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KONTEN SINETRON TELEVISI INDONESIA DI TINJAU DARI PERSPEKTIF ISLAM (Studi Kasus Sinetron Amanah Wali 6 RCTI) Muhamad Tsaltsa Dinata; Dewi Anggrayni
KOLONI Vol. 1 No. 4 (2022): DESEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i4.285

Abstract

The spectacle should be a guide for the wider community, that's how the media should be presented. Society must not only be presented by entertainment but have a bad impact on the character of the nation, the media has a great influence on how society models. So is it appropriate that the indecent scene be used as an example that becomes a daily entertainment for the people of Indonesia. This soap opera is very popular today as a means of conveying educational messages to the audience. In Indonesia, the duration of this soap opera reaches approximately 2 hours per episode. Of the four television stations that have soap opera programs, 26 soap operas are currently airing on television stations that are often watched by the Indonesian public. This soap opera is very popular today as a means of conveying educational messages to the audience. In Indonesia, the duration of this soap opera reaches approximately 2 hours per episode. Of the four television stations that have soap opera programs, 26 soap operas are currently airing on television stations that are often watched by the Indonesian public. One of the delivery of educational messages in the soap opera amanah wali 6 RCTI which has a religious background. The trustee's soap opera 6 tells the story of four market thugs who have been converted Therefore, the author chose this soap opera as the object of research. The purpose of this study is to determine the value of education in the Islamic perspective in the amanah wali 6 soap opera. The benefit of this research is to provide knowledge about semiotic analysis of educational messages in an Islamic perspective with Ferdinand De Saussure's theory in a soap opera and is expected to be a reference in analyzing soap operas using an Islamic perspective. The author uses a qualitative research method using Ferdinand De Saussure's semiotic analysis using signified components in the form of visuals and audio and signifiers related to the interpretation of signified. The results showed that in the amanah wali 6 episode 480 soap opera in 11 scenes formed 7 educational messages in the amanah wali 6 soap opera, namely; the privilege of dawn prayer, Allah is all-helping and all-giver of sustenance, don't hunt for guesswork, don't forget death, be sincere, don't neglect prayers, never eat from illicit money. Keywoard: soap operas, television, educational value
Analisis Isi Pesan Dakwah Pada Akun Instagram Husain Basyaiban @Basyasman Salsabila Thifal; Dewi Anggrayni; Salati Asmahasanah
KOLONI Vol. 2 No. 3 (2023): SEPTEMBER 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i3.534

Abstract

Social media, especially Instagram, has a significant impact on many things, including as a way of preaching. There are many various Instagram creator accounts, including an Instagram account with the username @basyasman owned by Husein Basyaiban with 1.2 million followers and 374 posts which is used as a medium for preaching and inspires many young people to learn religion and become better. The aim of this research is to determine the content of the religious preaching message displayed on Husein Basyaiban's Instagram account which is analyzed based on the pillars of faith. The research method used is a qualitative approach which aims to explain or describe phenomena by collecting as much data as possible. The research results show that the da'wah messages contained in @basyasyman's Instagram from January 13 2022 – October 21 2022 discuss aqidah da'wah messages. There are 5 posts in the aqidah da'wah message which discuss commands and suggestions to always obey Allah and foster love for Allah and Allah's Messenger by obeying the pillars of faith.
Online Learning Interaction in Early Childhood Education: Assessing Potential and Addressing Challenges Lisa Diyah Ma'rifataini; Nur Choiro Siregar; Dewi Anggrayni; Wahyu Sada Saputra
EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan Vol. 24 No. 1 (2026): EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan
Publisher : Badan Litbang dan Diklat Kementerian Agama RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32729/edukasi.v24i1.2463

Abstract

Early childhood learning relies on hands-on, game-based interaction. However, as time develops, technological adaptation is demanded. Online learning for Early Childhood Education (PAUD) students has not been widely carried out. This study aims to uncover the challenges and explore the potential of online learning as an alternative solution in learning in the digital era at TKIT An-Najah Jatinom, Klaten Regency, Central Java. The method used is a qualitative descriptive approach, utilizing interviews and documentation. The study's results found that the primary challenge of online learning is children's low literacy skills in language and communication. Lack of enthusiasm in learning because students are required to be independent and concentrated. Limited infrastructure, including inadequate internet access, a lack of digital devices, and low parental involvement due to socioeconomic factors. The strategy to minimize obstacles and maximize potential is designed to utilize interactive digital media, integrate hybrid learning models, provide teacher training in digital pedagogy, and implement inclusive education policies. Online learning in early childhood education presents significant challenges, but with the right strategy, its digital potential can be maximized to support early childhood development optimally. The implementation of interactive digital media and hybrid learning models needs to be ongoing, supported by teacher training and parental involvement. Further research can focus on the effectiveness of blended learning approaches in broader contexts, particularly on their impact on early childhood development outcomes. ABSTRAK Pembelajaran anak usia dini mengandalkan interaksi langsung yang bersifat praktik dan berbasis permainan. Namun, seiring perkembangan zaman, adaptasi teknologi menjadi suatu kebutuhan. Pembelajaran daring bagi siswa Pendidikan Anak Usia Dini (PAUD) belum banyak diterapkan secara luas. Penelitian ini bertujuan untuk mengungkap tantangan serta mengeksplorasi potensi pembelajaran daring sebagai solusi alternatif dalam pembelajaran di era digital di TKIT An-Najah Jatinom, Kabupaten Klaten, Jawa Tengah. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa tantangan utama dalam pembelajaran daring adalah rendahnya kemampuan literasi anak dalam aspek bahasa dan komunikasi. Selain itu, kurangnya semangat belajar muncul karena siswa dituntut untuk mandiri dan mampu berkonsentrasi selama proses pembelajaran. Keterbatasan infrastruktur juga menjadi hambatan, meliputi akses internet yang kurang memadai, minimnya perangkat digital, serta rendahnya keterlibatan orang tua akibat faktor sosial ekonomi. Strategi untuk meminimalkan hambatan dan memaksimalkan potensi pembelajaran daring dirancang melalui pemanfaatan media digital interaktif, integrasi model pembelajaran hybrid, pelatihan guru dalam pedagogi digital, serta penerapan kebijakan pendidikan yang inklusif. Pembelajaran daring dalam pendidikan anak usia dini menghadirkan tantangan yang signifikan, namun dengan strategi yang tepat, potensi digitalnya dapat dimaksimalkan untuk mendukung perkembangan anak usia dini secara optimal. Implementasi media digital interaktif dan model pembelajaran hybrid perlu dilakukan secara berkelanjutan dengan dukungan pelatihan guru serta keterlibatan orang tua. Penelitian selanjutnya dapat difokuskan pada efektivitas pendekatan blended learning dalam konteks yang lebih luas, khususnya terhadap dampaknya pada hasil perkembangan anak usia dini
Peran Komunikasi Kelompok dalam Meningkatkan Kesadaran Perilaku Hidup Bersih dan Sehat Masyarakat Haur Jaya Kota Bogor Mas' amah; Nessa Aufa Firyal; Rizkina Dwi Cahyani; Zacky Bariqlana; Dewi Anggrayni; Nur choiro Siregar
AGRINUS : Jurnal Agro Marin Nusantara Vol. 2 No. 2 (2025): AGRINUS: JURNAL AGRO MARIN NUSANTARA
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/ab072380

Abstract

Kesadaran akan pentingnya Perilaku Hidup Bersih dan Sehat (PHBS) merupakan salah satu faktor utama dalam meningkatkan kualitas kesehatan masyarakat. Namun, kurangnya kesadaran masyarakat menjadi faktor utama yang menghambat terwujudnya PHBS. Penelitian ini fokus kepada pendekatan komunikasi kelompok untuk melihat sejauh mana PHBS diterapkan pada Masyarakat Haur Jaya Kota Bogor. Penelitian ini bertujuan untuk menganalisis peran komunikasi kelompok dalam meningkatkan kesadaran PHBS di masyarakat Kampung Haur Jaya. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam dengan tokoh masyarakat serta anggota kelompok, dan dokumentasi. Hasil penelitian menunjukkan bahwa komunikasi kelompok, yang berlangsung dalam berbagai bentuk seperti diskusi warga, pertemuan kader kesehatan, arisan, serta kegiatan keagamaan, memiliki pengaruh yang signifikan dalam menyebarkan informasi dan meningkatkan kesadaran masyarakat terhadap PHBS. Hasil penelitian juga menunjukkan bahwa keberhasilan komunikasi kelompok dalam meningkatkan kesadaran PHBS dipengaruhi oleh beberapa faktor, di antaranya intensitas interaksi dalam kelompok, penggunaan bahasa yang sesuai dengan karakteristik masyarakat, serta dukungan dari pihak eksternal seperti pemerintah dan organisasi kesehatan. Dengan demikian, komunikasi kelompok dapat menjadi strategi yang efektif dalam mengedukasi masyarakat dan mendorong perubahan perilaku menuju pola hidup yang lebih sehat.
Relatable Da'wah: Constructing Birrul Walidain Values in Hilman Fauzi’s Digital Discourse Siti Fatimah; Nirwan Syafrin; Dewi Anggrayni
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to understand how the Akhlak Birrul Walidain values ​​are realized in the digital da'wah content of Ustadz Hilman Fauzi (UHF). Moral degradation and increasing conflict between the younger generation and the older generation in the digital era are exacerbated by the impact of social media. The main focus of this analysis is to examine the representation of Akhlak through three perspective Critical Discourse Analysis (CDA): Text, Discourse Practice, and Sociocultural Practice. The method used is qualitative descriptive analytical CDA, centered on video lectures delivered by UHF. The results show that UHF conveys the concept of birrul walidain with the main approach of 'Relatable Da'wah', a discursive strategy to maintain the relevance of Islamic morality in the public sphere. Textually, this discourse is characterized by pragmatic and non-dogmatic rhetoric, which connects moral obedience with worldly benefits, such as smooth sustenance and inner peace. This research helps redefine religious authority in the digital age by highlighting the shift from dogmatism to 'relatability', providing theoretical contributions to global Islamic communication studies in understanding the negotiation of traditional values ​​on modern platforms
Strategi Komunikasi Pemasaran Global Dove Melalui Campaign For Real Beauty Dalam Membangun Consumer Engagement Dan Brand Equity Siti Khodijah Nurfizri; Hansen Mayhell; Dewi Anggrayni
Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Vol. 12 No. 1 (2026): Januari-Juni 2026
Publisher : Department of Islamic Community Development, Faculty of Da'wah, State Islamic University (UIN) of Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/lbrmasy.v12i1.13026

Abstract

Abstract This study aims to analyze Dove's global marketing communication strategy through the Campaign for Real Beauty and examine its role in building consumer engagement and brand equity. The research employs a Literature Review method by reviewing various relevant journal articles, academic books, and scientific publications on global marketing communication, Integrated Marketing Communication (IMC), consumer engagement, and brand equity. The results of the study indicate that the success of the Campaign for Real Beauty is supported by the implementation of a global marketing communication strategy that integrates various communication channels through an IMC approach. Dove consistently maintains its core message of authentic, inclusive, and diverse beauty across various countries, while simultaneously adapting to local cultural contexts. This strategy has successfully built consumer engagement across cognitive, emotional, and behavioral dimensions through messages that resonate with the issues of self-acceptance and women's diversity. Furthermore, this campaign contributes to strengthening brand equity by increasing brand awareness, shaping a positive brand image, reinforcing brand loyalty, and creating strong brand resonance. The research findings also show that social value-based campaigns (purpose-driven marketing) have the capability to build long-term relationships between brands and consumers, although challenges such as consumer skepticism and category inertia remain factors that need to be considered. This study contributes to the development of global marketing communication studies and provides practical implications for companies in designing effective communication strategies in the international market. Keywords: Komunikasi Pemasaran Global; Integrated Marketing Communication (IMC); Campaign for Real Beauty; Brand Equity Dove; Purpose-Driven Marketing