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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Basicedu Journal Of Management Science (JMAS) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Dinasti International Journal of Education Management and Social Science Enrichment : Journal of Management MUAMALATUNA Jurnal Ekonomi Empowerment Society Journal of Management and Digital Business Jurnal Basicedu Prima Magistra: Jurnal Ilmiah Kependidikan Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Primary Journal of Multidisciplinary Research
Barkah, Barkah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal of Management and Digital Business

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The influence of symbolic incongruity and religious animosity on negative e-word of mouth with brand hate as a mediating variable on starbucks brand: Pro-Israel and LGBTQIA2+ Issues Ariqoh, Daffa Asri; Afifah, Nur; Erna Listiana; Barkah, Barkah; Fitriana, Ana
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1326

Abstract

This study examines the factors influencing symbolic incongruity and religious animosity towards negative e-word of mouth through brand hate towards the Starbucks Brand. The research conducted is a causal associative study using a purposive sampling technique. Data were collected through questionnaires from 219 respondents who knew Starbucks in Indonesia. Structural Equation Modeling (SEM) was used to identify the relationship between symbolic incongruity and religious animosity that can affect negative e-word of mouth towards the Starbucks Brand mediated by brand hate. The results of the study indicate that in the five hypothesis tests that have been carried out, it can be said that all relationships between variables, namely symbolic incongruity and religious animosity, have a significant effect and also have a positive effect on negative e-word of mouth with brand hate as a mediating variable. This research can contribute to the role of consumers as parties who make changes because it remembers the importance of understanding consumer perceptions and attitudes, which can influence market dynamics and encourage sustainable economic growth so that a company can manage its strategy well.
The influence of advertising neuromarketing, bandwagon effect, and e-money on gen Z’s attitude and compulsive buying Hafid, Khairunissa; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1331

Abstract

This study aims to determine the effect of Neuromarketing Advertising, Bandwagon Effect, and E-Money Usage on Generation Z’s Compulsive Purchasing Behavior of Cosmetic Products, with Consumer Attitude as the mediator. Neuromarketing advertising utilizes neuroscience to subconsciously influence consumer emotions, while the Bandwagon Effect encourages the adoption of popular trends. The simplicity of Internet transactions combined with e-money encourages hasty purchases. Consumer attitudes influence the relationship between these factors and obsessive buying behavior. The population of this study is all Generation Z cosmetic users in Indonesia. The study sample amounted to 223 respondents. Purposive sampling, a non-probability sampling strategy, was used in this study, and structural equation modeling (SEM) was used for data analysis. The findings in this study show that advertising neuromarketing, the bandwagon effect, and e-money usage influence compulsive buying through customer attitude. However, neuromarketing advertising on compulsive buying through customer attitude does not have a significant impact, so further study is still required.
Co-Authors Adela, Dhea Adinda, Chery Adinda, Gadis Tri Ahmad Shalahuddin, Ahmad AHMADI Al Naquib, Khaira Nazla Alessandro, Muhammad Jerry Ana Fitriana Ana Fitriana Anggraini, Dewita Rana Annisa Fitri, Annisa Ariqoh, Daffa Asri Asy Syifa, Alifiya Adhiya Daud, Ilzar Erna Listiana Erna Listiana Erwin Erwin Fadilah, Putri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Febriana, Febby Febriandi, Rieqa Adzelia Febriasari, Puty Hafid, Khairunissa Hamsyi, Nur Fitriana Harry Setiawan Hasanudin Hasanudin Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Irene, Novi Juniwati Juniwati Listiana , Erna Lyesmaya, Dyah Marumpe, Dody Pratama Muhammad Afif Muhammad Iqbal Nurahmah, Siti Salwa Nurhadi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Putri Rahmadani, Putri Puty Febriasari Ramadania Ramadania, Ramadania Riantika, Naswa Sari, Anisya Permata Satria, Dimas Shelly, Shelly Sholahuddin Al Ayubi Suryani, Heni Syahbandi Syahbandi Taufik, Edi Rahmat Titik Rosnani Vanessa, Vivian Wardana, Rizky Hady Wati, Syf Marfirah Wenny Pebrianti Widyaningrum, Belinda Putri