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All Journal Jurnal Komunikasi Pembangunan Jurnal Sosiologi Reflektif Marwah: Jurnal Perempuan, Agama dan Jender Equilibrium: Jurnal Pendidikan An-Nisbah: Jurnal Ekonomi Syariah Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL Jurnal Mirai Management Jurnal Sinar Manajemen Madani Jurnal Politik dan Sosial Kemasyarakatan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal on Education YUME : Journal of Management FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Journal of Urban Sociology Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Cahaya Mandalika Management of Zakat and Waqf Journal (MAZAWA)) Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy GREENOMIKA Journal of Vision and Ideas (VISA) Balance: Journal of Islamic Accounting Jurnal Ekonomika dan Bisnis Islam Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Didaktika Religia Prospect: Jurnal Pemberdayaan Masyarakat TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Toba: Journal of Tourism, Hospitality, and Destination Jurnal Sosiologi Dialektika Sosial Asketik: Jurnal Agama dan Perubahan Sosial ASEAN Social Work Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Innovative: Journal Of Social Science Research Jurnal Sosiologi Journal of Economics and Policy Studies (JEPS) Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy An-Nisbah: Jurnal Ekonomi Syariah Balance: Journal of Islamic Accounting Jurnal Kesejahteraan dan Pelayanan Sosial As-Syirkah: Islamic Economic & Financial Journal
Muhammad Alhada Fuadilah Habib
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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STRATEGI PEMASARAN NOVI ULVIA MUA DALAM MENINGKATKAN OMSET PENJUALAN Rahayu, Helena Putri; Habib, Muhammad Alhada Fuadilah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10643

Abstract

The development of business existence both in the field of goods and services, encourages new businesses to emerge. One of the growing businesses is the MUA service business. The mushrooming of MUA businesses in Indonesia has created quite tight market competition between business actors operating in the same field. So a special strategy is needed to win market competition. This study aims to determine Novi Ulvia MUA's marketing strategy in increasing sales turnover. This study uses descriptive qualitative research methods, using data collection techniques in the form of interviews, observation and documentation. The results of this study indicate that Novi Ulvia MUA was able to increase sales turnover and stabilize income with the 7P marketing mix strategy in the form of having a variety of make-up looks, the cosmetic products used are safe and have BPOM, using good quality cosmetic brands , provide affordable prices, have a variety of prices, provide cashback and discounts, easy to reach locations, have a large parking area, comfortable and clean gallery, carry out promotions through social media, word of mouth and wedding expo, owner has MUA BNSP certification , employees have superior quality human resources, conduct makeup training for employees, carry out a detailed process from preparing makeup tools to maintaining the quality of makeup until the event is over, have a photo album of previous makeup results with good quality makeup as a consumer reference, pay attention to the preparation dresses in the gallery so that they are always neat. The Marketing Mix strategy has proven to be able to increase Novi Ulvia MUA's sales.
ANALISIS KONFLIK PEMBANGUNAN NEW YOGYAKARTA INTERNATIONAL AIRPORT Muhammad Alhada Fuadilah Habib; Mukhammad Fatkhullah; Siti Muslihatul Mukaromah; Ayla Karina Budita
Madani: Jurnal Politik dan Sosial Kemasyarakatan Vol. 14 No. 2 (2022): MADANI : Jurnal Politik dan Sosial Kemasyarakatan
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v14i02.3237

Abstract

The need for air transportation in the modern era as it is today is proven to continue to increase significantly. This increase is seen as an opportunity by PT. Angkasa Pura to carry out the construction of a new airport in Yogyakarta. The construction of this airport is welcomed by the Yogyakarta government because it is seen as being able to improve the welfare of the community. However, quite a lot of people are against the construction of this airport for various reasons. This study focuses on efforts to trace the root causes of the conflict in the construction of the New Yogyakarta International Airport (NYIA), identify the actors involved in the conflict, identify the forms of conflict that occur, and identify the social and economic impacts for the Kulonprogo community. The research method used is descriptive qualitative with data mining techniques in the form of observation, in-depth interviews, FGD, and literature studies. The results of this study found that the root cause of the phenomenon of conflict over the construction of the New Yogyakarta International Airport (NYIA) actually occurred due to differences in interests and also different perspectives in the management of natural resources on land in Kulonprogo. Some use the ecofeminism paradigm, some use the capitalist paradigm. This difference then gave rise to conflict between the government-business side and civil society parties who refused to build the airport. Various attempts were made by the community to resist by forming an organization called Wahana Tri Tunggal (WTT) with various forms of resistance social movements in it. The development of the NYIA in turn gave rise to vulnerable groups of people whose survival was threatened because their land as a place to live and their main livelihood was used as an airport. These vulnerable people really need attention and assistance, especially from the government to be able to survive in their new conditions.
Marketing Strategy Analysis of Betta Ornamental Fish Farming Business Perspectives on Islamic Business Ethics (Case Study di Desa Bendiljati Sumbergempol Tulungagung) M. Abdul Khafid Zainur Rokhim; Muhammad Alhada Fuadilah Habib
Madani: Jurnal Politik dan Sosial Kemasyarakatan Vol. 15 No. 1 (2023): MADANI : Jurnal Politik dan Sosial Kemasyarakatan
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4051

Abstract

A well-designed, prepared, and evaluated marketing strategy is the basis for determining the success rate of a business. The purpose of this study is to describe the Marketing Strategy Analysis of Betta Ornamental Fish Farming Business Perspective of Islamic Business Ethics in Bendiljati Sumbergempol Tulungagung Village. Researchers use descriptive qualitative research methods to describe the marketing strategies applied. Data collection techniques in this study include; interviews, observations, and documentation. Data analysis techniques use data source triangulation tests with the stages of data reduction, data presentation, and conclusion drawing. The results of the study stated that Bendiljati Village succeeded in increasing sales of betta ornamental fish with a 7P marketing mix strategy; product, price, place, promotion, people, physical evidence, and process, which are combined with the principles of Islamic business ethics. The products sold are betta ornamental fish with attractive prices and purchase bonuses, clean, comfortable, and easily accessible cultivation places, using offline and online promotion strategies through social media, providing training program facilities for fish farmers in order to maintain and improve the quality of the fish produced, a good cultivation process so that they can produce good fish quality, Beautiful shape, various shades of color and size, so that it can attract consumers and make sales continue to increase every year. There are six principles of Islamic business ethics applied; honest in quantity, selling good quality goods, not using oaths, being loose and generous in serving buyers, building good relations between colleagues by maintaining friendship between sellers and buyers, and setting prices transparently; conveys the price according to the actual state of the fish.
The Effect of Price, Product Quality, and Promotion on The Purchasing Decision of MS Glow Products at MS Glow Tulungagung Branch Agent Dinandra Faidatul Buduri; Muhammad Alhada Fuadilah Habib
Madani: Jurnal Politik dan Sosial Kemasyarakatan Vol. 15 No. 1 (2023): MADANI : Jurnal Politik dan Sosial Kemasyarakatan
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4078

Abstract

Ms Glow is a beauty skincare manufacturer that has many agents spread throughout Indonesia. In the midst of lots of competition with similar products, Ms Glow managed to score high sales on the Shopee marketplace. This study aims to determine the effect of price, product quality, and promotion partially and simultaneously on purchasing decisions for Ms Glow's products at Ms Glow's Tulungagung branch. Theoretically, there are various factors that can influence the decision to purchase Ms Glow products including price, product quality, and promotions. The population in this study were consumers of Ms Glow Ngantru's products, which were taken using non-probability sampling with an accidental technique. Samples were taken using the Slovin formula at a 95% confidence level so that a total sample of 95 respondents was obtained. Data collection was carried out using a questionnaire. The analytical method used in this study is multiple linear regression analysis with the help of the SPSS version 26 program. Hypothesis testing uses the t test and simultaneously with the f test. The results of this study indicate that partially price, product quality, and promotions have a positive and significant effect on purchasing decisions for Ms Glow's products at the Ms Glow agent Tulungagung branch. Whereas the simultaneous test shows that price, product quality, and promotions simultaneously have a positive and significant effect on the decision to purchase Ms Glow's products at the Ms Glow agent Tulungagung branch.
Analysis Factors of Customer Satisfaction on Creating Consumer Loyalty at Bu Puji Sembako In Berbek Market, Berbek District, Nganjuk Regency Eka Yuni Wulandari; Muhammad Alhada Fuadilah Habib
Madani: Jurnal Politik dan Sosial Kemasyarakatan Vol. 15 No. 1 (2023): MADANI : Jurnal Politik dan Sosial Kemasyarakatan
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4084

Abstract

The development of the business world is currently growing rapidly from time to time. This can be seen from the emergence of various business sectors. Thus business actors who have long needed a special strategy to be able to maintain their business. One of the staple food stalls that has been around for 12 years is Kios owned by Mrs. Puji at Berbek Market, Berbek District, Nganjuk Regency. The kios requires a specific strategy in order to maintain customer satisfaction and create customer loyalty. This research tries to analyze customer satisfaction factors that can create customer loyalty at Bu Puji's basic food stall. The research method used is descriptive qualitative with data sources obtained from interviews, observation, and literature study. Based on the research that has been done, the results show that Bu Puji's basic food stalls have succeeded in providing customer satisfaction so as to create consumer loyalty. The factors that cause customer satisfaction are product quality, price, service quality, emotional factors, and convenience.
Konsumerisme Masyarakat Nelayan: Studi pada Komunitas Istri Nelayan Pulau Messah, Nusa Tenggara Timur Mukhammad Fatkhullah; Fidarini Devi Widasari; Muhammad Alhada Fuadilah Habib
Madani: Jurnal Politik dan Sosial Kemasyarakatan Vol. 14 No. 1 (2022): MADANI : Jurnal Politik dan Sosial Kemasyarakatan
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The fishermen's wife community in Messah Island is known to be very consumptive. They spend most of their income on lifestyle even though they have not been able to meet their basic needs. This study seeks to see how consumptive behavior in the fishermen's wife community can be entrenched, as well as its various implications. The method used in this research is descriptive qualitative method. Data collection was carried out by in-depth interviews, while the informants were determined purposively. As a result, the consumerism of the fishermen's wife community in Messah Island is driven by internal and external factors. Internal factors that shape consumptive behavior refer to the high desire to be different from others and the low quality of human resources in managing assets and finances. Meanwhile, the external factors that shape consumptive behavior refer to the ease of access to consumer goods and credit, as well as the consumptive social environment. The consumptive lifestyle of the fishermen's wife community has implications for the practice of exploitation of natural and human resources, the low quality of life that is not comparable to the productivity of fishery products, and the confinement of fishing communities in a culture of poverty that forces them to be in the same condition.
Co-Authors Adelina Fitri Adelya Putri Ari Wibowo Adi Jaya Adinda Ayu Puspita Sari Ahmad Supriyadi Alfari Hatus Sholihah Alfin Luthfiani Alfiyatul ‘Izzah Amalia Nur Hidayati Amalia Nuril Hidayati Anggraeni, Unsiyah Anggraini, Fia Tri Asik Putri Ayusari Ratnaningsih Asik Putri Ayusari Ratnaningsih Audina Reihan Ayla Karina Budita Besto, Maestoso Binmong, Sorhibulbahree Binti Khoirun Nisa Bintis Ti'anatud Diniati Budita, Ayla Karina Cut Rizka Al Usrah Cut Rizka Al Usrah Dafiq, Bahru Ilmi Daniswara, Nirwasita Dewi, Armoni Suci Diesta Wahyu Kusuma Dika Aji Prasetyo Dinandra Faidatul Buduri Diniati, Bintis Ti'anatud Diniati, Bintis Ti’anatud Dyah Ayu Kusumaningrum Dzalin Adibatul Mar'ah Eiva Olifiyati Zahro Eka Yuni Wulandari Elfa Yunita Elvina Lailatul Azizah Emiliani, Fristica Fadhilah, Rifqi Zaidan Faizal Satria Desitama Fakhrurrazi Fatkhullah, Mukhammad Fidarini Devi Widasari fitrianatsany, fitrianatsany Fristica Emiliani Fristica Emiliani Fungki Ulan Dari Gilang Permata Hekmah Wardina Helena Putri Rahayu Hesti Primaningtyas Hidayati Amelia Rahayu Hidayatul Khoiriyah Indriawati, Ella Iqlima Shinta Fatmala Istikhomah Istikhomah Istiqoma, Istiqoma Iwed Mulyani Iwed Mulyani Iwed Mulyani Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Khansa, Fida Lailatul Nurrohmah Lailatul Nuzzulul Safitri Lestari, Dyah Lina Lukmanasari, Ayuk Kristiana Lutfi Fida Lailia M. Abdul Khafid Zainur Rokhim Maharani, Tri Sakti Mahmudah Mahmudah Mahmudah Mahmudah Mahyuddin Mahyuddin Mahyudin Miftahul Ulum Muazzaroh, Faizatul Muchibbah, Navira Nuraini Mufidatun Nur Laila Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mulyani, Iwed Nadhirah, Refalina Khoirun Navira Nuraini Muchibbah Ninda Fatmawati Nisa, Kanita Khoirun Nugroho Rinadi Pamungkas Nur Laila, Mufidatun Nurmahfidhoh, Risna Parmana, Dewa Made Dwi Pinasty, Winda Arum Rahayu, Helena Putri Ramadhani, Marina Ratnaningsih, Asik Putri Ayusari Reka Indriani Reza Fathurozi Risna Nurmahfidhoh Rizal Zamzami Rizka Widya Sari Rizqiana, Sabilla Rodhiyahtul Warda Usami Rossa Silviany Ryan Suhandito Ryan Suhandito Sabilla Rizqiana Sabilla Rizqiana Salma Alfina Saputri, Dhea Angie Sembiring, Rinawati Shinta Nur Haliza Sholihah, Alfari Hatus Siti Muslihatul Mukaromah Siti Romlah Suhandito, Ryan Sulvinajayanti Sulvinajayanti Suryaputra, Michelle Sutopo Sutopo Tri Agung Tegar Aji Saputro Ufitrotul Andriani Unsiyah Anggraeni Usrah, Cut Rizka Al Uswatun Nafi'ah Valentina Ainun Nabila Wahyu Nita Kurrotaa'yun Nuriski Wahyuningsih, Dwi Sri Wahyuningtyas, Safarotul Zella Widasari, Fidarini Devi Zuvilla Alfin Monica