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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Basicedu Journal Of Management Science (JMAS) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Dinasti International Journal of Education Management and Social Science Enrichment : Journal of Management MUAMALATUNA Jurnal Ekonomi Empowerment Society Journal of Management and Digital Business Jurnal Basicedu Prima Magistra: Jurnal Ilmiah Kependidikan Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Primary Journal of Multidisciplinary Research
Barkah, Barkah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

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The Influence of Store Atmosphere, Service Quality and Hedonic Shopping Value on Purchasing Decisions at Kwangya Store Jakarta with Emotion as a Mediating Variable Sari, Anisya Permata; Barkah, Barkah; Ramadania, Ramadania
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16216

Abstract

The development of the kpop industry has resulted in the development of stores selling kpop merchandise. This research aims to determine the influence of store atmosphere, service quality and hedonic shopping value on emotional purchasing decisions as mediation at Kwangya store Jakarta. This research is quantitative research. The population in this study were visitors to the Kwangya store Jakarta. The sample in this study amounted to 250 respondents. Sampling was carried out using a non-probability sampling method in the form of purposive sampling. The data collection technique was carried out using a questionnaire via Google Form. Data processing in this research uses SmartPLS version 4 software. The results of this research show that store atmosphere has a positive and significant effect on purchasing decisions; service quality has a positive and significant effect on purchasing decisions; hedonic shopping value has a positive and significant effect on purchasing decisions; shop atmosphere has a positive and significant effect on emotions; service quality has a positive and significant effect on emotions; emotional influence is positive and significant on purchasing decisions; store atmosphere has a positive and significant effect on purchasing decisions through emotion as mediation; Service quality has a positive and significant effect on purchasing decisions through emotion as mediation.
Co-Authors Adela, Dhea Adinda, Chery Adinda, Gadis Tri Ahmad Shalahuddin, Ahmad AHMADI Al Naquib, Khaira Nazla Alessandro, Muhammad Jerry Ana Fitriana Ana Fitriana Anggraini, Dewita Rana Annisa Fitri, Annisa Ariqoh, Daffa Asri Asy Syifa, Alifiya Adhiya Daud, Ilzar Erna Listiana Erna Listiana Erwin Erwin Fadilah, Putri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Febriana, Febby Febriandi, Rieqa Adzelia Febriasari, Puty Hafid, Khairunissa Hamsyi, Nur Fitriana Harry Setiawan Hasanudin Hasanudin Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Irene, Novi Juniwati Juniwati Listiana , Erna Lyesmaya, Dyah Marumpe, Dody Pratama Muhammad Afif Muhammad Iqbal Nurahmah, Siti Salwa Nurhadi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Putri Rahmadani, Putri Puty Febriasari Ramadania Ramadania, Ramadania Riantika, Naswa Sari, Anisya Permata Satria, Dimas Shelly, Shelly Sholahuddin Al Ayubi Suryani, Heni Syahbandi Syahbandi Taufik, Edi Rahmat Titik Rosnani Vanessa, Vivian Wardana, Rizky Hady Wati, Syf Marfirah Wenny Pebrianti Widyaningrum, Belinda Putri