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Muhammad Alhada Fuadilah Habib
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
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Strategi Bauran Pemasaran dan Rantai Pasok dalam Meningkatkan Usaha Penjualan Bakpia Basah Ahmad’s Family Sholihah, Alfari Hatus; Habib, Muhammad Alhada Fuadilah
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 1 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/nt80vz25

Abstract

The marketing mix is a device consisting of product, price, promotion and distribution, which will determine the level of marketing success and all of it is aimed at getting the desired response from the target market. The supply chain is a series of relationships or company activities that carry out the distribution of supplies of goods or services from the place of origin to the place of buyers or customers. Therefore, in running and developing a business, a marketing mix strategy and supply chain strategy are needed. The purpose of this study is to determine the 7P marketing mix strategy in increasing sales of Bakpia Ahmad's Family and the supply chain strategy to maintain the supply of raw materials in the production process so as to meet consumer demand. This research uses descriptive qualitative research methods and uses data collection techniques in the form of interviews, observation and documentation. The results showed that by implementing the 7P marketing mix strategy was able to increase bakpia sales. The 7P marketing mix strategy includes improving the quality of bakpia products, providing affordable prices, having a clean production site, a comfortable and clean shop, promoting through social media and word of mouth, friendly service, and using attractive product packaging. The results of the study further found that by implementing a supply chain strategy, the owner can fulfil the supply of raw materials, have a good working relationship with suppliers, provide a place to store raw materials, a production process that is tailored to the recipe, provide a place to store finished products, and provide distribution services that are ready to deliver.
Implementasi Strategi Bauran Pemasaran dalam Upaya Meningkatkan Omset Penjualan di Home Industry Ayunda Cake Lukmanasari, Ayuk Kristiana; Fuadilah Habib, Muhammad Alhada
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Implementasi Strategi Bauran Pemasaran dalam Upaya Meningkatkan Omset Penjualan. Penelitian ini merupakan penelitian deskriprif melalui pendekatan kualitatif dengan menggunakan sumber data pimer dan sekunder. Teknik pengumpulan data yang dilakukan melalui teknik wawancara, observasi, dan dokumentasi secara langsung di Outlet Ayunda. Tepatnya di Dusun Bakah, Desa Mergayu, Kecamatan Bandung, Kabupaten Tulungagung, Jawa Timur. Teknik penentuan informan pada penelitian ini menggunakan teknik purposive. Teknik analisis data dengan tahapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Pemeriksaan keabsahan data menggunakan triangulasi teknik dan triangulasi sumber. Berdasarkan penelitian yang telah dilakukan, didapatkan hasil bahwa strategi  pemasaran  yang dilakukan home industry Ayunda Cake untuk meningkatkan volume penjualan dan kemampuan bersaing dengan produknya telah berjalan dengan baik dengan menggunakan strategi bauran pemasaran 7P yaitu, meningkatkan kualitas dan varian produk, penyesuaian harga sesuai kualitas, promosi melalui platform media sosial seperti Instagram, Whatsapp, Facebook dan memasang spanduk desain, tempat yang nyaman, bersih, mudah diakses, memberikan pelatihan kepada karyawan, melakukan proses produksi yang rinci, serta memberikan bukti fisik produk yang ditampilkan di dalam etalase toko. Keberhasilan strategi yang telah diterapkan Ayunda Cake dalam meningkatkan penjualan, dapat menjadi contoh bagi usaha sejenis untuk meningkatkan volume penjualan dan daya saing produk melalui strategi bauran pemasaran.
Pengaruh Lokasi, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Ayam Geprekku Bandung Tulungagung Wahyuningtyas, Safarotul Zella; Habib, Muhammad Alhada Fuadilah
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Ayam geprek merupakan salah satu makanan ayam goreng tepung khas Indonesia yang diulek atau dilumatkan bersama sambal. Di tengah banyaknya persaingan dengan produk sejenis, ayam geprek berhasil mencetak penjualan yang tinggi untuk menu makanan favorit pada saat ini. Hal ini dapat dipengaruhi oleh lokasi, promosi dan kualitas pelayanan. Penelitian ini bertujuan untuk mengetahui pengaruh lokasi, promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen Ayam Geprekku Bandung Tulungagung. Populasi dalam penelitian ini adalah konsumen yang pernah membeli produk Ayam Geprekku Bandung yang diambil dengan teknik accidental sampling. Sampel diambil dengan menggunakan rumus lemeshow sehingga didapatkan jumlah sampel sebesar 100 responden. Pengumpulan data dilakukan dengan menggunakan angket atau kuesioner. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan program SPSS versi 26. Pengujian hipotesis menggunakan uji f simultan dan uji t. Hasil dari penelitian ini menunjukkan bahwa lokasi, promosi dan kualitas pelayanan secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian Ayam Geprekku Bandung Tulungagung. Kemudian secara parsial lokasi, promosi dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian pada Ayam Geprekku Bandung Tulungagung.
Strategi Pemasaran Motor Bekas Dalam Meningkatkan Penjualan Pada Abadi Jaya Motor Kabupaten Tulungagung Jaya, Adi; Habib , Muhammad Alhada Fuadilah
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8515

Abstract

Pemasaran memiliki peranan penting bagi perkembangan usaha. Dengan menerapkan berbagai macam strategi dalam menghadapi persaingan akan menimbulkan pengaruh yang besar terhadap usaha dalam meningkatakan penjualan. Abadi Jaya Motor merupakan salah satu usaha yang bergerak di bidang jual beli motor bekas. Abadi Jaya Motor mampu mengimplementasikan strategi pemasaran yang tepat, untuk menghasilkan perubahan yang diharapkan dan mampu bersaing dengan usaha serupa. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana penerapan strategi pemasaran dalam meningkatkan penjualan pada Abadi Jaya Motor. Penelitian ini merupakan penelitian deskriptif melalui pendekatan kualitatif dengan menggunakan sumber data pimer dan sekunder. Teknik pengumpulan data yang dilakukan melalui teknik wawancara, observasi, dan dokumentasi secara langsung di tempat penelitian. Teknik penentuan informan pada penelitian ini menggunakan teknik purposive. Teknik analisis data dengan tahapan pengumpulan data, kondensasi data, penyajian data, dan penarikan kesimpulan. Pemeriksaan keabsahan data menggunakan triangulasi teknik dan triangulasi sumber. Berdasarkan penelitian yang telah dilakukan, didapatkan hasil bahwa Abadi Jaya Motor dalam meningkatkan penjualan produknya menggunakan strategi bauran pemasaran 7P dengan menjaga kualitas produk, penyesuaian harga kualitas atau kondisi unit, desain tempat yang nyaman, bersih dan mudah diakses, melakukan promosi secara word of mouth dan menggunakan media sosial, memiliki karyawan dengan kemampuan yang mumpuni, mempersiapkan sepeda motor hingga layak untuk di jual, serta memberikan bukti fisik produk secara terbuka.
DAMPAK KEBERADAAN MASJID AR-RAHMAN KOTA BLITAR TERHADAP KONDISI SOSIAL-EKONOMI PELAKU BISNIS UMKM Iqlima Shinta Fatmala; Muhammad Alhada Fuadilah Habib
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 3 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i3.1847

Abstract

The existence of the Ar-Rahman Mosque which is located on Jalan Ciliwung, Bendo Village, Kepanjen Kidul District, Blitar City has its own uniqueness which is different from mosques in general. The uniqueness is in the form of an architecture similar to the Nabawi Mosque in Medina, so that the surrounding community and from outside are interested in visiting the Ar-Rahman Mosque, Blitar City. This is thought to have a positive impact on the surrounding community who have MSME businesses. This study aims to reveal the impact of socio-economic conditions felt by the surrounding community after the existence of the Ar-Rahman Mosque. The method used is descriptive qualitative. Data collection techniques were carried out through interviews, observation and documentation. In-depth interviews were conducted with MSME traders, visitors from the Ar-Rahman Mosque, people who live around the Ar-Rahman Mosque and managers from the Ar-Rahman Mosque. The results of this study indicate that the entire surrounding community is able to adapt to changes in socio-economic conditions after the existence of the Ar-Rahman mosque in Blitar City. They are capable of entrepreneurship by establishing micro, small and medium enterprises or MSMEs. The existence of the Ar-Rahman Mosque is able to improve the community's economy, the community can integrate with the mosque so that it has a positive impact on each other. The mosque tries to maintain the good values and norms that have been established between the community and the mosque management.
PELAKSANAAN GADAI DAN CICIL EMAS DI BANK SYARIAH INDONESIA KCP MALANG KEPANJEN 1 DALAM PERSPEKTIF PERBANKAN SYARIAH Reka Indriani; Muhammad Alhada Fuadillah Habib
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 3 (2023)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i3.1885

Abstract

The merger of the three Islamic banks aims to create the largest Islamic bank in Indonesia through unification of core capital in its operational activities. The financing products offered by Indonesian Islamic banks themselves also vary according to the needs of the community, one of the products that are in great demand by the public is gold mortgage products and gold installments. Basically, an Islamic bank is a business entity that must be implemented according to sharia principles. However, in its implementation in the field, there are still several Islamic bank institutions that have not implemented sharia principles in carrying out their business. For this reason, this study aims to analyze how the process of implementing gold pawning and gold installments at Bank Syariah Indonesia KCP Malang Kepanjen 1 in the perspective of Islamic banking. The method used in this study is a qualitative descriptive method in which data are obtained from interviews, observations, and literature studies. Based on the research that has been done, the results show that the process of implementing gold pawning and gold installments at Bank Syariah Indonesia KCP Malang Kepanjen 1 is in accordance with the perspective of Islamic banking, it is proven that in the process of carrying out its activities it has implemented contracts that are in accordance with sharia provisions and in accordance with the principles - sharia economic principles, namely sharia banking must be based on the principle of being free from acts of maysir, gharar and usury, apply the principles (fairness, partnership, transparency, and universals), apply the principles of trust and prudence in managing its operational activities, and use a contract that in accordance with Islamic law that has been taught Rasulullah SAW.
Peningkatan Efektivitas Jalur Transportasi Melalui Pembangunan Glass Ball Station (Stasiun Bola Kaca) Sebagai Pendukung Pemerataan Ekonomi Sekaligus Sebagai Ikon Wisata Baru Indonesia Habib, Muhammad Alhada Fuadilah; Suryaputra, Michelle; Diniati, Bintis Ti'anatud
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.575 KB) | DOI: 10.55123/toba.v1i2.367

Abstract

Abstract Indonesia is an archipelagic country consisting of 18,306 islands and separated by sea and ocean boundaries. Transportation by sea and air to connect the islands is still considered ineffective. Based on the predictions made by the projection of Indonesia's population growth in 2020, it is known that there is an imbalance in the distribution of the population in Indonesia. The uneven distribution of the population is caused by uneven development and is still concentrated in big cities, especially on the island of Java. As a result, many people are urbanizing to big cities with the imagination of getting a better life. The increasingly congested city conditions have caused various problems, ranging from micro to macro scales. Poverty, unemployment, environmental pollution, and congestion often color people's lives in urban areas. Meanwhile, there are still many problems for people living in remote areas, ranging from the lack of development of facilities and infrastructure, the lack of human resource development, poor internet connection, and even the absence of electricity. This condition, of course, hinders the development of people living in remote areas. Based on this problem, we propose an idea that can help equalize development and improve the welfare of the Indonesian people. The idea is to build a giant train station in the middle of the Java Sea and Banda Sea (glass ball station) that can connect all regions of the archipelago, as well as a new tourist icon for the Indonesian people to attract tourists from abroad. With this development, the problem of social and economic inequality in the territory of Indonesia can be resolved and can bring equity to the progress and welfare of the nation, as well as become a new source of foreign exchange through the tourism sector.
Strategi Pemasaran Bisnis Budidaya Ikan Lele “Berkah Mandiri” Persepektif Etika Bisnis Islam Mufidatun Nur Laila; Muhammad Alhada Fuadilah Habib
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1104

Abstract

Catfish cultivation has great potential in this era because it is popular with the public, so quite a lot of new catfish cultivation businesses have emerged. This causes the world of catfish buying and selling business to have increasingly fierce competition, so it requires a good marketing strategy to be able to win the competition in the catfish farming business sector. Preliminary survey results found that implementing a marketing mix strategy was able to increase sales of Berkah Mandiri catfish. The purpose of this research is to describe the Marketing Strategy for the Berkah Mandiri Catfish Cultivation Business from an Islamic Business Ethics Perspective which is proven to be able to increase sales. This research uses a qualitative descriptive research type. Data collection techniques include interviews, observation and documentation, then data analysis is carried out. Data analysis which includes the stages of data condensation, data presentation and drawing conclusions. The results of the research found that the Berkah Mandiri catfish farming business succeeded in increasing sales with the 7P marketing mix strategy (product, price, place, promotion, people, processes and physical evidence) in the form of selling good quality and healthy catfish of various types, providing price based on fish quality and negotiable selling price, easy to reach location, opening a sales stand in the market, having a suitable environment for cultivation, promoting by word of mouth and social media (WhatsApp and Facebook), skilled human resources with a high work ethic , choosing superior catfish seeds, providing good catfish feed, paying attention to the quality of the pond water, handling pests and diseases, the fish harvesting process is in accordance with safe harvest procedures, the pond is cleaned once a week, the size of the pond is divided into several sizes ( according to the age of the fish) and the pond looks clean. There are 5 principles of Islamic Business Ethics that are applied, namely; honest and trustworthy, accurate in weighing and avoiding gharar, mutually beneficial, voluntary in buying and selling and not badmouthing other people's business.
Analisis Penggunaan Media Sosial Sebagai Alat Komunikasi Pemasaran dalam Meningkatkan Brand Awareness: Studi Kasus pada UKM Vebcake Tulungagung Anggraini, Fia Tri; Habib, Muhammad Alhada Fuadilah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.956

Abstract

Social media has now become something that is embedded in people's lives. In this digital era, social media users have increased a lot, so to gain effectiveness in marketing communications, Vebcake chooses to use social media. Through this strategy, Vebcake is able to increase brand awareness of its business. Marketing communications itself plays an important role in increasing brand awareness. Vebcake is a business operating in the bakery sector in Tulungagung that is well known to the public. This can be seen through Vebcake's social media, which has tens of thousands of followers and sales turnover which increases every year. Based on previous research, Vebcake already has good brand awareness. Consumers have a good perception of the Vebcake Brand and say that the products from the Vebcake Brand are delicious and high quality at an affordable price. This research aims to describe the implementation of marketing communications via social media carried out by Vebcake to increase brand awareness. This research uses a qualitative approach with a descriptive type. The results of this research found that Vebcake implements a marketing communication mix regularly so that the public can be aware of the existence of the Vebcake Brand. The marketing communication mix carried out is in the form of advertising, sales promotion, public relations and publicity, online marketing and social media, mobile marketing, direct and database marketing, and personal selling. The obstacles that Vebcake faced while carrying out this marketing communication were the problem of miscommunication and the communication device (smartphone) which was damaged. Keywords: brand awareness; marketing communications; social media
KOHESI SOSIAL DAN EKONOMI DALAM PERTANIAN PORANG DI DESA SELUR, PONOROGO Daniswara, Nirwasita; Habib, Muhammad Alhada Fuadilah
Journal of Economics and Policy Studies (JEPS) Vol. 5 No. 1 (2024): JEPS: Journal of Economic and Policy Studies
Publisher : UIN Sayyid Ali Rahmatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/jeps.v5i1.9805

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mengeksplorasi dinamika sosial dan ekonomi dalam komunitas petani porang di Desa Selur, Kabupaten Ponorogo. Metode kualitatif dengan pendekatan etnografi digunakan untuk mendapatkan pemahaman mendalam mengenai peran strategis komunitas petani dalam rantai pasok porang. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa komunitas petani di Desa Selur mampu mengorganisir diri melalui berbagai organisasi lokal seperti kelompok tani, Bumdes, dan koperasi. Kepercayaan dan solidaritas menjadi dasar dalam semua aktivitas pertanian dan perdagangan. Meskipun terdapat tantangan seperti keterbatasan akses modal dan fluktuasi harga pasar, peningkatan permintaan porang di pasar internasional membuka peluang bagi petani untuk meningkatkan pendapatan. Komunitas juga menunjukkan kemampuan adaptasi dengan melakukan swasembada benih dan pupuk organik serta pengolahan hasil panen untuk meningkatkan nilai tambah produk. Namun, peningkatan kepentingan ekonomi dapat mengurangi semangat kekeluargaan jika tidak dikelola dengan baik. Penelitian ini menyimpulkan bahwa dengan dukungan yang tepat, komunitas lokal dapat mengembangkan ekonomi pertanian yang berkelanjutan dan inklusif
Co-Authors Adelina Fitri Adelya Putri Ari Wibowo Adi Jaya Adinda Ayu Puspita Sari Ahmad Supriyadi Alfari Hatus Sholihah Alfin Luthfiani Alfiyatul ‘Izzah Amalia Nur Hidayati Amalia Nuril Hidayati Anggraeni, Unsiyah Anggraini, Fia Tri Asik Putri Ayusari Ratnaningsih Asik Putri Ayusari Ratnaningsih Audina Reihan Ayla Karina Budita Besto, Maestoso Binmong, Sorhibulbahree Binti Khoirun Nisa Bintis Ti'anatud Diniati Budita, Ayla Karina Cut Rizka Al Usrah Cut Rizka Al Usrah Dafiq, Bahru Ilmi Daniswara, Nirwasita Dewi, Armoni Suci Diesta Wahyu Kusuma Dika Aji Prasetyo Dinandra Faidatul Buduri Diniati, Bintis Ti'anatud Diniati, Bintis Ti’anatud Dyah Ayu Kusumaningrum Dzalin Adibatul Mar'ah Eiva Olifiyati Zahro Eka Yuni Wulandari Elfa Yunita Elvina Lailatul Azizah Emiliani, Fristica Fadhilah, Rifqi Zaidan Faizal Satria Desitama Fakhrurrazi Fatkhullah, Mukhammad Fidarini Devi Widasari fitrianatsany, fitrianatsany Fristica Emiliani Fristica Emiliani Fungki Ulan Dari Gilang Permata Hekmah Wardina Helena Putri Rahayu Hesti Primaningtyas Hidayati Amelia Rahayu Hidayatul Khoiriyah Indriawati, Ella Iqlima Shinta Fatmala Istikhomah Istikhomah Istiqoma, Istiqoma Iwed Mulyani Iwed Mulyani Iwed Mulyani Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Kanita Khoirun Nisa Khansa, Fida Lailatul Nurrohmah Lailatul Nuzzulul Safitri Lestari, Dyah Lina Lukmanasari, Ayuk Kristiana Lutfi Fida Lailia M. Abdul Khafid Zainur Rokhim Maharani, Tri Sakti Mahmudah Mahmudah Mahmudah Mahmudah Mahyuddin Mahyuddin Mahyudin Miftahul Ulum Muazzaroh, Faizatul Muchibbah, Navira Nuraini Mufidatun Nur Laila Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mukhammad Fatkhullah Mulyani, Iwed Nadhirah, Refalina Khoirun Navira Nuraini Muchibbah Ninda Fatmawati Nisa, Kanita Khoirun Nugroho Rinadi Pamungkas Nur Laila, Mufidatun Nurmahfidhoh, Risna Parmana, Dewa Made Dwi Pinasty, Winda Arum Rahayu, Helena Putri Ramadhani, Marina Ratnaningsih, Asik Putri Ayusari Reka Indriani Reza Fathurozi Risna Nurmahfidhoh Rizal Zamzami Rizka Widya Sari Rizqiana, Sabilla Rodhiyahtul Warda Usami Rossa Silviany Ryan Suhandito Ryan Suhandito Sabilla Rizqiana Sabilla Rizqiana Salma Alfina Saputri, Dhea Angie Sembiring, Rinawati Shinta Nur Haliza Sholihah, Alfari Hatus Siti Muslihatul Mukaromah Siti Romlah Suhandito, Ryan Sulvinajayanti Sulvinajayanti Suryaputra, Michelle Sutopo Sutopo Tri Agung Tegar Aji Saputro Ufitrotul Andriani Unsiyah Anggraeni Usrah, Cut Rizka Al Uswatun Nafi'ah Valentina Ainun Nabila Wahyu Nita Kurrotaa'yun Nuriski Wahyuningsih, Dwi Sri Wahyuningtyas, Safarotul Zella Widasari, Fidarini Devi Zuvilla Alfin Monica