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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Academia Open Jurnal Fokus Manajemen Bisnis Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies BISMA (Bisnis dan Manajemen) Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam Mamangan Social Science Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JAIDE Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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Journal : Journal of Information Systems and Informatics

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Dynamic Segmentation Analysis for Expedition Services: Integrating K-Means and Decision Tree Khoiriyah, Dwi Himatul; Ambarwati, Rita
Journal of Information System and Informatics Vol 6 No 1 (2024): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i1.666

Abstract

Technological developments have an impact on increasing the level of competition between companies in acquiring and retaining customers. With this competition, companies must maximise efforts to reach consumers and understand customer service needs so that the business can continue to survive and experience development. In this effort, a segmentation analysis was carried out on marketplace accounts and expedition services commonly used by consumers to make transactions. The first step is to correct the dataset obtained to avoid errors in the final results. Next, data processing was done using rapidminer with the k-means clustering and decision tree methods. The research results show that k-means clustering achieved the lowest Davies Bouldin Index (DBI) accuracy, namely -0.943 in cluster_8. In the results of research using the decision tree method, accuracy results were obtained at 49.83%. The results obtained with the decision tree method cannot be said to be good because the results are below the 50% value; however, the decision tree method shows that a good cluster is cluster_7. In this case, better accuracy values can be achieved by using the k-means clustering method. This research can illustrate the importance of utilizing the k-means and decision tree algorithms in classifying sales data as a tool for optimizing marketing and service efforts.
Co-Authors Adji Kusuma, Kumara Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirxonovna Alshaf Pebrianggara Alwifaqi, Jindan Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Husna, Rofiatul Iffat, Emmira Illahi, Utami Nur Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Lestari, Putri Indah Lilik Indayani Mas Oetarjo Masri, Meriska Rossana Yanuar Melania, Dewi Riski Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Nurjanah, Firda Awalul Octhavia , Ristha Oetarjo, Mas Prasetyo, Deddy Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Rahmawati, Karima Nabila Yulia Ramadani, Mita Putri Rizky Hidayat, Rizky Sigit Hermawan Silmi, Fahmi Amil Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Sriyono Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna Turekulova, Dametken Medihanovna UB, A. Riyadh Wahyuni, Eka Risma Wardani, Dwi Sukma Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wilujeng, Aura Masdena Nur Wiwik Sulistiyowati Yahya, Moch Roziqi Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq