ramadhani; Antonius Ferdy; Irfan Maulana; Yuntrihana Lalo Mone; Maria Gheda Rangga; Maria Valentina Uto; Nanta Sigit
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 01 (2026): Februari - April
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i01.2943

Abstract

Pembangunan gapura merupakan salah satu bentuk program kerja fisik yang dilaksanakan oleh Mahasiswa Kuliah Kerja Nyata (KKN) Kelompok 7 di Desa Jambangan, Dusun Sumbersari. Kegiatan ini bertujuan untuk menyediakan penanda wilayah dusun sekaligus memperkuat identitas dan keindahan lingkungan masyarakat. Metode yang digunakan dalam kegiatan ini meliputi observasi lapangan, koordinasi dan musyawarah dengan perangkat desa serta masyarakat, perencanaan teknis, dan pelaksanaan pembangunan secara gotong royong. Proses pembangunan gapura melibatkan partisipasi aktif mahasiswa dan warga setempat sehingga tercipta kerja sama yang baik. Hasil kegiatan menunjukkan bahwa gapura Dusun Sumbersari berhasil dibangun dengan struktur yang kokoh dan tampilan yang representatif sebagai penanda masuk wilayah dusun. Selain memberikan manfaat fisik, kegiatan ini juga memberikan dampak sosial berupa meningkatnya kebersamaan, kepedulian, dan semangat gotong royong antara mahasiswa KKN dan masyarakat. Dengan demikian, pembangunan gapura ini diharapkan dapat memberikan manfaat jangka panjang serta menjadi simbol kebanggaan bagi masyarakat Dusun Sumbersari.
IMPLEMENTATION OF RGB COLOR SEGMENTATION SYSTEM ON DIGITAL IMAGERY FOR OCTAVE-BASED COLOR DOMINANCE CLASSIFICATION Hendro Dwi Cahyono; Irfan Maulana; Bintar Wijaya Tri Nugroho; Dekki Widyatmoko
Integrative Perspectives of Social and Science Journal Vol. 3 No. 05 Mei (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A digital color image consists of three main components, namely red, green, and blue, known as the RGB color model. This study aims to implement a color segmentation method on digital images to classify color dominance using Octave application. The segmentation process is carried out by comparing the intensity of each color channel and producing three output images: red-dominant, green-dominant, and blue-dominant regions. The image was used for testing the effectiveness of color separation through logical masking. The results show that this method accurately isolates objects based on dominant colors and can be applied to various image processing tasks such as object tracking, color classification, and visual analysis. This research provides a foundation for developing simple yet effective computer vision systems
PENERAPAN STRATEGI SCAFFOLDING DALAM ZPD UNTUK MENINGKATKAN HASIL BELAJAR IPAS DI KELAS IV SDN SUMBERSARI 01 Mufidatur Rizqiya Permana; Irfan Maulana; Indah Ayu Rahmawati; Trapsilo Prihandono
Indonesian Journal of Elementary Education (IJETE) Vol. 1 No. 2 (2025): Vol. 1 No. 2 : Edisi Desember 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijete.v1i2.1768

Abstract

Pendidikan merdeka menurut Ki Hadjar Dewantara merupakan usaha untuk menuntun peserta didik berkembang sesuai dengan kodratnya sehingga menjadi pribadi yang mandiri dan mampu hidup bermasyarakat. Perwujudan pendidikan merdeka dalam pembelajaran ialah dengan menerapkan strategi scaffolding sesuai tingkat zone of proximal development (ZPD) peserta didik. Zone of proximal development (ZPD) peserta didik dalam penelitian terbagi menjadi 3 tingkat capaian belajar diantaranya sangat mahir, cukup mahir, dan perlu bimbingan, ditujukan untuk mempermudah pemberian scaffolding sesuai kapasistas yang dibutuhkan peserta didik. Implementasi strategi scaffolding pada ZPD peserta dididk salah satunya ialah pada mata pelajaran IPAS dengan materi BAB 6 Indonesiaku Kaya Budaya kelas IVA di SDN Sumbersari 01. Penelitian dilaksanakan menggunakan metode penelitian tindakan kelas dengan batasan 3 siklus yang terdiri dari 6 pertemuan pembelajaran. Berdasarkan hasil analisis pada Siklus I diperoleh presentase 64,29% kriteria hasil belajar Baik dan 28,57% Sangat Baik oleh 13 peserta didik. Siklus II memperoleh hasil 42,86% kriteria hasil belajar Sangat Baik dan 53,57% kriteria Baik oleh 20 peserta didik. Perolehan presentase pada siklus III oleh 27 peserta didik menunjukkan besaran presentase 64,29% kriteria Sangat Baik dan 35,71% kriteria Baik.
Optimalisasi E Learning, Learning Management System (LMS), dan Artificial Intelligence dalam Pembelajaran PAI Amanda Syabila Putri Maulana; Diyani Diyani; Irfan Maulana; Muhammad Faisal Arrayan
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 4 No. 3 (2026): Mei: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v4i3.1969

Abstract

In the era of the Industrial Revolution 4.0 and Society 5.0, digital technology is developing rapidly. This has prompted the world of education to make major changes in learning methods, including in Islamic Religious Education (PAI). Until now, PAI has used outdated methods. These methods are inadequate to meet the needs of children who are accustomed to technology. Therefore, there is a need for technology integration in the learning process. This study aims to determine how to use E-Learning, Learning Management Systems (LMS), and Artificial Intelligence (AI) in PAI learning. This study also aims to determine the benefits, challenges, and strategies for implementing these technologies. This study used a qualitative approach with a literature review type. Data were obtained from various sources, such as books, scientific articles, journals, and relevant documents. The results show that the use of E-Learning, LMS, and AI can improve the quality of PAI learning. E-Learning makes learning easier and more flexible. LMS helps manage learning more systematically. AI helps make learning more personalized and tailored to students' needs. However, the implementation of these technologies still faces several challenges, such as limited infrastructure and low digital skills of teachers and students. Therefore, a strategy is needed to address these challenges. This strategy includes enhancing digital capabilities, strengthening technological infrastructure, developing innovative learning media, and monitoring the use of technology based on Islamic values. This will ensure optimal integration of technology into Islamic Religious Education learning.
Program Gawi Tuntas TB dalam Upaya Penguatan Kapasitas Kader TB dan Edukasi Berbasis Keluarga sebagai Pengawas Menelan Obat (PMO) Efektif di Wilayah Kerja Puskemas Cempaka Kota Banjarbaru Chrisnawati Chrisnawati; Irfan Maulana; Yohana Agustina Sitanggang; Ken Rangga Galang Adiantara; Rosni Yuniarti; Ririn Nurhidayayanti; Hidayah Putri; Rufaida Rufaida
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 9, No 10 (2026): Volume 9 Nomor 10 (2026)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v9i10.26869

Abstract

ABSTRACT The high incidence of tuberculosis in the Cempaka Community Health Center’s service area indicates the need to strengthen health education strategies that involve patients, families, and health volunteers in an integrated manner. The main problem faced is low patient adherence due to limited knowledge and social support during long-term treatment. Program of Gawi Tuntas Tuberculosis aims to improve the knowledge, awareness, motivation, and treatment adherence of tuberculosis patients through a participatory educational approach based on families and community health workers. This community service activity was conducted over one month through a series of stages, including a pre-test, interactive health education sessions on the basics of pulmonary TB, TB management and treatment, strengthening the role of families as Medication Adherence Monitors (MAMs), and the distribution of educational materials such as leaflets and pocket guides. This program focused on strengthening the role of families as Medication Adherence Monitors (MAMs) and empowering community health workers to provide motivational support and monitor patients throughout the treatment process. Success was evaluated by comparing pre-test and post-test scores and through participatory observation. Program implementation yielded significant results, with an increase in knowledge regarding the recognition and management of TB in more than 85% of participants. Additionally, participants’ ability to recognize clinical symptoms improved by up to 90%, and their understanding of specific treatment management increased from an average score of 40% to 70%. This program demonstrates that community-based participatory education is effective in improving health literacy and supporting treatment adherence among tuberculosis patients. Keywords: Participatory Education, Family, Community Health Workers, Treatment Adherence, Tuberculosis.   ABSTRAK Tingginya angka kejadian tuberkulosis di wilayah kerja Puskesmas Cempaka mengindikasikan perlunya penguatan strategi edukasi kesehatan yang melibatkan pasien, keluarga, dan kader kesehatan secara terintegrasi. Masalah utama yang dihadapi adalah rendahnya kepatuhan pasien akibat keterbatasan pengetahuan dan dukungan sosial selama masa pengobatan jangka panjang. Program Gawi Tuntas Tuberkulosis bertujuan untuk meningkatkan pengetahuan, kesadaran, motivasi, serta kepatuhan pengobatan pasien tuberkulosis melalui pendekatan metode edukasi partisipatif berbasis keluarga dan kader.Kegiatan pengabdian masyarakat ini dilaksanakan selama satu bulan melalui serangkaian tahap yang meliputi pre-test, penyuluhan interaktif mengenai pengenalan penyakit TB paru, penatalaksanaan dan pengobatan TBC, penguatan peran keluarga sebagai Pengawas Minum Obat (PMO) serta pemberian media edukasi berupa leaflet dan buku saku. Program ini menitikberatkan pada penguatan peran keluarga sebagai Pengawas Minum Obat (PMO) dan pemberdayaan kader kesehatan untuk melakukan pendampingan motivasional serta pemantauan pasien selama proses pengobatan. Evaluasi keberhasilan dilakukan melalui perbandingan skor pre-test dan post-testserta observasi partisipatif. Implementasi program menunjukkan hasil yang signifikan, yakni terjadi peningkatan pengetahuan mengenai pengenalan dan penatalaksanaan TBC pada lebih dari 85% peserta. Selain itu, kemampuan peserta dalam mengenali gejala klinis meningkat hingga 90%, dan terjadi eskalasi pemahaman mengenai penatalaksanaan pengobatan secara spesifik dari skor rata-rata 40% menjadi 70%. Program ini membuktikan bahwa sinergi edukasi partisipatif berbasis komunitas efektif dalam meningkatkan literasi kesehatan dan mendukung kepatuhan terapi pasien tuberkulosis. Kata Kunci: Edukasi Partisipatif, Keluarga, Kader, Kepatuhan Pengobatan, Tuberkulosis.