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All Journal Jurnal Komunikasi Pembangunan Jurnal Sosiologi Reflektif Marwah: Jurnal Perempuan, Agama dan Jender Equilibrium: Jurnal Pendidikan An-Nisbah: Jurnal Ekonomi Syariah Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Jurnal Mirai Management Jurnal Sinar Manajemen Madani Jurnal Politik dan Sosial Kemasyarakatan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal on Education FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Journal of Urban Sociology Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Cahaya Mandalika Management of Zakat and Waqf Journal (MAZAWA)) Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy GREENOMIKA Journal of Vision and Ideas (VISA) Balance: Journal of Islamic Accounting Jurnal Ekonomika dan Bisnis Islam Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Didaktika Religia Prospect: Jurnal Pemberdayaan Masyarakat TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Toba: Journal of Tourism, Hospitality, and Destination Jurnal Sosiologi Dialektika Sosial Asketik: Jurnal Agama dan Perubahan Sosial ASEAN Social Work Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Innovative: Journal Of Social Science Research Jurnal Sosiologi Journal of Economics and Policy Studies (JEPS) Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy An-Nisbah: Jurnal Ekonomi Syariah Balance: Journal of Islamic Accounting Jurnal Kesejahteraan dan Pelayanan Sosial Journal of Ekonomics, Finance, and Management Studies As-Syirkah: Islamic Economic & Financial Journal
Muhammad Alhada Fuadilah Habib
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Pemasaran Bisnis Budidaya Ikan Lele “Berkah Mandiri” Persepektif Etika Bisnis Islam Mufidatun Nur Laila; Muhammad Alhada Fuadilah Habib
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1104

Abstract

Catfish cultivation has great potential in this era because it is popular with the public, so quite a lot of new catfish cultivation businesses have emerged. This causes the world of catfish buying and selling business to have increasingly fierce competition, so it requires a good marketing strategy to be able to win the competition in the catfish farming business sector. Preliminary survey results found that implementing a marketing mix strategy was able to increase sales of Berkah Mandiri catfish. The purpose of this research is to describe the Marketing Strategy for the Berkah Mandiri Catfish Cultivation Business from an Islamic Business Ethics Perspective which is proven to be able to increase sales. This research uses a qualitative descriptive research type. Data collection techniques include interviews, observation and documentation, then data analysis is carried out. Data analysis which includes the stages of data condensation, data presentation and drawing conclusions. The results of the research found that the Berkah Mandiri catfish farming business succeeded in increasing sales with the 7P marketing mix strategy (product, price, place, promotion, people, processes and physical evidence) in the form of selling good quality and healthy catfish of various types, providing price based on fish quality and negotiable selling price, easy to reach location, opening a sales stand in the market, having a suitable environment for cultivation, promoting by word of mouth and social media (WhatsApp and Facebook), skilled human resources with a high work ethic , choosing superior catfish seeds, providing good catfish feed, paying attention to the quality of the pond water, handling pests and diseases, the fish harvesting process is in accordance with safe harvest procedures, the pond is cleaned once a week, the size of the pond is divided into several sizes ( according to the age of the fish) and the pond looks clean. There are 5 principles of Islamic Business Ethics that are applied, namely; honest and trustworthy, accurate in weighing and avoiding gharar, mutually beneficial, voluntary in buying and selling and not badmouthing other people's business.
Analisis Penggunaan Media Sosial Sebagai Alat Komunikasi Pemasaran dalam Meningkatkan Brand Awareness: Studi Kasus pada UKM Vebcake Tulungagung Anggraini, Fia Tri; Habib, Muhammad Alhada Fuadilah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.956

Abstract

Social media has now become something that is embedded in people's lives. In this digital era, social media users have increased a lot, so to gain effectiveness in marketing communications, Vebcake chooses to use social media. Through this strategy, Vebcake is able to increase brand awareness of its business. Marketing communications itself plays an important role in increasing brand awareness. Vebcake is a business operating in the bakery sector in Tulungagung that is well known to the public. This can be seen through Vebcake's social media, which has tens of thousands of followers and sales turnover which increases every year. Based on previous research, Vebcake already has good brand awareness. Consumers have a good perception of the Vebcake Brand and say that the products from the Vebcake Brand are delicious and high quality at an affordable price. This research aims to describe the implementation of marketing communications via social media carried out by Vebcake to increase brand awareness. This research uses a qualitative approach with a descriptive type. The results of this research found that Vebcake implements a marketing communication mix regularly so that the public can be aware of the existence of the Vebcake Brand. The marketing communication mix carried out is in the form of advertising, sales promotion, public relations and publicity, online marketing and social media, mobile marketing, direct and database marketing, and personal selling. The obstacles that Vebcake faced while carrying out this marketing communication were the problem of miscommunication and the communication device (smartphone) which was damaged. Keywords: brand awareness; marketing communications; social media
KOHESI SOSIAL DAN EKONOMI DALAM PERTANIAN PORANG DI DESA SELUR, PONOROGO Daniswara, Nirwasita; Habib, Muhammad Alhada Fuadilah
Journal of Economics and Policy Studies (JEPS) Vol. 5 No. 1 (2024): JEPS: Journal of Economic and Policy Studies
Publisher : UIN Sayyid Ali Rahmatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/jeps.v5i1.9805

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mengeksplorasi dinamika sosial dan ekonomi dalam komunitas petani porang di Desa Selur, Kabupaten Ponorogo. Metode kualitatif dengan pendekatan etnografi digunakan untuk mendapatkan pemahaman mendalam mengenai peran strategis komunitas petani dalam rantai pasok porang. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa komunitas petani di Desa Selur mampu mengorganisir diri melalui berbagai organisasi lokal seperti kelompok tani, Bumdes, dan koperasi. Kepercayaan dan solidaritas menjadi dasar dalam semua aktivitas pertanian dan perdagangan. Meskipun terdapat tantangan seperti keterbatasan akses modal dan fluktuasi harga pasar, peningkatan permintaan porang di pasar internasional membuka peluang bagi petani untuk meningkatkan pendapatan. Komunitas juga menunjukkan kemampuan adaptasi dengan melakukan swasembada benih dan pupuk organik serta pengolahan hasil panen untuk meningkatkan nilai tambah produk. Namun, peningkatan kepentingan ekonomi dapat mengurangi semangat kekeluargaan jika tidak dikelola dengan baik. Penelitian ini menyimpulkan bahwa dengan dukungan yang tepat, komunitas lokal dapat mengembangkan ekonomi pertanian yang berkelanjutan dan inklusif
STRATEGI PEMASARAN NOVI ULVIA MUA DALAM MENINGKATKAN OMSET PENJUALAN Rahayu, Helena Putri; Habib, Muhammad Alhada Fuadilah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10643

Abstract

The development of business existence both in the field of goods and services, encourages new businesses to emerge. One of the growing businesses is the MUA service business. The mushrooming of MUA businesses in Indonesia has created quite tight market competition between business actors operating in the same field. So a special strategy is needed to win market competition. This study aims to determine Novi Ulvia MUA's marketing strategy in increasing sales turnover. This study uses descriptive qualitative research methods, using data collection techniques in the form of interviews, observation and documentation. The results of this study indicate that Novi Ulvia MUA was able to increase sales turnover and stabilize income with the 7P marketing mix strategy in the form of having a variety of make-up looks, the cosmetic products used are safe and have BPOM, using good quality cosmetic brands , provide affordable prices, have a variety of prices, provide cashback and discounts, easy to reach locations, have a large parking area, comfortable and clean gallery, carry out promotions through social media, word of mouth and wedding expo, owner has MUA BNSP certification , employees have superior quality human resources, conduct makeup training for employees, carry out a detailed process from preparing makeup tools to maintaining the quality of makeup until the event is over, have a photo album of previous makeup results with good quality makeup as a consumer reference, pay attention to the preparation dresses in the gallery so that they are always neat. The Marketing Mix strategy has proven to be able to increase Novi Ulvia MUA's sales.
Co-Authors - Fakhrurrazi Adelina Fitri Adelya Putri Ari Wibowo Adi Jaya Adinda Ayu Puspita Sari Ahmad Supriyadi Alfari Hatus Sholihah Alfin Luthfiani Alfiyatul ‘Izzah Amalia Nur Hidayati Amalia Nuril Hidayati Anggraeni, Unsiyah Anggraini, Fia Tri Asik Putri Ayusari Ratnaningsih Asik Putri Ayusari Ratnaningsih Audina Reihan Ayla Karina Budita Besto, Maestoso Binmong, Sorhibulbahree Binti Khoirun Nisa Bintis Ti'anatud Diniati Budita, Ayla Karina Buduri, Dinandra Faidatul Cut Rizka Al Usrah Cut Rizka Al Usrah Dafiq, Bahru Ilmi Daniswara, Nirwasita Dewi, Armoni Suci Dika Aji Prasetyo Diniati, Bintis Ti'anatud Diniati, Bintis Ti’anatud Dwi Nurhidayah Dzalin Adibatul Mar'ah Eiva Olifiyati Zahro Elfa Yunita Elvina Lailatul Azizah Emiliani, Fristica Fadhilah, Rifqi Zaidan Faizal Satria Desitama Fatkhullah, Mukhammad fitrianatsany, fitrianatsany Fristica Emiliani Fristica Emiliani Fungki Ulan Dari Gilang Permata Hekmah Wardina Helena Putri Rahayu Hesti Primaningtyas Hidayati Amelia Rahayu Hidayatul Khoiriyah Indriawati, Ella Iqlima Shinta Fatmala Istikhomah Istikhomah Istiqoma, Istiqoma Iwed Mulyani Iwed Mulyani Iwed Mulyani Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Khansa, Fida Lailatul Nurrohmah Lailatul Nuzzulul Safitri Lestari, Dyah Lina Lukmanasari, Ayuk Kristiana Lutfi Fida Lailia Maharani, Tri Sakti Mahmudah Mahmudah Mahyuddin Mahyuddin Mahyudin Miftahul Ulum Muazzaroh, Faizatul Muchibbah, Navira Nuraini Mufidatun Nur Laila Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mulyani, Iwed Nadhirah, Refalina Khoirun Navira Nuraini Muchibbah Ninda Fatmawati Nisa, Kanita Khoirun Nugroho Rinadi Pamungkas Nur Laila, Mufidatun Nurmahfidhoh, Risna Parmana, Dewa Made Dwi Pinasty, Winda Arum Rahayu, Helena Putri Ramadhani, Marina Ratnaningsih, Asik Putri Ayusari Reza Fathurozi Risna Nurmahfidhoh Rizal Zamzami Rizka Widya Sari Rizqiana, Sabilla Rodhiyahtul Warda Usami Rokhim, M. Abdul Khafid Zainur Rossa Silviany Ryan Suhandito Ryan Suhandito Sabilla Rizqiana Sabilla Rizqiana Salma Alfina Saputri, Dhea Angie Sembiring, Rinawati Shinta Nur Haliza Sholihah, Alfari Hatus Siti Muslihatul Mukaromah Siti Romlah Suhandito, Ryan Sulvinajayanti Sulvinajayanti Suryaputra, Michelle Sutopo Sutopo Tri Agung Tegar Aji Saputro Ufitrotul Andriani Unsiyah Anggraeni Usrah, Cut Rizka Al Uswatun Nafi'ah Valentina Ainun Nabila Wahyu Nita Kurrotaa'yun Nuriski Wahyuningsih, Dwi Sri Wahyuningtyas, Safarotul Zella Widasari, Fidarini Devi Wulandari, Eka Yuni Zuvilla Alfin Monica