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Aslinda, Andi
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The Influence Of Human Capital On Employee Work Produktivity At PT.Bank Sulselbar South Sulawesi Insyafiah, Muh. Fakhriawan; S, Muh Rizal; Aslinda, Andi; Gani, Andika Wahyudi
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76181

Abstract

The Influence of Human Capital on Employee Work Productivity at PT. Bank SulselbarSouth Sulawesi. Thesis. Business Administration Study Program. Faculty of SocialSciences and Law. Makassar public university. Supervised by H.Muhammad Guntur andMuh.Rizal S.This study aims to find out how the influence of human capital on employeework productivity where Bank Sulselbar South Sulawesi is the object of research. Toachieve this goal, researchers use indicators to measure these variables. In the humancapital variable, the indicators used are knowledge, expertise, abilities, and skills. As forthe employee productivity variables, the indicators used are ability, work quantity, workquality, and attendance. In this study the research method used was quantitative research,with data collection techniques used through observation, questionnaires, anddocumentation. The sample used in this study was 93 respondents. The data obtainedfrom the results of the research were processed using data analysis and using the help of the SPSS version 25 program which consisted of validity tests, reliability tests, normalitytests, simple regression analysis, and the coefficient of determination.The results of the study show that the indicators used for each of these variables indicate that the human capital variable has a good or significant influence on the work productivity of employees at PT. Bank Sulselbar, South Sulawesi. This can be proven by testing the coefficient ofdetermination using the data that has been obtained. 
Brand Image Analysis on Le Minerale Product Purchase Decisions: A Qualitative Study on Students in Makassar City Seppa, Yusi irensi; Aslinda, Andi
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.77061

Abstract

Brand image is formed when consumers respond to differences between brands that result in a purchase decision. This study aims to find out the analysis of brand image on the purchase decision of Le Minerale products: Qualitative study in students in the city of Makassar. The type of research used is a qualitative descriptive approach that can help researchers by explaining the reality in the field. Data collection techniques are in the form of observation, interviews, and documentation. Data analysis techniques in the form of case studies include data collection, testing, categorization, and combining various data. A collective case study was conducted to draw conclusions or generalizations on the phenomenon of the case. The results of the study show that  the positive image of the Le Minerale brand provides benefits for the company to be better known by consumers. Consumers will make purchasing decisions to buy products that have a good image. The company's image is based on the trust and reality of the company that produces quality Le Minerale Brand bottled water. Product image with consumer knowledge of the product and good impression. Consumer knowledge to know the easily recognizable characteristics of Le Minerale products. The image of the user from the user's impression of the product. Good impressions from consumers include the taste in the product that is a characteristic of the sweetness, namely the sweetness that is easy to remember and attached to the consumer's mind, as well as the impression of product quality. The purchase decision structure explains that product selection can be seen from satisfaction and confidence in choosing products, product selection can be seen from the firmness of choosing brands, the selection of purchasing channels can be seen from the decision in determining product providers, purchase time can be seen from determining when to buy products, and payment methods.  
The Application Of Marketing Content In Improving Customer Engagement Harlog Studio In The City Makassar Lira, Darmais; Aslinda, Andi; Baharuddin, Aris
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.76223

Abstract

Application of Content Marketing to Increase Customer Engagement at HarlogStudio in Makassar City is one way to find out content marketing that can be used in running a business. The problem that arises is how to apply content marketing in increasing customer engagement and the determinant factors in its application.To achieve this goal, data collection techniques are used through observation, interviews, and documentation. The data is processed using a qualitative approach. This study took 5 (people) with representatives and met the criteria in this study. Source of data in this research is primary data. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that the application of content marketing in increasing customer engagement at Harlog Studio in Makassar City, namely business founders in marketing their product content can reach a wider audience and more consumers so that they are assisted by social media. The social media used are Instagram, Facebook, the YouTube platform and the official website page. Even though the application of content marketing at Harlog Studio has not been maximized, consumers who have used the service have covered the Makassar city area. Second, the supporting factors in the application of content marketing in increasing customer engagement are by utilizing social media to reach more consumers and facilitate promotion. Third, the inhibiting factor is that there is no schedule for posting content so that the available content has not been updated. Keywords: content marketing, digital marketing, customer engagement
PENGARUH KEMUDAHAN BERTRANSAKSI TERHADAP KEPUTUSAN MENGUNAKAN AGEN BRILINK ALFIN DESA LILIRIAWANG KECAMATAN BENGO KABUPATEN BONE Pertiwi, Mega; Akib, Haedar; S., Muh Rizal; Niswaty, Risma; Aslinda, Andi
Humano: Jurnal Penelitian Vol 14, No 2 (2023): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v14i2.6108

Abstract

This research examines the influence of ease of transacting on decisions using brilink agents. The purpose of this study was to determine the level ofease of transacting with brilink agents, to find out the level the decision to use a brilink agent, and to determine the effect of usage decisions on ease of transaction on the brilink agent. This research approach is quantitative. This research was carried outin Liliriawang Village, Bengo District, Bone Regency. Sources of data in the study areAlfin's Brilink Agent Customerin November 2021. Data collection techniques are in the form of observation, questionnaires, interviews, and literature studies. Data analysis techniques in the form of normality test, descriptive analysis, simple linear regression analysis, t test, correlation coefficient analysis, and analysis of the coefficient of determination. The results of the study indicate that the indicators used in each of these variables indicate where the ease of transactions is in the very good category. The indicators on the use decision variables are in the very good category. Based on the correlation test, there is a very high relationship between the two variables. It can be concluded that there is an influence between the ease of transactions on the decision to use a brilink agent.
PENGARUH CITRA MEREK DAN NILAI HEDONIS TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Mahasiswa Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Universitas Negeri Makassar Yang Menggunakan iPhone) Tappy, Selviana; Aslinda, Andi; Baharuddin, Aris; Nur, Andi Cudai; Jamaluddin, Jamaluddin
Humano: Jurnal Penelitian Vol 14, No 2 (2023): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v14i2.6109

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan nilai hedonis terhadap keputusan pembelian pada mahasiswa ilmu administrasi bisnis univeritas negeri makassar. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data melalui observasi, kuisioner, wawancara dan dokumentasi. Jumlah sampel yang digunakan dalam penelitian ini adalah mahasiswa ilmu administrasi bisnis angkatan 2017-2020 yang menggunakan iPhone. Hasil dari penelitian ini menggunakan analisis data yang tediri dari teknik analisis data deskriptif dan analisis statistik inferensial dengan menggunakan aplikasi SPSS 25. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh citra merek secara signifikan dan parsial terhadap keputusan pembelian, kemudian terdapat pengaruh nilai hedonis secara signifikan dan parsial terhadap keputusan pembelian dan terdapat pengaruh citra merek dan nilai hedonis secara signifikan dan simultan terhadap keputusan pembelian. Berdasarkan uji korelasi hubungan antar variabel berada pada kategori sangat kuat. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan dan simultan terhadap keputusan pembelian iPhone pada mahasiswa Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Hukum Univeritas Negeri Makassar.
PENGARUH LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA PEGAWAI DI KANTOR DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU PROVINSI SULAWESI SELATAN Mukhlis, Zulhimmah; Niswaty, Risma; Aslinda, Andi; Sakawati, Herlina; Jamaluddin, Jamaluddin
Humano: Jurnal Penelitian Vol 14, No 2 (2023): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v14i2.6107

Abstract

This study aims to determine the effect of the environment on employee work motivation at the Office of the Investment and One Stop Service Office of South Sulawesi Province. This study uses quantitative research methods. Data collection techniques were carried out through observation, questionnaires and documentation. The population in this study were 83 people. The sampling method is saturated sample. Data obtained from the program through the SPSS 25 application which consists of validity tests, descriptive data analysis techniques and inferential statistical data analysis. The results showed that the work environment variable was in the good category and work motivation was in the good category. Based on the results of the inferential analysis, it shows that there is a significant influence between the work environment on the work motivation of employees at the Office of the Investment and One Stop Service Office of South Sulawesi Province.
PENGARUH WORK-LIFE BALANCE TERHADAP KEPUASAN KERJA KARYAWAN PT. SANG HYANG SERI KANTOR REGIONAL III KABUPATEN SIDRAP Pratiwi, Nur Azizah; Aslinda, Andi; Baharuddin, Aris; Sakawati, Herlina; Rivai, Andi Muh.
Humano: Jurnal Penelitian Vol 14, No 2 (2023): PERIODE NOVEMBER
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/humano.v14i2.6110

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh work-life balance terhadap kepuasan kerja karyawan PT. Sang Hyang Seri kantor Regional III. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Teknik pengumpulan data dilakukan melalui observasi, kuesioner, dan wawancara. Sampel yang digunakan dalam penelitian ini adalah seluruh jumlah populasi sebanyak 39 karyawan. Hasil penelitian yang didapat menunjukkan bahwa indikator pada setiap variabel tersebut menunjukkan dimana variabel work-life balance dan variabel kepuasan kerja keduanya berada pada kategori baik. Berdasarkan uji korelasi diperoleh sebesar 0,825 yang artinya terjadi hubungan yang sangat/tinggi diantara kedua variabel. Sehingga dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara work-life balance terhadap kepuasan kerja karyawan PT. Sang Hyang Seri kantor Regional III.
Penguatan Kapasitas Pemerintah Daerah dalam Merumuskan Kebijakan Pembangunan Pariwisata dan Pelestarian Budaya di Kabupaten Tambrauw Darwis, Muh.; Siraj, Muhammad Luthfi; Aslinda, Andi; Nasrullah, Muh.; Arhas, Sitti Hardiyanti
Pinisi Journal of Community Service Volume 2, Nomor 2, 2025
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/pjcs.v2i2.10248

Abstract

Kegiatan pengabdian masyarakat ini bertujuan memperkuat kapasitas Pemerintah Kabupaten Tambrauw dalam merumuskan kebijakan pengembangan sektor pariwisata dan pelestarian budaya yang berkelanjutan berbasis konservasi dan kearifan lokal. Kabupaten Tambrauw merupakan salah satu wilayah di Papua Barat Daya yang memiliki potensi unggulan pada sektor Blue Wonder (ekowisata bahari) dan Green Wonder (ekowisata pegunungan dan budaya adat), namun belum terkelola secara optimal karena berbagai keterbatasan perencanaan, infrastruktur, promosi, dan kapasitas kelembagaan. Metode kegiatan meliputi seminar awal, Focus Group Discussion (FGD), wawancara mendalam, serta analisis Strengths, Weaknesses, Opportunities, and Threats (SWOT) dan Analytical Hierarchy Process (AHP) untuk menentukan prioritas kebijakan. Hasil kegiatan menunjukkan bahwa pengembangan pariwisata dan kebudayaan Tambrauw menghadapi lima permasalahan utama: ketiadaan dokumen operasional rencana wisata, keterbatasan aksesibilitas, lemahnya partisipasi kelembagaan adat, minimnya promosi digital, serta potensi konflik antara konservasi dan eksploitasi sumber daya alam. Kegiatan ini menghasilkan model kebijakan pembangunan pariwisata dan budaya berbasis konservasi, dokumen rekomendasi kebijakan daerah, serta peta potensi unggulan Tambrauw 2025. Penguatan kolaborasi antara pemerintah daerah, lembaga adat, akademisi, dan LSM konservasi menjadi faktor kunci dalam mewujudkan pembangunan berkelanjutan di wilayah timur Indonesia. Hasil pengabdian ini berkontribusi terhadap pencapaian pilar Indonesia Emas 2045 melalui penguatan ekonomi hijau, pelestarian budaya bangsa, dan pariwisata berkelanjutan.
IMPLEMENTATION OF E-PERFORMANCE POLICY IN WAJO REGENCY REGIONAL SECRETARIAT Rizal, Rizal; Aslinda, Andi; Sakawati, Herlina; Ismail, Ismail
Jurnal Aktor Vol 5, No 1 (2025): October
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/aktor.v5i1.78072

Abstract

This study aims to find out the Implementation of E-Performance Policy in the Wajo Regency Regional Secretariat. This study uses a qualitative approach and produces descriptive data. Data collection was used by observation, interview, and documentation techniques. The data obtained from this study were analyzed using data reduction, data presentation, withdrawal and conclusion testing. The results of this study show that the implementation of the E-Performance policy in the Wajo Regency Regional Secretariat has not been optimally implemented. The four indicators of the success of the implementation of policies that are implemented optimally are disposition, because it is seen from the honest attitude of the apparatus and their commitment in working on the implementation of E-Performance in the Wajo Regency Regional Secretariat. Furthermore, communication indicators have not been implemented properly, this is due to socialization about E-Performance which has not included employees as a whole. Human resource indicators have not been implemented optimally, this is due to the absence of special companions and there are still many employees who still have difficulty understanding the use of E-Performance. The indicators of bureaucratic structure have not been implemented properly, this is because there are no special regulations or standard operating procedures that regulate the use of E-Performance in the Wajo Regency Regional Secretariat
COMMUNITY PARTICIPATION IN PAYING LAND AND BUILDING TAXES IN LUNJEN VILLAGE DEAD STONE DISTRICT ENREKANG REGENCY Ainun, Nur Fitra; Aslinda, Andi; Sakawati, Herlina
Jurnal Aktor Vol 5, No 1 (2025): October
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/aktor.v5i1.78050

Abstract

This study aims to find out how community participation and what factors affect community participation in paying Land and Building Tax (PBB) in Lujen Village, Buntu Batu District, Enrekang Regency. The research methods used are qualitative research and data collection techniques, namely observation, interviews and documentation. The results of the study show that community participation in paying Land and Building Tax (PBB) in Lunjen Village, Buntu Batu District, Enrekang Regency is still low, due to several factors, namely the level of education, employment and income and the length of stay so that it affects the community on the importance of paying Land and Building Tax (PBB) Therefore, it is hoped that tax officers and taxpayers can increase each other's self-awareness and do more often socialization of the importance of paying Land and Building Tax (PBB) in Lujen Village, Buntu Batu District, Enrekang Regency
Co-Authors Abdullah, Asmilah Agus, Rezky Amelia Ainun, Nur Fitra Akmal, Muh Ikramullah Anisa Fitri Anwar, Putri Ananda Aris Baharuddin Arsal, Achmad Rafi Ary Risaldi. N, Ary Risaldi. N Asyifa, Nur Aztira, Mochammad Ardian Bulan, Syahri Cahyanti, Nur Dwika Erviana, Irna Fatimah B, St. Fitri, Anisa H.R, Muh Asri Haedar Akib Haerul, Haerul Halim, Didin Hamid, Ardian Sukmawan HASNAWI HARIS, HASNAWI Herman H. Ibrahim Arifin Ibrahim Ibrahim Insyafiah, Muh. Fakhriawan Iskandar, Didik Ismail Ismail Jamaluddin Jamaluddin Jamilah Jamilah Liana, Heppy Lira, Darmais Luthfi Siraj, Muhammad Makmur, Farhan Maria Ulfa Maya Kasmita Mega Pertiwi, Mega Muh. Darwis Muhammad Guntur, Muhammad Muhammad Luthfi Muhammad Rivai, Andi Mukhlis, Zulhimmah Munawarah, Nurhalisa Murdi, Muthmainnah Nasrullah, Muh. Novayanti Sopia Rukmana, Novayanti Sopia Novita Sari Nur, Andi Cudai Nurhazanah, Deafati Nurlaelah Nurlaelah, Nurlaelah Oky Nur Pratiwi Johansyah Pombo, Nurul Afifah Pratiwi, Nur Azizah Purna , Zarni Adia Putri, Tasya Wardana Rahyuni Rahyuni Rezki, Annisa Rifdan . Risma Niswaty Rivai, Andi Muh. Rivai, Andi Muhammad Rizal Rizal Rizal S, Muh. Rofifah.M, Aliyah Rusdi Rusdi S., Muh Rizal Sakawati, Herlina Savira, Reza Seppa, Yusi Irensi Sjamsir, Hasbi Syamsuriani, Syamsuriani Syarifuddin Syarifuddin Tappy, Selviana Wahyudi Gani, Andika yunas, Ummi Ditami Yusran, St. Chairun Annisa Zainal, Henni